Digital and Mobile Advertising Specs Preparing elements that increase revenue and improve results
Digital and Mobile Offerings According to a report in Media Post (3/30/10) citing a survey by Smarter Media Sales, digital magazines may have an edge over other electronic media. Four out of five respondents said ads in digital editions were more credible than web ads, and 70% said they were less likely to ignore display ads in digital editions than those on a website. Pair this with the power of mobile delivery, and you have credible ads presented in an extremely engaging format. •
Forrester Research anticipates Tablet sales in the U.S. will double in 2011.
•
Gartner projects mobile ad sales to hit 3.3 billion in 2011, and to increase
six-fold to $20.6 billion by 2015.
•
Borrell Associates as cited by Mobclix (the industry’s largest target mobile ad
exchange) states that half a million apps are downloaded every hour and the
average Smartphone user has 22 of them.
•
Display advertising drives 44% of online transactions, well ahead of paid search,
according to a 2011 study by C3 Metrics Labs.
If you’re a publisher, now is the time to embrace digital and mobile offerings. Here is a practical overview of the advertising opportunities available in Niche Media’s digital editions and mobile apps. Niche Media website phone 2
Digital Magazine Advertising Eight kinds of advertising space are available within Niche Media’s standard digital edition. Cover Sponsorship Location
Right side following publication cover
Size
Full page built to magazine specs
File Formats
High Resolution PDF
Features
Can link to internal pages, external sites
Good use
As a welcome page, to flag new content
Other
Supports multimedia
Blow-In Location
Overlays page(s) of choice
Size
Maximum 500w x 300h pixels
File Formats
JPEG, GIF, Animated GIF
Features
Can select page position, link to URL
Good use
To intercept reader and force purchase
Other
Supports multimedia
Blow-in Cover Sponsorship
Web Content (iFrame) Blow-In Location
Overlays page(s) of choice
Size
Suggested maximum 500w x 300h pixels
File Formats
HTML (prepared embed code), web URL
Features
Display upon opening page (default) or accessed via hot area on page
Good use
PollDaddy polls, your own Web-hosted content
Other
Does not support external linking
(unless link is included in iFramed content) or scaling with zoom Niche Media website phone 3
Digital Magazine Advertising Leaderboard Ad Location
Above the digital issue, within the interface
Size
Industry standard 728w x 90h pixels
File Formats
JPEG, GIF, Animated GIF
Features
Can add JavaScript ad tag, link to URL
Good use
To promote product, commerce, resources, events
Other
Supports multimedia
Button Drawer Ad Location
Bottom of left navigation panel
Size
Maximum 180w x 150h pixels
File Formats
JPEG, GIF, Animated GIF
Features
Can add JavaScript ad tag, link to URL
Good use
To sell subscriptions, promote social sharing
Other
Supports multimedia
Belly Band Location
Overlays page(s) of choice
Size
Maximum 800w x 175h pixels
File Formats
JPEG, GIF, Animated GIF
Features
Can select page position, link to URL
Good use
Last issue, renewals, event reminders
Other
Supports multimedia
Multimedia
Belly Band Button Drawer Ad
Opportunities for advertising messages are also available within the e-mail alert and on the navigation bar. Please inquire. Niche Media website phone 4
Interactive Media Introducing cross-platform interactive modules for digital editions and apps Place advertising on any module—for new sales revenue and increased advertising results. Interactive modules can be used to enhance editorial or advertising content. Each module can accommodate an advertisement (banner ad) and/or a sponsorship image (logo). The sponsorship logo
Banner Ad
is available only when a banner ad is used. The exception is the Twitter module which supports just a banner ad at the bottom. Placement of the banner ad and logo are fixed and not customizable. Interactive modules work cross-platform, and therefore can be used in digital editions and magazine apps.
Banner Location
Bottom of module
Size
302w x 38h pixels
File Formats
Static PNG, JPEG, GIF
Provide
URL for banner ad when it is tapped
Note
The ad will open to a screen within the app. Upon closing the screen, the user will still be in the app.
Logo
Logo Location
Top of module
Size
73w x 39h pixels
File Formats
Static PNG, JPEG, GIF
Note
Logo will be preceded by the words “Powered By.”
Banner Ad
Niche Media website phone 5
Audio/Video Videos are set up to appear on all platforms (digital edition and app). Video on the iPhone and Android smartphones plays in full screen mode; video on the iPad plays on the page where it is placed or in full screen mode. Location
Select page number, request preferred position
Size & Length
Maximum 200 MB
Video Formats
MPEG (.mpg, .mp4), Windows Media (.wmv), Flash Video (.flv, .f4v), QuickTime (.mov), AVI (.avi)
Audio Formats
.mp3, .wav, .m4a
Note
Audio files will display via the same player framework as video files
iPad Settings
Scaling: Should the video be set to a fixed size, or should it scale with the page? (default: fixed size)
Autoplay: Should the video play automatically, or is a click required to play? (default: automatic)
Close Button: Should the user be able to close the video? (default: yes)
Hidden: Hide video when the page displays, access via a hot area on the page? (default: no)
Video
Please note that smartphones have smaller screens. For the iPhone and Android phones, video is automatically set to a fixed size, a click is required to play, and there is a close button. According to Nielsen’s 2011 Cross-Platform Report, the number of users watching video on their mobile devices increased 41% over 2010, with more than 100% growth since 2009. Niche Media website phone 6
Audio/Video Design
Initial image: For Web: What appears at 3 seconds. For iPad: First frame
Play arrow: Niche Media will add
Close button: Niche Media will add
Position: Request preferred position as overlay, or add video placeholder to PDF. Note that smartphones display video as full screen once tapped to play.
PDF/Page Setup Adding a video placeholder is recommended if the video is supposed to look like it’s part of the page design. The placeholder will appear for users who are offline on phone apps or the mobile webreader, rather than a blank page area.
If you are allowing space on the page for video, it should be smaller than the video to ensure correct look when media displays.
For video/audio accessed via a hot screen on the page, include the hot area as part of your page design (no placeholder).
Important
Videos for magazine issues with apps cannot
have hot links
Flash animation (.swf ) format is not supported
Videos will not be available for offline viewing
Video
Video
Niche Media website phone 7
Mobile App Advertising Advertising within mobile apps is new to many—and yet it is one of the most promising venues on the horizon. Mobclix conducted a survey that reveals the average Smartphone user spends 2.8 hours per day using apps and that 3 in 5 people first turn to an app before searching the web. Specifically, it states that 91% of iPad owners have downloaded an app and 41% have downloaded a magazine app. With regard to mobile advertising: •
39% of these iPad magazine readers say that the ads they see are “new and interesting.”
46% say they like ads with interactive features.
•
36% of iPad magazine readers make an online purchase using their computer after
viewing an ad on the iPad; 24% make a purchase at a store after viewing an iPad ad.
•
Compared to standard display banner ads on the iPad, rich media video ads have a
click-through rates that’s 11x higher. Nearly half of the iPad owners surveyed say
they are more likely to engage with an ad that includes video.
Two kinds of advertising space are available within mobile apps, in addition to video
Banner Ad
and interactive modules.
Niche Media website phone 8
Mobile App Advertising Launch Images Generic After a user clicks the icon to launch an app, the launch image displays while the app loads. The same specs apply to a generic launch image as to a sponsored one. Sponsored A sponsored launch image is a second, similar image that contains a sponsor logo or message. The functionality is the same for iPhone, iPad and Android, although the image will display in different sizes. Location
Displays on the device while the app loads
Size
iPhone: 320w x 480h pixels iPad: 768w x 1024h pixels Android: 320w x 480h pixels
File Format
PNG
Design
* Plan for the upper 20 pixels to be overlapped by the device status bar * Allow a 45h x 260w neutral area at the bottom
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Niche Media website phone 9
Mobile App Advertising Banners Ads Banner ads may be included in the app at launch time or added during the production process. Good use: Banner ads can be linked to a website, e-mail address, or to an app in the App Store. They can also be unlinked. Small Location
iPhone: Home screen, RSS articles, Search results, Magazine article text, Bookmarks
iPad: RSS articles, Search results, Magazine article text, Bookmarks, Table of Contents
Android: Home screen, RSS articles, Search results, Magazine article text, Bookmarks
Size
320w x 50h pixels
File Format
PNG
Medium Location
iPad Portrait Mode: Bottom of Issues screen, live feeds (RSS) listing
Size
728w x 90h pixels
File Format
PNG Banner Ad
Large Location
iPad Landscape Mode: Bottom of Issues screen, live feeds (RSS) listing
Size
960w x 90h pixels
File Format
PNG
Banner Ad
Please note: digital edition blow-ins can be adapted for apps. Just provide the content as a properly sized banner ad. Ads appear on all available issues, not to linked to a specific issue. Ads may be submitted as images or as a link to a hosted image. Clicks on Texterity-hosted ads will be tracked. Served ads will not be tracked. Niche Media website phone 10
Nielsen conducted a “Connected Devices” survey that polled users of 54 different devices. They learned that as a group, users of tablets, e-readers and smartphones were comfortable with mobile advertising. Of those, iPad readers were the most receptive to advertising and more likely to make a purchase. According to Mobile Redirect, Google reports that mobile search queries have increased 500 percent over the past two years (2008–2010) with the digital services giant now on track to generate more than $1 billion in annual revenue from its mobile search and display advertising initiatives. Informa Telecoms and Media concludes, “The mobile advertising industry has moved ahead from the trial and experimental phase. Many brands are now spending significant sums on mobile advertising campaigns on a regular basis.”
Let us deliver the digital and mobile audience to you. For more information, please contact: Roy Kunicky, Director of Sales P: 250-306-5738 E: roy@nichemedia.ca Niche Media 211 - 1433 St Paul St. Kelowna, BC V4T 2E4 778-755-5727 Niche Media website phone 11