NORTON WAY MAZDA JANUARY.2017 ISSUE.27
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NORTON WAY MAZDA • ISSUE 27 • JAN 2017
MX-5 RF
ALL-NEW MAZDA MX-5 RF IS NEARLY HERE!
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orton Way Mazda are now taking preorders for the impressive MX-5 RF. You can now be amongst the first to own this iconic car when it launches in early
2017. It will be limited to only 500 models, and accentuates the beautiful fastback styling of the RF with unique attributes such as exquisite 17” BBS alloy wheels and a stunning roof finished in Piano Black to contrast the Soul Red or Machine Grey body colour. Inside, the stylish interior design is finished with Alcantara accents to complement the sporty Recaro seats that hold you in place as you navigate those winding roads ahead. From our award-winning SKYACTIV Technology and stunning KODO design, everything in the MX-5 RF has been carefully
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designed to deliver driving pleasure and enhance the power of those sitting behind the wheel - creating an intimate Jinba-Ittai bond between you and the MX-5 RF. The Mazda MX-5 RF features a retractable hardtop that has been beautifully crafted using the flowing KODO: Soul of Motion design theme. This advanced roof can be opened while driving (up to 6mph), and transferring you from the quiet of the cabin to the exhilarating joy of open air driving.
Kodo Design
With its stunning KODO: Soul of Motion design, the Mazda MX-5 RF expresses its superior handling ability through its sculptured yet simple look, whilst the luxurious cabin allows you to sit back in comfort and truly experience the exhilaration of driving in the open-air.
NORTON WAY MAZDA • ISSUE 27 • JAN 2017
SKYACTIV Technology
SKYACTIV Technology has redefined the efficiency, power and performance of our cars. Dynamic handling and uncompromising fuel economy make the MX-5 RF seamlessly combine fun with comfort. Every single element, from engine to transmission, chassis to driving dynamics has been optimised to provide the perfect driving experience. Enhancements to the electric power steering and suspension, alongside ideal weight distribution and low centre of gravity means the MX-5 RF handles like no other.
MZD-Connect
Connect to the world in more ways than one with the intuitive infotainment system MZD-Connect. Keeping you in touch with all your music, social media, text messages and more meaning you can sit back and enjoy the drive, safe in the knowledge that you have everything you need at your fingertips.
Advanced Safety Technology
The development of the MX-5 RF has not only increased the pure driving fun of this iconic model, but also further maximised safety in the form of several innovative i-ACTIVSENSE technology features. Engineered from the ground up to provide all-round protection for you, the active and passive safety systems in the MX-5 RF warn you of impending dangers, meaning less chance of a collision and peace of mind when driving in the dark and on motorways.
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N O R T O N WAY M A Z D A • I S S U E 2 6 • D E C 2 0 1 6
Mazda’s new Soul Red Crystal paint Mazda Motor Corporation has developed a new body colour, Soul Red Crystal, to symbolize its KODO: Soul of Motion design. The new colour will debut on the allnew Mazda CX-5, on sale in Japan from February next year, before being rolled out to new and existing models.
In the belief that “colour is an element of form,” Mazda has focused on developing colours that highlight the beauty and quality of its KODO designs. Soul Red Crystal is an advanced version of Soul Red that balances vibrant energy and vividness with clear depth and gloss. The paint retains a simple three-layer structure comprising clear, translucent and reflective coats, but represents an evolution of Mazda’s Takuminuri painting technology. The new paint’s translucent layer features a newly developed highly saturated red pigment for a richer red. In addition to high-brilliance, extremely thin aluminum flakes, the reflective coat features light-absorbing flakes that intensify shaded areas and make it possible to achieve a depth of color that previously required two layers. The aluminum flakes were made a uniform size, the consistency of the paint was enhanced and a technique to shrink the volume of paint during the drying process was employed. This coat structure technology combines coloring and functionality, enabling Mazda to apply Soul Red Crystal, a designer colour that would usually require more layers, in the same environmentally friendly paint shops that produce its regular body colours. In the belief that “colour is an element of form,” Mazda will continue to develop new colours and paint technologies, and work to be a brand that maintains a strong emotional connection with customers. 4
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CLICK HERE FOR MORE INFORMATION
NORTON WAY MAZDA • ISSUE 27 • JAN 2017
MAZDA RT24-P MAZDA UNVEILS NEW PROTOTYPE RACE CAR FOR 2017 IMSA SERIES
The LA Motor Show saw a plethora of outstanding automotive innovation, but nothing to match the likes of the new Mazda RT24-P. The new 2.0litre four-cylinder 600bhp Prototype race car has been built by Mazda’s motorsport division to compete in the 2017 IMSA series to develop upon their highly acclaimed endeavours in North America. After significant ontrack testing, it will make its racing debut at the 2017 Rolex 24 at Daytona in late January. The Kodo – Soul Of Motion design philosophy represents the instant that energy becomes motion such as the muscular beauty as an animal pounces or a human leaps into action. The designers of the racing car have incorporated this philosophy in the sleek body contours and the five-point Mazda grille making it an extension from the road going range. “KODO design is at the heart of any vehicle that carries a Mazda badge, and that is very evident in the design of the 2017 Prototype,” said Ken Saward, senior manager of Design at Mazda Design Americas.
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NORTON WAY MAZDA • ISSUE 27 • JAN 2017
What’s the name all about?
The Mazda RT24-P name echoes the Mazda road to 24, a driver development program that provides scholarships to help championship-winning drivers progress from grassroots into the upper categories of professional sports car racing. The “24” also represents the two-liter, four-cylinder race engine. The “P” signifies Prototype.
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NORTON WAY MAZDA • ISSUE 27 • JAN 2017
Mazda CX-4 named Car Design of the Year 2017!
Mazda Motor Corporation announced that the new Mazda CX-4 has been named China Car Design of the Year in the 2017 China Car of the Year awards organized by the Chinese Automotive Media Chief Editors’ Club (C-Club) 8 and PRIME Research & Consulting (Shanghai) Ltd.
NORTON WAY MAZDA • ISSUE 27 • JAN 2017
New Mazda CX-3 CLICK HERE FOR MORE INFORMATION The simply incredible Mazda CX-3 is available in UK dealerships now. It’s an intensely stylish small SUV crossover, with the sharp front face of a sports car and the versatility of a hatchback. The high quality interiors and advanced in-car technology will ensure you feel at one with the car, whatever the road conditions. KODO Design
The Mazda CX-3 is next in the convention-defying Mazda range to adopt the eye-catching and award-winning KODO: Soul of Motion design language. Inspired by nature and the purposeful, fluid motions of animals in the wild, it brings grace and aggression together in harmony. The sense of permanent forward momentum is attractively refined, lending all-new Mazda CX-3 an elegant, sophisticated profile.
SKYACTIV Technology
Award-winning SKYACTIV Technology influences the Mazda CX-3 in design, balance and engineering. The range of SKYACTIV-G petrol engines and SKYACTIV-D diesel engine deliver an optimum blend of performance and driving enjoyment, whilst the aerodynamic design helps to reduce CO2 emissions. You’ll feel the results in the crossover’s handling and agility, as well as see it in the excellent fuel economy and efficiency.
MZD-Connect
The connection between a new Mazda and the driver is instantly forged and close to unbreakable. This intense bond is felt as soon as you take the wheel of the Mazda CX-3. Utilising Mazda’s intelligent MZD-Connect system, information can be selected using the 7” colour touchscreen or the conveniently positioned multimedia commander.
Safety Features
Mazda’s revolutionary protection systems set a towering new benchmark for in-car safety. With advanced active safety systems, both the likelihood and severity of incidents on the road are substantially reduced.
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NORTON WAY MAZDA • ISSUE 27 • JAN 2017
WHACKY JUMPERS FOR SALVATION ARMY
On December 14th the entire group donned the whackiest and silliest Christmas Jumpers to raise money for the Salvation Army. Group employees were asked to pull on their cheesiest Christmas jumper and donate a pound to the fantastic cause.
Salvation Army Christmas Appeal
Loneliness is a terrible place to be and never more so than at Christmas, when people gather their loved ones around them to celebrate. Salvation Army are determined to reach out to everyone who has no-one in their lives – no-one to care for them, no-one to love, as nobody should be alone and unloved at Christmas. The money raised by the group will help go towards spreading some festive cheer this Christmas time. It allows the charity to reach out to people who are homeless, hungry, grieving or alone this Christmas. HERE TO READ THIS WHACKY CLICK ARTICLE ONLINE
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Norton Way Mazda Norton Way North, Letchworth Garden City, Hertfordshire SG6 1BL www.nortonwaymazda.co.uk Tel: 01462 754 488