Workshop innovating from customer profile

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INCUBATOR ACADEMY ROTTERDAM WORKSHOP INNOVATING FROM CUSTOMER PROFILE Activity

Time

Journey

Objective

New innovations based on customer profile.

Goal

Going beyond the obvious solutions that already have been created in the market.

Instructions

• • •

Take your customer profile.

Grab post-its.

Brainstorm new innovations.

Prepare

10 min

Take the flip-over sheet and draw 6 columns:

Column 1: Address more Jobs.

• Column 2: Switch to more important jobs.

• Column 3: Go beyond functional jobs.

• Column 4: Help a lot more customers get a job done.

• Column 5: Get a job done incrementally better.

• Column 6: Hep a customer get a job done radically better. •

Address more jobs

30 min

Brainstorm ideas how you can address a more complete set of jobs, included related and ancillary jobs.

• Silent discussion: Each individual writes his/her ideas on sticky notes.

• Discuss the sticky notes and organize them around themes that you see evolving.

• Discuss the themes and together come up with ideas.

Switch to more important jobs

30 min

Help customers do a job that is different from what most value propositions currently focus on.

• Silent discussion: Each individual writes his/her ideas on sticky notes.

• Discuss the sticky notes and organize them around themes that you see evolving.

• Discuss the themes and together come up with ideas.

Go beyond functional jobs

30 min

Look beyond functional jobs and create new value by fulfilling important social and emotional jobs.

Silent discussion: Each individual writes his/her ideas on sticky notes.

• Discuss the sticky notes and organize them around themes that you see evolving.

• Discuss the themes and together come up with ideas. •

Help a lot more customers get a job done

30 min

Help more people do a job that was otherwise too complex or too expensive.

Silent discussion: Each individual writes his/her ideas on sticky notes.

• Discuss the sticky notes and organize them around themes that you see evolving.

• Discuss the themes and together come up with ideas. •

Get a job done incrementally better

30 min

Help customers better do a job by making a series of micro improvements to an existing value proposition.

• Silent discussion: Each individual writes his/her ideas on sticky notes.

• Discuss the sticky notes and organize them around themes that you see evolving.

• Discuss the themes and together come up with ideas.

Help a customer get a job done radically better

30 min

Outperform older ways of helping a customer get a job done.

• Silent discussion: Each individual writes his/her ideas on sticky notes.

• Discuss the sticky notes and organize them around themes that you see evolving.

• Discuss the themes and together come up with ideas.

Summarize

Summarize the different solutions you have come up with.

Individually rate the different solutions on a scale 1-10.

• Discuss the outcomes. Where do you differ, where do you agree?

• Which outcomes score best? • •

Share

Discuss the sticky notes and organize them around themes that you see evolving.

Incubatoracademy.nl

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