The Ibizan 2019 Advertising, Promotion & Media Services Ratecard

Page 1

1


Important Information ) The Ibizan rate card is current and correct as at 1st November 2018. Prices and terms are subject to change without notice, though they rarely do. ) Pricing information throughout is given SIN IVA (excluding VAT) which must be added at 21% in Spain, though may be zero rated for any company qualifying under European tax exemption regulations.

) Unless otherwise stated or agreed, payment is required in advance of publication or undertaking.

) The Ibizan advertising and promotion campaign plans of 20 weeks or greater duration offer standard terms of 50% payment in advance, and 50% payment prior to the mid-way point of the campaign. A discount of 10% is offered for the whole payment in advance. A surcharge of 10% is applied for monthly invoicing, which will always be in the month ahead of the advertising.

GSM

grammes per square metre, a unit of measurement used for paper stock. broadly speaking, the bigger the gsm, the thicker the paper.

ATF

above the fold, a print advertising term denoting the top half of the newspaper, considered a premium position for advertising.

SEO

search engine optimisation, the method by which a website increases its authoritative standing, and so ranking, to internet search engines.

Strapline

a short phrase designed to be associated with a company brand or products. think Tesco ‘every little helps’, or Nike ‘just do it’.

) The Ibizan is the trading name of Bes Media holdings 1999 S.L. ) The Ibizan newspaper is registered on the Deposito Legal 1-303-1999

Terminology Mod

module, referring to the 60 module page configuration of the Ibizan newspaper. 6 modules wide by 10 modules high.

CPM

cost per mille, a standard unit of the online advertising industry, being the cost of serving the digital advert to 1,000 viewports.

Links

Email Us

Report

Subscribe

Read

Advertising

Design

2


“Our most popular ad units, services, and promotion campaign plans. The individual price per unit / insertion, and where they feature as part of a promotional plan”

recommendations & promotions “Most of our advertising clients will find everything they need on this page”

print adverts

gold

platinum

tourist

todo el año

splash

route 26

24 weeks

24 weeks

24 weeks

52 weeks

1 week

26 weeks

1,440 €

2,880 €

796 €

1,456 €

1,000 €

520 €

price

gold

platinum

tourist

todo el año

splash

route 26

/

6 mod

82.08 €

6 mod front page

164.16 €

4 mod

54.72 €

vertical bar 16 mod

246.24 €

full page 30 mod double page

/ /

820.80 € 1,641.60 €

/

front page top right #1

164.16 €

tourism

40.00 € 10,000

gold

platinum

300 premium in article

250.00 €

/

/

300 sidebar

150.00 €

600 homepage & sticky sidebar

300.00 €

banner adverts

editorial features

/ / tourist

todo el año

splash

80

x

100

80

x

100

80

x

66

80

x

300

248

x

334

248

x

334

46

x

57

46

x

57

px wide

x

px high

/

300

x

250

/

/

300

x

250

300

x

600

gold

platinum

todo el año

splash

route 26

250.00 €

/

/

/

/

/

publication - print

150.00 €

/

/

/

/

/

publication - web

50.00 €

/

/

/

/

/

search engine optimisation

150.00 €

/

/

/

/

/

social media & rss shares

50.00 €

/

/

/

/

/

photography - editorial

50.00 €

/

/

/

/

/

advertising design - clean & simple

40.00 €

/

/

/

/

/

/

summary text

/

/

/

/

map pin

/

/

/

/

400.00 €

400.00 €

add on route 26

mm high

route 26

editorial feature / review

/

x

/

/ tourist

mm wide

3


print advertising by modules Most newspaper advertising is published using modules. The Ibizan is no different, however as most of our advertising is bought as a pre-defined size within a promotional plan, many of our clients do not have to bother with the details of module specifications or consider the relative merits of page positioning discounts and surcharges. We provide it here for the use of agencies and corporate marketing teams, and so that every client has the opportunity of considering all their options ~ though we are confident that the full modular rate card will further highlight the value of our campaign plans.

6 wide x 10 high, the 60 module Ibizan page

Single Module Control Rate This price controls the price of all advertisements. We have listed a good range of examples; however, the price of any size can be easily calculated as in our example. (modules wide x modules high = total modules) x control rate = price.

Page Positioning All advertising is sold on a ‘best available space’ basis. This is a trust relationship. When the logistics of page space mean we must drop an advert from its ideal location, e.g. from colour to mono, or from a section page to a general page, we do so on a fair rotation with others.

our most popular 6 module, 80mm x 100mm

However, we offer the option to select page position. Front page invokes a 100% premium, though it should be noted there is often a waiting list. Guaranteed colour is +20%, right hand facing or back page +20%, or with colour in combination +40%. Mono gives a 20% discount.

Module Advertising Discounts We are pleased to offer discounting by value of order. This can be combined with banner adverts and editorial services to create a bespoke campaign plan. Contact us for a quote.

Classified Advertising The table also shows classified options, rates & offers.

calculate any size advert

4


print advertising single module control rate

modular print adverts

“Want more bang for your buck? See our promotion plans on page 3 & links on page 7. You get more, but pay less ~ brilliant.”

13.68 €

100%

-20%

20%

40%

rate

front page

mono

colour

col right/back

mm wide

x

mm high

mod wide

x

mod high

21.89 €

32.83 €

38.30 €

80

x

32

2

x

1

43.78 €

65.66 €

76.61 €

80

x

66

2

x

2

65.66 €

98.50 €

114.91 €

80

x

100

2

x

3

2 module

27.36 €

4 module

54.72 €

6 module

82.08 €

vertical bar

246.24 €

196.99 €

295.49 €

344.74 €

80

x

300

2

x

9

3 module

41.04 €

32.83 €

49.25 €

57.46 €

122

x

32

3

x

1

6 module

82.08 €

65.66 €

98.50 €

114.91 €

122

x

66

3

x

2

9 module

123.12 €

98.50 €

147.74 €

172.37 €

122

x

100

3

x

3

quarter page

205.20 €

164.16 €

246.24 €

287.28 €

122

x

168

3

x

5

vertical half page

369.36 €

295.49 €

443.23 €

517.10 €

122

x

300

3

x

9

4 module

54.72 €

43.78 €

65.66 €

76.61 €

164

x

32

4

x

1

6 module

109.44 €

87.55 €

131.33 €

153.22 €

164

x

66

4

x

2

12 module

164.16 €

328.32 €

131.33 €

196.99 €

229.82 €

164

x

100

4

x

3

strip

82.08 €

164.16 €

65.66 €

98.50 €

114.91 €

248

x

32

6

x

1

164.16 €

page bar

164.16 €

328.32 €

131.33 €

196.99 €

229.82 €

248

x

66

6

x

2

18 module

246.24 €

492.48 €

196.99 €

295.49 €

344.74 €

248

x

100

6

x

3

24 module

328.32 €

262.66 €

393.98 €

459.65 €

248

x

134

6

x

4

half page

410.40 €

328.32 €

492.48 €

574.56 €

248

x

168

6

x

5

full page

820.80 €

656.64 €

984.96 €

1,149.12 €

248

x

334

6

x

10

mono

colour

col right/back

mm wide

x

mm high

46

x

57

46

x

57

non-modular print adverts

rate

front page

tourism

40.00 €

front page top right #1

164.16 €

double front page top right #1

classified adverts

328.32 € 1 issue

buy 3 + 1 free

buy 4 + 2 free

classified text 0-10 words

10.00 €

30.00 €

40.00 €

additional text per word

1.00 €

3.00 €

4.00 €

96

x

57

mm wide

x

mm high

mod wide

x

mod high

classified box

20.00 €

60.00 €

80.00 €

80

x

32

2

x

1

classified box & photo

25.00 €

75.00 €

100.00 €

80

x

32

2

x

1

legal notice 0-100 words

95.00 €

285.00 €

380.00 €

80

x

100

2

x

3

additional 100 words or part

55.00 €

165.00 €

220.00 €

80

x

32

2

+

1

Unavailable modules; 1 & 5 wide, 8 high

5


Banner Advertising banner ad unit & placement

“An essential feature of any smart advertising budget. Define your audience. Set your budget. Count the results”

20k

-20%

50k

-50%

cpm

10,000

cpm

20,000

cpm

50,000

pix wide

x

pix high

300 x 250 premium in article

25 €

250.00 €

20 €

400.00 €

13 €

625.00 €

300

x

250

300 x 250 sidebar

15 €

150.00 €

12 €

240.00 €

8€

375.00 €

300

x

250

300 x 600 homepage & sticky sidebar

30 €

300.00 €

24 €

480.00 €

15 €

750.00 €

300

x

600

728 x 90 page header & footer

20 €

200.00 €

16 €

320.00 €

10 €

500.00 €

728

x

90

300 x 250 rss subscriber service

50 €

500.00 €

40 €

800.00 €

25 €

1,250.00 €

300

x

250

advanced serving

per order

per order

per order

animation

50.00 €

geo-targeting

50.00 €

days of week

50.00 €

content targeting

50.00 €

serve priority

50.00 €

times of day

50.00 €

6 “Editorial features & reviews, photography, search engine optimisation, social media, content, graphic design, translation, creative writing ~ ask us to do something amazing”

Editorial Services editorial, photographic & design

job rate

content, secretarial & proofing

hourly rate

creative / ghost writing

rate

editorial feature / review

250.00 €

journalism

50.00 €

first 500 words

75.00 €

publication - print

150.00 €

charity/community journalism

25.00 €

additional 500 words

50.00 €

publication - web

50.00 €

photo journalism

40.00 €

excess 5,000 words

quote

search engine optimisation

150.00 €

content writer

30.00 €

social media & rss shares

50.00 €

p.r. consulting & press releases

50.00 €

spanish / catalan to english

50.00 €

photography - editorial

50.00 €

secretarial services

22.00 €

specialist spanish / catalan to english

100.00 €

photography - client gallery

250.00 €

data/statistical compilation

40.00 €

other languages to english

advertising design - cut and shut

20.00 €

proofreading for spelling & grammar

40.00 €

advertising design - clean & simple

40.00 €

technical proofreading for s.e.o.

50.00 €

1 hour press consult (24hr)

75.00 €

advertising design - conceptual (from)

100.00 €

graphic design

40.00 €

1 hour press consult (3hr)

250.00 €

translation

Ibiza News Coverage

500

quote rate


campaign Promotions

“Our prime objective is to have you return for more. Our campaign promotions are designed to make sure you do”

Advertising is our thing. We know what works. For some it is strong branding & a clear purpose delivered by long term multi-channel campaigns. For others it is getting information in front of tourists in their hotels. We price our promotional plans to ensure that even if you are not convinced of the argument, you will be by the economy.

Gold

Platinum

Tourist

Todo el Año

Splash

Route 26

Perfect for destination restaurants, cocktail bars, entertainment, fashion, promoters

All about branding. Front page and big banner demands attention

Looking for local business from the tourists in footfall.

You work all year so promote all year. Professional & technical services, hospitality.

You’ve something important to say! Double page spread ~ advert and feature.

Low cost but fully featured, perfect for off season. Combine with gold for extra savings

Duration ]]

season

season

season

12 months

single

6 months

Total Price ]]

1,440 €

2,880 €

792 €

1,456 €

1,000 €

520 €

60 €

120 €

33 €

28 €

1,000 €

20 €

/

/

/

/

/

COLOUR 6 Module

FRONT PAGE 6 Mod

Colour

4 Module

FULL PAGE

/

/

/

/

/

Premium

Premium & Homepage

Premium

Homepage

Premium

/

/

/

/

/

/

Double Feature

Double Feature

Resort Guide

Feature

FULL PAGE

Feature

Weekly Equiv ]] Print Adverts ]]

Banner Adverts ]]

Editorial ]]

More ]]

Social Media & Subscribers, Social Media & Subscribers, S.E.O., Photography, S.E.O., Photography, Design, ++ Design, ++

×

Map Pin & Information in Tourist resort Guide. Free Events Promotion

×

Social Media & Subscribers, Social Media & Subscribers, Social Media & Subscribers, S.E.O., Design, ++ S.E.O., ++ S.E.O., Design, ++

7


“Tripadvisor troubles? Bonkers bookings? Website woes? Ask us to do something amazing so you can get on with your business”

marketing & technology ) business identity & branding

Introducing Bes Media, the company behind The Ibizan newspaper.

) social media & search

Bes Media manage the tech and marketing for some of Ibiza’s most successful independent hospitality venues.

) website, domain & hosting ) s.e.o. & google services ) hospitality & business services

business identity & branding

From content and reputation management across social media & the web, to the configuration & implementation

ultimate folio

smart folio

slim folio

fresh folio

hospitality pack

total website

one time fee

one time fee

one time fee

one time fee

one time fee

3,900 €

1,900 €

750 €

1,500 €

one time fee

monthly

monthly

1,900 €

1,500 €

190 €

290 €

manage

rep & cont

task

ultimate

smart

slim folio

fresh

hospitality

website

/

/

/

/

/

/

management & user training 2 people

450.00 €

/

/

/

/

/

logo

50.00 €

/

/

/

*

*

/

*

*

*

*

logo set

100.00 €

/

/

design set - typeface colour palette

100.00 €

/

/

strapline

50.00 €

/

/

/

*

*

summary texts

50.00 €

/

/

/

*

*

/

/

/

/

/

/

300.00 €

300.00 €

fresh

hospitality

100.00 € 200.00 €

business stationary & publicity pack

500.00 €

/

/

task

ultimate

smart

social media & search

/

slim folio

(P.S. We also do recruitment)

reputation & content

250.00 €

social sizes design set

Except the recruitment of chefs, we draw the line there.

manage

ultimate folio controller

essentials stationary & publicity pack

of fully automated live booking systems, we can do everything on that list of jobs you don’t have time to do, or don’t want to do.

website

manage

reputation

content

manage

rep & cont

50.00 €

50.00 €

/

/

facebook

50.00 €

/

/

*

*

10.00 €

instagram

50.00 €

/

/

*

*

10.00 €

/

twitter

50.00 €

/

/

*

*

10.00 €

/

linkedin

50.00 €

/

/

*

*

10.00 €

/

google business & maps

50.00 €

/

/

*

/

10.00 €

google brand

50.00 €

/

/

*

/

10.00 €

tripadvisor

100.00 €

/

/

*

*

10.00 €

additional socials

50.00 €

/

;

any 3

;

10.00 €

continued

continued

continued

continued

continued

continued

50.00 €

50.00 €

/

/

/ 50.00 €

50.00 €

/

/

/ continued

continued

8


“Our service contracts are not just about taking work off your hands. Done right, these tasks will bring in new business, in time more new business than the cost of the service.”

marketing & technology

ultimate folio

smart folio

slim folio

fresh folio

hospitality pack

total website

manage

reputation & content

continued

continued

continued

continued

continued

continued

continued

continued

task

ultimate

smart

slim folio

fresh

hospitality

website

manage

content

manage

rep & cont

premium website

200.00 €

/

/

/

/

20.00 €

50.00 €

/

/

folio website

100.00 €

website tech tools & optimisation

200.00 €

/

access all areas premium suite access

0.00 €

vps hosting

0.00 €

domain name registration & configuration

50.00 €

/

task

ultimate

smart

website connections, backlinks & sitemap

100.00 €

/

/

premium search engine optimisation

200.00 €

website, domain & hosting

s.e.o. & google services

reputation

10.00 €

/

10.00 €

/

/

20.00 €

/

/

30.00 €

/

/

/* /

/ slim folio

fresh

/

hospitality

website

manage

/

/

/

/

/

10.00 €

reputation

content

manage /

25.00 €

/

local s.e.o.

100.00 €

/

/

/

10.00 €

/

content s.e.o., keyword research

200.00 €

/

&

/

10.00 €

/

advanced website testimonials & reviews

150.00 €

/

10.00 €

50.00 €

/

google search

50.00 €

/

10.00 €

10.00 €

/

google maps api

50.00 €

/

10.00 €

/

google analytics

50.00 €

/

10.00 €

/

google property

50.00 €

/

10.00 €

/

google adsense

50.00 €

/

10.00 €

task

ultimate

hospitality & business services

smart

slim folio

fresh

hospitality

website

online booking service

100.00 €

advanced online booking with payments

250.00 €

/

premium live online booking service

500.00 €

/

financial pack - paypal, stripe, invoicing

200.00 €

/

hourly

with project

with project

with project

with project

with project

50.00 €

25.00 €

25.00 €

25.00 €

25.00 €

25.00 €

tech project website projects & consultancy

rep & cont

manage

/ reputation

content

manage

10.00 €

/

/

10.00 €

/

300.00 €

70.00 €

/

10.00 €

/

rep & cont

9


print & merchandising Paper size

mm

Paper size

mm

A0

841 x 1189

A5

148 x 210

A1

594 x 841

A6

105 x 148

A2

420 x 594

A7

74 x 105

A3

297 x 420

A8

52 x 74

A4

210 x 297

A9

37 x 52

Graphic Design

“No, we can’t beat Vista Print prices, though we are never far off. The difference is our time. This is a service for busy people who prefer to leave commercial design & print to the experts.”

essentials pack

business pack

200 €

500 €

essentials

business

hourly graphic design

40.00 € price

Qty

Print

Paper

Type

Flyers

99.00 €

5,000

A6

Double

90gsm

Art

Flyers

120.00 €

5,000

A5

Double

90gsm

Art

Flyers

43.00 €

1,000

A5

/

Single

135gsm

Art

/

Double

300gsm

Art

Double

300gsm

Art

Marketing

mm

Size

mm

/

notes

Postcards

49.00 €

500

A6

Postcards (Rack Cards)

99.00 €

2,500

A6

Postcards (Rack Cards)

129.00 €

2,500

A5

/

Double

300gsm

Art

4 Page Folding Cards

188.00 €

2,000

A6

/

Double

300gsm

Art

4 x A6 sides, Landscape Folded

Tri-Fold Leaflets

152.00 €

1,250

A3*

Double

90gsm

Art

* A3 Sheet Tri-Folded

Tri-Fold Leaflets

210.00 €

1,250

A3*

Double

250gsm

Art

* A3 Sheet Tri-Folded

4 Page Brochure

188.00 €

1,000

A4

Double

135gsm

Art

4 x a4 pages

4 Page Brochure

200.00 €

1,000

A4

Double

250gsm

Art

4 x a4 pages

8 Page Brochure

98.00 €

30

Double

170gsm

Art

8 x a4 pages

Round Stickers

99.00 €

1,000

Posters

29.00 €

10

A3

Single

100gsm

Matt

Posters

164.00 €

500

A1

Single

100gsm

Art

Posters

99.00 €

500

A3

Single

100gsm

Art

Posters

99.00 €

500

A3

Single

100gsm

Art

A4 95

x

95

Double /

continued

/

continued

10


print & merchandising

Stationary Business Cards

“All about the paper stock. Spend just a few euros more and you can say something about your brand & go from boring run of the mill card, to the irredescent cool of Chromolux pearl”

price

Qty

mm

Size

mm

112.00 €

2,000

85

x

55

Business Cards

99.00 €

2,000

85

x

55

Business Cards

188.00 €

5,000

85

x

55

85

x

55

essentials pack

business pack

continued

continued

essentials

business

/

Print

Paper

Type

Double

400gsm

Art

Double

450gsm

C.S. Board

Double

250gsm

notes

CHROMOLUX Pearl

Discount Business Cards

29.00 €

500

Single

300gsm

Matt

Numbered Tickets

121.00 €

1,000

A7

Single

170gsm

Art

Order/Message Pads

144.00 €

50

A7

Single

80gsm

Offset

100 sheets per pad

3 Part Carbon Copy Pads

306.00 €

100

A4

Single

80gsm

Offset

15 sets per pad

Letterhead

48.00 €

1,000

/

Single

90gsm

Offset

Trodat Printy Stamp

33.00 €

1

60

x

40

/

Black

price

Qty

mm

Size

mm

business

Print

Paper

Type

16 Page Coil Bound Menus

120.00 €

10

Double

300gsm

Art

8 sheets making 16 pages

10 Page Square Menus

140.00 €

30

Double

300gsm

Art

2-sided matt cello-coating

Beer/Drip Mats

220.00 €

2,500

103

x

103

price

Qty

m

Size

m

Paper

Type

Vinyl Banner

99.00 €

1

2.0

x

0.5

2.0

x

1.5

Hospitality

Display

A4

/

/ essentials

A4 A4

notes

Single essentials

business

Print

notes

Single

short side eyelets

Single

short side eyelets

Double

includes 2 x a1 posters

Vinyl Banner

120.00 €

1

Pavement A-Frame

150.00 €

1

Aluminium Exterior Signs

250.00 €

2

Interior Wall Signs / Posters

75.00 €

10

Interior Wall Signs

152.00 €

5

1.0

x

0.7

Single

Corrugated Plastic Board

Pop Up Exhibition Solution

999.00 €

1

2.2

x

2.2

Single

pop-up banner frame, fabric printed banner, pop up counter, printed fabric wraparound, 2 x halogen spotlights

price

Qty

m

Size

m

Photo Wallpaper

300.00 €

1

3.6

x

2.7

Beach Parasols

333.00 €

25

Beachball

150.00 €

100

0.4

x

0.4

Wooden Deckchair

270.00 €

4

0.4

x

1.0

Merchandising

A1 1.5

x

0.9

A3

essentials

business

Single

4mm

Single

450gsm

Print

Paper

Metal

Alu-DIBOND, includes 4 x drilled holes 3mm white polypropylene

Type

notes

Single

self-adhesive

Single

20cm x 20cm Print Area

Single

15cm x 3cm Print Area

Single

Fabric Seat

11


12

The Ibizan, in print & online since 1999

theibizan.com

mail@theibizan.com

+34 638 923 119

Bes Media Holdings 1999 S.L.


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