2K19 N i d y a P. P u t r i
Nidya P. Putri Art Director I am connoisseur of minimalist and clean, yet youthful design styles. I believed white space could gives design a certain aesthetics such as luxury and sophistication. My focus are into advertising and branding, but i’m eager to learn about another design fields.
W O R K S
Blue Band - Instagram Revamp At the begining of this year, Blue Band wants to re-new their instagram look to make it stand out amongst the competitor. We made visual breaker for separate the old and new content. Our concept for breaker is to highlight 3 way to use Blue Band which is Spreading (bottom grid), baking (middle grid), and cooking (top grid)
Their new visual cue is “Food Porn”, so we translate it ito our Editorial Plan
Blue Band Kitchen Master Instagram This is upfield B2B Instagram to promote their product, which is Blue Band Kitchen Master, Minyak Samin and Frytol. We also want to show them what food that can be made or cooked with those products, tips for their business and the advantages of those products. We came up with the idea to arrange every post based on the products color. In this projects, I’m in charge to making the art directions, from the concept to sample post.
Blue Band - Smart Breakfast Campaign Last year, Blue Band wants to communicate a smart breakfast with its product, because Blue Band contains a bunch of goodness such as Omega 3 & Omega 6, to support the child’s growing intelligence. We made a digital video that informing about its goodness. We also stretch the idea into digital activity, to share their breakfast moments with family.
Blue Band - Ramadan Digital Video On Ramadan 2019, we made a digital video to invite moms to be a seasonal baker. We choose Ibu Ina from the famous ‘Ina Cookies’ as our talent, because we believe that she is a living proof of ‘housewife also can do a business’.
Nestle BATITA Social Media A grown period milk from Nestle that target lower LSM audiences. Basically, the communication is to educate people that the BATITA’s kids (toddler who consume BATITA) are the kid with #TumbuhAktifTanggap traits. I handled all of the digital campaign, including their Editorial Plan. For EP, we use color that derivates BATITA’s green for the background and also showing #TumbuhAktifTanggap kids beside the product centric contents.
Mobil Senyum Pepsodent Key Visual Invitation This is one of Pepsodent campaigns, that communicating they support the dental health for all of the Indonesians by giving the opportunity to tooth check-up for free at this event. The concept for the KV Invitation is to show that ‘Mobil Senyum Pepsodent’ covers the area from Sabang to Merauke.
Pepsodent x Kulari Ke Pantai For celebrating the first day of school, Pepsodent tap in to a movie called, ‘Kulari ke Pantai’. We made a digital video using the casts of the film to educate about people shouldn’t be afraid facing the first day of school. You just need to “Senyum Pede” to face it. We stretch it into digital competitions, where people should share they are doing the ‘mantras’ to be ready for school.
Mie Sedaap Cup - IG Revamp Mie Sedaap Cup wants to revamp their instagram look, to make it stand out amongst the competitor. So we came up with the idea of distribute or classify their content’s look by the color of each variant and combine it with graphic pattern.
For the breaker, we make contents based on passion point of our target market. We make a representative of our target market looking at the Mie Sedaap Logo, as if they are all choosing Mie Sedaap Cup when it comes to cup noodle.
JAWARA - Digital Jawara is a newly chili sauce brand that offers you different taste, with certainly diffrerent tone from its competitor. Their tagline is “Unik pedasnya, jelas JAWARA-nya�. My job on this brand is making every promotion campaign for period of time, includes Editorial Plans, digital activity KV and digital ads.
McDonald’s Editorial Plan This is Mcdonald’s IG overall look and I’m in charge to concepting & execute their campaigns, also handling the Aways On Content. Almost every contents on digital designs (in this case, Instagram) are highly depending on Key Visual from the ATL Agencies design.
McDonald’s - Hemat Tiap Hari Campaign McDonald’s has MurMer and Receh Menus, which offering me a great taste and wide varieties with such affordable price. We come up with a big idea called, ‘Keep Happy is Easy’. This idea departs from an insight which is, ‘whatever emotions that you feel or circumstances you are facing, it’s all no matter because you can still being happy with MurMer and Receh Menus from McDonalds’. We created contents based on their TVC’s theme, a simple interactive story to make you #TetepHappy
HELBYOO Social Media A pillow massager brand that I handled from a scratch. My job descriptions are managing Instagram feed, involves designing and writing captions for every post as well. The biggest challenge for me on this brand is how to make a ‘boring’ product into intriguing contents and catch everyone’s eyes, also being different amongst competitor.
CAKE A BOO Social Media A cakery based on Jakarta, I’m in charge to make interactive contents such as making mini games on Instagram Story that hoped could attract the audiences, also with promo and discounts.
PRENAGEN Advertisement As an Art Director in commonsense communications, local advertising agency, i’m in charge of making ATL for PRENAGEN, from concept to design execution, and also POSM kindly check PRENAGEN latest TVC , with Andien as a new brand ambassador. https://youtu.be/N5s5c1T-6cU
PRENAGEN esensis TVC “Checklist” - https://www.youtube.com/watch?v=VArRPVhmX9w
Agency’s Board
Key Visual
#ASIyouDad - campaign initiative We created an idea, that father’s figure is also important in child’s growth. so we celebrate father’s day by making photo competition under #ASIyoudad campaign. #ASIyoudad means children’s appriciation to their dad. We wanted the world to understand that father’s role is not only just a money-maker, but also he can taking care of them when mommy’s not around or even in his day off. by the end of the day children would realise how much the father care and love them, as much as their mom.
Andien as brand ambassador, posted an invitation to joiun the photo competition
PRENAGEN’s feed during the competition we repost photo from social media infulencer looks like their also joining the competition, to make social awareness for public attention.
Smoothies Collab - campaign initiative PRENAGEN collaborate with happening smoothies outlet in Jakarta. we created special menu, that can be order via go-food, so that pregnant woman can enjoy healthy snack without even go out.
Bumper Mommy UHT 5sec video 5 sec bumper for PRENAGEN UHT. I created doodle motion inspired by Bruno Mars’s Thats What I Like music video. https://www.youtube.com/watch?v=az7LJbsibDQ
Other work for PRENAGEN
EXTRA JOSS Pitching
We created theme for Extra Joss Blend “Tabrakin yang Loe Mau”. The target is young male from age 15 - 22. We believed that every active young male should not be afraid to have a hobbies and activites more that it should be. If they need a little kicks, extra joss blend will do the job for them. for the social media activites, we created campaign “gamerz - generasi aksi pamer” photo competition. we challange them to post their essentials and tag the extrajoss account.
MANDIRI Pitching
Pitching for Mandiri Online. We Created concept that people should move on to integrated finance applications which mandiri has. We believe once they move on the the new mandiri apps, they just like having an exciting experience, because of the sophistication offered by Mandiri Online. I created the key visual concept , that people who have tried Mandiri Online Apps, will feels just like a brand new person that is more knowledgeable and thinks one step ahead of others.
Logo Design
1.
A logo for PRENAGEN Juice campaign
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Software company located on Cengkareng, West Jakarta
5.
A Morning show on KBR Radio
Poin reward campaign logo for Bank BRI
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A logo for McDonald’s breakfast campaign
Pepsodent Action 1,2,3 Campaign for celebrating the first day of school
3. Beauty Salon located on Gading Serpong
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Software system created by Meta Technology company
9. Blue Band 2018 Ramadan campaign’s logo
HONEY BEANZ Cafe Logo Honey Beanz is an all-day breakfast cafe located in Subiaco, Australia. their taglinine are “Modern simplicity fuse with bold flavours of Asia”
PERRIER Advertisement This made to fulfill an advertising assignment from school. The assignments demand us to make a perrier magazine ad with a touch of Indonesian Pop Culture. The ideas inspired by the tagline itself, “can you handle the heat?”. I combine the “meme” with Indonesian most popular star to deliver the idea. If the hottest man in this planet asking you to marry him, how can you possibly handle it? Therefore, you should drink perrier.
ULTRA MILK ICE CREAM Advertisement This is a school assignments. We have to create a new product based on one of existed product then design a campaign for it. The idea is to make an audience think that eating this Ultra Milk ice cream taste as good as drinking milk.
CLOSE UP Ad Series This is a school assignments which goal was to remake one of magazine ad. The challenge was to make one old ad into a series of three advertisement. The idea of this ad was refer to its tagline which “nafas segar hingga 12 jam�, because the breath was so fresh, it can make a food frozen the moment you open your mouth.
Advertising
Sweets such as candy an chocolate are choosen because it identical with dental problem, but you don’t have to worry if you using close up you can ‘frozen’ them all.
TBOX BAKERY Apps & Branding TBOX is an online mobile bakery for you to order premium quality bread via smartphone and website at anytime anyplace with free delivery. In this start-up i’m in charge of all design requirements for TBOX Online Bakery. Produce creative design and concepts that represent TBOX Online Bakery’s image and characteristic and develop it even further. This includes designs for UI/UX, POSM, social media, communications and publications design. kindly check TBOX’s Instagram @tboxbakery
i also design motorcycle jacket and helmet for tbox
Big Bowl Startup This is a group assignments by four people. The assignments demand us to make a start up bussiness by developing a mobile app. Big Bowl is a digital application that shares information of dining areas in South Tangerang with social feature. It complete with navigation maps. This ideas came up to solve a problems today where people needs something fast and practical. This idea offers everything you needs in one app.
Designers
: Nidya Prima Putri, Shabrina Astrilia, Dita Anastasya, Hilda Nursadrina
Advertising
POP HOTEL Rebranding Rebranding POP Hotel is a school assignments. The assignment was to rebrand one of hotel’s brand with a new perspective of ideas. The idea of this rebrand is to emphasize the eco-friendly issue and represent youth and simplicity.
old logo
leaf - eco friendly
a beat by kai The quick brown fox jumps over the lazy dog Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 , . / ? ! & ( ) ; : " '
Avenir The quick brown fox jumps over the lazy dog Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 , . / ? ! & ( ) ; : " '
Supergraphics
Advertising
HS BARBERSHOP Rebranding Rebranding HS Barbershop is a school assignments. HS Barbershop is a roadside barbershop located in Graha Raya, Tangerang. The idea is to elevate the conventional barbershop more fancy through the simple, timeless yet sophisticated design.
Poster Design
Editorials
Awkwart Poster
#ActForKelud
This poster is made for an event held by HIMDKV Binus, Alam Sutera.
This poster is made for an event held by HIMDKV Binus, Alam Sutera to help the victims of kelud mt. erruption.
AKSI Infographic
POP Hotel Infographic
College assesment. Infographic about birth certificate in Indonesia.
College assesment. This Infographic consist of some corporate information of POP Hotel
AKSI Social Campaign AKSI or “Akta Untuk Semua Impian�. This social campaign is expected to foster community awareness of the importance of having a birth certificate and a certificate as a tool to reach your goals. This campaign designed as an educational tools for children, that delivered in a fun way. The purpose is to make the children understand about the importance of having birth certificate.
AKSI Promotional Items
AKSI Buku Pintar
AARK Design Reviews An art critique about a product from spesific brand. In this case i choose AARK Collective Classic. The booklet was designed minimalistic, youthful and futuristic to make it more suitable with the product’s brand.
21 cm x 21 cm size. The cover using the coronado 270 gsm paper. twenty four pages.
ARTYPO Newsletter ARTYPO Newsletter is a school assignments that demanded student to maximize their explorations on typography in designing editorial. It consist of eight pages discussing typography and graphic design. Geometric shapes and object repetition with a different opacity is dominant to make it more dynamic.
A3 Size Printed on HVS 100 gsm paper
Illustrations I am a biggest fan of surrealism. with my left hand i can do drawing in almost every way. What i do here is draw one objects in three different way. i also can do water color an poster color painting as well.
Portrait of a Girl
Digital Painting using Adobe Photoshop
Portrait of a Girl
Manual Drawing using F & 2B Pencils
Portrait of a Girl
Digital Drawing using Adobe Illustrator
THA NK YOU I’m looking forward to have an amazing work experience in your company.