JESTER
We embody playfulness, humor, and the ability to live in the moment. Our aim is to entertain, bring joy, and remind everyone to pursue happiness while helping people have a balanced lifestyle. We want everyone to discover their true selves and savor every moment, living life to the fullest.
We are playful and youthful, we are witty, and fun to engage with. We seek to bring lightheartedness and joy into everyday life. We love being unconventional, challenging norms, and encouraging people to see things from new perspectives, embracing spontaneity and creativity.
We love to entertain and focus on providing enjoyable experiences that make people smile. For us, it is fundamental to emphasize the importance of living in the present, encouraging people to let go of their worries and enjoy life as it comes.
Welcome to Gocai, where we infuse your everyday life with a burst of flavor, fun, and good vibes! We’re proud to serve the tastiest açaí bowls in Malta, made with fresh, authentic ingredients and a passion for adventure. Whether you’re catching a sunrise, hitting the beach with friends, or winding down after a long day, we believe in making every moment just a little bit sweeter.
To nourish your body and soul with every bite, because we believe that building your most authentic self brings a more excited life. So, whether you’re a thrillseeker or someone who loves to relax and savor life’s simple pleasures, we’re here to add a spoonful of joy to your journey.
We envision a world where fresh, wholesome food is central to every lifestyle. We’re committed to providing quality ingredients, inspiring healthy living, and making nutritious choices exciting and easy. Our goal is to be Malta’s favorite destination for healthy food, where people come not just for the taste but for the experience of feeling their best.
BRAND MANIFESTO
Welcome to the world of Gocai! We offer the most flavorful and authentic açaí bowls to elevate your adventurous lifestyle. We believe your truest self is your happiest self, so take risks , seek adventure, and live boldly—just like our açaí bowls.
We’re here to nourish your well-being while you enjoy life to the fullest, whether you’re soaking in a Maltese sunset, relaxing at the beach, or savoring moments with loved ones.
MAIN CHARACTER
- Focused on living their best and healthiest life.
- Loves finding fun, trendy ways to eat healthily without it being boring.
- Social and enjoys discovering new places that spark conversation.
- Values wellness as both a personal and community-driven experience.
MAIN PROBLEM HERO (GOÇAI)
- Struggles to find places that balance healthy food with a trendy vibe.
- Wants a spot where both healthy conscious and non healthy conscious friends can enjoy.
- Seeks nutritious food that tastes amazing without sacrificing flavor.
- Desires an environment that attracts a diverse group with good vibes.
- Provides delicious açaí bowls packed with fresh, authentic ingredients.
- Brings fun, flavor , and adventure to daily life.
- Fuels vibrant lifestyle
- Focuses on creating an enjoyable, energizing experience for all.
ENLIGHTENING JOURNEY
- Combines high-quality ingredients with a lively, cool atmosphere.
- Educates and inspires customers to embrace a healthier lifestyle.
- Proves that nutritious food can be both delicious and energizing.
- Fosters a space for learning, connection , and growth on the wellness journey.
BRAND PROMISE
Our brand promise is to support your healthy journey , making it a fun, vibrant and fulfilling lifestyle through our genuine acai flavors.
BRAND DISTINCTION
Things that appeal to the senses , not just visually.
COLORS
MUSIC ILLUSTRATIONS
Always features vibrant purple, sky blue, and yellow tones. Plays cool, alternative rock or upbeat, happy music. Don't be afraid to add some reggae.
Uses playful stickers, like the sun, palm tree (Hand Loose) and an acai character to add a vibrant personality.
CUSTOMER SERVICE
Friendly, relaxed, and fun interaction, personalize the experience by learning the customers names. Think about creating a cool atmosphere for birthday gatherings.
DEMOGRAPHIC PROFILE
- Age: 25-45 years old.
- Generation: Millennials and Gen Z.
- Location: Urban and suburban areas.
- Socioeconomic Status: Individuals with middle to high income, willing to invest in quality products and experiences.
AUDIENCE
The group you want to reach, including consumers, social media followers, business partners, are key players in your brand ecosystem.
WHAT THEY READ:
Trendy lifestyle content, Instagram posts from influencers, articles on the latest wellness trends.
HOBBIES: WHAT THEY BUY:
Minimalist and it’s much better if it´s eco friendly and aesthetic fashion, products and home decor.
MAIN AUDIENCE
Health-conscious trendsetters who enjoy quality food and experiences. They actively engage on Instagram and TikTok and participate in summer sports.
WHAT THEY LISTEN TO:
Upbeat playlists, wellness podcasts, indie music.
WHERETHEYGOOUT:
Trendycoffeesand restaurants,beach clubs,outdoor festivals Yoga, pilates, surfing, running, photography, reading and travel.
WHAT THEY BUY:
WHAT THEY READ:
Fitness and nutrition blogs, health guides, medical articles, wellness articles, self improvement reading
SECONDARY AUDIENCE
HOBBIES:
Healthy cooking, walking, meditation, gardening. Nutrient groceries, supplements, holistic healthy products, and gadgets. Most likely own pets.
Individuals motivated by medical conditions to pursue a healthier lifestyle. They are excited about their journey and primarily engage on Instagram.
WHAT THEY LISTEN TO:
Wellness podcasts, guided meditations, calm playlists.
WHERETHEYGOOUT:
Healthyfood,yoga studios,farmers' markets.
PAIN POINTS
- Difficulty finding a place that offers healthy food without sacrificing flavor.
- Lack of venues that combine an attractive atmosphere with nutritious options.
- Their friends aren’t always interested in healthy eating, making it hard to find a spot everyone enjoys .
- Shortage of options that offer a social and fun dining experience, not just focused on food.
NEEDS DESIRES
- A space where they can enjoy nutritious food that’s also delicious.
- A place that blends health, flavor, and a cool vibe for different types of people.
- A dining experience that feels social and community driven, not just individual.
- Fresh, high-quality products that align with their active and healthy lifestyle.
- To find a go-to spot for healthy and social meals.
- To introduce friends to a place everyone enjoys , whether health-conscious or not.
- To enjoy a vibrant atmosphere with great music while eating well.
- To feel inspired to continue a fun and healthy lifestyle.
HIGH-QUALITY INGREDIENTS
Your audience expects fresh, authentic, and nutrient-dense ingredients that nourish their body without compromising on flavor.
EXPECTATIONS
POSITIVE, UPLIFTING EXPERIENCE TRENDY, FUN VIBE
They want a relaxed, vibrant atmosphere that reflects their active, stylish lifestyle—something that feels cool and Instagram-worthy.
They want a relaxed, vibrant atmosphere that reflects their active, stylish lifestyle—something that feels cool and Instagram-worthy.
CONSCIOUS EATING
Dr. Juice: 22.600 followers - 1.458 posts
They focus on selling fresh juices, smoothies, and healthy food, positioning as a wellness brand. They have variety product range. Content appears educational but promotes quick consumption.
Brand
The
No focus on well-being
It
Eeetwell: 25.400 followers - 1.154 posts
Offers various healthy meals, emphasizing fresh ingredients and sustainability. Content promotes balanced nutrition and an active lifestyle.
Oakberry: 179.000 followers - 639 posts
Specializes in açaí bowls, presenting a healthy lifestyle brand. Menu focused mainly on açaí. Social media highlights freshness and convenience with an aesthetic approach.
OFFER
Community Fast Food
SUCCESSFUL POINTS UNSUCCESSFUL
POINTS
Brand Identity Low Quality Ingredients
The are positioned
No focus on well-being
It has no educational proposal
Has no food innovation
Doesn't look like a fun brand
Palmetto: 10.900 followers - 658 posts
The focus in açaí bowls, smoothies, and wraps with tropical flavors. Focused on health and sustainability, their vibrant social media content highlights freshness and health benefits.
SUCCESSFUL
Brand Identity Low Quality Ingredients
The are positioned
No focus on well-being
It has no educational proposal
Has no food innovation
Doesn't look like a fun brand
