INCUBATOR ACADEMY ROTTERDAM WORKSHOP SELECTING JOBS Activity
Time
Journey
Objective
Identify high-value customer jobs that you could focus on.
Goal
Ranking of customer jobs from your perspective.
Instructions
• • • •
Take your customer profile.
Grab a flip-over sheet.
Rank the jobs.
Get customer insights from the field, test, and experiment.
Prepare
10 min
Take the flip-over sheet and draw 6 columns:
Column 1: Jobs.
• Column 2: Important. Does failing the jobs lead to extreme pains? Does failing the • job lead to missing out on essential gains?
Column 3: Tangible. Can you feel the pain? Can you see the gain?
• Column 4: Unsatisfied. Are there unresolved pains? Are there unrealized gains?
• Column 5: Lucrative. Are there many customers with this job, pain, or gain? Are • few willing to pay a lot?
Column 6: Rating for highest value. •
Rating
60 min
• •
• •
Write down one job.
Each individual team member rates the job on important, tangible, unsatisfied, and lucrative on a scale from 1-10.
Discuss as a team the outcome of the rating (when there are big differences between individual ratings).
Add up the rating for important, tangible, unsatisfied, and lucrative into one number.
Write down the next jobs and do the same exercise again.
Repeat till you have rated all the jobs.
• •
Which jobs have the highest ratings?
Discuss the outcome of the different jobs?
• •
Outcome Rating
30 min
Get out of the building
Complement this exercise with getting customer insights from the field and experiments that produce evidence for your ranking.
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