HELLO! I’m Noah Garwood, an Iowa State University student pursuing a Bachelors of Industrial Design with a concentration in Human Factors. Let’s make it happen!
319 464 5990 noahagarwood@gmail.com garwood.me in/noahgarwood garwood.garbage
CONTENTS
01
P.E.B.L. disaster relief
02
StrapPak soft goods
03
T-Bucket CAD modeling
04
Cinch housewares
01 p.e.b.l. disaster relief project promoting safety in large crowds and riots
emphasis:
research
form
branding
THE MISSION How might we design a product, system, or service that improves the safety of stakeholders in a riot situation?
RESEARCH We began our research process by gathering articles, images, and videos regarding riot situations to create connection circles -- visually mapping the flow of events during a riot.
TAKEAWAYS
crowd control is a top priority
stakeholders are least safe during the middle stages of a riot
it is sometimes unsafe to provide medical help
riots are unpredictable and chatoic
there are many indirectly affected by riots
EMPATHIZING Personas were used to represent various stakeholders in riot situations (2 of 5 shown above), and possible scenarios for each stage of a riot were evaluated in terms of safety levels.
NEW MISSION How might we design a product, system, or service that improves the safety of civilians in a riot situation?
INITIAL IDEATION After revising the problem statement, I used an idea box to generate key words and design criteria, then created rough sketches to explore concepts -- 5 highlighted being most successful.
PROTOTYPING Based on the 5 chosen concepts, I developed testing mockups to determine scale, function, and feasibility. Following user testing, it was evident that the emergency flare was the most useful and practical.
DIRECTION FOR DESIGN The “emergency flare� concept was chosen for pursuit because it best embodied 3 principles:
ease of use
safety
portability
FORM DEVELOPMENT After establishing aesthetic and functional design criteria, I developed variations of my idea based on form, color, and texture. The design needed to be incredibly simple to operate in order to be effective so I chose forms with highlighted and visible features
p.e.b.l. P.E.B.L. is a handheld flare device that utilizes a safe LED projectile to disclose user’s location to loved ones, medical personnel, and police drones in large crowds & riot situations. A pressurized air chamber launches slowly-descending foam LED projectiles to heights of 50 ft.
HOW IT WORKS
use thumb to pop off cap
pull down on bottom plunger
hold device straight up at 90°
press red button to fire
a loading plunger
visible button
f b
e
bright LED lights
c
ASSEMBLY d
a
ABS plastic
b
rubberized grip
c
nylon cover
d
aluminum spring
e
foam base
f
LED strip
SCALE MODEL
CONTEXT
PROSPECT + RETROSPECT P.E.B.L. is a simple solution that has the potential to be useful not only in large crowd situations, but also as a safe alternative to traditional emergency flares that utilize a chemical reaction to function.
02 soft goods project facilitating the active lifestyle of college students
emphasis:
prototyping tech pack
testing
THE MISSION How might we design a soft goods product to assist college aged students in some aspect of their daily lives?
01 (8:00) wake up
01
brush teeth + comb hair
get dressed
get ready to teach swim lessons
play with cat
drive to work
take dog on walk
break for lunch
drive home after work
teach lessons
go to bed
watch Netflix or play video games
drive home after work
work as a server
shower
read or watch netflix
cook supper
(6:30) wake up
go to bed
(2:30) done with class
go to bed
hang out or watch tv
run, do hw, or watch tv
(2:00) walk home from class
(7:30) walk to class
brush teeth, get dressed
01 (6:00) wake up, brush teeth
(6:00) eat dinner
go back home
01
drive to work, eat breakfast in car
shower and brush teeth
(M/W) go to class @ 11:00
eat breakfast
01 (9:00) wake up, make coffee
(T/Thu) go to class @ 9:00
(8:00-9:00) wake up
relax
(12:00) eat lunch during class
(7:30) meetings for school or hw
(4:00) school work
(2:30) work out
go to bed
(6:30) eat dinner
01 (12:00) drink protein shake
(7:45) shower, eat breakfast
(6:30) run to gym, work out
(8:30) go to work
(6:00) eat dinner
(3:00) go home and work on hw
(10:30) go to bed
(7:00) hang out w/ friends
(6:30) wake up
eat breakfast (oatmeal)
take shower
(7:00) wait for bus
(8:00) arrive at class
(11:00-12:00) eat and play video games
(11:00) go home for lunch
(4:30) return home, relax
(2:30) go back to class
(6:30) play video games
(5:30) cook + eat dinner
RESEARCH We began the research process by conducting in-depth interviews with sophomore-aged college students to gain insights on their needs, pain points, schedules, and current soft-good solutions. We mapped out timelines showing opportunities for design in our users’ daily lives. .
(7:00) homework
(10:30) brush teeth, go to bed
TAKEAWAYS
users are all active in some capacity on a day-to-day basis
users have trouble balance their work and leisure tasks
gap
gap
users experience many transitions between activities every day
gap
NEW MISSION
How might we design a soft goods solution for active college students that can seamlessly and efficiently improve transitions between activities?
gap
INSIGHTS We discovered 3 key insights from user research that would steer us in the correct direction for design. Following this, we conducted market research to determine any gaps in the current product landscape. We found there was an opportunity to design a product to facilitate active college lifestyles.
IDEATION After revising the problem statement, I used a Lotus Blossom technique to develop over 50 possible solutions. I then refined these concepts and chose 5 of the most successful to move forward with.
PROTOTYPING We then created physical prototypes to determine scale and functionality of our concepts. Learning to sew was a large undertaking for me but I came out of this phase feeling much more confident.
promote active Lifestyles?
DESIGN CRITERIA & MATRIX
Users have trouble balancing their leisure and work tasks.
Bike bikeBag bag
Temp Bag temp bag
Clipbag Bag clip
Zipper bag Bag zipper
Pocket Bra pocket bra
durable Durable(3)(3)
10.25 10.25
7.75 7.75
11.5 11.5
10.5 10.5
12.5 12.5
portable Portable(5)(5)
2525
21.75 21.75
2525
2020
24.5 24.5
usage Usage(2)(2)
4.25 4.25
88
99
5.75 5.75
7.25 7.25
aesthetics Aesthetics(1)(1)
2.25 2.25
3.75 3.75
3.3.75 75
3.25 3.25
4.25 4.25
versatile Versatile(4)(4)
11.5 11.5
11.5 11.5
13.5 13.5
13.5 13.5
12 12
54 54
53.75 53.75
62.75 62.75
53.5 53.5
60.75 60.75
average Average
FINAL DESIGN To objectively determine the most successful design, we developed and ranked 5 design criteria by importance, then had our users rank them. The “clip-on gym bag� was consequently chosen for pursuit.
TECH PACK
StrapPak is a small yet versatile sports bag that can be carried by itself or attached to any backpack for easy transport. It features a drawstring top, breathable material, and water bottle holder.
StrapPak helps promote active college lifestyles by being a convenient, unobtrusive + portable way to carry activity accessories wherever you are.
03 T-Bucket 300CE CAD modeling project reverse-engineer an existing product to scale
emphasis:
CAD modeling
detail
rendering
THE GUITAR The Fender T-Bucket 300CE Dreadnought acoustic/electric guitar is produced by Fender Musical Instruments Corporation (FMIC) and features electronic tuning components by Fishman electronics. I bought this guitar 4 years ago to replace my Epiphone acoustic and thought it would be an interesting challenge to reverse engineer it using Solidworks and Keyshot.
CAD MODEL
SIDE-BY-SIDE
quilted maple top
rosewood fingerboard
chrome hardware
EXPLODED VIEW
CONTEXT
04 cinch soft goods project facilitating the active lifestyle of college students
emphasis:
research
method
function
THE MISSION How might the act of household cleaning be improved with an introduction of a product conceivable in the near future? hrs cleaning/ wk
age
age
gender
cleaning frequency
# of cleaning tools used
favorite tool
why clean?
do you enjoy cleaning?
what would help you clean?
01
02
03
04
when clean?
house hold
60% are 40+ years old
83% clean 1-4 hrs/wk
44%
82%
live w/ family
don’t clean right away
05
06
USER RESEARCH We began our research process by gathering data from an anonymous survey of 100 homeowners and renters to understand the space. We then conducted 6 in-depth interviews to learn where pain points and opportunities are.
cinch
gap
gap
TAKEAWAYS
users put off cleaning
users do not clean often or on a schedule
cleaning takes too long
dirtiness is a primary motivator of cleaning
users own too many cleaning products
INSIGHTS cinch
We then researched current cleaning products on the market and mapped them out using biaxial maps to identify possible gaps. We found that there was an opportunity to design a novel cleaning product that has multiple functions.
NEW MISSION How might I develop a novel, multi-use solution that promotes more frequent cleaning by improving cleaning efficiency?
IDEATION I began idea generation by creating a table of 288 words relating to 12 design criteria I had selected. I then used a Lotus Blossom technique to generate 64 sketches centered around 8 of the design criteria. Based on relevance to the criteria, 4 sketches were chosen for refinement.
cinch
FEEDBACK
01 02
01
• angle of use is uncomfortable • does not satisfy current needs • multiuse/lightweight is beneficial
02
• keeps hands from getting wet • adjustable head would increase comfort • less efficient than current products
03
• improves speed of cleaning dishes • not worth user’s effort to implement • hard to integrate in current kitchens
04
• efficient and multi-functional • needs more strength and structure • could be improved with mounted holder
03
04
Concept 04 was chosen because it best met the following criteria:
easy to use
efficient
multi-functional
FUNCTIONAL MOCK-UPS cinch
The previous sketches were used to create rough mock-ups that tested various functions, and users were asked to use them to provide feedback. 04, the multi-functional brush tool, was chosen because users indicated it was the most successful.
FINAL DESIGN
FORM DEVELOPMENT Using key aesthetic criteria (such as sleek, minimal, and clean), many forms were explored to find the most consistent and successful shapes until the final design was established.
cinch
handle connects/disconnects to attachments via rail and slot system
cinch Cinch utilizes a handle, docking station, and attachable cleaning heads to optimize the kitchen cleaning experience. The handle slides through a rail mechanism on the cleaning head and attaches via slot/wedge joint. To remove, user applies downward pressure on the handle.
HOW IT WORKS
01
slide handle into head
02
lift away
03 clean
04
push down to release
PROTOTYPE A simplified prototype was created to demonstrate scale, proportions, and functionality. The design works by utilizing several attachable cleaning heads for quick use in any number of cleaning scenarios.
cinch
a
die-cut ABS plastic
b
rubberized plastic grip
c
injection-moulded ABS
d
steel wool
e
sponge/scrubber material
b c
a
e
cinch
d
EXPLODED VIEW
cinch Cinch utilizes centralized cleaning elements, multipurpose components, and easy-to-use functionality to provide a more efficient and enjoyable home kitchen cleaning experience for the busy individual.
cinch
thank you