Design Management Nikhil Mittal | S1501108 Teaching Faculty – Dr. Krishnesh Mehta
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It’s a Game Mating Game
Gene Pool
Natural Selection Nurture Love
• It is necessary to know the game psychology and much more than that it is important to understand the human psychology
• Designer’s role is to create value and make the journey more pleasurable
SPGE- Survival Propagation Growth Evolve
Sex
Darwin
Management starts with Self management • • • • • • • • •
Multidimensionality Perceptivity Connections Non-monotonous Magic Entrainment Innovative Cognitive Flexibility Spiritual Quotient
: : : : : : : : :
360°approach
See the unseen Connect the unexpected Break the monotony
Bring the WOW Sync with the rhythm Break the stereotype
Lateral thinking Spontaneous creativity
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Management Jargons Entity
Demands
Marketing
Pricing
Goods
Negative Demand
Product
Premium Pricing
Services
No Demand
Product Place
Penetration Pricing
Idea
Latent Demand
Pricing
Price Skimming
Consumed
Declining Demand
Promotion
Differential Pricing
Experience
Irregular Demand
People
Transfer Pricing
Events
Full Demand
Process
Human Beings
Overfull demand
Presentation
Information
Unwholesome Demand
Packaging
Property Places Organization
Point of Purchase
To the Core • Film • Animation • Product
: To Replace Camera with audience : Depiction of fantasies & non real world : Enhance capabilities by meaningful, purposeful and
• Furniture
: Products to maximize surface contact, buoyancy, adaptive
• Graphics • Ceramics • Textile
: Interaction of positive & negative spaces : Hygienic products using inert materials : Design to make touches and maintain the body
intuitive form
and dynamic
temperature
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Take-away • • • • • • • •
Widen The horizon
Graphics : Should be understood as told Branding : Marrying the context with the intend Hands on -> Minds on Marketing : Sense, serve and satisfy consumer needs Ethics : Whatever you do, should not harm yourself and others Design Management : Making design efficient and effective Pleasure : Stimulate the senses Intelligence : IQ, EQ and SQ Coin your own terms Love : Romance in design Under promise over deliver
Create unexpected connections Remove some taboos