BRITISH COLUMBIA MADE
GOURMET
MEDIA KIT
2012
www.savourmag.com
GOURMET
The Definition of Good Taste
Published quarterly, Savour is the definitive food & wine magazine in British Columbia. Featuring recipes and articles covering all the latest trends in wine and food, B.C.’s Savour Magazine serves as the ideal guide for epicurean endeavors. Savour Magazine offers the lowdown on the haute couture of wine and food, with beautifully-photographed pieces on chefs, winemakers and food and wine destinations in BC and beyond. Get a taste of Savour Magazine (maybe while slowly sipping a glass of your favorite BC Wine).
What is Savour Magazine…
• A magazine that readers collect and cherish • A magazine that readers look forward to receiving • A magazine that is kept in kitchens and inspires readers to cook, dine, and eat and drink great BC food & wine
Who is Savour Magazine …
We are passionate about food, wine, and destination travel. With a talented stable of contributors, a featured guest columnist and award-winning writers, each issue delivers fresh perspectives for our reader’s entertainment and enjoyment.
Special features in each issue: • Destination Culinary & Winery Features • Wine, Culinary & Agritourism • Winery & Winemaker Profiles • Restaurant Reviews • Chef Profiles
Departments in each issue: • Dish — the latest news in wine and culinary • Savour Spots • Savour Its (our favourites) • Tasting Notes • Seasonal Recipes • Book Reviews • Events • And more!
Who reads SAVOUR Magazine...
Savour readers are predominantly female with more than half aged 35-59. They enjoy dining, cooking, wine tasting and entertaining. They are affluent and are happy to spend more for quality products. In fact, over 50% of Savour readers have an annual household income of more than $100,000. The following is based on readership statistics compiled by Canadian magazine studies.
• 70% are female ages 35–65 • 65% have attended college or university • 65% travel both locally and internationally • 80% cook most days of the week • 97% entertain at home at least once a month • 86% keep the magazine in their home for 3 months to a year • 75% view the magazine multiple times, utilizing recipes, etc. • 65% households have multiple family members reading each issue • 94% dine out in restaurants • 62% of them dine out 3+ times per month • 63% vacation every year
SAVOUR Offers Unique Advertising Opportunities...
Your advertising investment is well-spent on a product that directly targets a readership with interests in food, wine, entertaining and travel. These individuals are actively seeking products and services such as yours. Your advertisement will enjoy the company of other quality-minded businesses who recognize the direct benefit of advertising in British Columbia’s preferred food and wine publication. Savour offers a significant return on investment by directly targeting qualified buyers. We provide added value with our online component to achieve a broader reach to your potential buyers. Recent magazine statistics complied in Canada reveal that readership of lifestyle magazines has increased since last year. Magazine readership continues to grow as individuals are seeking stories of interest and visually stunning editorial.
Event Sponsorships
Savour Magazine is committed to supporting our community and a proponent of promoting the region through our wide distribution base but we also promote Savour through over 20 events each year
All BCWI consumer & trade events in North America Vancouver Playhouse Wine & Food Festival Dine with Savour Okanagan Wine Festivals Okanagan Feast of Fields Canadian Culinary Championships Cornucopia Tourism events
“
Finally, the Okanagan has an influential publication that perfectly captures the essence of this region. We are pleased to offer our support through advertising and more importantly, Watermark Beach Resort is thrilled to have Savour Magazine as part of our guest experience in our rooms as a stylish, informative, and entertaining introduction to our valley.
”
~ Ingrid Jarrett, GM, Watermark Beach Resort
The Stats
Savour Magazine is sold on newsstands across Western Canada in over 600 locations. Copies are also available in all BC VQA stores, fine food & gourmet and wine retailers, wineries and resorts throughout the province. Visit www. savourmag.com for a complete list of where to get Savour Magazine.
Minimum Circulation 15,000 Readership 52,500 Frequency 4x/year Subscribers 1,500
Newsstand Distribution Province
Newsstand
BC AB MB SK
50% 35% 10% 5%
Savour Quarterly Subscription Drives To promote print subscriptions, each quarter (4 times per year) Savour Magazine is promoted in major Canadian cities through our media partners via online daily deals in Vancouver and Toronto. Readers of the Vancouver Sun & Province and the Toronto Star newspapers are introduced to these deals both in print advertising and online daily deals. The reach per day for the print advertising is over 350,000 people.
Newsstands Complimentary Events In house Copies
6,000 3,500 3,000 1,000
Cover price e-newsletter Digital Subscriptions:
$4.95 10,000 175
Savour Magazine is Digital!
Print subscriptions to Savour Magazine can be purchased and downloaded onto your ipad, reader, phone or desktop. Digital subscription available on zinio.com/Savour Magazine. The digital version of Savour Magazine now offers advertisers embedded rich media, including video, box ads, coupons and more. Giving you more options to reach your target market!
Savour Magazine Tasting & Touring App Including: Tips on Wine Touring Detailed Maps With Gps Capability Interactive Wine Reviews Favorites List And Cellering Tips Food & Wine Pairing Travel Tips Recipes BC VQA and private wine store listings/locations Find It! search function for where to stay, play and wine & dine
General Conditions & Policies All advertising is subject to the publisher’s approval and agreement by the
advertiser and the advertising agency to indemnify and protect the publisher and its agents from and against any claims, loss, liability or expense, including reasonable attorney’s fees arising out of publication of such advertisement. Cancellations are not accepted after space deadlines. Covers may not be cancelled. Payment is required with order or at closing date unless credit terms have been arranged. Accounts past 30 days are subject to interest charges. SAVOUR Magazine is published quarterly by Niche Media. Niche Media. is a locally owned and operated publishing company, offering quality proprietary and custom publications.
Payment Options
• Payment is due upon signing • We accept Visa & Mastercard • Make cheques payable to Niche Media • All prices are in Cdn. dollars and do not include HST • A finance charge of 2% will be added to accounts over 30 days (Annual rate of 24%)
advertising rates Insertions
1x
3x
4x
Full page
(8.125x10.75) + .25” min. bleeds
$2650
$2400
$2200
1/2 page
H (7.625x5) V (3.6875x10.25)
$1850
$1766
$1578
1/3 page
H (7.625x3.25) V (2.5x10.25) Sq (4.875x5)
$1375
$1250
$1160
1/4 page
V (3.6875x5)
$1250
$1104
$1043
1/6 page
V (2.5x5)
$759
$679
$589
OBC
(8.375x10.75) + .125” min. bleeds
$3759
$3560
$3340
IFC/IBC/Pg 3 (8.125x10.75) + .25” min. bleeds
$3175
$2950
$2750
2 page spread H 2(8.125x10.75) + .25” min. bleeds
$4820
3 page spread H 3(8.125x10.75) + .25” min. bleeds
$7029
Tab FP, 2-sides with fold at 1.5” from trim + tab
$5200
Tab FP, one side (front or back), fold at 1.5” from trim
$3350
Inside Full Pages (8.125x10.75) + .25” minimum bleeds 7.625x9.75 live area
1/2 V
OBC (8.375x10.75) + .125” minimum bleeds
1/4 V
$520/month
Online: Bulletin (200x165 pixels)
$295/month
Video imbed app
$125/month or $990/year
Blow-in advert
$85/month or $79/year
App entry page
$225/month
Note: Dimensions are in inches unless otherwise specified, width x height. PRINT: Final trim size: 8.375”x10.75” with .25” perfect binding. Live area: 7.125”x9.75” (inside pages), 7.375”x9.75” (back cover)
1/6 V
1/3 Sq
1/3 H 1/2 H
DIGITAL ADVERTISING
Online: Banner (675x85 pixels)
1/3 V
Banner
ISSUE:
BOOK BY:
Materials DUE: PubLISH ON:
Spring 2012
Jan. 20, 2012
Feb. 3, 2012
Mar. 1, 2012
Summer 2012
Apr. 20, 2012
May 4, 2012
Jun. 1, 2012
Fall 2012
Jul. 28, 2012
Aug. 4, 2012
Sep. 1, 2012
Winter/Holiday 2012
Oct. 20, 2012
Nov. 3, 2012
Dec. 1, 2012
Online Newsletter Print Material Format: Ads should be supplied as PDF’s. Please ensure that images are saved as CMYK at 300 dpi minimum, all fonts are embedded or converted to outlines, and that the size is correct according to the specifications shown here. Logos should be submitted as a vector format (Adobe Illustrator, PDF, or EPS). Be sure all fonts have been converted to outlines, and colours are CMYK. For files larger than 10Mb please upload to our ftp site. Contact us for login information: 250.868.2229.
Ad Design Services
Full ad design services are available for an additional fee. Please contact admin@nichemedia.ca for a complimentary design consultation.
With a subscriber base of over 10,000 avid Savour fans and growing, the Savour Newsletter provides your business with unbeatable visibility.
Logo Sponsorship: 150.00 per month
Online Material Requirements: • JPEG or GIF files, flash is not supported. • Ads should be 40 Kb or less • Sound not supported • Send URL separately with file submission • Files under 5MB can be emailed. • Any files larger than 5MB should be uploaded to our FTP site. Contact us for login information: 250.868.2229.
Uncork the Wines of BC An exclusive BC VQA section dedicated to the members of the BCWI. Published in each of the four issues, this section of Savour Magazine will offer members unique opportunities to promote their business. With riviting editorial and stunning photography, our readers stay on the page longer giving your business added value and exposure. Highlights featured are professionally written tasting notes by Master of Wine Rhys Pender, winery supplied recipes, winery, winemaker profiles, travel and chef profiles.
BC VQA Label Library Campaign: $420.00 per issue • 1/6 page ‘Label Library’ print ad • 2x ‘A Taste of BC VQA’ featured wine tasting notes, one in each of the spring and fall signature editions
Contact Info Sales & Advertising Info: sales@savourmag.com Editor in Chief: Chytra Brown chytra@savourmag.com Managing Editor: Dona Sturmanis editor@savourmag.com Mailing address: #211-1433 St. Paul Street Kelowna, BC V1Y 2E4 T. 250.868.2229 F: 250.868.2278 SAVOUR Magazine is published quarterly by NICHE MEDIA. NICHE MEDIA is a locally owned and operated company that publishes proprietary magazines and custom publications. MEMBER OF:
Follow us on facebook/Savour Mag or twitter@SavourMagazine
Caselot Ad Campaign:
Barrel Ad Campaign:
Cellar Room Ad Campaign:
$710.00 per issue
$ 1195.00 per issue
$1665.00 per issue
• 1/4 page print advertisement 4x per year in the BC VQA section • 2x ‘A Taste of BC VQA’ featured wine tasting notes, one in each of the spring and fall signature editions
• 1/2 page print advertisement 4x per year in the BC VQA section • 2x ‘A Taste of BC VQA’ featured wine tasting notes, one in each of the spring and fall signature editions • Button ad on savourmag.com or logo on monthly Savour Magazine newsletter
• Full page print advertisement 4x a year in the BC VQA section • 2x ‘A Taste of BC VQA’ featured wine tasting notes, one in each of the spring and fall signature editions • Button ad on savourmag.com or logo on monthly Savour Newsletter
For stand alone, a la carte ads, BCWI members receive a 15% discount off rack rates.
Participants will have the opportunity to promote their events on both the BCWI website and savourmag.com. Members will also be encouraged to submit news for both the BCWI newsletter, Savour Magazine newsletter and the ever popular DISH column, exclusive to Savour Magazine where we DISH the latest news.