Strategic Plan 2020-2023
We are pleased to provide an overview of Northern NSW Football’s (NNSWF) Strategic Plan 2020-2023 – Play On! Again our plan is aligned to Football Federation Australia’s Whole of Football Plan and subsequent strategic direction. The aim is to cascade the identified focus areas and priorities to our seven Member Zones and ultimately through to our 230 affiliated clubs, who are primarily responsible for providing participation opportunities in their respective communities. Unity of purpose and alignment are critical to the plan’s success and the sport’s continued growth, development and prosperity throughout Northern NSW. This four-year plan builds on the momentum gained throughout the previous strategic cycle, which delivered unprecedented participation, investment in community facilities, stakeholder engagement and financial stability. The game throughout NNSW is well placed to achieve our bold vision of being the largest sport for males and females by 2023. NNSWF has committed to amended values which will dictate behaviour, shape our culture and determine the way we do business. Living our values in our behaviours, actions and decisions is fundamental to achieving our vision and fulfilling our mission for football. In accordance with our commitment to accountability, we will do what we say we are going to do and imbed this principle throughout the game. The contribution of the Member Zone and Standing Committee representatives to the plan’s development through their attendance at the strategic retreat and ongoing feedback is acknowledged and appreciated. The insights received from the thousands of players and other stakeholders who responded to the online survey were invaluable. We are confident that the identified priorities and ensuing actions outlined in the plan are reflective of the game’s needs and expectations. Our progress and performance will be monitored continually by the Board of Directors to ensure that the organisation responds proactively to opportunities and threats which have the potential to derail our vision. We look forward to your ongoing contribution and support. It’s a great time to be part of the region’s largest sport. With your help, we will deliver an enduring legacy for future generations and build better and stronger communities through football. NNSWF’s ongoing appreciation is extended to the thousands of selfless volunteers and resolute Match Officials throughout NNSW who facilitate opportunities for people in their respective communities to play and enjoy our great game. Play On!
Helene O’Neill Chairperson
David Eland Chief Executive Officer
Vision “Football will be the largest and most popular sport for males and females throughout Northern NSW.�
Mission “We will lead the sustainable development, growth and promotion of the sport in collaboration with our members and clubs for the benefit of communities throughout Northern NSW through effective governance and a resolute focus on our stakeholders’ needs and expectations.”
Values United – We will stand together in defence of the game’s reputation, keeping our
differences in-house and accepting the ‘ref’s’ call. Transparent – We will communicate openly throughout the game to build trust and acceptance of change. Collaborative - We will acknowledge and appropriately utilise our members’ and stakeholders’ expertise to efficiently achieve our objectives. Respectful – We will be respectful of stakeholders who have different opinions. Best Practice – We will seek, identify and adopt continuous improvement measures throughout the game. Accountable – We will do what we say we are going to do and imbed this principle throughout the game.
Participating Leading Winning Entertaining
Underpinning Principle – Financial Stability We will operate from a position of financial stability by becoming as efficient as possible and driving investment in the game by : • Continuing to identify and build the value of alternate revenue streams including First Touch Football Supplies; • Growing the value of sponsorships and provide value through effective servicing; • Commercialisation of Premier Competitions and livestreaming; • Rigorously evaluating the terms of all commercial agreements with suppliers and providers; • Deploying resources in accordance with identified priorities; • Driving and leading efficiencies throughout every echelon of the game; • Eliminating the duplication of programs and services; and • Continuing to grow the value of the commercial activities implemented at the LMRFF
Participating
“ Improve the ex perience for all participants.�
Our Priority: Lead and facilitate high quality participation experiences for registered participants through the provision of guidance and relevant resources for clubs, coaches, match officials and volunteers.
Women & Girls
Player Churn
Club Capacity
Facilities
Match Officials
Inclusion & Diversity
Strategic Goals
Focus Area: Participating By 2023 we will have………….. 1. Significantly increased the presence of females throughout the sport; 2. A vibrant, satisfied and engaged volunteer network which underpin clubs which are empowered to better meet their members’ needs and expectations; 3. Significantly increased the number and competency of match officials throughout NNSW; 4. Addressed the reasons within the game’s control which are influencing why players are not being retained; 5. Increased the number of community football facilities that are fit for purpose, welcoming and support the growth of the game; 6. Welcoming and inclusive participation opportunities which specifically meet the needs of and reflect the diversity of local communities; and 7. Stronger, more tolerant and resilient communities through football.
Focus Area: 1. Participating “Improve the experience for all participants�
Focus Area: 1. Participating “Improve the experience for all participants�
Focus Area: 1. Participating “Improve the experience for all participants�
Focus Area: 1. Participating “Improve the experience for all participants�
Leading
“ Lead towards a unity of purpose.�
Our Priority: Provide leadership and strategic direction throughout the local football community in order to achieve our strategic objectives.
Roles & Responsibilities
Communication
Risk Management
People & Culture
Strategic Goals
Focus Area: Leading By 2023 we will have………….. 1. 2. 3. 4. 5.
Clear and agreed roles and responsibilities underpinning the effective and efficient implementation of football activities and strategic initiatives; Clear and agreed communication protocols throughout the game which facilitate effective working relationships and good governance; Judiciously deployed the game’s valuable resources and finances according to identified priorities whilst avoiding duplication and waste; Monitored and mitigated risks which have the potential to undermine the game’s reputation, financial stability and status; and Established and maintained consistent HR and WHS policies, procedures and programs which protect, empower and retain the game’s dedicated workforce.
Focus Area: 2. Leading “Lead towards a unity of purpose”
Focus Area: 2. Leading “Lead towards a unity of purpose”
Winning
“ Build generations of successful National Teams”
Our Priority: Development of elite players through investment in: • Better facilities and training; • Scouting and talent identification; • Advanced Coaching; and • Appropriate competitive opportunities.
Winning Strategic Priorities
Player Development in Regional NNSW
Reducing costs associated with Player Development
Youth Football
Advanced Coaching
Strategic Goals
Focus Area: Winning By 2023 we will have………….. 1. Lifted the technical standard and representation of players engaged in the Talented Player Pathway throughout Regional NNSW; 2. Enhanced and increased the opportunities for talented girls throughout the TPP; 3. Critically accessed the cost of player development programs and facilitated investment which reduces the financial burden of participants; 4. Lifted the technical standard of youth players participating in competitions and programs aligned to the Talented Player Pathway (TPP); and 5. Increased the competency and technical proficiency of Advanced Accredited Coaches.
Focus Area: 3. Winning “Build generations of successful National Teams”
Focus Area: 3. Winning “Build generations of successful National Teams”
Entertaining
“ Transition participants to fans and consumers of
the game at all levels�
Our Priority: To showcase the best of local football
Showcase the best of local football
Strategic Goal
Focus Area: Entertaining By 2023 we will have………….. 1. Developed and promoted Premier Competitions which engender interest and investment.
Focus Area: 4. Entertaining “Transition participants to fans and consumers of the game at all levels �
“We’re committed to collaborating with our stakeholders to achieve our objectives. We strongly encourage you to consider the plan and contact us if you have any ideas which have the potential to grow, develop and promote our great game in your community.”
Contact Us (02) 4941 7200 reception@northernnswfootball.com.au Hours: 9:00am to 5:00pm Monday to Friday
Head Office
Postal Address
Lake Macquarie Regional Football Facility 13 Park Rd Speers Point NSW 2284
PO Box 149 Boolaroo NSW 2284