Design Management

Design Management Nikhil Mittal | S1501108 Teaching Faculty – Dr. Krishnesh Mehta

1

It’s a Game Mating Game

Gene Pool

Natural Selection Nurture Love

• It is necessary to know the game psychology and much more than that it is important to understand the human psychology

• Designer’s role is to create value and make the journey more pleasurable

SPGE- Survival Propagation Growth Evolve

Sex

Darwin

Management starts with Self management • • • • • • • • •

Multidimensionality Perceptivity Connections Non-monotonous Magic Entrainment Innovative Cognitive Flexibility Spiritual Quotient

: : : : : : : : :

360°approach

See the unseen Connect the unexpected Break the monotony

Bring the WOW Sync with the rhythm Break the stereotype

Lateral thinking Spontaneous creativity

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3

Management Jargons Entity

Demands

Marketing

Pricing

Goods

Negative Demand

Product

Premium Pricing

Services

No Demand

Product Place

Penetration Pricing

Idea

Latent Demand

Pricing

Price Skimming

Consumed

Declining Demand

Promotion

Differential Pricing

Experience

Irregular Demand

People

Transfer Pricing

Events

Full Demand

Process

Human Beings

Overfull demand

Presentation

Information

Unwholesome Demand

Packaging

Property Places Organization

Point of Purchase

To the Core • Film • Animation • Product

: To Replace Camera with audience : Depiction of fantasies & non real world : Enhance capabilities by meaningful, purposeful and

• Furniture

: Products to maximize surface contact, buoyancy, adaptive

• Graphics • Ceramics • Textile

: Interaction of positive & negative spaces : Hygienic products using inert materials : Design to make touches and maintain the body

intuitive form

and dynamic

temperature

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5

Take-away • • • • • • • •

Widen The horizon

Graphics : Should be understood as told Branding : Marrying the context with the intend Hands on -> Minds on Marketing : Sense, serve and satisfy consumer needs Ethics : Whatever you do, should not harm yourself and others Design Management : Making design efficient and effective Pleasure : Stimulate the senses Intelligence : IQ, EQ and SQ Coin your own terms Love : Romance in design Under promise over deliver

Create unexpected connections Remove some taboos