A Passion to Inspire

A passion to inspire Membership Benefits of the Qualitative Research Consultants Association

Call 651-290-7491 or visit www.QRCA.org/membership

QRCA is the leading qualitative research organization that fosters strong education and sharing in addition to helping shape the industry with innovative techniques and tools. QRCA is dedicated to serving members by promoting excellence in all aspects of qualitative research.

OUR MEMBERS The membership consists of consultants and individuals involved in the design, implementation and analysis of qualitative research in North America and around the globe. Candidate membership is available for individuals in training to design, conduct and analyze qualitative research.

Members conduct focus group discussions; individual depth interviews; observational, ethnography and usability research; idea generation sessions; and mixed-method hybrid studies, utilizing in-person, online, and mobile qualitative approaches.

What is QRCA?

Full Membership • You are a principal or employee of an independent marketing research or social research company.

• Spend the majority of your professional time designing, conducting and analyzing qualitative research.

• Abide by the QRCA Code of Member Ethics in work relationships with clients, suppliers and respondents.

Candidate Membership • You are in training to be a qualitative researcher.

• Two-year maximum membership, then opportunity to become full member.

• Abide by the QRCA Code of Member Ethics.

Memberships exclude those employed in advertising agencies, in-house corporate researchers and full time academics.

Who Can Become a Member?

• Find A Researcher: Research Buyers use the QRCA membership database.

• Public Relations: QRCA’s professional PR Agency works to publish member articles providing FREE business exposure.

• Speaking opportunities to enhance your professional profile.

• Partnering with members who have complementary experience can position you as more valuable and marketable to your clients.

• Networking: Serving as a QRCA volunteer builds valuable relationships.

• International colleagues provide opportunities to expand your global coverage and resources through partnering with experts.

• Nearly 50 industry service providers showcased at our Annual Conference for quick access to traditional and new state-of-the-art resources needed for quality research design.

Grow Your Business

Visit www.QRCA.org/membership

“QRCA has provided me with the skills and knowledge I’ve needed to grow my qualitative business.

The friendships and the networking of colleagues has served as a great resource for ideas and project collaboration.”

Network and Partner

Visit www.QRCA.org/membership

“QRCA has a unique, collegial, open and sharing culture which for nearly 30 years has been a standard bearer in providing an extraordinary opportunity for peer learning.�

Share in Peer Learning

• Annual Conference: Education-packed.

• Worldwide Conference: Co-sponsored with AQR.* • North American Chapters with program meetings.

• Virtual Chapter: Unites international members and those desiring to meet online.

• Special Interest Groups: Creativity+Innovation, Ethnography, Latino, Online, Pharma/Healthcare, and Young Professionals.

• Qcasts: Online educational presentations.

• VIEWS Podcasts: Interviews with qualitative research experts and innovators.

• QRCA LinkedIn Group: More than 5,000 members.

• Online Membership Forum: Members discuss research and business issues; regularly update members on industry-relevant technology. *Association of Qualitative Researchers in the UK

Professional Development

Discounts*: • Education: Burke Institute, Online Moderator Training, On Your Mark Research, RIVA Training Institute, Sharpen the Focus Institute, LearningConnect.

• Conferences: Reduced registration fee on partner US and international conferences.

Industry Partnerships: • GreenBook • Marketing Research Association Additional Benefits: • VIEWS Magazine: Award-winning magazine published quarterly.

• Online Information Exchange: Members-only educational video library. *Partners as of June 2013

Enjoy Many Member Beneftis

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“The member discounts alone make my membership worthwhile. They cover the costs of the annual fee.�

Membership Pays for Itself

Get inspired. Be inspiring.

Call now to find out more or visit www.QRCA.org/membership!

1000 Westgate Drive, Suite 252 St. Paul, MN 55114 USA (651) 290-7491 | (888) 674-7722 www.QRCA.org