Step By Step by Nikhil Mittal

Step by Step.. NIKHIL MITTAL S1501108

Contents INTRODUCTION TO DESIGN

FUNDAMENTALS OF VISUAL DESIGN

SCIENCE AND LIBERAL ARTS I

PRODUCTION PROCESS

DESIGN PROCESS

IMAGE MAKING

TYPOGRAPHY I

Just a Thought My First semester here in NID, as a student of Graphic Design has been the most enriching learning experience ever. The Course structure of NID helped us concentrate on one course at a time and gave us lot of hands on experience opportunity to learn the course to the maximum. So following are my insights for the courses covered in first semester. Introduction to Design was the best start that one can have to begin there design career. Words from the experts made us realize the importance of design in the present world. Fundamentals of design opened my eyes to my surroundings and made me an observer. Science of Liberal Arts touched upon the historical elements which becomes essential to know about the in and outs of this field. Production process gave us insights in the practical aspects of design. Design Process learnings made us a better problem solver and taught us how to reach an optimum design solution Typography helped us put life in words Image Making made us connect all the elements of design by applying design principles

Acknowledgment

With successful completion of my first semester i wish to thank a lot of people. I am grateful to Dr. Tridha Gajjar, Mr Tarun Deep Gridhar, Shri Jayanti Nayak, Shri Bharat Suthar for being the inspiring people they are, and constantly guiding us young ones to do great things. Iâ&#x20AC;&#x2122;m also indebted to my batch mates and my seniors for their spirited feedback and inputs whenever I needed them. I want to especially thank Mr. Akash Raj Halankar under whom I did my typography assignments. He helped me realise my potential and made me work as hard as i could to achieve good design. He imbibed in me this sheer want of learning and taking failures in my stride. Lastly I would like to thank Shri Jayanti Nayak for teaching me the fundamentals and clearing my basics.

Introduction to

DESIGN Objective

Sensitizing designers about 'Design' as a profession and most importantly design as a need, through presentation and lectures.

Anchored By

Teaching Faculty

Suresh Sethi

E. Suresh Kumar Dinesh Korjan

Tarun Deep Gridhar

Neelima Hasija Ashok Chatterjee

Rajesh Dahiya

Praveen Nahar Amit Krishn Gulati

What is

DESIGN ? Design is everywhere - and that’s why looking for a definition may not help us grasp what it is. It’s what drew you to the last piece of furniture we bought. The single word ‘design’ encompasses an awful lot. Design could be viewed as an activity that translates an idea into a blueprint for something useful, whether it’s a car, a building, a graphic, a service or a process. The important part is the translation of the idea, though design’s ability to spark the idea in the first place shouldn’t be overlooked.

Creativity

A design doesn’t have to be new, different or impressive to be successful in the marketplace, as long as it’s fulfilling a need, but design methods do lead to innovative products and services. Designers learn that ideas that may seem strange are worth exploring and that the ‘common-sense’ solution is not always the right one. Designers often hit on counter-intuitive concepts through Design Council - 2 methods such as drawing, prototyping, brainstorming and user testing. Watching users in real-world situations especially gives insights into their behaviour that lead to ideas that wouldn’t have formed had the designer simply thought about the situation, or relied on generalised market research.

Design and Business

Designers, unlike artists, can’t simply follow their creative impulses. They work in a commercial environment which means there is a huge number of considerations that coming to bear on the design process.

Design and the User

Good design begins with the needs of the user.

“Design is a balance between form and function” 7

LEARN From Ashok Chatterjee

Suresh Sethi

Neelima Hasija

Dinesh Korjan

Amit K Gulati

E Suresh Kumar

Design Design is Improves rational Quality of life thinking and emotional knowledge

Expand Believe Multiply Collaborate

Purpose leads to design

Design With clear improves fundamentals quality of life one can work with any medium

Former executive director of the National Institute of Design from 1975 to 2000 An active participator in the ‘Rural University’ experiment in Jawaja (Rajasthan) in testing industrial design as a force for mitigating poverty and discrimination in India. Served at Crafts Council of India and Prabhat Education Foundation (Ahmedabad) which serves children with special needs.

A Senior Faculty in NID, teaching various courses related to the basics of design specially ceramics and glass materials. A member of the Education Panel, Co-Chair, Advisory committee, NIDUS, Admission Panel member, and member of curriculum Review Committee 2003. In 2009, she leas a research team for documentation of Molela Votive Terractta in Rajasthan to present it as intangible Cultural Heritage to UNESCO.

Founder PArtner of Studio Korjan, Ahmedabad. He has been teaching at many leading design schools including IIT, Gandhinagar, NID, Ahmedabad, Sristhi School of Art DEsign & Technology, Bangalore, IICD. Jaipur, School of Interior Design, CEPT University, Ahmedabad, Pearl Academy of Fashion, Jaipur, FLAME, Pune. Currently an advocate of Plan D - the effort to find design solutions for real world problems.

Founder & Director, Incubis Consultants (India) PL, one of India’s leading multi-disciplinary design firms. He is known for its design work in the low cost sector with innovative projects for Ginger Hotels, Honda, Unilever and GE. Incubis was the creative force behind the 100m long ‘Mudra’ (hand gesture) installation in the new T3 airline terminal at New Delhi. One of the founding investors and designadvisor at Barista and Eye-Q

Currently the Vice President, Whirlpool DEsign for South Asia A Product DEsigner, NID and Domus Academy alumnus, a multi faceted personality has designed custom builty luxury yachts. In 1989, collaborated with Massimo Morozzi an indian calendar artist to design a perpetual calendar for Alessi. Suresh was appointed by Government of India as Member of the Advisory Committee of Urban Heritage Conservation, Mumbai.

Founder and Creative Director, Studio Eeksaurus Mumbai. He has won the first ever award for india at Annecy, France’s prestigious International Animation Film Festival which is world renowned to recognize the best in the field of animation he has been on the jury panel of Clio Awards, Asia Image Apollo Awards, Singapore and Promax India.

The EXPERTS Praveen Nahar

Rajesh Dhaiya

Tarun Deep Girdhar

Gary Hustwit

Designers are life long learners

Ask yourslef, Design is an Can we do intent it?

Designers generates new Cultures

Typomania is incurable but not lethal

Consistency is very important in Design

Senior Faculty, Industrial Design, NID Praveen is currently Activity Chairperson for International Programmes, Coordinator for Product Design & Head of Design & Vision Centre. In the recent past he also headed Design Consultancy Services, Knowledge Management Centre, Transportation & Automobile Design Programme, Outreach Programmes etc.

Founder Director, Codesign. Codesign is also the author and publisher of Dekho: Conversations on Design in India is the first of its kind effort at self-publishing an Indian perspective on the practice and context of designing for and in India. Dekhohas received mentions and laurels on both national and international platforms, lauding both the effort to build knowledge and discourse on Indian design and re-imagine the reader’s experience of the print medium.

Hustwit is best known for his Design Trilogy which is composed of the documentaries Helvetica, Objectified and Urbanized. The trilogy deals with aspects of graphic design, typography, industrial design, architecture and urban planning. He said in an interview in Dwell magazine:[5] “I like the idea of taking a closer look at the things we take for granted and changing the way people think about them, whether it’s type or objects or whatever”.

Erik Speikermann is a German typographer and designer. He is a professor at the University of the Arts Bremen. He started his career as a freelance and later found fontshop which publishes FontFont range of typefaces. he was the first designer to be elected into the European Design Awards Hall of Fame.

Massimo Vignelli was an Italian designer who worked in a number of areas ranging from package design through house ware design and furniture design to public signage and showroom design. Vignelli worked firmly within the Modernist tradition, and focused on simplicity through the use of basic geometric forms in all his work. He is the designer behind the Bodoni Typeface

Senior Faculty, Graphic Design, at NID for more than 12 years. He did five-year School Leaves Professional Education Programme (SLPEP) in Graphic design from NID and joined the institute as a faculty in 1999. He is a member of International Institute of Information Design, Japan.

Erik Speikermann

Massimo Vignelli

Poster Design Indian Product

Design

Brief : Make a info graphic poster taking any Indian origin product

Brief : What is Design to you ? Design a poster articulating your thoughts visually.

I chose Warehouse bot which was designed by Grey Orange Robotics and used by e retailers in the warehouse management

I chose the to make a poster showing Design is Everywhere

Fundamentals of

VISUAL DESIGN Objective

Building the foundation for development of different tools for visual design; focusing tools for visual design; focusing on drawing skills and study of colors & composition through presentations, workshops and individual as well as group projects.

Anchored By

Teaching Faculty

Kaushik Chakrovarti Pravinsinh Solanki

Anjani Kumar Sanjay Pandey

Jayanti Nayak Vijay Punia Soumik Majumdar

Anjani Kumar Sanjay Pandey

Vijay Punia Priyanka baliyan Navdeep Kaur

Pradip Patil Priyanka Baliyan

Lolita Bhaduri Rahul Mahrotra

Drawing Skills Draw Lines as close as possible Control over flow of hand

Create gradient Create textures using pencil by lettering Control over the pressure while drawing

Textures were selected out of the lettering

Create gradient Create using different Perspective by grade pencil varying size

Explore different ways to create 3D object

Understand the Understand tool - pencil perspective

Understand light and shadow

PERSPECTIVE Drawing The world around us is in 3 dimension, so it very important to understand the perspective. Sense of height and depth is very important in visual design. We understood 1 point , 2 point perspectives and fundamentals behind it. The concept of vanishing point and baseline. The NID tomb was taken as an object to study and was drawn in one point and two point perspectives.

Key Take Aways : Vanishing Point Baseline Different viewpoints Proportions by Visual Measurements Visual Perception

FIGURE Drawing Body expressions in design is more important than the face expressions. Therefore it is necessary to understand the human body anatomy. It was quick live drawing of a model. The objective was to understand the body posture and proportions. This exercise made us conscious about our body movement and its importance.

Key Take Aways : Proportions Symmetry and Asymmetry Body Expressions Balance

NATURE Drawing Nature is model which has evolve through ages and hence it gives us immense opportunities to observe and learn from it. All the basic principles of design are followed when we study the form and shape of the objects carefully. Design Elements like : colour, shape, texture, form can be taken as inspiration for any design project. A simple leaf study of any plant can teach us about the basic elements. This exercises helped me understand the nature in design perspective and made me more observant to look into the minute details in texture, form and function.

Key Take Aways : Create Textures Attention to details Object form and Importance of light Balance and harmony Lights and Shadow

OBJECT Drawing The world around us is in 3 dimension, so it very important to understand the perspective. Sense of height and depth is very important in visual design. We understood 1 point , 2 point perspectives and fundamentals behind it. The concept of vanishing point and baseline. The NID tomb was taken as an object to study and was drawn in one point and two point perspectives.

Key Take Aways : Vanishing Point Baseline Different viewpoints Proportions by Visual Measurements Visual Perception

COLORS Speak Colors are nothing but energy, and when it is used with text aptly they together speak a common story. To communicate something we need to design by making the right color choices. This exercise was about convey a story using color language as the mode. I chose my Goa experience as the story.

Sky

Sunset Sun

Beach

Water

Greenary

Buildings

Title : My GOA Days Key Take Aways : Color Names Color Choices Color Recognition

Keywords : Sunset, Beach, Sea , Sky, Greenery Goa the tourism hub of india , I was quite fortunate to have it as a workplace for two months. Every moment spent there are still fresh in my mind. The walk over the beach with sun setting on the horizon is something on cannot forget. The city is lush green with colourful buildings popping out.

COLOR Association Being a designer we need to be aware of our surroundings, so it is necessary for us to keep our eyes and mind open to things. This exercise we had to collect material in all tones for an allotted color, for me it was Bluish Purple. After collection we had to arrange them like a color wheel but in a rectangular fashion. This exercise made us observant to colors present in surroundings. Starting from colors on the wall to a wrapper in a dustbin.

Key Take Aways : Observant to colors Color Recognition Importance of light

COLOR Making Colors are very important part of design so to understand the science behind it is really important. This exercise helped us understand the parameters involved around colors like Hue, Saturation, Value. We had to manually mix colors and make color wheel by matching colors with the material color wheels. Tints, Chroma and Shades color wheel were made.

Key Take Aways : Color Science Color Parameters Importance of light Observant to surroundings

COLOR Science Monochrome object and designs are very rare, so it becomes very essential to understand how color interact with each other. The first exercise was to depict the word fear using 2 colors. I used red and black combination as these colors are associated with horror and horror induces fear. The other pair was chosen inspiring from the dark forest in the night. The second exercise was about color contrast and the importance of foreground and background colors. First exercise was the contrast between tertiary and primary color and the second was the contrast of complementary colors.

Key Take Aways : Color Interactions Color Associations

COLOR Psychology Green

Fresh Calming Organic Loyal Gentle Aware Earthy Secure Restful

Pink

Feminine Affectionate Caring Soft Gentle Individualistic Compassion

Blue

Tranquil Peaceful Calm Orderly Harmonious Reliable Serene

Grey

Careful Modern Focused Articulate Modest Futuristic

Purple

Rich Vibrant Royal Artistic Eccentric Unique

Black

Powerful Sophisticated Artistic Mysterious Sensitive Meticulous

Yellow

Sunny Cheerful Joyous Happy Excited Inspired Creative

Brown

Stable Reliable Connected Earthly Organic Natural

Orange

Spicy Warm Social Playful Cheerful Exotic

Red

Dramatic Energetic Optimistic Brave Dangerous Determined Passionate

White

Pure Innocent Good Clean Sterile Peaceful

COLORS Theory Primary a ry rti e T

on da ry

Warm Colors

Ter tiar y

Tertiary

Sec

ary nd

rim

ary

P r i ma ry

Secondary

Ter tia ry

a ry r ti

Analogous colors are those which lie on the either side of any given color. Analogous colors scheme are often found in nature and are harmonious and pleasing to the eye.

Complimentary Split Colors Complimentary Colors

Complimentary colors are those which are directly opposite each other on the color wheel. Important element can be highlighted because of the high contrast present between these colors.

Analogous Colors

Cool Colors

Split complimentary color scheme is the variation of complimentary color scheme. In addition to the base color, it uses the two color adjacent to the complimentary colors.

Rectangular Colors

Square Colors

Triadic Colors

Rectangular color scheme uses four colors arranged into two complimentary pairs. This rich color scheme offers plenty of possibilities for variations.

This color scheme is similar to rectangular color scheme with all four color evenly spaced in the color wheel.

Triadic color scheme uses the power of 3 colors which are situated at 120 degree in the color wheel. Triadic color harmony is considered to be the best color scheme.

COLORS Theme Nature has colors more than that our eye can perceive, so to get the right color theme for the design we sometimes need to extract colors from well composed images. This exercise was to go around and click pictures and then simplify the image in terms of colors and shapes. I chose the photo taken from Vishala an utensil museum in Ahmedabad.

Key Take Aways : Color Theme Creation Color Selection Photography Image Abstraction

COMPOSITION Importance composition is the placement or arrangement of visual elements or ingredients in a work of art We had to torn paper by hand and stick on 25 cm x 25 cm box wither black on white or vice versa. This exercise was to make us realise that the basic principles of design are inevitable and we apply them subconsciously.

Key Take Aways : Importance of Composition Balance of the greys

GESTALT Principles.. Principle of Similarity

Principle of Association

Principle of Ambiguity

Principle of Simple Shape and Contour

Principle of Enclosure

The eye has a tendency to group together the shapes which are either exactly the same or have similar character. As a rule the grouping results from the similarity in size, shape, location, orientation, brightness or colour

All the nine principle of gestalt described above are independent of any previous experience of the observer. However there are gestalts whose perception is strictly based on previous experience

Many gestalts are ambiguous to perceive. this happens mostly with some two dimensional objects. Whenever an easy and quick readability is necessary ambiguous shapes or structures are not desirable. Ambiguity arises when both ground and figure of a two dimensional gestalt are of equal importance to the eye.

When the perception is a matter of choice between a simple and a complex shape the simple shape will eventually dominate

In perception, closed shapes or conglomeration of shapes are preferred for readability over the unclosed shape. As a corollary to this principal, even with interruption the shape is read as a closed shape

GESTALT Principles Principle of Continuous Shape

Principle of Nearness

Principle of Symmetry

Principle of Even Width

Principle of Self-Interesting Linienzug

Independent of the previous experience the eye always tries to correct and complete an incomplete shape. the tendency is strong enough to overcome the resistance including a psychological resistance. For instance depending on the context, circles not absolutely round.

The human eye prefers to group those elements which are nearer or which have smaller distance in between and see the in between space as a figure. Conversely, it need strong effort to group and see the elements other than those preferred to define the figure

if there are in a space, elements which define symmetrical shapes, the eye would invariably prefer to see the symmetrical shapes in preference to the unsymmetrical ones. The principle of symmetry has proved dominance over the principles of nearness and enclosure

When there are several elements of defining shapes the eye tends to â&#x20AC;&#x2DC;readâ&#x20AC;&#x2122; only those shapes with even width in preference to the shapes with uneven width

The shapes generated by self-intersecting linienzug are not read as separate shapes bt as part of a single gestalt

COMPOSITION in 3D This exercise was to make a 3D composition using 3 basic 3D object - pyramid , cube and sphere. We had to depict a situation in the composition. The situation we chose was â&#x20AC;&#x153; Moments before the Rocket launchâ&#x20AC;? Here in the first iteration we depicted the Rocket with triangles and the smoke with small spheres. All the similar sized cubes and circles are people and the transparent room is the control room. Black and white cubes represent the scientists.

Key Take Aways : Make Structure out of basics Situation composition Proportion Abstraction Simplification

BODY Expressions First impression is a very major factor behind successful designs. It is important for us express ourselves confidently way font is important for words, in the same way right body posture is important for communicating. This unique exercise was conducted by Pradip Patil where we did series of work outs for team building and body expressions. All the workouts helped us realise the importance of control over once body.

Key Take Aways : Team Building Importance of body Movements Coordination

COMPOSITION Skit This assignment was about performing a skit/play in front of the NID community. This exercise involved lot of Conceptualisation, Writing the Script, Set Design, Acting, Music/Sound, Costume Design, Production Management, Logistics, Publicity & Promotion (Logo/Poster Design, Installation etc), Documentation (Still and Video) etc. So here it got plenty of opportunity to work on and a chance to interact with each other, get acquainted with the NIDâ&#x20AC;&#x2122;s systems, people, in a meaningful multi disciplinary activities - In true sense - an intense orientation. There were three restrictions - No dialogue in the play, no expensive light effects and no print outs.

Key Take Aways : Team work Management skills Preproduction

Pre-Production.. Branding The process involved in creating a unique name and image for a product/ service in the consumersâ&#x20AC;&#x2122; mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. definition/ branding.

Costumes The Costumes for the actors were designed considering the colors and the role. The cloth for the costumes was also bought so that it suits the body movements and help in showing body expressions clearly. The stiching was done in textile studion NID itself.

Promotion Promotions refer to the entire set of activities, which communicate the idea, brand or service to the user. The idea is to make people aware, attract and induce to come for the event, in preference over others. Different medium were used so that the event is publicised among all the masses. Facebook Page and event was used to reach on social platform. Pre production videos were made and shared across different social media. Hand made posters were put up all over the campuss. Every team member wore a group badge.

Pre-Production Story Boarding

Story - Writeup The act tries to explore the true nature of our habit and our relationship with them. Through the medium of personification we depict how man right from his birth embarks on the journey of self-realization. There are habits that are acquired subconsciously and then there are those that he desires to inculcate. But to fulfil this desire he must overcome various inhibitions and distractions, but not without a fight. During this journey where habits come and go, he evolves in the persona without even realizing the impact that he had on himself.

Casting A storyboard is a graphic organizer in the form of illustrations or images displayed in sequence for the purpose of previsualizing a motion picture, animation, motion graphic or interactive media sequence. Once the script got final complete story boarding is done by the team to visualize the scene which would help in the direction of the skit.

Casting is a pre-production process for selecting a certain type of actor, singer or dancer for a particular role or part in a script involving a dramatic production meant for an audience. The roles were allocated based on several factors like experience, skills, relevance and personality.

Science & Liberal

ART Objective

Introducing and broadening the concept of aesthetics by having lectures and in-class discussions about aesthetics theories with different approaches and directions.

Anchored By

Teaching Faculty

Shilpa Das

Vrushali Dhage

ART and Aesthetics The fulcrum of the course is art, beauty and philosophy. The module begins by raising questions such as what is art? What is design? What is beauty? What is good art ? what is not? The notion of value in art and so on. In the Western tradition, we cover concepts like ‘realism’ (Plato), ‘empiricism’ (Aristotle) and ‘sublimity’ (Longinus), and undertake a brief journey through various other theories leading to the post modern age. The questions of power and politics play a crucial role in the study of art and culture and the module covers some of the theories. We also looked at theories of aesthetic perception in Classical India. Rasa theory as espoused by Bharatamuni (Natyasastra). In the process, we tried to explore the concept of bhavas, the process of generation of rasa, the essence of dramaturgy and poesie, etc. Art and Design are different from each other in the sense of their functionality, but the aesthetic qualities remain consistent. The Rasa theory talks about the aesthetic attitude and the involvement of the viewer in the process.

Art has no end but its own perfection Plato 33

RASA Theory The very core of the Sanskrit Natya theory is the creation of “Rasa”. Every dramatic presentation was aimed at evoking in the minds of the audience a particular kind of aesthetic experience, which is described as “Rasa”. The concept of “Rasa” is the most important and significant contribution of the Indian mind to aesthetics. The study of aesthetics deals with the realization of beauty in art, its relish or enjoyment, and the awareness of joy that accompanies an experience of beauty. Rasa has no equivalent in word or concept in any other language or art of the world hitherto known to us. The closest explanation can be ‘aesthetic relish’. Bharata classifies the Rasa under eight categories (ashtarasa) and gives the corresponding Bhava which gives rise to the rasa. These are known as Sthayi Bhava or pervading stable emotion. They are 1. rati(love) 2. hasa(mirth) 3. shoka(grief) 4. krodha(anger) 5. utsaha(heroism) 6. bhaya(fear) 7. jugupsa(disgust) 8. vismaya(wonder)

No meaningful idea is conveyed if the “Rasa” is not evoked Bharata Muni 34

MUSIC and Image This Exercise was about how music can associate with images and paint a different picture in the eyes of the observer. We chose the music “ Flight of the Bumblebee” The pace of the music is very fast so to justify that we chose pictures which shows fast motion. “Flight of the Bumblebee” is an orchestral interlude written by Nikolai Rimsky-Korsakov

ART and Society The assignment was to show the importance of art in the society. We chose Hand Painted Bollywood Posters. The study helped us understand how Art is used for communicating a message. With the advent of modern era hand made poster lost its way and digital posters took over it. In pre-colour photography days, artistes will use black and white film stills to hand-paint coloured posters on canvas, which, in turn, will be used as a template for printing posters by lithographic method. Poster painters emerged as an art fraternity unto themselves and laid the foundation for hand-painted posters.

Key Take Aways : Art History Communicate something using Art

4 Production

PROCESS Objective

Introducing and broadening the concept of aesthetics by having lectures and in-class discussions about aesthetics theories with different approaches and directions.

Anchored By

Teaching Faculty

Tarun Deep Gridhar

Bharath Suthar

PRODUCTION Process in Short This module was specially designed to introduce to the application side of graphic design. Here we studied various methods involved in Pre-Press, Printing Methods, Post-Press activities. The complete printing cycle was covered. To understand the process thoroughly detailed theory was covered in the following fields: HISTORY OF PRINTING TYPES OF PRINTING PRINTING PROCESS SCREEN SCANNER PAPER COLOR MODELS INK BINDING

Key Take Aways : Printing Technologies Paper Types Halftones Color Separation

DESIGN and Print This exercise was to give us hands on experience of the complete printing process cycle. We had to design and print one poster related to printing technologies in team of 7. We chose gutenberg as the central figure for our poster as he is considered to be the Father of printing. The poster was to be designed in 3 colors in which black would be printed by screen printing and other 2 colors in offset printing. Once the design is finalised the separate positives were made after color separation. The Offset printing was a cumbersome task as it took many adjustments for us to get proper registration. The final stage was screen printing which was done on a semi automatic printing machine.

Key Take Aways : Offset Printing Screen Printing Color Separation

Grass Green

Gloria Red

BOOK Design This exercise was about making a book out of scratch. We did section sewing binding. A book cover was also designed to understand the complexities and practical issues involved

The complete theory was documented as a book which helped us understand imposition and layouting. The book will help us stay in touch with the printing basics.

INDUSTRIAL Visit A field visit to experience and feel what production and printings like in an assembly line right from the pre press till the post production steps. This is intended to reinforce the understanding of the course covered in the theory section. The overall learning experience proved very useful. Printing is a very complex process with many steps involved. All of these are inter dependent. Even a slight problem in one of the steps will effect the subsequent ones. As a designer itâ&#x20AC;&#x2122;s very important to be aware of all these steps to get the desired final output.

Key Take Aways : 6 Color Offset Printing Printing Production Pipeline Die Cutting Plate Making

5 Design

PROCESS Objective

To introduce students to the different stages in the design process â&#x20AC;&#x201C; from perception of a problem to generating a solution to the problem through investigation, analysis and synthesis and understand the methodology of the problem solving process.

Anchored By

Teaching Faculty Sudhakar damodara

Tarun Deep Gridhar

Anupam Jain

Amar Gargesh

Vijay Singh Katiyar

DOUBLE Diamond Approach

SOLUTION CONTEXT

PROBLEM CONTEXT

PROBLEM DEFINITION 1

DISCOVER

FORMING

DEFINE

STORMING

DEVELOP

NORMING

DELIVER

PERFORMING

LATERAL Thinking Lateral thinking is solving problems through an indirect and creative approach, using reasoning that is not immediately obvious and involving ideas that may not be obtainable by using only traditional step-by-step logic. Lateral thinking, is the ability to think creatively, or â&#x20AC;&#x153;outside the boxâ&#x20AC;? as it is sometimes referred to in business, to use your inspiration and imagination to solve problems by looking at them from unexpected perspectives. Lateral thinking involves discarding the obvious, leaving behind traditional modes of thought, and throwing away preconceptions.

Key Take Aways : Lateral Thinking in Design Assume Nothing Try All possiblities

CREATIVE Thinking One of the most useful of all thinking modes in creative problem solving is visual thinking. It is especially effective in solving problems where shapes, forms, or patterns are concerned. To improve our powers of visualization, concentrate on the accompanying illustration. Creativity is the ability to bring something into existence that was not there before. Creativity is the connecting and rearranging of knowledge in the minds of people, who allow themselves to think flexible - to generate new, often surprising ideas that other judges to be useful. Paul E Plsek

Amar Gargesh

“Never let the kid in you, die“

Key Take Aways : Creative Thinking Don’t fear failure Playful

HOOK & Loop This assignment we had to select a very basic object and study its form and function in a group of 10. After all the discussion we selected hook and loop commonly know as velcro. We bought the object for observation and started our study around it. After presenting the study we had to formulate a design brief around the object of study. We went to the hook and loop manufacturer in Ahmedabad and had a discussion with the owner. A survey was also conducted to know the common man perception and awareness about the object. The finalised brief was presented to the jury with the design proposal.

Key Take Aways : Making Design Briefs Double diamond approach Brainstorming importance Ideation Techniques Presentation Skills Team Work

STUDY and Design Space study and utilisation is major area where good design is needed, considering that we were asked to give proposal for a nearby primary health centre in W3 different category : Simple, Innovative and Futuristic. We took the double diamond design process approach to reach the design solutions. We started with brainstorming ideas around the problem.

Key Take Aways : Making Design Briefs Double diamond approach Brainstorming importance Ideation Techniques Presentation Skills Team Work

6 Image

MAKING Objective

Developing the ability to create and use images as elements of visual language by creating an appropriate visual hierarchy.

Teaching Faculty

Tridha Gajjar

LETTER Integration I This project was completed in a series of stages. I began by experimenting with letterforms, and how they coexist and interact. I focused in on my own initials, N and M, and while varying typeface and size, created many iterations. Then, I compiled some more formal experimentations in Photoshop and Illustrator and created 3D form of it.

Key Take Aways : Letter Forms Importance of Gestaltâ&#x20AC;&#x2122;s Law Visual Hierarchy

A5 A5 LETTERa5 a5 a5 A5 Integration II We had to do the integration of a letter form and a number. I selected A and 5 because the letter form of A in lowercase and upper case has completely different forms. Explorations of 2 letter forms gave me insights of the principles involved in the form creation and it helped me to get more efficient results.

Key Take Aways : Letter forms Incremental refinement of form Exhaustive nature of design development

OBJECT Abstraction First we were asked to select a broad theme and then select an object which falls under the selected theme. After brainstorming we came up with two themes : Home and Adventure. I chose adventure to work upon as a theme. Now to select an object which is available around us, i had to go through the complete design process. Different object came to my mind, but the one thing that was common among all the adventurous sports activity was rope and the hook. After few iteration i selected the front view and started working on the abstraction by tracing the image on paper. Here we had to make sure that the material of the object is reflected even when the object is in black and white.

Key Take Aways : Process of Image Simplification Application of Principles of design in Image abstraction Image cropping and View Transforming Camera angle and View point

OBJECT Poster Two Posters were made using the simplified object : one was to be black and white and with only the object and typography & the second one we had scope of bringing other elements to emphasis the message that we want to convey.

I Climb to Hear the SILENCE

Silence

Process of Image Simplification Application of Principles of design in Image abstraction Image cropping and View Transforming Camera angle and View point selection

I Climb toHear the

Key Take Aways :

ICON Design Pictogram or Icons are the most minimalist and informative images. An image speaks more than the text. In this assignment we were asked to depict a message using an icon. I chose to depict â&#x20AC;&#x153;Be aware of loose rocksâ&#x20AC;? in trekking context. In my personal trekking experience i have been a victim of loose rocks. Hence i chose to design an icon for it. Many times when you are trekking suddenly the terrain gets rough and you tend to slip because of it. So if you see a signboard before crossing it will help one in taking precautionary measures and prevent the possibility of an accident. Even in rock climbing sports when the mountain is very steep the loose rocks from the top can fall on you and cause harm to person who is climbing.

Key Take Aways : Process of Image Simplification Application of Principles of design in Image abstraction Basics of Road Signages and Iconography Image Vectorization in Illustrator

IMAGE Making Document Journey is sometimes more important than the destination. In image making we learnt the process of applying the design principles to acheive good design. Complete explorations of all the assignments were documented. I made a book cover for the document having i and m integrated.

Image Making Nikhil Mittal Teaching Faculty - Dr. Tridha Gajjar

I tried to make a 3D version of the finalised design for N and M. This gave me opportunity to explore the 3 dimension variations and different camera angles.

TYPOGRAPHY

Objective

Sensitizing graphic designers about the theory and proper use of typographic elements and exploring the opportunities of enhancing the meaning of a text by creating a logical hierarchy through emphasis.

Anchored By

Teaching Faculty

Tarun Deep Gridhar

Akash Rah Halankar

ascender

arm

stem

bowl

serif

finial

loop

cross stroke

head serif

arc

spine

descender

shoulder

crotch head serif stress

ear

link beak

cross bar

TYPEFACE Study Form Study This assignment was about how much we know about the font that we think that we liked. I liked Futura font because it is a sans serif font and very clean and crisp edges. We are asked to write our name in the font that we selected, without a reference of any sort. In the later iterations we had to rectify the form by comparing it with a reference.

Expressive Characters Project the characteristics of a person by choosing a suitable font and layouting the name in a specified space. I had to project “Learning” Qualities of Sheetal This exercise made me go through thousands of font to reach to a final selection. After many iterations and Tarun and Akash’s input I selected a sketch font named ‘FFF Tusj’ and the capital L shows that she is still learning.

Key Take Aways : Perception of Type Type Terminologies 57

EMPHASIS Making This assignment we were asked to layout the text which was provided to us. For me it was in Devanagri script.We had to do so by keeping the same bold and light typefaces. In the first exercise we had to keep the size same and in second we could change it. This exercise helped us understand the importance of font weight in a layout and also how one can use this as a tool to hold the meaning in the words.

Key Take Aways : Font Weights Layout Basics Importance of logical hierarchy Alignment

MEANING Making This assignment we were asked to create a layout to change the meaning by creating a hierarchy. We had to do so by keeping the same typefaces but size variations. This exercise helped us understand the importance of size in a layout and also how one can use this as a platform to convey a different message all together. Keeping the typeface constant helped us to focus on size variations

Key Take Aways : Font Size Importance Layout Basics Alignment Creation of alternative hierarchy

FONT Study We were teamed up with undergrad Design students and were asked to make a poster on â&#x20AC;&#x153;Why mess food tastes better outside the messâ&#x20AC;? This task was suppose to be completed in 8 hrs. The illustration is done by Ravi and I did the layoutinggiving it a mess plate shape. Two different fonts are used here to justify the meaning aptly and add to the word expression.

Key Take Aways : Typeface features How to distinguish between fonts Sans Serif Type faces

REDESIGN Bank Pay Slip This is assignment was about organizing large amount of text based on the need and relevance of an input.

Key Take Aways : Organize large text User Experience Alignment Appropriate Font size

POSTER Design

We were teamed up with undergrad Design students and were asked to make a poster on â&#x20AC;&#x153;Why mess food tastes better outside the messâ&#x20AC;? This task was suppose to be completed in 8 hrs. The illustration is done by Ravi and I did the layouting giving it a mess plate shape. Two different fonts are used here to justify the meaning aptly and add to the word expression.

Key Take Aways : Font Selection Layouting Illustration Alignment

EPITAPH Design

This was a very unique exercise where we had to design an epitaph. That sounds sad and interesting at the same time. So here we had to select a font which can be carved easily without loosing its form. I chose FF Meta The quote and graphic i chose was to justify that i never want to die. I reversed the hands present in the famous painting of Michelangelo to signify that I am the last person on earth and God is taking life from me.

Key Take Aways : Font Selection Layouting Graphic element Selection Alignment

SPEECH Layout In this Exercise we had to layout the famous speech given by Steve Job at the convocation ceremony. Word expression is incomplete without proper hierarchy and an appropriate font. I chose DIN to give that good design touch to the speech, as Steve Job has been associated with good design and it is his forte. I created stress on punch lines by increasing the font size and weight. The complete speech is divided into 3 chapters as Steve himself divided his life story in three unrelated stories.

Key Take Aways : Layouting Right Font Selection

BASIC Typography This exercise was about seeing the intricacies involved in the form of any typeface. So to understand that we hand painted the allotted type face. I had to painted the letter g belonging to FF Meta Font family

Key Take Aways : Layouting at large size Font form detail understanding

TYPOGRAPHY Inspirations We had to design poster to show our typography inspirations. First poster shows the Fashion Companies Logos. The reason behind for these to be my inspiration was because major part of branding of these companies relies on the shoulder of the shape and letter forms of the logo. The second poster was to be designed with a restriction that it should be of indian origin. This was due to my keen observation during travelling in a train. These hand painted text has very clear form which helps in readability, even in motion,

Key Take Aways :

TYPE Design I tried to design a geometrical typeface inspiring from the construction of Gear typeface.

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Design is a balance between form and function -seesaw

DESIGN