Course Line Startup Traction Channel Fit Credit Points
8
KIAASE
In this course we asses the student on (K)owledge, (I)nsights, (A)pplication, (A)nalysis (S)ynthesis en (E)valuation. The student must show he/she is able to perform the assigned work on the third (the highest) competency level. Meaning, he/she: • Has advanced knowledge of an area of work or study that implies critical insights into theories and principles. • Is able to tackle complex and unstructured problems. • Is able to improve methods and adapt standards to the situation. • Is able to design strategies that are integrated with professional practice. • Can work in an unfamiliar, more complex and (partially) unspecified context. • Can work independently in complex situations.
Exam Methods
Share in Final Mark
Content
Individual Assessments
25% 25%
Midterm assessment. End assessment.
Individual Report
100%
Progress Report.
50%
Assessment.
Caesura
Deadline In the week of 7 november 2016. In the week of 6 February 2017.
Minimum 5.5
Monday 6 February 2017. Via aNewSpring.
Resits Individual Assessment
In the week of 13 February 2017.
Minimum 5.5 Individual Report
100%
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Progress Report.
Monday 20 February 2017. Via aNewSpring.
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Assessments Share in Final mark
Student:______________________ Startup: __________________ Studentnumber: ______________
Criteria
Competencies: 1-4 (Build-Measure-Learn); 5-9 (Work lean) Objectives: The student has evidence that the traction channels he/she works with are creating the desired traction. • The student initiates and creates an innovative product, service or business model for a bigger or smaller (international) market. • The student performs, interpret, assesses and evaluates market research. • The student performs market analysis and competitive analysis. • The student develops a growth policy for his/her startup. • The student prepares and implements plans relating to the growth policy. • The student develops business relations with customers and co-partners in the startup eco-system. • The student communicates in Dutch and English. • The student engages in on- and offline market communication. • The student manages his/her startup. The student shows in a 30 minute oral assessment, convincing evidence that he/she is working systematically en methodologically to create a traction channel fit. Midterm Assesment
50
Week of 7 November 2016.
• • • • •
0 points: No narrative of tractional channel fit. 10 points: A narrative of traction channel fit, but not a personal narrative. 20 points: A personal narrative of traction channel fit, but content not always clear, and containing irrelevant information. 30 points: A personal narrative of traction channel fit, content is clear, but contains irrelevant information. 50 points: A personal narrative of traction channel fit, content is concise and clear, and contains no irrelevant information.
* A personal narrative: (a) at least contains evidence for 1 test cycle per schoolweek; (b) accounts for sufficient personal input. * Sufficient: A student works 40 hours a week (or more) on his/her startup. These hours must be accounted for. End Assessment
50
Week of 6 February 2017.
• • • • •
0 points: No narrative of tractional channel fit. 10 points: A narrative of traction channel fit, but not a personal narrative. 20 points: A personal narrative of traction channel fit, but content not always clear, and containing irrelevant information. 30 points: A personal narrative of traction channel fit, content is clear, but contains irrelevant information. 50 points: A personal narrative of traction channel fit, content is concise and clear, and contains no irrelevant information.
* A personal narrative: (a) at least contains evidence for 1 test cycle per schoolweek; (b) accounts for sufficient personal input. * Sufficient: A student works 40 hours a week (or more) on his/her startup. These hours must be accounted for. Remarks
When working in a startup team, your personal contribution is key.
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Progress Report Share in Final mark
Student:______________________ Startup: __________________ Studentnumber: ______________
Criteria
Motivation Grade
Competencies: 1-4 (Build-Measure-Learn); 5-9 (Work lean) Objectives: The student has evidence that the traction channels he/she works with are creating the desired traction. • The student initiates and creates an innovative product, service or business model for a bigger or smaller (international) market. • The student performs, interpreters, assesses and evaluates market research. • The student performs market analysis and competitive analysis. • The student develops a growth policy for his/her startup. • The student prepares and implements plans relating to the growth policy. • The student develops business relations with customers and co-partners in the startup eco-system. • The student communicates in Dutch and English. • The student engages in on- and offline market communication. • The student manages his/her startup. Chapter 1
30
The Bullseye
The outer ring The middle ring. The inner ring.
• • •
Motivate and account for choices. Articulate SMART. Brainstorming sessions are documented.
•
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Chapter 2
30
Traction Testing
Middle ring testing. Inner ring testing. Motivate and account for choices. Articulate SMART. The individual testcycles, based on Value Proposition Design by Osterwalder (chapter testing), are documented.
• • •
•
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0 points: Chapter is absent. 8 points: Chapter is incomplete. 15 points: Chapter is complete, but refers not to the personal contribution of the student, the content is not always clear, and contains irrelevant information. 22 points: Chapter is complete, refers to the personal contribution of the student, the content is clear, but contains irrelevant information 30 points: Chapter is complete, refers to the personal contribution of the student, the content is concise and clear, and contains no irrelevant information. 0 points: Chapter is absent. 8 points: Chapter is incomplete. 15 points: Chapter is complete, but refers not to the personal contribution of the student, the content is not always clear, and contains irrelevant information. 22 points: Chapter is complete, refers to the personal contribution of the student, the content is clear, but contains irrelevant information 30 points: Chapter is complete, refers to the personal contribution of the student, the content is concise and clear, and contains no irrelevant information.
* Complete means: At least 16 testcycles are made and explained (on average 1 per schoolweek). Chapter 3 Critical Path
40
Traction goals. The path to reaching the goals. How you did overcome traction biases.
• • •
Motivate and account for choices. Articulate SMART. Goals are documented.
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0 points: Chapter is absent. 10 points: Chapter is incomplete. 20 points: Chapter is complete, but refers not to the personal contribution of the student, the content is not always clear, and contains irrelevant information. 30 points: Chapter is complete, refers to the personal contribution of the student, the content is clear, but contains irrelevant information 40 points: Chapter is complete, refers to the personal contribution of the student, the content is concise and clear, and contains no irrelevant information.
* Complete means: The influence of all separate test cycles on the critical path are explained. Remarks
The Progress Report consists of max. 3000 words (appendix not included). Feel free to use infographics and visuals. The Progress Report reflects also your personal contributing when working in a startup team. Therefore this report will in places decidedly differ from Progress Reports of team members.
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