NIKKI SCOTT SELF INITIATED PROJECT 3
ZOMBIE APOCALYPSE
ZOMBIE APOCALYPSE A zombie apocalypse is a particular scenario of apocalyptic fiction that customarily has a science fiction/horror rationale. In a zombie apocalypse, a widespread rise of zombies hostile to human life engages in a general assault on civilization. In some mythologies, victims of zombies may become zombies themselves if they are bitten by zombies; in others, everyone who dies, whatever the cause, becomes one of the undead. In either scenario, this causes the outbreak to become a growing crisis: the spreading “zombie plague� swamps normal military and law enforcement organizations, leading to the panicked collapse of civilian society until only isolated pockets of survivors remain, scavenging for food and supplies in a world reduced to a pre-industrial hostile wilderness.
Z
ombies are asserted to be reanimated corpses, or humans who are being controlled by someone else by use of magic. Stories of zombies originated in the West African spiritual belief system of voodoo, which told of the people being controlled as laborers by a powerful wizard. Haitian Voodoo is a syncretic religion that originates in the Caribbean country of Haiti. It is based upon a merging of the beliefs and practices of West African people (mainly the Fon and Ewe; see West African Vodun), with Arawakian religious beliefs, and Roman Catholic Christianity. Voodoo was created by African slaves who were brought to Haiti in the 16th century and still followed their traditional African beliefs, but were forced to convert to the religion of their slavers. Practitioners are commonly described as Vodouisants. According to the tenets of Vodou, a dead person can be revived by a bokor, or sorcerer. Zombies remain under the control of the bokor since they have no will of their own. Zombies are regularly encountered in horror and fantasy themed fiction and entertainment. They are typically depicted as mindless, shambling, decaying corpses with a hunger for human flesh, or more specifically, brains. The modern conception of the zombie owes itself almost entirely to George A. Romero’s 1968 film Night of the Living Dead.
zombie treats
I have always been facinated in vintage Horror movie posters and the history of horror movies and the impact that have had on western culture particularly American before 1960’s. Horror and Sci-movie from the early 30’s to mid 50’s have a cult following that continues to this day. People are still captivated with the imagination of these early movie producers and directors that fed our craving for the unknown. Ed Woods who was not considered a credable director in the 1950’s has a large following for his cheap productions and original memorabilia. “Dracula” movie posters and lobby card originals at auction will fetch up to the tens of thousands of dollars. The immortal “legends of horror” namely Bela Lugosi, Boris Karloff and the Lon Chaneys attract the serious collectors and acquiring an original vintage lobby card from one of their most memorable titles is every collectors dream. Lobby cards were used in U.S. theaters and are rarely produced today. These small movie posters (11”x14 printed on card stock) were generally produced in sets of eight. These mini movie posters were designed for display in a theater’s lobby for the purpose of luring movie goers into the theater by showing highlights from the movie. A lobby card set entailed one Title Card (TC), a lobby card of usually designed similar to the one sheet with credits and feature/ close-up artwork of the major stars, and seven Scene Cards (SC), each depicting a different scene from the movie. Pictured here are Lugosi’s “White Zombie” and Karloff’s “The Walking Dead” which shows the classic zombie poster style usually with a distressed semi nude female most likely due to the popularity of exploitation and Grindhouse films. These vintage horror posters were hand created by talented artists, creative and original giving them a unique quality that is replicated digitally now.
zombie poster
art
There are two of my favourite films that introduced to me my love for zombies and to the b-movie culture. As a Tarintino fan primarily for his homage to great films in his own work, soundtrack, pace and dialgoue these films tick the boxes. The design direction by Kurt Volk is perfect, especially the use of typography with in the film. His opening credits always set the tone of the film perfectly and the poster and film art that he comissions compliemnt the era and describe the film completely. A Rodriqez film never fails to evoke action and much like Tarintino his knowledge and translation of the time period is utterly flawless. The posters here are for a double-bill of thrillers that recall both filmmakers’ favorite exploitation films. “Grindhouse” (a downtown movie theater in disrepair since its glory days as a movie palace known for “grinding out” non-stop double-bill programs of B-movies) It is presented as one full-length feature comprised of two individual films helmed separately by each director however linking in time line and subtle character
corssover. “Death Proof” is a thrilling slasher flick where the killer pursues his victims with a car rather than a knife during which every character has effortlessly cool dialogue, while “Planet Terror” shows us a view of america in the midst of a zombie outbreak. The films are joined together by clever faux trailers that recall the ‘50s exploitation drivein classics. The film for “Death Proof” was physically scratched to achieve its dirty look, rather than digitally scratch the film footage. As I mentioned previously both Rodriquez and Tarintino reference and pay homage to certain scenes of their favourite films in their own work, visually the references are obvious but also can be found in the script and even plot for example the escape in “Planet Terror” involving the truck and the gas tanks is an homage to George A Romero’s cult classic “Night of the Living Dead” (1968), where a similar escape plan is concocted.
Kurt volk poster desIgn
When the double-feature movie “Grindhouse” was in the planning stages, the filmmakers Robert Rodriguez and Quentin Tarantino went to Kurt Volk, the graphic designer and art director at Rodriguez’s Austin-based Troublemaker Studios. They knew what they wanted “throwback designs, images and taglines that resurrected the lurid stylings of vintage drive-in and grindhouse posters”. Volk studied old B-flick posters from the 1960s and ‘70s, including faded silk-screened posters printed on card stock that drive-ins once used to advertise upcoming shows. The come-ons and taglines on these flashy ads invariably featured absurdly over-the-top typefaces, sexy promises and an over use of exclamation points. A s B-movie fanatics Rodriguez and Tarantino let Volk pore over their own vast collection of classic window cards and posters. He scanned obsolete optical fonts from the posters and reworked them on with Photoshop software to “make something new while honoring the past.” Volk created a variety of old-fashioned double-feature movie posters. He decided what era each movie was paying homage to: “Planet Terror” nodded to late-’70s and early-’80s horror by directors such as John Carpenter; “Death Proof” bowed to road racer movies from roughly 1957 to 1963.Working with the directors, who hadn’t even presented scripts to Volk, he designed an iconic speeding car, with a skull and lightning-bolt crossbones on the hood, for “Death Proof” and the silhouetted image of a woman standing tough with one of her legs replaced by an M-16 rifle for “Planet Terror.” For “Death Proof,” Volk says, “I wanted an homage to ‘The Road Warrior’ one-sheet poster. I’ve always loved that. I think it’s the most extreme, masculine movie poster I’ve ever seen.” Tarantino was delighted with Volk’s handiwork, particularly the skull and crossbones. “He immediately latched onto this image,” Volk says. Volk also thought up hyperbolic tag lines for the films. For “Death Proof”: “A white-hot juggernaut at 200 miles per hour!” and “Sexhungry thrill-seekers vs. the ultimate killing machine!” For the double feature, he wrote: “The gruesome twosome returns! Quentin Tarantino and Robert Rodriguez bring you a terror so fierce it will tear you in two!” One of the most talked-about parts of “Grindhouse” was the fake ‘70s-style trailers for nonexistent movies shown between the two features. The “Machete” trailer was so popular that Rodriguez turned it into a full-length movie starring Danny Trejo, Lindsay Lohan and Robert De Niro. (The poster featured opposite.) Volk designed the poster, typeface, titles and tagline for “Machete.” The tag line is classic B-movie argot: “Yesterday he was a decent man and living a decent life. Today he is a brutal savage who must slaughter just to stay alive.” The title designs of Sergio Leone’s spaghetti westerns influenced Volk’s “Machete” — “these explosive optically printed titles,” he says. “Doing the ‘Machete’ titles was probably the most fun I’ve ever had on any art project.”
b-movIe trailers
modern
zombIes
zombIes in musIc Zombies feature in merchandise and lyrics by bands usually in punk or metal and subgernres of the two. Zombies are a popular choice for concept art, album art, poster illustrations etc. Metalcore band The Devil Wears Prada released their Zombie EP on August 24, 2010. The five song EP is about an impending zombie apocalypse derived from lead singer Mike Hranica’s strong interest in the subject. Its general concept concerns the story of survival a relentless zombie apocalypse. The themes were inspired by the fictional book ‘The Zombie Survival Guide’ by Max Brooks. Another band accosiated with the undead is Municipal Waste. A thrash metal band from Richmond, Virginia, USA, who’s zombie insipired lyrics and album names extend to their album art and merchandise.
olly moss ZOMBIE FILM
POSTER REMAKE
Olly Moss, was born in the United Kingdom in 1987. Young british talent who exhibits a level of maturity and patience that exceeds his years. His film poster remakes I stumbled upon online introduced me to his stunning back catalogue of popular culture inspired work. Every old and modern film and video game I love he has taken twisted into a vintage feel Saul Bass inspired masterpiece. His minimal, hand cut out approach gives him the ability to find an image out of the negative space which he clearly does well taking into account his list of clients and commissions. Moss is a master of styles and techniques, his ability to give the images a weathered and genuine vintage feel digitally with out it looking like a horrendous Photoshop filter is commendable. The Evil Dead remake poster opposite is an Officially licensed, custom poster for movie screenings at The Alamo Drafthouse. The poster was released in a limited edition of 250 in May 2010.
SAUL BASS exhIBITION
I went to see the ‘The film posters of Saul Bass’ exhibition in the Kemistry Gallery in Shoreditch in February 2011. A collection of his film posters, film titles and film festival posters from the Lloyd Northover donation to the British Film Institute. His influence is apparent in many modern designers but Saul Bass’s style is unique to him. The New York born pioneer’s style is instantly recognisable for its sincerity and simplicity. The ability to convey meaning and capture the essence of the film simply through minimal shape and colour is incredible. Bass had a studio in Los Angeles in the 1950s where he worked with Hollywood’s leading directors, including Preminger, Hitchcock and Scorsese. “Breaking all conventions in the 1950s and 60s, Bass virtually invented film titles as we know them today, and he was the first to synthesize movies into compelling trademark images.” -Kemistry Gallery I had only seen his work on screen and in books so it was fantastic to see it physically and I am sure it brought to me just as much impact and drama as to any viewer when it was first produced. His ability to make shape and colour iconic through his bold choices and rule breaking is reflected perfectly in this selection of work.
OTHER FILM
POSTER
REMAKES
BRAINS! BRAINS!
ZOMBIES IN TELEVISION
The Walking Dead is an American post-apocalyptic horror television series developed for television by Frank Darabont based on the comic book series of the same name by Robert Kirkman, Tony Moore and Charlie Adlard. It premiered on the AMC network on October 31, 2010 with a 70-minute premiere episode. AMC has renewed the series for a second season of 13 episodes. The series follows a small group of survivors traveling across the desolate United States in the aftermath of a zombie apocalypse as they search for a new home away from the shuffling hordes of the undead. Led by Rick Grimes, a former sheriff’s deputy, the group’s increasing desperation to survive pushes them to the brink of insanity. At every turn they are faced with unspeakable horrors, both from those who are dead, and from the scattered remains of a struggling human population.
During a fictional series of Big Brother, a zombie outbreak occurs, but the house-mates are unaware of the impending doom outside of the Big Brother House. Dead Set is a critically acclaimed BAFTA-nominated horror drama created by English writer Charlie Brooker. The series is set in the Big Brother house, and was first aired on E4 on 27 October 2008. The five episodes, aired over five consecutive nights, chronicle a zombie outbreak that strands the housemates and production staff inside the house, which quickly becomes a shelter from the undead. Advertisements for the show were aired on Channel 4 and E4.
LITERATURE
AND ZOMBIES Pride and Prejudice and Zombies is a 2009 parody novel by Seth Grahame-Smith. It is a mash up of Jane Austen’s classic 1813 novel Pride and Prejudice with elements of modern zombie fiction, crediting Austen as co-author. The story follows the plot of Pride and Prejudice, but places the novel in an alternative universe version of Regency-era England where roam the English countryside. Described as the “stricken”, “undead”, “unmentionables” and just “zombies”, the deceased ancestors of England are generally viewed by the characters as a troublesome, albeit deadly, nuisance. Their presence alters the original plot of the story in both subtle and significant ways: Messages between houses are sometimes lost when the couriers are captured and eaten; characters openly discuss and judge the zombie-fighting abilities of others; women weigh the pros and cons of carrying a musket as although it provides safety it is considered unladylike.
THE D EA AMO
AD W A L K ONG US... - ‘White Zombie’ 1932, Victor Halperin and Edward Halperin
BEACH OF THE DEAD BRIGHTON Beach of the Dead is Brighton’s famous annual zombie walk. Beach of the Dead was unleashed on Brighton Town November 2007 and has been going strong ever since, with the number of ghouls multiplying rapidly. A zombie walk (also known as a zombie mob, zombie march, zombie horde, zombie lurch, zombie shamble, zombie shuffle or zombie crawl) is an organized public gathering of people who dress up in zombie costumes. Usually taking place in an urban centre, the participants make their way around the city streets and through busy public areas or a series of taverns in the case of a zombie pub crawl in a somewhat orderly fashion. The screen shots opposite are of the Brighton zombie walk Facebook page where photographers and participants post photos from the day, discuss the best home made fake blood recipe and meeting times.
I SURVIVED ZOMBIE WALK
LONDON 30.11.10 On Halloween 2010 I set out to find the London zombie walk. I knew that it had started on Rupert Street and was going to be hitting several pubs ending up in Soho so I scouted around central London and searched Twitter for anyone tweeting about being on the walk. Luckily I someone posted a photo of a stray zombie and I worked out it was streets away from Trafalgar Square. I had read online that there was a plan to pass through Trafalgar Square so I headed the hoard off and waited for them to approach to take photographs. Quite an amusing day hunting zombies rather than running and hiding from them.
protesters against the
nashville
ZOMBIE WALK
VIOLENT STUDENT PROTESTS LONDON Is it the end of the world? Is it a zombie apocalypse? No it’s just some angry students taking out their rage by vandalising public buildings and throwing fireworks at horses. The shocking images could easily be stills from apocaliptic film.
braInz braInz braInz
In 1984 two games were released featuring Zombies. ‘The evil dead’ required the player to fight off the walking dead and other monsters whilst protecting a log cabin. The other appropriately called “Zombie Zombie” with the aim being to rid a city of the undead in a similar structure to the game lemmings. The undead have always been a popular theme in video game culture with survival and vs. the hoard modes. A recent influx in zombie appearances in games proves it’s popularity with the similar game mechanics to the originals. The stand out games currently that have had world wide success due to being for Smartphone’s as well as consoles are ‘Plants vs Zombies’ and ‘Zombie Farm’. These app store topping games incorporate more of a humorous side to zombie game play and have opened up zombie culture to the casual gamer. The staple zombie games are the Resident Evil series which were later turned into a series of successful movies. Other notable games that feature the undead are Half Life and the Left for Dead collection pictured opposite. Half Life has an exhilarating storyline and captures the horror of the zombie genre. Left for dead is a modern day survival game where you are part of a team enabling the popular online multiplayer feature providing opportunity for strategy and communication to defeat and survive the hoards of zombies. Through out the history of gaming zombies have been a huge part of the horror genre and with the popularity of the first person shooter genre and cult hits like “Red Dead Redemption” incorporating the undead I can’t see gamers getting bored of it. “Red Dead Redemption” is a western open world action-adventure that released “undead nightmare” downloadable content to give you the thrill of riding around dressed as a cowboy shooting zombies with a shotgun and everyone knows a shotgun is the best way to kill a zombie.
ZOMBIES IN Games
Photograph of zombie statue in HMV oxford street.
I have been completely obsessed with the popular smart phone game “Plants vs Zombies” a tower defense action video game developed and originally published by PopCap Games. The music, the animation, the storyline all contributes to my obsession and a winning combination for casual game play. The game involves a homeowner using many varieties of plants to repel hoardes of zombies. Available on iPhone, iPad, Mac, Pc, Xbox and PS3. The game received a positive response from critics, and was nominated for multiple Interactive Achievement Awards, alongside receiving praise for its musical score. According to PopCap, the iOS release of Plants vs. Zombies sold more than 300,000 copies in the first nine days it was available on the App Store, generating more than $1M in gross sales, and considered it “the top-grossing iPhone launch”
advertIsement
campaigns Sean of the Dead The film’s theme was brought to life with ‘zombieinfected’ areas; actors dressed as zombies were driven around central London the Saturday before the film’s release and told to break loose in areas of high traffic before being recaptured, herded into a zone and cordoned off with hazard tape. It has to be the most powerful way to communicate what Shaun of the Dead is all about.’ The campaign was designed to incorporate as many novelty media placings as possible to alert the attention of a young urban audience. Ads were booked in newspapers, magazines and TV, but these were the most traditional element of the campaign. Phone box activity showed zombies crowding around lead character Shaun (played by Simon Pegg), holding a phone, with the strapline ‘The line is dead and so is everyone else’. London Underground ads featured a similar visual concept, but this time Shaun and the zombies were rammed into a Tube carriage. The sites were bought in positions that would give the impression to anyone walking through the tunnels between platforms that the zombie carriages were on the tracks. As there is a strong reliance on visiting the pub in the plot of the film many ads were placed in drinking establishments. Glasses were printed with the slogan ‘Dying for a pint’ on the base and distributed to pubs, which you can see in the images on the right. Ads on beer mats and Hypertag posters, meanwhile, offered consumers the chance to download ringtones of zombie wailing by pointing their phones at a poster. District 9 Set in an alternate Johannesburg, South Africa, Neil Blomkamp’s District 9 deals with the tensions between humans and a race of aliens who arrive and stay for twenty years, leaving a massive spaceship hanging over the city like a bad cloud. It clearly comments on segregation and the apartheid: the aliens are kept in a settlement, isolated, and are gradually resented and scape-goated by the locals for serious crimes in and around the city. As an action film, it’s very solid, well-paced and shot in a mockumentary style that
captivates and adds a realistic edge to even the most extreeme alien weapons and scenarios. The main aspect of the D9 campaign was the innovative use of phone messaging. The marketing campaign, complete with fake notices marking benches and phone boxes for ‘HUMANS ONLY’ (see images on right) and a phone line urging citizens to report alien sightings and ‘non-human activity’ across America and the UK. On calling this phone line (part of a wider marketing campaign conceived and set up by London-based digital agency, Spinnaker), people are prompted to leave messages – in the spirit of McCarthyism – to advise a fictional agency about suspicious ET activity. This brings the content and tone of the film into the real world, providing a real-life talking point that’s complemented with online viral adverts and interactive content shared across MySpace and Facebook. However, it’s not the first time a big film’s audio marketing campaign has breached the fourth wall. When Ghostbusters (1984) was first released, its director Ivan Reitman ran a mock TV advertisement as a trailer, complete with a 1-800 number for viewers to call. According to the Internet Movie Database, callers heard a recorded message by Peter Venkman (Bill Murray) and Ray Stantz (Dan Ackroyd) saying, ‘Hi, we’re out catching ghosts right now.’ Apparently, they got 1,000 calls per hour, round the clock, for six weeks. Monsters A film I have not yet seen as it has not been released in the UK yet. Hoever immediatley because of the advertising campaign I have seen and the fact that the film was about an alien outbreak in a containment zone I immediately assume the movie will be similar to “District 9”. The adverts on the underground I have seen do little to address these concerns, as there are numerous posters warning people that they are entering the “Extra-Terrestrial Infected Zone”, which are very reminiscent of the advance posters for “District 9”. I am waiting to see progressivly innovation methods as the film approaches the cinema release date.
I immeditaly fell in love with these Virgin Train posters finding myself standing in front of them on the underground platforms and studying them untill my train arrived. The adverts are portraying car and plane travellers as zombies in the ÂŁ6.3m campaign. The campaign is designed to demonstrate the superior service available on Virgin Trains and is a put down of other forms of transport, the choice of any other is “going zombieâ€?. The cartoon imagery is meant to capture the potential hellishness of travelling by car and plane that turns regular people into frustrated zombies. The campgain started when airlines had been disrupted by the erruption of an Icelandic volcano while a planned strike by British Airways staff was set to go ahead leaving the thousands stranded across the world and queuing up across borders in crowds similiar to that of scenes of evacuation in zombie films. The campaign focuses on encouraging consumers to change their travel habits, a Virgin Trains passenger relaxes onboard as she observes the carnage on the motorway outside her window. In another, the stress of weekend traffic jams causes a driver, in his zombie state, to bite down on his steering wheel in frustration. The campaign has been created by MCBD and Elvis, with media planning & buying delivered by Manning Gottlieb OMD.
This is an entry from the First Annual Zombie Apocalypse Safe House Competition with in Architects Southwest, a professional corporation of individuals dedicated to providing high quality, efficient, and cost effective building facilities to complement and enhance the built environment. The problems to address were how many people can you fit in your safe house? How are you handling power, potable water, and waste? How are you handling access to your safe house? How many days do you plan to stay in your safe house, and how much food and water are you providing? How will you escape in the event of a zombie intrusion? and most importantly how will you keep zombies out of your safe house? Other aspects considered was entry , weapons storage , chemical storage - bed rooms/bunks , food pantry , holding cell , quarantine cell , tool and material storage , quarantine showers etc. With no budget or location, the entries were quite adventurous. This entry was my favorite due to the detail of the illustration and the option of escape by both air and sea.
2010 zombIe safe house competIton
survIval
VIRAL This happened completely by chance while procrastinating on Facebook. One of my friends took a “How long would you last in a Zombie apocolyspe?� quiz and much like a zombie virus outbreak my newsfeed was taken over. Luckily I survived by living on only on hoarded food untill the zombies starved to death... however any zombie culture buff would argue the possibility of zombie starvation.
ZOMBIE survival kitS The Zombie Survival Guide, written by American author Max Brooks and published in 2003. It is a survival manual dealing with the potentiality of a fictional zombie attack. It contains detailed plans for the average citizen to survive zombie uprisings of varying intensity and reach, and describes “cases” of zombie outbreaks in history. Although fiction the seriousness and writing style tends to you lead you into believing it will and has happened. The photographs above show a few American’s home made zombie survival kit to keep under your bed just incase. On Amazon. com there is a zombie survival gear list stating that “it is inevitable that the dead will rise again” so here is a with all the links to purchase the items essential in a zombie apocalypse.
vIrtual
dIary of a zombie apocalypse @manvszombies Miami, FL “Zombies are everywhere and this is my diary of the apocalypse” Man vs. Zombies is the ongoing “diary of the apocalypse” by a Twitter user called Gus. He tweets updates on the state of his home town of Miami, which appears to be ground zero, in search of survivors and answers whilst reporting his adventures on Twitter. An amusing use of twitter to create a fictional narrative of post apocalyptic America.
DAWN OF THE DEAD (1978)
AVERAGE JOE
AN INNOCENT
AN EXPERT
EXPER
KILL FILLER
AN EXPERT
AVERAGE JOE
AN INNOCENT
INNOCENT II
BETRAYER III
A DICTA
AVERAGE JOE
AN INNOCENT
THE BETRAYER
INNOCE
MAIN DAWN OF THE DEAD (2004)
THE BET
MAIN
SHUAN OF THE DEAD (2004)
MAIN
AN EX
RT II
BRAIN LOSS IN ZOMBIE FILMS The sequence in which the different catagories of characters are introduced in the following zombie films:
THE BETRAYER
KILL FILLER
KILL FILLER
THE SACRIFICE
TRAYER
EXPERT II
GUN GIRL
BETRAYER II
THE SACRIFICE
ATOR
KILL FILLER
THE SACRIFICE II
KILL FILLER II
THE SACRIFICE III
ENT II
KILL FILLER
INNOCENT III
BETRAYER II
THE SACRIFICE
XPERT
GUN GIRL
BETRAYER III
A DICTATOR
THE SACRIFICE II
A DICTATOR You are going to run into the ‘Dictator’ just when you need them most. You’ll be cornered, fending off a horde of particularly deadly zombies with no hope about to use the last bullet on yourself when suddenly, an armed man will appear and make killing every undead thing in a 20 meter radius effortlessly cool, and immediately become in charge of the group, due to his ex-military background, being a doctor, a politician or a local celebrity. The law of zombie movie irony dictates that this character although helpful and everyone’s main source of intelligence will be ripped apart by zombies at some point in a dragged out it’s all over scene. Implying that the chance of survival are now bleaker than ever and putting someone else on the ‘bet they will get eaten next’ list. The dictator role will then be passed on to another member.
GUN GIRL No zombie film is complete with out the standard hot girl who miraculously has mad skills with a shotgun. She will usually have clever one liners after each kill and wears a leather jacket no matter the weather. She also looks freshly showered regardless of how much time has passed since they last stopped decapitating zombies to wash. ‘The gun girl’ rarely dies however if she does it wont be long before she is replaced by an equally good looking girl armed with a machette and a crazy good swing. As the plot goes on the gun girl will probably loose clothing through various snaging and zombie encounters strategically revealing flesh. Her relationshop with the hero will also evolve or she will get emotionally attatched to another character who will die provoking tears and then running out to take it out on some zombies.
THE SACRIFICE Everyone’s got to make sacrifices in a situation like this. You rarely get to sleep indoors, you have to eat out of tin cans and you sometimes get your face chewed off. But no one sacrifices quite as much as ‘the Sacrifice’, the character who utters the immortal words: “Go ahead. Leave me. I’m just slowing you down.” Whether they’ve been bitten, twisted their ankle or are just too old and tired to go on, the fact is, they’re no longer able to outrun the seething horror, and they’ve made the selfless decision to get eaten to buy the rest of you time. Obviously you see this as the perfect distraction to escape. If they’ve agreed to buy the group time or act as distraction by fighting off the zombies, they can expect a swift death. There is also a fairly good chance they’ll come back as a zombie later and someone has to kill them again.
AN EXPERT
There is always a ma gun or army surplus s ex-police man to han people, surviving in a living dead just come In the small amount o zombies have existed already mastered the of dispatching them, subtle details like “sh the head” or “they ten biting when you remo Whatever badass line person pursued befor they’re full-time zomb The only way the exp die is if they turn out Sacrifice’ in a tear jer with the heroic “It’s th moment. Otherwise, see of them is at the film when it zooms ou a baron land and the or when he takes the few to a secret surviv
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THE BETRAYER Every team of survivors will at some point have to deal with betrayal or a liability such as a pregnant woman or someone’s mother. I’m referring to the person who gets bitten by a zombie and neglects to report it, hides it (even though it’s quite obvious, they become quiet, pale and then try to eat everyone). Torn between fear of becoming a zombie and fear of getting shot in the face by their loved ones, they hide their misfortune until they finally turn into a zombie and get shot in the face by their loved one. Usually everyone argues heatedly about whether they really have it in them to kill a fellow human being, all while the human being in debate quietly passes out in the corner. Continue discussions until the infected person leaps at on screen with an expression that says “I want your brain”. Then either the trigger happy one reflexively blows their head off or they pass the gun to their lover, sibling or best friend to do it.
AVERAGE JOE The everyman, the average joe who is usually the main character is relatable, probably good looking and has never used a gun in his life but all those hours spent playing first person shooter games come in handy and he is soon a zombie killing machine. He usually begins as ‘the dictator’, might have a thing for “the gun girl” or be married to “the betrayer” either way he will not have any easy decisions to make and is guarantied to have to kill a loved one or child turned zombie at some stage.
AN INNOCENT Every zombie scenario needs an annoying but cute liability, be it a younger sibling, a senile grandmother or a dog. They obviously cannot be left behind in your mission for safety they will eventually slow the group down, potentially give away your hiding place and run the risk of taking on the role of ‘the betrayer’ if they get bitten. Shooting the innocent regardless of turning into a brain eater is always a horrible decision to make followed by a long silence.
IT’S NOT A ZOMBIE
FLICK WITH OUT
THESE CHARACTERS
LOVED ONE BECOMES ZOMBIE
IGNORE THE BITTEN
FIND A SAFE HOUSE
DAILY ROUTINE
MORAL DISSCUSION
OBLIVIOUS TO ZOMBIES
ZOMBIE LOVED ONE GETS SHOT
REALISATION
FALSE HOPE
LEAVE HOME
JOIN A GROUP
ATTRACTS ZOMBIE ATTENTION
SAFE HOUSE BREACHED
SACRIFICE
FORCED EVACUATION
CLIMAX FIGHT
SACRIFICE = DISTRACTION
ESCAPE OR SURVIVAL
TYPICAL PLOT
FORUMLA to keep your
braIn
TYPICAL FAILS
THAT CAUSE
LOSS OF
braInS
BEING
LETTING A ZOMBIE
LOVED ONE LIVE
BY
BR IGNORING
A BITE
NOT
FOR T
G A HERO
NO GUN OR OBJECT TO USE AS AWEAPON
YE BYE
RAIN
AIMING
THE HEAD
FAILING TO
DOUBLE TAP
ANIMAL
FAST
types of
ZOMBIES The first approach of zombie taxonomy of classifying zombie types is by studying the possible origins of zombies. This will not only allow classification but it will also aid in the understanding of zombie physiology and function. Knowing these are key to learning the strengths and weaknesses of the creatures which will serve in combat against them as well as surviving an invasion.
CHILD
ANGRY
zombIe treats “What do zombies eat?� Is a widely debated question sparked by the different answeres posed by films since the 60’s. Some say only brains others all of the human sparing only the bones and others say it is the warm flesh that attracks them. Another opinion is that they feast on the blood so the body part is irrelevant. The other arguement is wether or not zombies eat animals or if animals become zombies as in some films such as the Resident Evil series they do but in others such as the 2004 remake of Dawn of the Dead a dog does not attrack the zombies attention to get bitten therefore does not mutate. Whatever the specficis however they want human meat and most importantly brainzz.
Intestines A favourite and target hands to rip out and s Bones Zombies enjoy chewing flesh off the bones but do not cosume the bones completely.
for many zombie share in a frenzy.
Lungs and Liver Very nutritious part if zombies needed nutrients. Nothing beats a brain though.
Heart A bloody feast for one and an iconic hand held triumph.
Brain The prize. The one they call out for and attack for. Top trump to all body parts.
O O W W Y Y E E H H TT A D Y Y A T T SS
T T N N O O
. . . D A E D - ‘Night of the Living Dead’ 1968, George Romero.
Kitchen knife Knives aren’t the best, but they work. Remember to go for the head and if you can keep the knife for the next one. Rolling pin Your mother wont be pleased. Effective against multiple zombies but risk of them coming too close if you do not have a good swing!
Hammer Zombie brains will cave under the heft of a wellweighted hammer but it is a close range weapon.
Axe Effective brain destroyer however gets easily lodged in skulls so keep it as a last resort when you are cornered!
Old Shotgun Perfect for the trusty double tap trick. Long range and powerful, for the sneaky zombies who get close you can use the wooden end to impale them.
Baseball Bat Ubiquitous in American households, almost nothing cracks zombie skulls like a good ole’ slugger keeping you a good meter away from the brain thirsty corpse.
Shovel No zombie can stand for long against a shovel to the brain, for added damage you should sharpen the end.
weapons
YOU MIGHT FIND
IN YOUR SHED
IDEAS AND DEVELOPMENT
IDEAS
IDEAS
150ml
Ingredients: Water, cream (25%), sugar, skimmed milk, coca powder, butter, human brain (14%), free range eggs, salt & vanilla extract. Keep frozen below -18 c Best before see bottom of container.
ICE CREAM Chocolate Fudge Brainie
ICE CREAM Chocolate Fudge Brainie
Ingredients: Water, cream (25%), sugar, skimmed milk, strawberries (10%), butter, human spleen (14%), free range eggs, salt & vanilla extract.
ICE Str S
Keep frozen below -18 ˚c
150ml
150ml
ICE CREAM Chocolate Fudge Brainie
Ingredients: Water, cream (25%), sugar, skimmed milk, strawberries (10%), butter, human spleen (14%), free range eggs, salt & vanilla extract.
ICE CREAM Strawberry Spleen
ICE CREAM
Ingredients: Water, cream (25%), sugar, skimmed milk, pistachio nuts (10%), butter, human pancreas (14%) & free range eggs.
Strawberry Spleen
ICE Pi Pa
Keep frozen below -18 ˚c
150ml
Keep frozen below -18 ˚c
150ml
ICE ICE CREAM
Ingredients: Water, cream (25%), sugar, skimmed milk, pistachio nuts (10%), butter, human pancreas (14%) & free range eggs.
Strawberry Spleen
ICE CREAM Pistachio Pancreas
Keep frozen below -18 ˚c
ICE CREAM
Pistachio
Ingredients: Water, cream (25%), sugar, skimmed milk, pistachio nuts (10%), butter, human pancreas (14%) & free range eggs.
Pancreas
Keep frozen below -18 ˚c
Ca
C
150ml
150ml
ICE CREAM ICE CREAM
Pistachio
Ingredients: Water, cream (25%), sugar, skimmed milk, pistachio nuts (10%), butter, human pancreas (14%) & free range eggs.
Pancreas
Keep frozen below -18 ˚c
Caramel Clavacle
ICE
ICE CREAM
Caramel
Ingredients: Water, cream (25%), sugar, skimmed milk, pistachio nuts (10%), butter, human pancreas (14%) & free range eggs.
Clavacle
Keep frozen below -18 ˚c
150ml
150ml
ICE CREAM
Caramel
Ingredients: Water, cream (25%), sugar, skimmed milk, pistachio nuts (10%), butter, human pancreas (14%) & free range eggs.
Clavacle
Keep frozen below -18 ˚c
150ml
ICE CREAM
Cookies & Colon
ICE CREAM Cookies & Colon
ICE CREAM
Cookies & Colon
Cooki
IDEAS
essential Waitrose all brain cereal
fortified with vitamins & iron
essential Waitrose british brain
essential Waitrose
w
brain flakes with pieces of brain and whole strawberries
brain and onion soup
reared with care by farmers who share our values
brain chunks For full cooking instructions see inside label Keep refrigerated below 4oC Suitable for home freezing
price
use by
weight
ÂŁ2.99
30.06.11
400g
CLASS A
Z
Produced in the UK for Waitrose limited Bracknell Berkshire RG12 8YA waitrose.com
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UK 9502 EC
Z
Wholegrain wheat (75%), human brain, sugar, barley m extract, salt, niacin, iron, pantothenic acid, thiamin (B1) riboflavin (B2), vitamin B6, folic acid, vitamin D, vitamin
i
We are commited to bringing you the best quality Should you not be happy with this product, tell us and we will replace it and refund you. Produced in the UK for Waitrose limited Bracknell Berkshire RG12 8YA food shops of the John Lewis Partnership waitrose.com
Z Carton recyclable
Bag not recyclable
Suitable for zombies
essential Waitrose baked brains in tomato sauce
1 of your 5 a day
essential Waitrose
Our fu few th impor buy. G
baked brains in tomato sa Heating and storage
Nutriti
May be consumed hot or cold.
Typical
MICROWAVE
RATING
FULL POWER
B/650W
3 1/2 MINS
D/750W
3 MINS
E/850W
2 1/2 MINS
Microwave ovens vary refer to handbook. empty contents into a non metallic container, cover and heat on full power. Stir half way through cooking. HOB
MINUTES
Energy
Protein Carboh of wh Fat of wh Fibre Sodium
Allerg gluete
4-5 Empty contents into a sauce pan and heat gently whilst stirring. Store in a coll dry place. once opened transfer to a non metallic container, cover, refrigerate and use with in 2 days. For best before see end of can.
Ingredients Human brain (49%), water, tomato puree (21%), sugar,, spirit vinegar, spices and salt
widely rec
Baked b tomato
e
41 Net dra 240g
Produce for Wai Brackne RG12 8 waitros
undamental belief is that hings in life are more tant than the food you Good quality is essential.
auce
ion
l values
per 100g 337kj
y
79kcal 6.5g
n hydrate hich sugars
12.9g (5.0g) 3.4g
hich saturates
(trace)
m
0.3g
3.7g
gens en free
cycled
Z suitable for zombies
brains in sauce
10g ained weight
ed in the UK itrose limited ell Berkshire 8YA se.com
Z suitable for zombies
This project was influenced predominantly by my own recent love and interest in zombie films and culture. I wanted to explore further and analyse the genre and document my journey. I explored everything inspired by or featuring the undead from video games, music to amazon wish lists and home made survival kits. On Halloween I tracked a group of people who had embarked on zombie walk dressed as the undead on a walking tour around central London to photograph them. I developed an appreciation and understanding primarily through watching cult zombie films and discovering where in this history of film it developed through the grindhouse and b-movie movement and it’s influences in the horror, comedy, science fiction, thriller and romance genres. From collecting film posters occasionally and my own appreciation for vintage character, teaser and lobby posters lead me into exploring zombie film posters from the 1930’s to present day. I went to the double feature screening of one of my favourite films under one title Grindhouse. The two full length feature horror movies are written by Quentin Tarantino & Robert Rodriguez and put together as a two film linking in with a time line and subtle character corssover. Also included is fake trailers in between both movies to set the b-movie double feature experience.
The design direction by Kurt Volk steered my attention to the films before I had seen them. The homage to the throwback designs, images and taglines that resurrected the lurid stylings of vintage drive-in and grindhouse posters sets the films off seamlessly. Volk studied old B-flick posters from the 1960s and ‘70s, including faded silk-screened posters printed on card stock that drive-ins once used to advertise upcoming shows. My exploration of vintage poster remakes lead me to British artist Olly Moss with his Saul Bass inspired vintage zombie film poster remakes. I then went to see a collection of posters by Saul Bass at the Kemistry gallery which furthered my appreciation for his work and minimal perfectly balanced design. From this exploration, I wanted to create zombiefied classic film posters. I tried to experiment with creating shape and colour to depict the most iconic element of the film. In my initial sketches I over complicated the idea and altered the original to have a zombie featured, a distressed face and a zombiefied film title for example. However, from my research I was keen to experiment with simplicity so I chose my favourite titles I added a zombie twist to; ‘Screaming in the Rain’ ‘West Side Gory’ ‘Zombie of Oz’ and ‘Breakfast is Tiffany’. For each of these designs I took the iconic colours of the original poster and feature, object or
element either from the poster or the most memorable from the film itself. As a series, they are not successful however, as individual designs I think that they do capture the essence of the original film with a zombie modification. Creating a scenario developed from the brief seemed an appropriate progression. I decided that to experiment with ideas that have been ‘zombified’ the post apocalyptic scenario would be inspired by films such as ‘Day of the dead’ (1984) and ‘Sean of the dead’ (2004) where Bub from ‘Day’ and Ed from ‘Sean’ both have the ability to learn and show human responses. Therefore my scenario is post zombie apocalypse when a cure has eliminated the undead’s urge to attack every human in sight and their human personality has returned however that craving for brains never left. Still in the cinema mindset I developed an experimental scenario in the style of a grindhouse cinema, where the poster designs would be featured and usherettes would sell zombie friendly refreshments such as ‘chocolate fudge brainie’ ice cream. I then developed more food inspired design scenarios such as zombie own brand shops, food and cleaning products. I experimented with classic brand products but adding a zombie twist and developed final designs that I thought were humourous and a subtle comment on the
comparison of western society’s supermarket culture to zombies trailing the isles. I was excited by supermarket idea development and wanted to design a range of food products for zombies. I choose to use the real British supermarket Waitrose as a platform as they have distinct and well designed minimal branding that I think contrasts well with the typically associated zombie branding. In response to the post zombie apocalyptic cure scenario Waitrose releases an zombie friendly essentials range to cater for all customers in this time of drastic transformation. The Waitrose slogan “everyone deserves Waitrose” seemed appropriate to assume that in a scenario like this that supermarkets would need to provide for everyone, dead or alive. I am happy with the outcomes and it was an enjoyable design process, however I would still like to develop the project further. I think providing context such as a kitchen or supermarket isle or developing a full range would push it further for my final year exhibition. I wanted the final outcome to appear to be a real snippet of the scenario and a shopping bag with few essential items is an every day scenario we can all relate to.
Nikki Scott 2010 - 2011 BA (Hons) Graphic Product Innovation