PRODUCTION MANAGER MARK BROCKLEHURST, DESIGNER MINA SWEENEY, AND MANAGING PARTNER ADAM BURRAGE AT TRIDENT
Resuscitating your site with SEO
How to improve your content writing with this SEO guide to breathe life back into your website and search rankings WORDS BY KERRY SMITH
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ou’ve probably put in a lot of hard work and invested a lot of time in writing blogs, social media posts, event information, and other web copy, haven’t you? Well, you might as well write up some text for their gravestones while you’re at it if you didn’t consider SEO in the making. Without search engine optimisation, the digital content you’ve created might never be seen by another living soul if it ends up on page 20, or even page two of a Google search. The word ‘content’ is splashed around a lot when talking about marketing, growth, target audience, etc. That’s because it’s so important in all those aspects of business, and many of you have, in one way or another, rightly resonated with this and set about creating content. But when it comes to talking SEO, content specialists at creative agency Trident often find people shut down, go to sleep, log out, and all other computer-related phrases suggesting their disengagement. For graphic design, web design, and digital marketing, Trident is award-winning, so they know a thing or two about creating content that survives Google’s algorithms. We asked Trident’s managing partner Adam Burrage about applying SEO to content creation. Here’s his handy guide. 64 | NICHE
What is SEO content? SEO content is content that is designed specifically with the aim of getting more traffic to your website. This can be product or landing pages, blog posts, how-to guides, videos, slide shows, and infographics. What are your goals? Firstly, think about your goals for SEO. Do you want more sales via your online shop, are you looking to get leads via a contact form or phone call, or are you looking for signups to grow your database? Know your topics Plan out your calendar for the content you’re going to write. Once you know the topics you’re going to cover, plan to write this over the coming months and make sure that it happens. Know your audience Before you start writing, think about who you are writing for and what your target audience might be looking for. Make sure that any content you’re writing is tailored to their needs.
