INCUBATOR ACADEMY ROTTERDAM WORKSHOP INNOVATING FROM CUSTOMER PROFILE Activity
Time
Journey
Objective
New innovations based on customer profile.
Goal
Going beyond the obvious solutions that already have been created in the market.
Instructions
• • •
Take your customer profile.
Grab post-its.
Brainstorm new innovations.
Prepare
10 min
Take the flip-over sheet and draw 6 columns:
Column 1: Address more Jobs.
• Column 2: Switch to more important jobs.
• Column 3: Go beyond functional jobs.
• Column 4: Help a lot more customers get a job done.
• Column 5: Get a job done incrementally better.
• Column 6: Hep a customer get a job done radically better. •
Address more jobs
30 min
Brainstorm ideas how you can address a more complete set of jobs, included related and ancillary jobs.
• Silent discussion: Each individual writes his/her ideas on sticky notes.
• Discuss the sticky notes and organize them around themes that you see evolving.
• Discuss the themes and together come up with ideas.
Switch to more important jobs
30 min
Help customers do a job that is different from what most value propositions currently focus on.
• Silent discussion: Each individual writes his/her ideas on sticky notes.
• Discuss the sticky notes and organize them around themes that you see evolving.
• Discuss the themes and together come up with ideas.
Go beyond functional jobs
30 min
Look beyond functional jobs and create new value by fulfilling important social and emotional jobs.
Silent discussion: Each individual writes his/her ideas on sticky notes.
• Discuss the sticky notes and organize them around themes that you see evolving.
• Discuss the themes and together come up with ideas. •
Help a lot more customers get a job done
30 min
Help more people do a job that was otherwise too complex or too expensive.
Silent discussion: Each individual writes his/her ideas on sticky notes.
• Discuss the sticky notes and organize them around themes that you see evolving.
• Discuss the themes and together come up with ideas. •
Get a job done incrementally better
30 min
Help customers better do a job by making a series of micro improvements to an existing value proposition.
• Silent discussion: Each individual writes his/her ideas on sticky notes.
• Discuss the sticky notes and organize them around themes that you see evolving.
• Discuss the themes and together come up with ideas.
Help a customer get a job done radically better
30 min
Outperform older ways of helping a customer get a job done.
• Silent discussion: Each individual writes his/her ideas on sticky notes.
• Discuss the sticky notes and organize them around themes that you see evolving.
• Discuss the themes and together come up with ideas.
Summarize
Summarize the different solutions you have come up with.
Individually rate the different solutions on a scale 1-10.
• Discuss the outcomes. Where do you differ, where do you agree?
• Which outcomes score best? • •
Share
Discuss the sticky notes and organize them around themes that you see evolving.
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