National Institute of Fashion Technology
d dots डिज़ाइन डॉट् स
Design Space (Master of Design) 2017
Any creative process of discovery starts from a simple dot. A dot is a transit arrival which comes after pondering, contemplating and noticing a subject of interest, 'the focus'. The size of the dot depends on the time one spends on such a location, if the time spent is more the size of the dot increases. When a dot is moved, challenged or energized it takes a direction and a line is formed on the basis of that movement. Within this momentum you slow down, halt for a while and a mark is created which forms another dot. In this process a network of dots is created; it is visible when zoomed out and when ‘zoomed in’ is a single ‘space’ occupied with many potent forces, ideas and connectivities. In ‘Design Space’ our endeavour is to create such networks of design thoughts (dots), which the pool of creative learners are trying to connect. Sometimes these dots remain unconnected and a potent space outside is created which leaves a scope for other future learners to connect and create their own meaning of a certain network. The role of a design educator in this process is to remain an aware learner who is sometimes within the space helping the young learners to establish their own space within the dots and sometimes s/he remains as another creative individual wondering, pondering and poeting this wonderful expansive trajectory. Nitin Arun Kulkarni
TREND ANALYST
CONSUMER RESEARCHER
FASHION FORECASTER
FASHION REPORTER
FASHION VOCABULARY CULTURAL PROBE SEMIOTICS
G
ST IN RATE EA NO TIV VA GY E& TI VIS ON UA LT HIN K
SOCIAL & CULTURAL EXECUTIVE TRAINER OF SUSTAINABILITY
IN
N HIO
SU S
COMMUNICATION
CR
IS AL YS
ITY ABIL IN A FA T S
G IN
AN
G DESIGN TH IN K
SOCIETY
CONTENT WRITER
S ES
DESIGN RESEARCH
USER EXPERIENCE DESIGNER
KIN
SIN
G KIN N IN SIG ENT TH E EM E D OPM L ST L AB SY VE AIN DE ST LE SU AB AIN ST
SU SUSTAINABLE DEVELOPMENT OFFICER
BU
PRODUCT DEVELOPER
NGO/ SOCIAL SECTOR FACILITATOR
END RESEARC TR H
IN TH
CSR EXECUTIVE
VISUAL COMMUNICATION DESIGNER
DESIGN RESEARCHER
USER STUDY EXPERT UX/UI DESIGNER
DESIGN SPACE 'Design Space' caters to the inter-disciplinarity and dynamic nature of job profiles that seek professionals who can work in versatile environments. Research is one of the tools that empowers one to take up challenges which may emerge in contemporary complex systems. Therefore, this course builds its specialisations based on the foundation of research practice. This multidisciplinary programme aims to encourage design thinking and impart a wider perspective to the thoughts and ideas of tomorrow. This programme has students from different disciplines, who are trained to provide critical and creative solutions to future problems and innovations for the evolving design industry and other related enterprises. The research environment provided would create a platform for addressing multi-fold needs of people through a design-guided approach. The programme is constructed to cater to the broader needs of Business, Fashion and Society through approaches in Trend Research, Sustainability and Design Thinking. Therefore, it needs to build on basic human capabilities of Thinking, Analysis and Communication. The projects generate thought-provoking ideas, issues, and concerns of today's needs. The approaches presented in this compilation of graduation projects a glimpse of the programme offerings.
CONTENTS Words of Encouragement
List of Officers & Faculty
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86
Course Curriculum
85
Congregation of Creative Learners
87
DESIGN RESEARCH PROJECTS Fashion Theory
Documenting Folk Art
Sustainable Living
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Towards Revitalising Craft
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39
Cultural Stories
49
65
Design for People
73
WORDS OF ENCOURAGEMENT
Ms. Sarada Muraleedharan, IAS DIRECTOR GENERAL As you prepare to don the cap of NIFT alumnus, we at NIFT would like to thank you for letting us being a part of your journey of growth and discovery, and feel privileged to have witnessed your transformation from a wide eyed student to a confident graduate itching to take on the world.
change. These are times of disruptive change, where sustainability and technology are learning to engage with each other, where assumptions and practices that seemed frozen in time are being turned on their head, where the future appears to be as exciting as it is scary and where you will find that you have to constantly reinvent yourself to remain contemporary and relevant. It is hoped that the skills, learning and experience that you have gathered over the years at NIFT would stand you in good stead to stay abreast of the crowd and to forge your own path. The days of campus life are like moments stolen from time. You will keep returning
DESIGN DOTS: RESEARCH INSIGHTS
This world that you are embarking into is a challenging one, where the only constant is
to the memories that are invariably linked with it – the camaraderies, the endless coffee, the impossible submission deadlines, the festivities on campus, the teachers, the idiosyncrasies and the vitality of all that you sought to capture, realize and frame in your minds and your images for evermore. These memories will be a haven in tough times, and you will find that no matter what happens, your friends from the campus will be there for you when you need them. Go out into the brave new world and make your mark. Go out and show the industry your resilience and your creativity. Go out and show the designers out there that you are innovative, you are edgy, you are magnificent. Go out and show them what it means to be a NIFTian. Class of 2017, our blessings are with you. Make us proud!
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Prof. Dr. Sharmila J. Dua DEAN ACADEMICS Congratulations to the Graduating batch of 2017! Your hearts must be bursting with joy at reaching this milestone. I speak for everyone at the National Institute of Fashion Technology (NIFT), when I say how proud we are of your achievements, which we also share in some significant measure. Thank you for choosing NIFT to underpin your academic journey. Thank you for respecting and embracing what we offered you.
WORDS OF ENCOURAGEMENT
Master of Design Space offers an intensive research based program which is multidisciplinary and interdisciplinary in its approach to design. Your creativity lies in discovering the right problem and using design research to find the right solution. At the end of the course each of you have been able to carve a niche for yourself to cater to an emerging design environment in the world. The world is all about connections, connecting experiences, behaviour, events, products, services, reasons – everything. The more number of dots that you connect the more effective your design solutions will be. As you step out of the portals of NIFT, we expect you to be the beacon that the world needs today. No matter where you go or how far you go, stay connected to your Alma Mater, to the faculty who have mentored you and to the friends with whom you have shared the ups and downs of life for the past few years. You are joining a prestigious list of alumni, and we look forward to hearing of your onward journey and future contributions to your field. Be assured, in return, that we will travel beside you and will welcome you back always. I take deep pride in presenting you to the outside world, a world full of opportunities and challenges, where I am confident that each of you will make your mark not just as true professionals, but also as committed and focussed contributors to the growth of our country. May you become all that you have dreamt you can be! All the best and God bless!
Prof. Dr. Pavan Godiawala DIRECTOR NIFT has always played a pivotal role in the blossoming of the fashion industry in India, we have emerged as leaders in professional fashion education with a social and human orientation. The biggest strength is the pool of students who come from across India.
from the industry but also aims to create well-grounded humans. It is indeed, a proud moment for us all to present before you the insightful Design Research work of the Graduating Batch of 2017 from the Department of PG Design Space. It is evident from the quality of work produced that the students have not only worked hard but they also imbued their works with their creative and innovative genius. I therefore, congratulate the students of PG Design Space who have put up their research findings in various fields related of design. I hope the research
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NIFT is not only meeting the growing demand for well-trained fashion professionals
produced by them contributes to our developing country to accelerate the growth of research and development. These young professionals are ready to make their mark in the industry and we are all proud of them. I heartily wish the graduating students of the Department of PG Design Space a great future and commend this distinguished accomplishment of theirs.
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Ms. Rupa Agarwal CHAIRPERSON
The term ‘Design Space’ has been the ‘sutradhaar’ of the story of the department by the same name. Sutradhaar, in the Indian tradition of narrative and performing arts, is one, who keeps the continuity by stringing the story together. Design Space is the expanse, that design impacts and is in turn, impacted by. It is simultaneously, the space that contains the unconnected dots, and the space, which is defined by the already connected dots. It is the space traversed by students to explore the multidisciplinarity of design. It is indeed a unique programme offered by National Institute of Fashion Technology. We have seen students who come as shy seekers turn into passionate crusaders of design. If not passionate crusaders, who else will have the courage to voyage into bold new areas.
WORDS OF ENCOURAGEMENT
Congratulations to the students of the graduating batch and their mentors for doing such a great job! As this batch of young minds of batch 2015-17 graduate as Masters of Design, the ‘sutradhaar’ whispers in our ear that the boundaries have been pushed yet another significant bit.
Ms. Rashmi Gulati CENTRE COORDINATOR
A hearty congratulations to all on your graduation and wishing you loads of good luck for the new beginning in life. May you reach all your goals.
learning. Teaching, guiding, sharing, learning, and mentoring this batch of 2017 was a wonderful experience. You all are brilliant, able and ambitious. You shall always walk the glory road. I bless you with all that you need to earn many more achievements and feats in life ahead. It is said as you sow, so shall you reap. You all have worked really hard, now it's time to celebrate your success.
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Your graduation marks the end of studying and the beginning of life's real
With successful graduation comes bigger challenges and obstacles in life. Tackle them out for your glory with the same zeal and vigour. All our dreams can come true if we have the courage to pursue them. Just don't give up trying and do what you really want to do. With proud hearts, we wish you sincere congratulations on passing out. May you always keep learning, growing, and realising the best in yourself.
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1. FASHION THEORY Fashion interpretation is bogged down by conditioned perceptions, but to look at it with an unbiased perspective, almost as an artistic expression is laudable.
1. Trends of Indian TV Screen: Women Empowerment AARTI AJARIWAL
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2. Existing Information Reference Tools in the Area of Fashion Design ANJALI NAMDHARI
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3. Interactive Visual Merchandising: Ways to Communicate Secondary Story in Adidas Core Format Stores KIRTI SINGH
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4. Deconstruction in Fashion NISHTHA DUA
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5. Role of Fashion Forecasting in Indian Retail Scenario for Women's Wear SONAM
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6. Evolution of Precious Jewellery Market in Mumbai MAHIMA
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Trends of Indian TV Screen: Women Empowerment AARTI AJARIWAL aarti.ajariwal@nift.ac.in
The project is about upcoming trends regarding depiction of female characters on Hindi television screen and their role play. As noticed in the research, female characters are becoming very strong and bold on Hindi TV screens, whether modern or traditional. In traditional look these female characters are following Indian rituals and cultures from their heart but the
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way are portrayed on screen nowadays seems very confident. The characters are portrayed as independent, working women, rather than home-makers. Their life is portrayed beyond the four walls of their home. In this project, I have studied the women empowerment trend from 1940 till the present day. In this duration, I
DESIGN RESEARCH PROJECTS
have studied a graph of this trend and also how social trend affected the look and role play of Indian women characters. Objectives were to forecast the costumes according to upcoming trend in Hindi TV Serials, to forecast script writing, to give clarity to the soap opera, movie makers, and advertisement agencies about the upcoming trend. Observing evolution of trends, detecting shifts in attitude & mindsets, spotting looks or lifestyles, to find the factors which are affecting the
Hindi TV screen. The scope of the project is to guide writers to create stories relevant to contemporary sensibilities, to guide designers and stylists to come up with their creations. Secondary Research was collected from the following books: Untold Story of India's Partition(Narendra Singh Sarila) Saris of India (By Ratta Kapoor Chishti) India Today Magazine, NCERT Course Books, Internet Blogs, and YouTube Videos. Primary Research was conducted through interview from common people to know the social trend. Interviews of designers and fashion stylist were collected.
TV screen, to forecast the upcoming trend and create documentation of comparison between the past and present representation of women on Hindi TV Serials.
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Expected outcome is trend mapping of women empowerment trend on
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Existing Information Reference Tools in the Area of Fashion Design ANJALI NAMDHARI anjali.namdhari@nift.ac.in
Objective of this is to study the issues and concerns related to the existing information reference tools in the area of fashion design. Very little work has been done to understand the said awareness of fashion students in the country. There is no synergy between the fashion education sector and the Industry that makes student aware of the current happenings of the industry. The aim was to
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trace the available fashion information resource tools and how it has changed over a period of time. Secondly, the aim was to evaluate the effectiveness of fashion resources and to propose an effective fashion resource model. Review of literature consists of the History of Fashion resources, Contemporary Fashion resources and Issues and concerns of
DESIGN RESEARCH PROJECTS
fashion resources and how the medium for conveying information has changed over a period of time from glimpses of royalty, peddlers, word of mouth, drawings, magazines, newspaper, books, Parisian dolls, fashion weeks, photography, television & media and now Internet/Social Media. A questionnaire was prepared to understand the needs of current design students. A questionnaire which would explore if there is the need for a website that just talks about street styles. So after primary research, an opportunity to create a street style
website was created. Because of globalization a lot of international fashion has penetrated in the Indian metropolitan cities. The youth from all over India have started creating their individual styles. It will be useful tool for Indian fashion students. There are websites for covering the international trends of famous cities like New York, Milan, Paris and London. In fact a lot of websites cover the western street style. With the increasingly growing number of Fashion Bloggers it proves the fact that Indians are getting conscious about what they wear. India is a very diverse country, with varying climates, culture, location, clothing and style. So the fusion that we get to see today is amazing. A feasible idea.
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crowd-sharing platform for Indian street style has been explored as a
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Interactive Visual Merchandising: Ways to Communicate Secondary Story in Adidas Core Format Stores KIRTI SINGH kirtisinghgrover@gmail.com https://www.behance.net/kirtisingh35bc
The project is about studying interactive methods used in the visual merchandising industry. Finding current ways used to communicate stories for indoor and outdoor environments of stores, and suggesting new interactive and innovative ways to
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communicate secondary story for Adidas core format stores. The project was carried out with Adidas group in Gurgoan and Adidas is taken as a case study as its an international brand. Adidas is updated with new trends and give special attention towards visual merchandising in stores. The research is conducted in Gurgaon DESIGN RESEARCH PROJECTS
and Delhi, where various Adidas visited
stores and
were
observed.
The problem identified was that as the window and major display zones were allotted for the new product display which is monthly resealed, there is
no space left for secondary product display to inform customers that apart from main release there are few more new launches in the store. To create more options for Visual Merchandising Team (VM team), Adidas and various other brand stores were observed to find out ways that are currently used to communicate stories. By collecting visual data and secondary study trends were analyzed. The project ways are not very popular in India and reasons why technology based interactive visual merchandising is still not practiced by interviewing Visual merchandising experts in Adidas VM team. It was also found through secondary data analysis that there are levels of interaction which are reactive, coactive and proactive. Adidas uses all three levels in their core
DESIGN DOTS: RESEARCH INSIGHTS
also states the reason why interactive
and homecourt fixture format in different ways. With the help of the analysis of primary and secondary data, the outcome of the project leads to designing innovative ways to communicate secondary stories in store, which are interactive in nature and practical to be applied in Adidas stores .The final designs were presented to the Jury at the Adidas as a part of project evaluation, where one design was selected and finalized, costing and final plan was also made, as it is to be implemented in the dummy store at the head office itself for the trade show which will be held in May 2017.
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Deconstruction in Fashion NISHTHA DUA n.nishtha.dua@gmail.com www.artsthread.com/profile/nishthadua/
This is a study of the concept of ‘Deconstruction’ in fashion and its implications and influence in contemporary fashion while making a taxonomical classification of the various elements of Deconstruction. Deconstructionism described
by
was French
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philosopher- Jacques Derrida in 1966 as the ‘process of breaking down established forms’ or breaking down conventions and normal boundaries. The meaning of Deconstruction is defined in philosophy and its
DESIGN RESEARCH PROJECTS
concept in regard to the fashion industry.
A
“forming
and
simultaneous deforming,
constructing and destroying, making and undoing clothes “takes place. The ‘design’ and ‘anti-design’ are equally essential. The concept of Deconstruction follows a rejection of luxury and goes against mainstream popularized fashion and ideals. Amy Spindler announced the 'deconstruction' trend as a 'rebellion' against fashion’s heritage.
The works of Deconstructivist designers, namely Maison Martin Margiela, Ann Demeulemeester, Dries van Noten, Rei Kawakubo, are reviewed and studied and the socio-cultural aspects which popularized this design aesthetic. The study done is based on articles, reviews, and views of scholars, journalists, and authors who have written about the designers or shows or deconstruction fashion. The research and documentation are highly dependent on secondary data from publications, Vogue influence and popularization of the Deconstructed aesthetic and it’s acceptance globally are traced from the early 90's to the present fashion scenario. Through the study of designers practicing
the
deconstruction
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web archive and blog posts. The
ideology- with regard to Maison Martin Margiela, elements of deconstruction are broken down such as aestheticized non-functionality, a rejection of luxury, imperfection, displacement, a shift, and change in identity, re-assemblage, and reconstruction. A Visual Taxonomical Library with mood boards for each element of Deconstruction is created. A sketchbook with the adaptation of each of these 'elements' into a collection or garments of a collection by creating experimental silhouettes and concepts, created by Deconstruction and Reassemblage following
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Margiela’s philosophy.
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Role of Fashion Forecasting in Indian Retail Scenario for Women’s Wear SONAM verma.sonam09@gmail.com
Fashion forecasting is a global field that focuses on upcoming trends. Fashion forecasting is the prediction of mood, behavior and buying habits of the consumer. A fashion forecaster predicts the colors, fabrics and styles that will be presented on the runway and in the stores for the upcoming seasons.
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Forecasting is an important tool in the creation process as it enhances the salability of the goods. This research discusses fashion forecasting for women’s wear and its methodology. How fashion forecasting is one of the major driving forces of the fashion and textile industry, and how global fashion forecast is important for Indian designer and retail brands. As we know
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India is a large country with diverse fashion needs from each state, hence a single fashion forecast would be a futile exercise. What Northern India likes to wear the South would not. While the West of India may be fashionable, the East is a little conservative with tradition being favored. Therefore, Indian designers use International forecast reinterpreted according to Indian sensibilities and Indian context. Objective is to study the importance of fashion forecasting for Indian scenario. To understand the factors that influence
fashion in India. To examine how trends evolve internationally and adapted by the Indian market. The gap is that India has a diverse culture having different climatic condition, art & craft, clothing and lifestyle. Hypothesis is that global fashion forecast is not applicable for Indian fashion scenario. Indian market needs its own fashion forecast. Significance of study would allow more Indian designers and retailer to follow fashion forecasting and come up with Indian style of garment for retail market. The study is restricted to women’s wear clothing. Secondary data source: Books, research paper, magazine, articles, Journals, forecasting sites and book like WGSN, STYLESITE, PROMOSTYL. and data have been collected from these sources – designer, retail house (designer and merchandiser), store visit.
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Primary research - observation, survey, questionnaire, telephonic interview
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Evolution of Precious Jewellery Market in Mumbai MAHIMA mahima.mahima@nift.ac.in
‘Aamchi Mumbai’ fondly referred to as today, saw different powers sketching their settlements on various parts of this archipelago from the 16th century onwards. It was a goldsmith named, Pandurang Shivaji who financed the construction of the temple of Goddess Mumbadevi, which later gave the city its name, Mumbai. Queen’s necklace, a term used to describe the outline of land FASHION THEORY
touching the sea, just introduced to the fact that very scarcely has been documented about the journey of the precious jewellery through the timeline of the city. Many periods occurred, leading the way to another, but there existed a distinctiveness to each of their character which
DESIGN RESEARCH PROJECTS
hasn’t been much recorded. This paved a way to the study which talks about the evolution after the independence to the present times, stories associated with each of them due to social, economic and political factors prevalent in those times and majorly traces the transformation of jewellery ornamentation in the city of Dreams. The study intended to look at the timeline of the precious jewelry
transformation in Mumbai, up till now. It also covers aspects like design and techniques of jewellery making prevalent in the region and how that effect customers buying behavior does. Also focuses on the jewellery business transformation, from the traditional mode of business to the e-commerce and bespoke segment. There is lack of documentation on evolution of Mumbai jewellery market. Perception towards new opportunities which can be explored.
DESIGN DOTS: RESEARCH INSIGHTS
The study was carried out through both primary and secondary research which were supported by various tools like interviews, visits to libraries, museums and also the e-information. In the initial stage, interviews were conducted with designers, manufactures, retailers and also some karigars. This was to get their insights on the market changes. Thereafter secondary data sources helped to get insights about what people have written on the subject. Industry intervention from organizations like GJEPC, GJSCI also played a major role to get in depth facts about the industry and its functioning. The evolution is depicted through visual charts and
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infographics.
2. TOWARDS REVITALISING CRAFT NIFT prides itself in a unique understanding of craft. This uniqueness is aptly portrayed in the dissertation projects through collaborative and innovative ideas.
7. Finish Oriented Space-Making Crafts in Interior Spaces AIMAN IQBAL
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8. Consumer Perception of Handloom Fabric ANAHITA BINDRA
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9. Business Model in Mud Craft Of Kutch BHAKTI B. GADHAVI
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10. Design Innovation for the Tangalia Craft of Gujarat DEVANSHI MEHTA
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11. Application of Monumental Stone Carving Motifs of Maharashtra on Textile RUJUTA MATLE
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12. Design Intervention of Checked Koorai Saree of Tamil Nadu T. JANANI
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13. Karnataka’s Handicrafts as Home Décor: The People’s Perception and Impact TRINA BISWAS
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14. Innovation In Mizoram Jewellery Craft ZOSANGLIANI
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Finish Oriented Space-Making Crafts in Interior Spaces AIMAN IQBAL aimaniqbal@nift.ac.in
India has always been known as the land that has portrayed cultural and traditional vibrancy through its conventional arts and crafts. Every region in India has its own style and pattern of art, which is generally known as folk art. The folk and tribal arts of India are very ethnic and simple, and yet colorful and vibrant enough to speak volumes about the country’s rich heritage. Indian
REVITALISING CRAFT
arts and crafts have a great potential in the international market because of its traditional aesthetic sensibility and authenticity. This project is based on a review of literature, and talks about a finished oriented space making crafts which may be rooted in Indian architecture, but they need understanding and application in contemporary times. In the recent years, we have seen the
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trend of using crafts into interior spaces. A lot of companies are striving to translate traditional crafts into something relevant and modern, yet retaining its essence. This research aims to study two crafts i.e.: Gond art of Madhya Pradesh, Madhubani art of Bihar. Exploring the elements of crafts (Motifs, colors, patterns, styles, surface, techniques, scale, forms) through secondary research i.e. books, research papers, articles, blogs and primary research includes academicians, professionals from the industry and artisans from this field.
The primary focus of this research is to study the collaborative process that follow when the design sector of designers meet the sector of crafts to achieve output. The purpose of the study - To know the perception of people regarding the folk painting and the changes occurred over the years. Recent years have seen the trend of using crafts in interior spaces. The objective of the research was to study finish oriented space making crafts while focusing on the elements of crafts which contain motifs, colours, patterns, styles, surface, technique, scale, forms.
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Consumer Perception of Handloom Fabric ANAHITA BINDRA anahitabindra93@hotmail.com
Indian handlooms are known for their richness, exquisiteness, variety and fine quality. In the 21st century the handloom industry has declined by 41% due to consumers shifting towards power loom. The need for people to purchase this fabric has increased as the looms in the country have reduced due to inconsistent work.
DESIGN RESEARCH PROJECTS
REVITALISING CRAFT
The study seeks to identify the prevailing perception of handloom. The research aim has been to increase awareness of handloom especially for people who do not buy handloom fabric.
The objectives were to understand the perception of what is handloom. Perception of the consumer, perception of the designer/weaver, perception of the government organizations. To devise ways to appreciate hand loom fabric. To design a memorable
experience to customer. The first phase of the study was exploratory and descriptive in nature where retail stores and exhibitions catering to hand loom. This has helped to understand the product differentiation and marketing strategies. The second stage of the study is both quantitative and qualitative in nature. A structured questionnaire is used to understand the perception of handloom. As well as interviews are conducted with people who buy handloom, do not buy handloom and design using handloom. Data gathered was analyzed to understand the different perceptions of the users and find the gap for motivation. While keeping in mind that people who do not buy handloom do not have much awareness of the term handloom itself.
printed on handloom fabric and a picture of a family or a friend, and the calendar on the right side. The picture on the handloom will have an emotional connect and a memory for the person which handloom stands for. Also it does not need to be thrown after the year is over.
DESIGN DOTS: RESEARCH INSIGHTS
The design solution proposed is a personalized calendar, which will be
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Business Model in Mud Craft of Kutch BHAKTI B. G. bhakti.gadhavi@nift.ac.in
India’s handicraft industry is the second-largest employment generator in villages after agriculture. However, the number of Indian artisans has been decreasing and India holds only 2% of the Rs 24.7 lakh crore global handicrafts market. Many agricultural and pastoral communities depend on their traditional craft skills as a secondary source of income in times of drought, lean
REVITALISING CRAFT
harvests, floods or famine. Their skills in embroidery, weaving, and basket making are a natural means to social and financial independence. Many Indian crafts are the sole domain of the women in the household. Gujarat is blessed with rich and vibrant tradition of handicrafts. It is widely differing in its proportions of its patterns to the element of wonderful exquisite artifacts in various forms. It stands unique
DESIGN RESEARCH PROJECTS
with diverse arts and crafts – a mixed combination with aesthetic appeal. The rich and diverse creative traditions of 'Kutch' live at the intersection of cultures and communities. Terracotta toys found in Harappan excavations show that the civilization was expert in mud related crafts, as the raw material was easily available all around. In the great Rann of Kutch, Gujarat, many hamlets have mud relief walls with the motifs that usually represent their feelings and
beliefs. Kutch’s lipan art is famous worldwide but still needs reorganization in many areas of India. Mud relief work is the forte of village dwellers, which they use to decorate their houses. This presents a prime entrepreneurial opportunity. The handicrafts sector is a homebased industry, which requires minimum expenditure, infrastructure or training to set up. In Kutch, the craft is developing and growing with the innovative and entrepreneurial drive of spirited artists. The objective of the project mud and mirror craft in Mumbai in multiple ways; to promote mud and mirror craft in Mumbai. The significance was to promote the craft and to understand its scope in the local market so that
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was to create awareness of
the artisans of mud work find a potential source of living by keeping the craft alive. The solution wass to come up with a business plan.
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Design Innovation for the Tangalia Craft of Gujarat DEVANSHI MEHTA devanshi.jezz2000@gmail.com
Tangaliya is a rare unique textile weaving art of Surendranagar district, Gujarat. It is necessary to document Tangaliya a traditional craft for the younger generation to understand their tradition and culture before it is extinct. Tangalia is a very interesting art. It looks like embroidery but it is woven. The dots are locally known as "Daana". The beauty of this art is the final fabric looks exactly
REVITALISING CRAFT
same on both the sides. The weave was practiced on coarse wool but with time the demand for such wool reduced and so the art form. The purpose is to generate awareness and interest amongst the younger generation and to promote the tangalia weaving craft as not much people know about this craft. Objectives were to explore
DESIGN RESEARCH PROJECTS
the possibilities in contemporizing products and promoting the craft extensively, to study the scenario of the craft before and after it got its geographical indication and see where the craft lies today. Building a strategy on maintaining the identity of the craft while redesigning the motifs and colours to suit current market trends. Exploring what is currently available in the market when it comes to design with the help of surface ornamentation and come up with new designs to suit the needs of the present generation.
Purpose of the study is to holistically document the Tangalia Craft, Surendranagar, since no authentic records have been made till date to trace its history and cultural background. The geographical importance of the craft has been researched in context to evolution, diversification, tradition, local customs, along with their linkages to lifestyle and taboos which reflect shadow of the craft practice through generations.
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Application of Monumental Stone Carving Motifs of Maharashtra on Textile RUJUTA MATLE rujuta.matle@nift.ac.in
This project is a detailed study on Indian heritage. It includes the study of stone carving design on temples, monuments and caves and how Indian textiles have adopted designs from our heritage. The objective is to study temple and cave architecture through the perspective of design and analyse its adaptability in Indian
REVITALISING CRAFT
textiles. A research of textile motifs and their origin in different eras was studied in detail. This research documents all motifs and designs adopted from ancient stone carvings and also study the existing places in Mumbai and places within Maharashtra which have stone carving and come up with new abstract contemporary style design. This can
DESIGN RESEARCH PROJECTS
be printed or woven on
fabric.
There
is a great need to revive the traditional records of textiles by giving
captivating
grandeur
to
the
Indian textile pieces by
introducing
innovative
designs
like Indian monuments temples and caves on woven materials. Moreover, it can be a way to preserve the Indian cultural heritage as well as to maintain the value of inimitable Indian textiles. The research and related designs can meet the ever changing needs of the customers as they prefer ethnic styles that appeal to the fashion world. Through this study, an attempt was made to incorporate the rich motifs and designs of the various stone into contemporary forms on textile application. The present research also contributes to documentation and digitization of the motifs of these architectural wonders on textile application.
DESIGN DOTS: RESEARCH INSIGHTS
architecture from temples and caves
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Design Intervention of Checked Koorai Saree of Tamil Nadu T.JANANI jenniarchfashion@gmail.com
There are different types of religious perceptions that have been prevailing in our country, especially for marriage ceremonies and rituals. These customs and habits are differing from religion to religion. Different castes of people have been living in different parts of the country purely based on their traditional practices. In the earlier days—even about 100 years back, most of the
REVITALISING CRAFT
marriages of different castes and communities of Tamil Nadu were celebrated for a minimum period of 6-7 days. It is the bound duty of the family of bride-groom to make offerings in the form of draperies like silk saree, blouses, etc. Besides, sacred
thread
(thali),
other
DESIGN RESEARCH PROJECTS
ornamental jewels are worn by the bride at the time of marriage ceremony. The bride should also wear one sacred saree known as “Koorai Pudavai” which is the traditionally believed. This saree is worn by few casts of Hindu Community of Tamil Nadu. The Koorai Pudavai may vary according to the communities and customs. Some efforts have been made to give significance of these functions with reference to Koorai Pudavai (Koorai Saree).
The main objective of this dissertation is to modify koorai saree according to youngsters demand and Product diversification to increase the production of the Koorai sarees. The main significance of this research is that the traditional handloom craft which has been practiced for more than six decades has not been properly documented. Though people are still wearing it for the marriage occasion, there is inadequate information related to this craft.
the documentation of this craft, places where this saree is woven in Tamil Nadu were visited and studied through qualitative research. The places included Arni, Kanchipuram, Sirumugai, Anakaputhur, Koorai Nadu,
Thirubuvanam.
Data
collection has been done through interviews. The saree has been
DESIGN DOTS: RESEARCH INSIGHTS
There are many variations of koorai saree available in Tamil Nadu. For
redesigned by introducing puttas and by changing colour and type of weaves.
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Karnataka’s Handicrafts as Home Decor: The People’s Perception and Impact TRINA BISWAS trinabiswas96@gmail.com
In the recent years, home décor has seen a shift from traditional wood and stonework to a contemporary style. Even with this trend, there is an inclusion of handicrafts and specifically handicrafts of Karnataka in Bangalore households. This dissertation dwells on customer choices for Karnataka’s handicrafts, their preference in
REVITALISING CRAFT
where and how they use the pieces and in the integration of these handicrafts in an average household. The objectives of this dissertation were to understand: consumer home décor preferences; consumer affinity for Karnataka’s handicrafts; The level of consumer understanding and awareness about
handicrafts;
DESIGN RESEARCH PROJECTS
channels
of
The
awareness
and how the crafts are promoted. The purpose of this research is to study the perception towards
of
consumers
handicrafts
of
Bangalore and Mysore with the concentration being on Home Décor articles and small Mementos. The target
area of focus is Bangalore urban population, Karnataka. Primary data: shall be collected with the help of personal interviews. Initially, convenience sampling was followed The preliminary results indicate woodwork products- that is products of Rosewood, Sandalwood and Whitewood that are the most popular in Bangalore. Silverware is a close second. To study consumer perceptions about handicrafts and identify problems and factors, so as to offer suggestions for the better promotion of the handicrafts. The results of this study shall help designers and artisans gain awareness of the non-obvious factors, while designing future products along with the marketing of those products.
residents whose lifestyles are changing due to the rapidly growing city. So far the study has shown that people are well traveled and prefer to procure dĂŠcor items from the places they travel to as compared to buying it locally. Locally purchased handicrafts are mainly for gifting purposes.
DESIGN DOTS: RESEARCH INSIGHTS
The purpose of this study was to promote the handicrafts to the local
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Innovation In Mizoram Jewellery Craft ZOSANGLIANI zosangiralte28@gmail.com
In today’s Mizo society, many people do not know and do not appreciate the significance of Mizoram jewellery craft. It is important because jewellery is a valuable possession and gives cultural identity. In the present scenario where there is limited usage of jewellery and the fact that it has not been reinvented to suit the times, there is a
REVITALISING CRAFT
high possibility that
it
will
disappear. So, it is very important to
keep
in
mind how the jewellery craft
DESIGN RESEARCH PROJECTS
of Mizoram could be kept alive in the present and in future. This project focuses on how to develop and enhance the beauty of the piece thereby creating value addition to the craft. It will also introduce the craft to a very wide range of audience (reaching out to the whole of India and the international market as well). Objective is to study the features of jewellery availability of the traditional craft and to document, to identify suitable materials and techniques which could be implemented for prototype and
design a product prototype using locally accessible materials and to identify the sector where the concept can be introduced. This will expand the user base rather than confining it to its traditional usage. It will create a scope of better market opportunities by contemporizing the jewellery craft. It will increase the level of demand for jewellery craft in today’s generation. This will add new resources in Mizoram jewellery craft. Secondary research was collected from published research papers, journals, articles. Books from Tribal research Institute of Mizoram and libraries as well. Online and blogs for extensive information. Primary research of traditional jewellery, other Mizo Traditional Craft Decorative, interviews of historian and cultural experts retailers artisans. This research will help in adding a new potential product variety by creating different designs using locally accessible material. It will empower artisans to further their own innovation.
DESIGN DOTS: RESEARCH INSIGHTS
involves documenting museum curation (Mizo Jewellery), market survey
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3. DOCUMENTING FOLK ART It takes a discerning mind to distinguish between Craft and Folk Art. Students have stepped out of their ‘urban’ comfort zones to study folk art traditions of India.
15. Exploratory Research of Evolution of Folk Art of Parandi and Nalla Making with Detailed Study In Malwa Region of Punjab BHUPESH SAINI
41
16. Toda Folklore - An Identity, A Souvenir LAKSHMIPRIYA V. M.
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17. Phad Painting: The Lesser Known Tribal Folk Art Tradition SHVETA
45
18. Importance of Camel Dance: A Case Study of Rajasthan SWETA CHAUHAN
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Exploratory Research Of Evolution Of Folk Art Of Parandi And Nalla Making With Detailed Study In Malwa Region Of Punjab BHUPESH SAINI bhupeshsaini0162@gmail.com
In Punjab, the tradition of handmade dowry holds strong ritual, symbolizing a concern with survival of traditional crafts. At the time of wedding, the bride is given seven auspicious things DOCUMENTING FOLK ART
by parents. All these dowry items are used for adornment of the bride, and are reflective of some or the other handicraft, such as the embroidered Phulkari cloth, the pieces of jewellery, tikka and nath and the hair accessory, Parandi and
decorative
bands, Nalla Parandi and Nalla is one of the most fascinating
DESIGN RESEARCH PROJECTS
waist
expressions
of the Punjabi folk art. Making Parandi and Nalla took roots long ago in Punjab, with Patiala being one of the oldest centres of this craft practice in the country. By, constantly evolving and improvising with new materials, forms
and myriad colours, the craftsmen are not just keeping this folk craft alive, but also taking it to new levels of artistic creativity. This study was conducted for the following reasons: To trace art history of Punjab in context to folk art tradition, migration of folk art with evolution of time with special reference to Malwa region of Punjab, to fill the gap by creating an authentic detailed record of ‘The Origin of Paranda and Nalla making’.
DESIGN DOTS: RESEARCH INSIGHTS
The objectives were to study the evolution of folk art in Punjab from history to present times, to study the origin and Process of Parandi and Nalla making. To understand the importance of Parandi and Nalla through folklore of Punjab, to draft a book entitled 'Reshmi Doriya' to be published on Parandi and Nalla folk art tradition and to critically analyse the present market trends of Parandis and Nalla. This study is a documentation of these folk arts as a useful record for future readers. The study also aims at drafting a book on same subject to be published in future. Addition of the importance of art in folklore will
42
generate interest.
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Toda Folklore - An Identity, A Souvenir LAKSHMIPRIYA V.M. lakshmipriya1993@yahoo.com
Highlighting the translated versions of Toda stories and songs, the research chiefly issues on their traditional beliefs, rituals and rites. The thesis suggests tenable strategies for enshrining, promoting and propagating Toda folklore that narrates their
DOCUMENTING FOLK ART
cultural identity. To study the traditional customs, beliefs, stories, and sayings of Todas. To study the intensity of acceptance and popularity of the Toda folklore within the area of operation as well as the adjoining areas. From the study, it is the
observed relevance
that of
DESIGN RESEARCH PROJECTS
the Toda folklore have fallen apart in the recent decades. Now vast areas of their former habitat have been overrun by “civilization”—tea gardens, townships, exotic tree plantations and reservoirs have taken over. What remains instead is a faint voice in the oral tradition that sings the past indigenous knowledge in the form of oral literature. Folkloristics - More commonly known as folklore studies, is the
formal academic discipline devoted to the study of folklore. Anthropology - The study of various aspects of humans within past and present societies. It is the study of norms and values of societies. This study is descriptive in nature, thus apart from the holistic secondary research; primary data collection was exclusively done in the Nilgiri hills, Ooty, Tamil Nadu, majorly through interviews. Besides, participant observation, snow ball sampling method was also applied to understand the traditional folk dynamics and the niche market. The focus on the research was on: Geographical study, Holistic review of the folklore and Souvenir study. DESIGN DOTS: RESEARCH INSIGHTS
A souvenir concept which gives a new look on the existing souvenirs of Udhagamandalam, crafted in a way that the intimate narration of the Toda culture ties in with the reminiscences that contribute an effective multiple perspective.
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Phad Painting: The Lesser Known Tribal Folk Art Tradition SHVETA GAUTAM shvetachinsy@gmail.com
The large-scale horizontal paintings on cloth portraying the epic lives of the Pabuji & Lord Devnarayan are popularly known as Phad paintings. These paintings have the mammoth task of representing a complex and a full blown folk epic narrative, which it achieves through a very specific style of representation, filled
DOCUMENTING FOLK ART
with figures & pictorial incidents. These paintings form a kind of dramatic backdrop to epic story telling performances. Since they depict the different episodes, these paintings are customarily opened or unrolled only after sundown, in conjunction with the all night performance. All Phad paintings have certain common features. Every available inch of the canvas is crowded with figures. Another similarity is flat construction of the pictorial space. While the figures are
DESIGN RESEARCH PROJECTS
harmoniously distributed all over the area, the scale of figure depends on the social status of the character they represent and the roles they play in the story. Phad paintings are traditionally story based paintings and legends of Devnarayan and Pabuji are chiefly painted. Other than these two folk deities, stories of Lord Krishna, Lord Rama, Lord Buddha, Hanuman, Goddess Kali, Lord Shiva, Lord Ganesha are also painted. Life Stories of Historical & Mythological characters are also painted. Sometimes Love stories, Erotica, Philosophical, Psychological, Social &
Contemporary subjects are also painted. Joshis belong to Pur, near Bhilwara city in Rajasthan and in 16th century they migrated to Shahpura. At the end of the 19th century some Phad artists moved from Shahpura to Bhilwara and established a new seat for Phad Artists. The objective is to understand the evolution of phad painting from history to present times. To document the process and types of phad painting in the form of pictures. The significance is to understand types, process, evolution, market by visual document (pictures and text). Expected outcome is a detailed document on phad painting.
DESIGN DOTS: RESEARCH INSIGHTS
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Importance Of Camel Dance: A Case Study Of Rajasthan SWETA CHAUHAN sweta5244@gmail.com
Rajasthan has artistic and cultural traditions which reflect the ancient Indian way of life. The rich and varied folk culture forms originated from villages are often depicted as symbol of the state of Rajasthan.
DOCUMENTING FOLK ART
Rajasthan has a glorious history. It is known for many brave kings, their deeds, and their interest in art and architecture. Its name means “the land of the rajas�. It was also called Rajputana or the country of the Rajputs; whose codes of chivalry shaped social mores just as their often bitter and protracted feuding dominated their politics. The Camel Dance is exclusively dedicated to the ship of the desert- the camel, which is an important source of transport and
DESIGN RESEARCH PROJECTS
livelihood in the state of Rajasthan. This festival is celebrated each year and is very significant to the people of Rajasthan because in early times there were no automobiles, and camels were the only source of transport. The interesting highlights of the festivals are: camel races, camel milking, fur cutting design, best breed competition, camel brands, traditional folk dance and music. The camels display amazing footwork, dancing gracefully to the slightest direction of their trainers. Bridles, bejeweled necks, jingling anklets and long, lanky camel shadows on dusky sands cast a magical spell. Hundreds of tourists and thousands of locals
and dignitaries revel in this man-and-animal affair organized especially for the tourists. The main objective of the present study was to explore the importance of camel Dance and its cultural and historic importance; to study and understand the Rajasthan Rituals, to gain insight in to the evolution and semiotics related to Camel Dance, beliefs etc., to explore the significance of ornamentation and trimming of the animal. Research tools are observation interview with questionnaire (for artisans). The outcome is a precise document about the camel dance, construction, evolution, patterns and semiotics. DESIGN DOTS: RESEARCH INSIGHTS
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4. CULTURAL STORIES Giving tangible shape to abstract cultural issues has always been the challenge of design. Some projects have boldly taken on this challenge in most interesting ways.
19. Evolution Of Costumes - A Telangana State Case Study DUPPALLI SAIKRISHNA
51
20. Mumbai: A Connection Between Facts and Stories MEGHANA NARAYAN MANE
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21. Popular Mythologies and its Visual Manifestation Through Media PRIYA BALKRISHNA MAHAJAN
55
22. Antiques: Valuation of Desired Past PRIYA SHUKLA
57
23. Breaking Down the Mysterious Stories of Shauka ROHIT SINGH PANCHPAL
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24. The Role of Promotion Design Strategies In Tourism Development SHYAMBESH BABU N.
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25. A New Perspective to Promote Experiential Tourism in Mumbai TANU SINGH
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Evolution of Costumes - A Telangana State Case Study DUPPALLI SAIKRISHNA duppalli.saikrishna@nift.ac.in https://www.behance.net/designerkr67a4
This project is a documentation of the culture and tradition of Telangana through the lifestyle and evolution of fashion and costumes. It is important to investigate this topic since adaptation of styles and costumes are playing a major role since ages. There is a need to document the aspects of the state in terms of tradition, customs, culture and evolution of costumes and fashion, for the
CULTURAL STORIES
upcoming generations to have an idea about it. This project is divided into facets and will be individually studied to know the importance of the evolution in culture, tradition, lifestyles and costumes. The
New
state,
Telangana
DESIGN RESEARCH PROJECTS
has very prominent cultures and traditions that should be documented as it evolves from time to time, Every state has its own unique identity, similarly Telangana also has its own unique identity in terms of tradition, culture, lifestyle and costumes. Here, the research particularly
focuses
at
the
evolution of fashion and costumes of Telangana, as most parts of Telangana state has adopted Mughal and Persian style of dressing in their traditions. The present scenario of fashion is not the authentic style of Telanganites. So, there is an immense need to study the culture and tradition and evolution of costumes in Telangana. The objectives were to explore the impact of traditional costumes on the people of the Telangana and to trace the contemporary status of traditional costumes and to propose a comprehensive model for sustainability. This project is carried by using primary and secondary data and by interviewing experts in the concerned areas. The expected outcome is a document on comprehensive model for sustainability.
DESIGN DOTS: RESEARCH INSIGHTS
the costumes of Telangana, specifically of the Deccan regions and also a
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Mumbai: A Connection Between Facts and Stories MEGHANA MANE meghana.narayanmane@nift.ac.in
Photographers and movie makers who capture Mumbai, look at it in a million different perspectives. Some like to show the majestic, rich side of it, and some like to show the bitter reality of the hawkers, the poor children, and the beggars whose lives are mostly spent on the streets of the city. Those in tourism, project the old Bombay that includes landmarks and architecture from the British colonial times. Some home dĂŠcor artists sketch elements CULTURAL STORIES
from the city in a very kitsch manner, making ordinary people and things look very modern and contemporary. Furthermore, hand illustrators, novelists and poets portray everyday life and the streets of Mumbai the way it is, in the purest way they can. The objective is to study the depiction of Mumbai through various mediums such as films, novels, paintings and poetry to
DESIGN RESEARCH PROJECTS
bring light onto the various different ways in which the artists have interpreted the city and which aspect of the city they have focused on. To establish certain links and connections in terms of the various portrayals of Bombay through different mediums, and further interlink them to the actual histories and present day scenarios of the city by taking note of certain stereotypes linked with the city of Bombay. The research was descriptive in nature. Reading research papers, articles from journals and books on Bombay and deriving
certain characteristics and metaphors from them. Analysing movies related to Mumbai, reading novels and poetry and analyzing paintings and photographs that show the city and the life it offers. The characteristics shown through media were validated with those gathered during initial secondary research. Primary research was carried out wherein certain stereotypes linked with the city were gathered from people and further compared with the stereotypes from secondary research and the media studied.
DESIGN DOTS: RESEARCH INSIGHTS
Documentation of the different interpretations made through different mediums, the characteristics that come with it, and the connections and links established between these characteristics and the mediums. A tabulated chart that explains the above mentioned.
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Popular Mythologies and its Visual Manifestation through Media PRIYA MAHAJAN priya.mahajan@nift.ac.in
Indian history has a treasure of art and craft. God and Goddess have a very prominent and pious role in Indian mythology. It constituents are the hidden history and information of God and Goddess. The two epics Ramayana and Mahabharata are very popular in Indian mythology. Costumes play an important role in iconography of God. Similarly even the Greek mythology has a rich literature and has a concept of deity worship which has many CULTURAL STORIES
stories associated with it. This project is a comparative study of Hindu and Greek mythologies. Understanding manifestations of mythology in art, culture, music, drama, poetry, literature etc. Factors that have affected portrayal of mythology in modern times. E.g Movies, dramas, TV series etc. The research forms a part of design and
DESIGN RESEARCH PROJECTS
culture studies. To understand how the depiction of mythological characters has changed over the years, what are the factors affecting the portrayal of mythological characters in media. To understand how costume and makeup play an important role in depicting mythological characters in TV Shows and movies. The research culminates into a resource document. Research methodology - Secondary research was done by collecting journals, research papers, books, academic web links etc. Primary research was done by consulting relevant people from the industry
and analysing the collected data and interpretation of the observations. For primary study – it included mainly interaction with a mythology student, and few theatre personalities to understand how theater/television is associated in portraying mythological dramas. Research is mostly secondary based, was a descriptive research and involved documentation and collection of data to interpret the current scenario of mythology in media. The outcome of this research will help throw light on how media portrays mythology in Indian and western media.
DESIGN DOTS: RESEARCH INSIGHTS
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Antiques: Valuation of Desired Past PRIYA SHUKLA textilepriya@gmail.com
This thesis examines the system of valuation in the market for antiques. As objects from the past have grown in value, a market for antiques has emerged that is continually changing and developing. Antiques are not produced for the market– they are rediscovered, which means that their quality is not standardized. This raises the question of how incommensurable goods such as antiques are valued, when their quality is uncertain. An empirical CULTURAL STORIES
study was carried out in the antique market. Discontinuities
in
historical records mean that
this
specialized
knowledge is often open to debate. The past has
DESIGN RESEARCH PROJECTS
to be taken into account, but it is also inherently uncertain. Thus, actors in the antiques market have to cope with more than
the
traditional
problem of uncertainty regarding the future: the discoveries of new artifacts, or historical facts, can significantly influence the valuation of objects. The valuation of antiques is viewed as a complex cognitive process; it requires specialized knowledge and
practical skills in the fields of art history and technology in order to make judgments under conditions of uncertainty. Bargaining is one of the most important components of the antiques business. Buying cheap and selling at a higher price is the main strategy of a good antiques dealer. This project was devoted to inquiring into how a simple strategy is implemented by real market actors. How do they create price difference? What do necessity and practice presuppose in this business, and what makes the market so stable even when facing disruptive societal changes?
of antiques were the focus of the thesis: the symbolic and narrative character of these objects of the past makes them a special case among
other
singular
goods. The value developed over time into a number
DESIGN DOTS: RESEARCH INSIGHTS
Valuation and assessment
of orders of worth where antiques are conceptualized as
historical,
cultural,
aesthetic, sentimental, and financial assets. Moreover, many antique objects have their own histories relaying evidence of the unique circumstances under which they produced, exchanged, possessed, lost and found again. As a result there are almost no antique objects that can be assessed using one given set of criteria.
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Breaking Down the Mysterious Stories of Shauka ROHIT SINGH PANCHPAL Rinkspanchpal@gmail.com
In a hill station so small such as Munsiyari of Uttarakhand, mysterious stories of its dark side remain unseen to its people since they have not been documented. These stories have remained in the oral form. The need arose to document these mysterious incidents in the form of creative interpretation to connect real life experiences CULTURAL STORIES
with art. Keeping the mind of a young reader in perspective, storytelling through graphics was the most apt way to go about creating a novel that would best narrate the oral stories of Munsiyari. Data collection involved secondary research, wherein newspaper
DESIGN RESEARCH PROJECTS
and magazine articles were analysed in the context of narration and visual representation. Further, a primary research was conducted to extract qualitative information from respondents, in the context of the kind of stories they have heard, what other insights about them do they wish to get, through what medium (novels, short films, comics etc.) do they wish to learn about these stories and who would like to read these stories the most. The language used for narration was Hindi, along with Kumauni, which is the language of the Dharma Valley of the Pithoragarh District of the Uttarakhand State.
DESIGN DOTS: RESEARCH INSIGHTS
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The Role of Promotion Design Strategies in Tourism Development SHYAMBESH BABU N. shyambesh28@gmail.com
The importance of promotion design is growing in the realm of the tourism industry. The objective of this study was to understand this growing importance; to build various promotion strategies in the tourism industry and to promote unexplored tourist places of Maharashtra. This is done in order to benefit the tourism industry and the tourists globally. Maharashtra is the
CULTURAL STORIES
ultimate travel destination of India for tourists. According to tourism Survey for the State of Maharashtra received 68,758,498 domestic tourists and 26,099,53 foreign tourists in April 2014 to March 2015. The state is the leader in the country with respect to foreign tourist arrivals (20.8%) into India and one of the leading states for domestic tourist visits (7.2%) Hence, it is imperative to study the development and marketing of tourism
DESIGN RESEARCH PROJECTS
in Maharashtra and analyze the role of MTDC in promotion of tourism. Maharashtra is the one of the biggest state in our country. There are different types of tourist attractions in each district of Maharashtra but some of the places are not well promoted by the government while comparing to other places of the state. This research is to understand various communication promotional techniques which have been carried out by the state and to find the places which are not well promoted by government.
According to the survey conducted by Maharashtra tourism department, it was found that in few of the districts the number of tourists per year was very less. Even though these districts have the potential to attract tourist. Because the lack of promotion those are still unexplored districts such as Gadchiroli (6255-Domestic visitors) in 2015, and Dhule (32635-Domestic in 2015) are unexplored. This on
research Gadchiroli
is
based district’s
tourist spots and it is a comparative study between places of Maharashtra state and Wayanadu district of Kerala state. Some common factors were noticed while comparing tourist places of these two districts of different states. In this present competitive scenario, tourism marketing is a tool to satisfy modern needs of tourists. Moreover, it was suggested that the state government should take more initiative to promote the unexplored destinations in India.
DESIGN DOTS: RESEARCH INSIGHTS
Gadchiroli districts tourist
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A New Perspective to Promote Experiential Tourism In Mumbai TANU SINGH tanuusingh99@gmail.com
Tourism is one of the largest service industries in terms of gross revenue and foreign exchange earnings. It plays an important role in promoting and advertising different countries on the basis of their culture, lifestyle and various places which have the potential to attract more tourists. In India, the tourism industry has the potential to grow at a faster rate. Mumbai is a city with strong historical links, wonderful British architecture, museums, CULTURAL STORIES
beaches, places of worship, and above all, a true galaxy of stars where Bollywood reigns supreme. The main purpose of this work was to study and understand different methods of tourism used
DESIGN RESEARCH PROJECTS
to promote a place, city or country and to further imply these methods to promote places of Mumbai in a more experiential way. to
Objective
was
understand
the
experiences from
the
of
people available
tour packages in the city of Mumbai, to identify the need or gap in the existing tourism sector of Mumbai, to identify the appropriate methods of promotion which are applicable for Mumbai tourism. The significance was to sustain the cultural value and heritage associated with these places. It will make tourism more experiential and personalized for the tourists and increase tourist activities in Mumbai. The approach was qualitative as the research was based upon the insights and experiences of people after their tour. The research were observation and semi-structured interviews of the tourists. The last stage was to compile the data (secondary as well as primary) and then come up with a solution. The solution
DESIGN DOTS: RESEARCH INSIGHTS
methods followed during the
is to come up with accessible tourism (tourism for all), to come up with a walk tour plan for old age people (including people with minor disabilities), to Design brochures of the places that are accessible for the targeted group and proposed a solution to a travel company.
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5. SUSTAINABLE LIVING Sustainability is one of the thrust areas of the department. Designers are very often blamed for paying only lip service to sustainability. We are proud that some students are moved to take it up for their dissertation and beyond.
26. Critique on Upcycling AAKANKSHA RATHI
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27. Convertible Garments: A Smart Approach Towards Sustainability. BHIMANAGOUD
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28. Commercial Market Potential Of Banana Fibre Clothing MANOGNA AVUNOORI
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Critique on Upcycling Aakanksha Rathi aakanksharathi01@gmail.com
Up-cycling is a process in which used materials are converted into something of higher value and/or quality in their second life. It has been increasingly recognized as one promising means to reduce material and energy use, and to engender sustainable production and consumption. For this reason and other foreseeable benefits the concept of up-cycling has been used by many designers
SUSTAINABLE LIVING
and brands. With Fast Fashion everyone can enjoy changing trends with low prices. However, these Fast Fashion production and consumption cycles have resulted in a trail of destruction, including increased textile waste. The objective was to study the flaws/gaps in the existing research on up-cycling, to study the need of up-cycling in Indian scenario, to prove the hypothesis and identify the methods that can elongate
DESIGN RESEARCH PROJECTS
the second life of any discarded garment. The significance of the research is that Fast Fashion offers garments at a really cheap rate. and due to this, wardrobes are overflowing. The young generation discards the garments very quickly which leads to landfill. Many designers are using the method of up-cycling to solve this problem of landfill. These up-cycled garments are one of its kind and are mainly purchased by the people who want to stand out in the crowd and want to create their unique identity.
To maintain this unique identity, the user stops wearing this up-cycled garment after few washes and after a short period of time, they discard it and this again goes to the landfill. This piece of garment cannot be upcycled again and do not have a third life. Barriers to up-cycled fashion purchases included concerns about sanitation and an increase in price over comparable garments. Secondary research was collected from journals, books, thesis, newspaper articles, and online articles. Qualitative research consisted of field visits, personal interviews/in-depth interviews, telephonic interviews, and interviews via e-mail. The responses were analyzed to derive patterns on “ways of thinking� and for gaining insight. This was be followed by data reduction and content analysis. The solution is to come up with zero DESIGN DOTS: RESEARCH INSIGHTS
waste solution for textile waste.
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Convertible Garments: A Smart Approach Towards Sustainability Bhimanagoud R. Biradar bhimurbiradar9731@gmail.com
The fashion industry leaves behind a huge environmental footprint, from the pesticides used in growing cotton and the leached chemicals from the toxic dyes that went into that perfect shade of teal, to the landfill impact of clothes that wear out and the energy required to produce each piece. Sustainable apparel products can be defined as a part of the growing design
SUSTAINABLE LIVING
philosophy and trend of sustainability, the goal of which is to create a system which can be supported indefinitely in terms of environmentalism and social responsibility. Nowadays, reputed brands are also working for sustainability. Accumulations of waste materials have been still persistent and have led to never ending pollution. We should ‘recycle’ to reduce the left over wastes. We should forecast the future trend
DESIGN RESEARCH PROJECTS
and come up with new sustainable products in the sector of garments. To support the Indian men's apparel by inculcating sustainability and come up with Sustainable product to serve the society, economy and environment. Fashion has touched every sphere of modern consumers globally. Marketers have realized the immense potential to yield business in this booming segment. In present scenario, irrespective of the class, Indian consumers are adopting fashionable items quickly and conveniently. In this
context, convertible garments will be helpful to achieve sustainability. Sustainable products are beneficial to the environment and it has market value. Convertible garments are designed considering fabrics, sashing, finishing, fasteners, creative patterns, durability, surface ornamentation, comfort, packaging, advertising, marketing, transportation, disposal methods, consumer needs and satisfaction. To support the Indian men's apparel by inculcating sustainability, I came up with sustainable product to serve the society, economy and environment. Sustainability encompasses three main areas: environmental, social and economic.
DESIGN DOTS: RESEARCH INSIGHTS
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Commercial Market Potential of Banana Fibre Clothing Manogna Avunoori manogna.avunoori@nift.ac.in
Banana is called Kalpataru, a likening to an ancient fruit cultivated all over the world. India is the world's largest banana producer with an annual output of 24.8 million tonnes followed by China, Philippines, Ecuador and Brazil. India accounts for 22 per cent of the global banana production. Apart from providing textiles, banana fibre production provides employment opportunities to
SUSTAINABLE LIVING
thousands of poor people in India. Bananas are harvested two to four times a year and the stems are usually cut and thrown away as waste. Banana fibre is also a major substitute to the pulp industry. Banana plant or plantain plant not only gives the delicious fruit but it also provides textile fibre(musaccae), the banana fibre. Banana fibre is natural fibre. Stiffness and mechanical properties and high
DESIGN RESEARCH PROJECTS
disposability and renewability. Moreover, they are recyclable and biodegradable. Quality of the fibre inside the stem varies: Inner fibres (fine, smooth, and natural shine)- smoothest textiles like kimonos and saris. Outer strands (coarse)-basket weaving and making handbags. The objective was to study and explore the products available in banana fibre, to study the factors affecting the commercial viability of banana fibre clothing and products in terms of retail market.
Data was collected through interview and questionnaire. The significance is to understand and investigate factors influencing the expansion of banana fibre clothing and products developed from waste of banana plants which is bio-degradable. It was observed that the availability of banana fibre clothing in Indian market is less, and the production cost is higher. More than 90% people in India do not have any idea about banana fibre clothing. Awarenes of banana fibre clothing is necessary for it production. Since the cost of making is high, I am creating a designer collection called as "Green silk" for high end customers by using banana mix silk fabric.
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6. DESIGN FOR PEOPLE User empathy is so integral to the programme. Students have handled it with sensitivity and pragmatism.
29. Diagnostic Aid, Inculcating it's Principles to Design and Conceive a Self Help Manual for Teenagers SHUMAYLA AFAF
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30. Design for Community Empowerment: Deafness in Nilgiris TANYA MATHEW
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31. Exploring Alternate Ways to Enhance Customer Interaction with Feedback Mechanism In-Store TEJASWINI MIKKERE VEERABHADRE
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32. Innovation in Suitcase and it's Accessories YUKTI CHAUDHARY
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33. Textiles for the Visually Impaired Y. S. MADHULIKA
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The Story Bridges: Using Bibliotherapy as Diagnostic Aid, Inculcating it's Principles to Design and Conceive a Self Help Manual for Teenagers SHUMAYLA AFAF shumayla.afaf@gmail.com shumaylaafaf.portfoliobox.net
Bibliotherapy, in its core, is using books as an aid in therapy for mood disorders. There has been a long history of the usage of books for therapy, although there has not been any ventures
DESIGN FOR PEOPLE
where it would take the diagnosis into account. The primary objective of the dissertation was to look into the same. There have been ventures into self help manuals that guide people to deal with books, whatever the
DESIGN RESEARCH PROJECTS
ailment may be. One of the few fine examples of similar ventures are 'The Novel Cure' by Ella Burthound and Susan Elderkin,
and
'The
Tolstoy Therapy' by Lucy Homer. It is important from
the
perspective
of design because both
of these books provide help when the reader already knows the ailment. Unfortunately, in India acceptance of the situation is the toughest one and these books may not be very helpful for the Indian context. There are no regional stories in these books, and makes it hard to connect to an Indian audience. The present data for mental disorders is very alarming as well as disturbing. Promotion of this inexpensive therapy could prove to be one of the ways to curb this number. The dissertation involves a proof of concept study, involving a pilot study on whether diagnostic aspect of the therapy is possible. A pilot study was consists of questions regarding their feelings about prescribed literature. The study proved that bibliotherapy can help diagnose depression and regional stories can be used for the same.
DESIGN DOTS: RESEARCH INSIGHTS
performed on teenage children aged 15-18 years. A questionnaire that
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Design for Community Empowerment: Deafness in Nilgiris TANYA MATHEW tanya.mathew@gmail.com www.kachumpa.com
The project is a design-based investigation into Deaf and Hearing interactions with a focus on the rural tribal community of the Nilgiris in Tamil Nadu. Guided by a participatory action research approach and a traditional design process where problem-solving emerges directly from people's needs, the study investigates the
DESIGN FOR PEOPLE
role of communication design tools in social development. The nature of the research required a qualitative approach. An emic ethnography was adopted to study the Nilgiri community. Deaf
tribals
were
interviewed to understand the interactions they have with their families, within
DESIGN RESEARCH PROJECTS
the community and at school. Design prototyping was used as a tool for data collection with Deaf tribals by using Indian Sign Language as a basis for communication. The project brought valuable insights in the use of design for data collection. In this specific case the communication tools created within the process of research will assist community workers
who are directly involved with the Nilgiri Tribals. Therefore, this designled developmental approach opens up a new door for social mobilization and development. The research discusses the impact of design tools for the deaf tribals as well as impact on stakeholders, such as health volunteers, teachers in interacting with Deaf children and parents in realising their power to demand rights for their Deaf children. Design intervention aims in providing communication tools like teaching aids for the community, facilitating the community workers with the tools of communications like flash cards, tables and charts etc. This will enable the stakeholders and specially the ST community to
The research also discusses the Human-Centered Design (HCD) approach in the social sector for rural India. Along with the unique case of research methods on people with hearing disabilities, opportunities for design intervention for development.
DESIGN DOTS: RESEARCH INSIGHTS
facilitate empowerment and hence bring improved livelihood.
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Exploring Alternate Ways to Enhance Customer Interaction with Feedback Mechanism In-Store TEJASWINI M. V. tejaswini.veerabhadre@nift.ac.in
The retail industry is booming and to stand out from competitors, one of the attempts made by the retailers is to acquire customer feedback. Trying to make customer feedback acquisition more interactive, the research was conducted with comparing the existing and the proposed design when put to use in the real
DESIGN FOR PEOPLE
world scenario. Through the course of the project, an in-depth study on the types of data collection was conducted and some innovative ways of collecting data were found, for example, one of the papers studied had mapped the smell that emanates from particular regions in Amsterdam city. Further on, types of customers and what affects
DESIGN RESEARCH PROJECTS
their behaviour in a store, were looked into through various journals and research articles. Collecting secondary data interviewing
through and
having sessions from experts pop the bubble and the things that could be implemented.
Interviews with marker researchers gave me insights into how gamification for increasing customer interaction would be a risky affair on the retail floors. Equipped with some secondary data, primary research was conducted through studying the feedback mechanisms used in the top selling retail stores in Mumbai. Interviews helped in understanding the depth of the requirement of customer feedback to retail brands. After gathering enough feedback interfaces and comparing all of them, I have come up with a flow of questionnaire which is interactive-friendly, quick and easy to work with. Further, testing the design on retail floor for analyzing the success ratio of DESIGN DOTS: RESEARCH INSIGHTS
the experiment.
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Innovation in Suitcase and it's Accessories YUKTI CHAUDHARY yukttisingh1310@gmail.com
It has been perceived that innovative design is not appreciated in India. People are willing to spend money on functionality and not for design. Very few people understands the design, needs and requirements of the travel suitcase. While conducting interviews and making several observations at different train stations and the airport, the problem statement was DESIGN FOR PEOPLE
identified regarding travel suitcase. A very basic problem which remained unsolved was brought to light. People generally spend thousands of rupees on buying the best bag for their travel, but are not able to protect the outer covering of their bag. The kind of protective covers for bags available in the market are either made up of plastic sheet like PVC or cloth. They are expensive, nonrecyclable, less durable, and not water resistent. The options are
DESIGN RESEARCH PROJECTS
not environmental friendly and do not attract customers. The objective of the research was to enhance functionality of the travel suitcase and its accessories. Keeping in mind the need and usage of travel suitcase cover different types of materials and their properties have been explored and examined. Through observation and market research, tyvek is found to be the most suitable material for making travel suitcase cover.
A prototype for the travel suitcase has been made using the Tyvek fabric. The material is very strong; it is difficult to tear but can easily be cut with scissors or a knife. Water vapour can pass through Tyvek, but liquid water cannot. All of these properties make Tyvek useful in a variety of applications and protective cover is one of that. Another objective of the research was the security of the travel suitcase. A brief concept of design and technology is combined together to improve the security of the travel luggage suitcase at different modes of transport. DESIGN DOTS: RESEARCH INSIGHTS
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Textiles for the Visually Impaired Y.S. Madhulika ys.madhulika@gmail.com
Clothing is also an intense and form of communication. Fashion is almost exclusively perceived using vision, especially on the part of the observer. The reliance on vision then results in fashion being difficult to translate to someone who is not sighted. This project aims at bridging this gap by making clothing more adaptable and informative for the visually impaired.
DESIGN FOR PEOPLE
The objectives include observing the problems faced by the visually impaired in context to their clothing, knowing the information they need about their clothes, researching on the appropriate methods that could be used on textiles to provide sense of touch and coming up with a design solution. This study would give a different perspective of how a surface ornamentation or weaving technique is not only decorative, but can be given additional
DESIGN RESEARCH PROJECTS
functionality. It would help the visually impaired know what they are wearing and improve their association with art and design. This is an exploratory research with a qualitative approach. The methods used for data collection are observation and semistructured interviews. Upon secondary and primary research, it was understood that the visually impaired use their tactual sense for identification of their clothes and the existing complexities in design increases their difficulty to understand it. The target group
considered is visually impaired people between the age of 18 and 45 except congenitally blind as they do not have the required visual memory. The design development was done keeping these considerations in mind and samples were created using raised embroidery and weaving with extra weft insertion to provide an elevation that would allow the visually impaired to understand the design. Feedback on the samples developed, would be taken from the target group.
DESIGN DOTS: RESEARCH INSIGHTS
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COURSE CONTENT Delhi
•
Kannur
•
Mumbai
SEMESTER 1
SEMESTER 3
Contextual semester creating foundation through research methodology, creative thinking and culture and fashion studies.
Progressive futuristic applications.
Fundamentals of Research Design Thinking Digital Design Visual & Design Cultures Language of Fashion Professional Practices Corporate Social Responsibility/Media & Cultural Studies
Project II Sustainable Systems Entrepreneurship & Business Plan Development Infographics & Visual Presentation Techniques Trend Research & Forecasting Craft Cluster Study
SEMESTER 2
SEMESTER 4
Reinforcement of research as well as augmentation of design focus through specialised electives.
Dissertation: Students work on an industry brief or independently.
Design Methods Design Research Project I Intellectual Property Rights Research Methodology/ Applied Organisational Behaviour Electives Trends Research & Forecasting Craft Studies Ergonomics Functional Textiles Interface Design Space & Interactive Design Fashion Innovation Costume Studies Design for Special Needs
Officers
Chairperson
Prof.(Dr.) Pavan Godiawala Director (I/c)
Ms. Rupa Agarwal Associate Professor
Mr. Brijesh M. Deore Joint Director & COE
Department Faculty
Mr. Pradeep Kumar Jha Dy. Director (F&A) Dr. A.N. Bandi Head Resource Centre Mr. K. Sakthi Narayanan Accounts Officer
Other Faculty
Mr. Nitin Kulkarni Assistant Professor, Link Chairperson-DS
Staff
Mr. Nileshkumar Vaghela Junior Assistant Mr. Jayendra MTS
Mentors
Ms. Rupa Agarwal Associate Professor, CP-DS, FC Dept
Prof. Dr. Sharmila Dua Dean(Academics)
Ms. Rashmi Gulati Assistant Professor, CC-DS Dept, SDAC
Mr. Ranjan Kumar Saha Associate Professor, BFT Dept.
Mr. Nitin Kulkarni Assistant Professor, Link Chairperson-DS Dept
Dr. Reena Aggarwal Assistant Professor, TD Dept.
Dr. A. K. Khare Professor, BFT Dept.
Mr. Tanmay Kandekar Assistant Professor, MFM Dept.
Dr. A.N. Bandi Head Resource Centre
Mr. Rajeev Kumar Assistant Professor, KD Dept.
Mr. Saurabh Kumar Associate Professor, AD Dept.
Ms. Patricia Sood
Dr. Chet Ram Meena Assistant Professor, TD Dept.
Guest Faculty
Ms. Susmita Das Assistant Professor, FC Dept. Mr. Mohd. Javed Associate Professor, TD Dept. Ms. Sushama Saitwal Associate Professor, FC Dept.
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Ms. Tasneem Merchant Mr. Salim Arif Mr. Kamalesh Joshi Ms. Mansi Bhatt Ms. Neha Sayed Ms. Sangita Kapoor
DESIGN DOTS: RESEARCH INSIGHTS
Mr. Sachin Sharad Naik Assistant Director & Nodal Legal Officer
Ms. Rashmi Gulati Assistant Professor, Centre Coordinator, SDAC
87
CONGREGATION OF CREATIVE LEARNERS DR. A. K. KHARE
MR. NITIN KULKARNI
Tejaswini M. Veerabhadre
79
Aarti Ajariwal
09
Yukti Chaudhary
81
Anjali Namdhari
11
Meghana Narayan Mane
53
Nishtha Dua
15
Priya Balkrishna Mahajan
55
Priya Shukla
57
Shumayla Afaf
75
Tanya Mathew
77
DR. A.N. BANDI
Duppalli Saikrishna
51
Sweta Chauhan
47
DR. CHET RAM MEENA
Manogna Avunoori
71
T Janani 33 MS. RASHMI GULATI
Aiman Iqbal
23
Bhakti B Gadhavi
27
Bhupesh Saini
41
Lakshmipriya V M
43
MR. RANJAN KUMAR SAHA
Rujuta Matle
31
Bhimanagoud
Shveta Gautam
45
MR. MOHD. JAVED
Y S Madhulika
83
69
Sonam 17
MR. SAURABH KUMAR
Mahima 19
MENTORS & STUDENTS
MS. RUPA AGARWAL MS. SUSHAMA SAITWAL
Kirti Singh
13
MS. SUSMITA DAS
Rohit Singh Panchpal
59
Trina Biswas
35
Aakanksha Rathi
67
Anahita Bindra
25
Devanshi Mehta
29
Shyambesh Babu N
61
Tanu Singh
63
Zosangliani 37
Design Space online: www.designspacenift.wordpress.com
Editing Team Meghana Mane Tanya Mathew Vaishnavi Desai
Concept by Mr. Nitin Arun Kulkarni www.wisdomofartanddesign.blogspot.in
Design by Tanya Mathew www.kachumpa.com
www.nift.ac.in