Stop Estimating: Encore Presentation Attracts 80 Attendees, Coming to SCC 2023

Estimates simply aren’t accurate, according to Michael Bradshaw (K&M Collision; Hickory, NC). He stressed the need for shops to “Stop Estimating and Start Repair Planning,” during WMABA’s membership meeting held at Blue Ridge Color Company in Roanoke, VA on February 16. “The repair blueprint essentially needs to tell the story of what you’re going to be doing to the vehicle,” Bradshaw emphasized. “It takes a little more time to be detailed, but you’re never going to collect what you’re worth if you’re putting everything on one line. When you break it out and show exactly what you’re doing, how many more labor hours could you legitimately pick up?”

Over 80 industry professionals attended the encore presentation of Bradshaw’s popular seminar, originally showcased during WMABA’s 2022 Annual Membership Dinner in December (recap available at grecopublishing.com/hd0223coverstory). WMABA Executive Director Jordan Hendler attributed the gathering’s success to the event host’s efforts.

“This is an amazing example of an association being loved on by its community. Blue Ridge Color Company pulled no punches in hosting our member meeting in Roanoke, VA by engaging the entire market, setting up a flawless experience and even using their own hands to feed the crowd. Special shout out to Blake Harris, Chris Helmer and the entire BRCC team for a fantastic job being the most gracious hosts.”

She added, “Michael passionately delivered a message about repair planning that forever changes how these repairers will view their process.”

Eager to find out what all the hype is about? Collision repairers have another chance to tune into Bradshaw’s unique perspectives when he translates the educational session to the 2023 Southeast Collision Conference where he’ll once again be presenting “Repairer to Repairer: Stop Estimating and Start Repair Planning” on Saturday, April 15 at 2pm-3:30pm. More information is available at southeastcollisionconference.com H&D