X
meet
Sal and Tim
Sociable Sal
Techy Tim
Sal is a bubbly 21 year old college student getting her degree in environmental science. She likes to build relationships with other people. introvert
extravert
Tim is a 19 year old computer science major who can often be found browsing the web. He prefers to keep to himself and focus on school. introvert
extravert
status quo
trendy
status quo
trendy
tech savvy
tech dummy
tech savvy
tech dummy
free cheapskate
busy big spender
free cheapskate
busy big spender
the
current experience
we began research by visiting our local Chick-fil-A restaurant and documenting what we did, felt, and observed during the overall experience. enter
wait in line
order
receive number/ cup
pay
socialize
sit
receive food
throw away trash
eat
socialize
trends and insights from
to
trendy and progressive
going back to your roots
bringing the community to restaurants
bringing restaurants to the community
consumer indifference
consumer consciousness
employee operated
automated technology
separation of function and aesthetics
integrated function and aesthetics
millenials more than any other generation view products as extensions of themselves
67%
of college students report being overwhelmingly stressed
students are increasingly involved in sharing and community engagement
concept
exploration ideated using a “lotus blossom� technique focused on 8 key categories (eg. retail space, community integration, and tech)
concept
validation
we organized and facilitated a focus group to gain insight and feedback on our core concepts to guide us moving forward
the
future experience
sit down
to-go
arrive
no line, no wait
enjoy
merging of traditional & contemporary
sit
order to-go
integrated technology
order
food
increased personalization
fun & engaged with the community
drinks
pay
wait
pay
aesthetic direction
the
interior
reclaimed barnwood
walnut
red/natural plate steel
polyurathane
wayfinding Sociable Sal Sal enters and sits at the large communal table or smaller side tables with her friends Techy Tim Tim orders his food to go and waits at the bench, or sits at the bar seating along the wall
the
table
1 sit
2 order & pay
3 receive drinks 4 hang out
5 eat up!
charging pad
traditional table legs
local photos are displayed on the interface, and the tables upward arching legs welcome you in while the digital interface creates an engaging and personalized experience
payment
interface your
1 before use
2 to begin
tap screen place phone
the
1
favs e!
try m
options
2
place phone tap screen
3 in-use
3
menu
games draw notes
customizable menu
the
to-go experience your
1
favs wich! hatch-a-
2 3 4
user orders through an integrated digital interface caters to students in a hurry user waits at the designated waiting area
menu
community integration Chick-fil-A partners with campus-owned bus systems to create a mobile mural and community space the bus arrives on campus periodically and allows students to draw on a digital interface, selected murals appear in the restaurant location
thank you.