Course Line Startup Problem Solution Fit Credit Points
8
KIAASE
In this course we asses the student on (K)owledge, (I)nsights, (A)pplication, (A)nalysis (S)ynthesis en (E)valuation. The student must show he/she is able to perform the assigned work on the third (the highest) competency level. Meaning, he/she: • Has advanced knowledge of an area of work or study that implies critical insights into theories and principles. • Is able to tackle complex and unstructured problems. • Is able to improve methods and adapt standards to the situation. • Is able to design strategies that are integrated with professional practice. • Can work in an unfamiliar, more complex and (partially) unspecified context. • Can work independently in complex situations.
Exam Methods
Share in Final Mark
Content
Individual Assessments
25% 25%
Midterm assessment. End assessment.
Individual Report
100%
Progress Report.
50%
Assessment.
Caesura
Deadline In the week of 7 november 2016. In the week of 6 February 2017.
Minimum 5.5
Monday 6 February 2017. Via aNewSpring.
Resits Individual Assessment
In the week of 13 February 2017.
Minimum 5.5 Individual Report
100%
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Progress Report.
Monday 20 February 2017. Via aNewSpring.
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Assessments Share in Final mark
Student:______________________ Startup: __________________ Studentnumber: ______________
Criteria
Competencies: 1-4 (Build-Measure-Learn); 5-9 (Work lean) Objectives: The student has evidence that customers care about certain jobs, pains and gains, and has designed value propositions that address those jobs, pains and gains. • The student initiates and creates an innovative product, service or business model for a bigger or smaller (international) market. • The student performs, interpret, assesses and evaluates market research. • The student performs market analysis and competitive analysis. • The student develops a growth policy for his/her startup. • The student prepares and implements plans relating to the growth policy. • The student develops business relations with customers and co-partners in the startup eco-system. • The student communicates in Dutch and English. • The student engages in on- and offline market communication. • The student manages his/her startup. The student shows in a 30 minute oral assessment, convincing evidence he/she is working systematically en methodologically to create a problem solution fit. Midterm Assesment
50
Week of 7 November 2016.
• • • • •
0 points: No narrative of problem solution fit. 10 points: A narrative of problem solution fit, but not a personal narrative. 20 points: A personal narrative of problem solution fit, but content not always clear, and containing irrelevant information. 30 points: A personal narrative of problem solution fit, content is clear, but contains irrelevant information. 50 points: A personal narrative of problem solution fit, content is concise and clear, and contains no irrelevant information.
* A personal narrative: (a) at least contains evidence for 1 test cycle per schoolweek; (b) accounts for sufficient personal input. * Sufficient: A student works 40 hours a week (or more) on his/her startup. These hours must be accounted for. End Assessment
50
Week of 6 February 2017.
• • • • •
0 points: No narrative of problem solution fit. 10 points: A narrative of problem solution fit, but not a personal narrative. 20 points: A personal narrative of problem solution fit, but content not always clear, and containing irrelevant information. 30 points: A personal narrative of problem solution fit, content is clear, but contains irrelevant information. 50 points: A personal narrative of problem solution fit, content is concise and clear, and contains no irrelevant information.
* A personal narrative: (a) at least contains evidence for 1 test cycle per schoolweek; (b) accounts for sufficient personal input. * Sufficient: A student works 40 hours a week (or more) on his/her startup. These hours must be accounted for. Remarks
When working in a startup team, your personal contribution is key.
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Progress Report Share in Final mark
Student:______________________ Startup: __________________ Studentnumber: ______________
Criteria
Motivation Grade
Competencies: 1-4 (Build-Measure-Learn); 5-9 (Work lean) Objectives: The student has evidence that customers care about certain jobs, pains and gains, and has designed value propositions that address those jobs, pains and gains. • The student initiates and creates an innovative product, service or business model for a bigger or smaller (international) market. • The student performs, interpreters, assesses and evaluates market research. • The student performs market analysis and competitive analysis. • The student develops a growth policy for his/her startup. • The student prepares and implements plans relating to the growth policy. • The student develops business relations with customers and co-partners in the startup eco-system. • The student communicates in Dutch and English. • The student engages in on- and offline market communication. • The student manages his/her startup. Chapter 1
30
The Customer Profile
Customer persona. Jobs to be done. Pains. Gains. Motivate and account for choices. Articulate SMART. Brainstorming sessions are documented.
Chapter 2
30
The Value Map
• • •
•
•
Product/service. Pain relievers. Gain vreators. 5 different value propositions.
• • •
Motivate and account for choices. Articulate SMART. Brainsorming sessions are documented.
•
•
0 points: Chapter is absent. 8 points: Chapter is incomplete. 15 points: Chapter is complete, but refers not to the personal contribution of the student, the content is not always clear, and contains irrelevant information. 22 points: Chapter is complete, refers to the personal contribution of the student, the content is clear, but contains irrelevant information 30 points: Chapter is complete, refers to the personal contribution of the student, the content is concise and clear, and contains no irrelevant information. 0 points: Chapter is absent. 8 points: Chapter is incomplete. 15 points: Chapter is complete, but refers not to the personal contribution of the student, the content is not always clear, and contains irrelevant information. 22 points: Chapter is complete, refers to the personal contribution of the student, the content is clear, but contains irrelevant information 30 points: Chapter is complete, refers to the personal contribution of the student, the content is concise and clear, and contains no irrelevant information.
* Complete means: at least 5 different different Value Maps, based on the Customer Profile. Chapter 3
40
Testing the customer profile. Testing for blue ocean.
Testing Motivate and account for choices. Articulate SMART. Testcycles customer profile, based on Value Proposition Design by Osterwalder (chapter testing), are documented.
• • •
•
•
0 points: Chapter is absent. 10 points: Chapter is incomplete. 20 points: Chapter is complete, but refers not to the personal contribution of the student, the content is not always clear, and contains irrelevant information. 30 points: Chapter is complete, refers to the personal contribution of the student, the content is clear, but contains irrelevant information 40 points: Chapter is complete, refers to the personal contribution of the student, the content is concise and clear, and contains no irrelevant information.
* Complete means: At least 8 testcycles. Remarks
The Progress Report consists of max. 3000 words (appendix not included). Feel free to use infographics and visuals. The Progress Report reflects also your personal contributing when working in a startup team. Therefore this report, in places, will decidedly differ from Progress Reports of team members.
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