N O R T O N WAY M A Z D A • I S S U E 1 6 • F E B 2 0 1 6
norton way mazda MONTH
FEB
ISSUE
FORECAST
16
FULL MOON
Quite a variety!
22ND
SOCIAL
CONTACT DEALER
SMASHING Mazda has produced 3 million new-generation models
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3 MILLION MODELS
Mazda have made 3million models
MX-5 AWARDS
A trophy cabinet to be proud of!
TO THE BEAT OF THE DRUM Stylish SUVs on show at Norton Way
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MAZDA2
Unconventional Training School
CONTACT THE DEALERSHIP
MAZDA6 SALOON
Exciting driving dynamics
GOOD LUCK JOHN John Kesting retires
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Three million N O R T O N WAY M A Z D A • I S S U E 1 6 • F E B 2 0 1 6
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The new - generation line-up now includes the Mazda CX-5, Mazda6, Mazda3, Mazda2, Mazda CX-3 and Mazda MX-5. Production of these vehicles are in Hiroshima and Hofu in Japan, Thailand, China and Mexico, as well as being assembled in Russia, Vietnam and Malaysia. “The entire Mazda Group is united by a single - minded desire to deliver our customers driving pleasure. That’s why we take on so many challenges,” said Mazda’s President and CEO, Masamichi Kogai. “Those efforts have paid off, and we have been able to exceed the three million - unit mark because our new-generation models have proven so popular with customers all over the world. We are grateful to each and every customer who chose one of our cars. Moving forward, Mazda continues to work hard to brighten people’s lives through car ownership and aim to become a “one-and-only” brand that builds a special emotional bond with customers.”
AZDA has now produced three million new-generation models. Last month Mazda Motor Corporation hit a fantastic milestone of globally producing three million new-generation vehicles featuring SKYACTIV Technology and KODO: Soul of Motion design. The milestone was reached approximately four years after production started on the first new-generation model The CX-5 at the Hiroshima Plant in November 2011.
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“The entire Mazda Group is united by a single - minded desire to deliver our customers driving pleasure. That’s why we take on so many challenges. Those efforts have paid off, and we have been able to exceed the three million - unit mark because our newgeneration models have proven so popular with customers all over the world” - Masamichi Kogai, Mazda’s President and CEO
A main aim of next - generation models is to deliver driving pleasure, outstanding environmental and safety performance to all customers. In order to achieve this, every new-generation model is equipped with SKYACTIV Technology. This means each model has completely redesigned engines, transmissions, vehicle bodies and chassis which dramatically enhance the fundamental performance of the vehicle. Another key aspect of these models is that each design is under the KODO: Soul of Motion design theme, which expresses the strength and beauty animals in motion. The result of this is Mazda has now enhanced its brand presence by creating a group of vehicles marked by a strong and consistent design message. Mazda’s new generation models have also enjoyed critical acclaim, racking up over 200 awards worldwide. Their most prestigious achievements include CX-5, Mazda2 and MX-5 all
winning Japan Car of the Year. Whilst in the UK, the new-generation models have won a raft of awards from leading magazines and motoring groups. So what does the future hold for the new - generation models? Mazda currently have no confirmed for release for the UK. But last year we did see the CX-9 design confirmed for release in North America in Spring 2016. We also saw the RX-Vision Concept previewed at the Tokyo Motor Show, although there is no confirmed release date, it would be great to see this vehicle in the UK. READ THE FULL ARTICLE ONLINE
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THE MAZDA MX-5 TROPHY CABINET Ever since the Mazda MX-5 was released last year, the vehicle has been gathering some fantastic reviews and acquiring a magnitude of different awards from across the world. We are going to guide you through some of the vehicles biggest achievements.
With nine model across five trim levels, the all - new Mazda MX-5 has reaffirmed Mazda’s dominance of the affordable sports car sector, and it has been backed up by an impressive trophy cabinet of awards. Mazda has been able to retain the agility, fun and engagement that has always defined the MX-5, while at the same time taking the vehicle into the modern age.
READ THE FULL ARTICLE ONLINE
What Car? Awards The Mazda MX-5 has started 2016 off in fine fashion by taking the prestigious Best Convertible title at the 2016 What Car? Awards. It also won a second prize of being named best Convertible buy for under £25,000 at the annual awards ceremony. The What Car? Test Team commentated: “In terms of fun per pound, this little roadster has the market cornered. Sure, there are faster hot hatches with more power, but they don’t deliver the fresh-air frolics and sweetly balanced rearwheel-drive handling of the Mazda. Everything about it feels ideally suited to the UK, from grip levels to the high-revving engine and diminutive proportions.”
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surprising efficiency, the great value MX-5 once again sets the standard in the roadster class.” Japan Car of the Year The MX-5 was named Japan Car of the Year for 2015/16. The jury in Japan’s most prestigious automotive award praised the passion and workmanship that went in the new MX-5, as well as Mazda’s commitment to the lightweight fun-todrive sports car. It is the second time the iconic two-seat claimed the Japanese prize, after the previous generation did so in 2005/06. Masamichi Kogai, President and CEO of Mazda said; “This result is thanks to everyone’s enthusiastic support, and we are both grateful and proud that our latest MX-5 has received such a prestigious award.”
The Sunday Times - Top 100 Cars of 2016 The all - new Mazda MX-5 has been named the winner of the Roadsters and Spiders category in ‘The Sunday Times Top 100 Cars’. This award was judged by the motoring supplement team from the Sunday Times and is part of an annual feature. The Sunday Times said: “in a market obsessed by huge power outputs, the MX-5 makes a refreshing change. It produces just 129bhp from its entry-level 1.5-litre engine, but Mazda’s engineers have obsessively pared weight back to a lean 1,050kg. On the road the MX-5 changes direction like a featherweight boxer, revs freely and allows you to use all the power without troubling the traction control.” Auto Express The all - new Mazda MX-5 was named Roadster of the Year back in 2015, by Britain’s biggest selling weekly car magazine Auto Express. James Disdale, Road Test Editor of Auto Express stated “the new MX-5 represents a high watermark for Mazda. By combining thrilling driving dynamics with head-turning style and
IF YOU WOULD LIKE MORE INFORMATION ABOUT THIS MULTIPLE AWARD WINNING CONVERTIBLE CONTACT OUR TEAM TODAY
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TO THE BEAT OF THE
CX-3
CLICK HERE TO READ THE FULL STORY ONLINE HERE
Have you seen the latest CX-3 advert on TV? If you haven’t then you’ve been missing out. Mazda’s newest award winning SUV; the compact all - new Mazda CX-3 is bursting with style, practicality and Mazda’s driver - focused performance and it’s available at our dealership now.
The stylish Mazda CX-3 compact SUV, named ‘Best Crossover’ at the 2015 Scottish Car of the Year Awards, is both design savvy and practical, with chrome - accented trims to enhance its sporty and premium feel and a high - riding stance for enhanced visibility on the road. The all - wheel drive (AWD) models feature Mazda’s intelligent, capable AWD system, which ensures maximum traction on all road surfaces by continuously monitoring each wheel’s level of grip and activating when appropriate. The all - new Mazda CX-3 has
a choice of ultra - efficient, low emission petrol and diesel SKYACTIV engines with manual or automatic gearboxes. Fuel economy is up to 70.6mpg with CO2 emissions from just 105g/km delivering car tax as low as £20 a year. Our dealer principle Bruce Palmer said, “We knew that the all - new Mazda CX-3 would be a hit with customers, but we were taken aback by the new car’s capabilities. The outstanding, convention defying car boasts a high driving position and excellent visibility, but handles like a 6
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sports hatch. You’ve even got a choice of AWD models, for maximum grip wherever you are, whatever the weather. Our customers choosing the all - new Mazda CX-3, available from £20,455 OTR, can benefit from 0.0% APR* representative on Mazda Personal Contract Purchase plus a £1,500 Mazda Deposit Contribution. Yes, that’s what we said, 0% APR and a £1,500 Mazda Deposit Contribution! So don’t wait, book you test drive now with our fantastic team at Norton Way Mazda.
CLICK TO WATCH THE ALL-NEW MAZDA CX-3 ADVERT ONLINE
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MAZDA2Unconv
The all - new Mazda2 proves that sometimes the best things come in small packages. Bursting with energy, character and vitality, its striking KODO – Soul of Motion design gives it standout presence to keep turning heads. CLICK HERE TO READ THE FULL ARTICLE AND OFFERS ONLINE
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ventional Training School
Responsive and fun to drive whether in the city or on the motorway, this sporty supermini offers the perfect combination of fuel economy and performance, as well as high levels of technology and advanced in-car connectivity. Part of the Mazda2 launch in 2015 was to create a series of videos, called ‘Unconventional Training School’. The campaign was centralised around the Mazda2’s distinctive features, which were developed through the industry-leading SKYACTIV technology. The series of videos showcase athletes who have reached the pinnacle of their respective professions who could use the Mazda2 to achieve never-before-seen physical feats.
Athletes across four disciplines - Acrobalance, Parkour, Skateboarding and Breakdancing found a new stage to demonstrate and refine their talents. I am sure you will agree they have created some jaw dropping footage, with the Mazda2 being an integral part of each stunt. CLICK TO WATCH THE MAZDA2 SKATEBOARDING ADVERT CLICK TO WATCH THE MAZDA2 PARKOUR ADVERT CLICK TO WATCH THE MAZDA2 BREAKDANCING ADVERT 9
MAZDA6 SALOON:
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he eye-catching Mazda6 Saloon has received an exciting upgrade! Inspired by the stunning KODO - Soul of Motion design theme, the model features the full range of our advanced, award-winning SKYACTIV Technology, delivering a no compromise combination of dynamic driving and handling whilst still achieving outstanding fuel consumption and low CO2 emissions. The enhanced Mazda6 Saloon also becomes the second Mazda to offer internet connectivity through your smartphone, giving you access to internet radio, Facebook and Twitter.
With this upgraded flagship model we’re celebrating the pleasure of exhilarating driving experiences and the importance of an emotionally appealing design. And with our SKYACTIV Technology, this saloon also combines the most advanced safety features with outstanding fuel consumption. So once again we’ve defied convention in achieving environmental and functional excellence without compromising your enjoyment of exciting, powerful driving and eyecatching aesthetics.
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Exciting driving dynamics, advanced technology& exceptional fuel consumption
Let’s take a closer look at some of its key features: • LED Lighting Signature - The sharply angled LED headlight create a dignified, purposeful expression. The lights automatically turn on & off to give you the best visibility, depending on road and traffic conditions. • Express Your Personality - The Mazda6 is available in 7 fantastic colours, giving you the ability to truly express your personality. • Quality - The newly designed model brings a higher level of quality and sophistication to the interior. Detailed craftsmanship, soft touch materials and practical storage space are all examples. • Technology - The Mazda6 has a vast array of technology including Active Driving Display, Advanced Connectivity System and Multimedia Commander. • Storage - Life is truly easier with the flexible seating system, the Mazda6 will comfortably hold 6 suitcases and still have room for your groceries! • Safety - Advanced safety technology with i-ACTIVSENCE means it has been awarded the maximum five stars in Euro NCAP safety ratings.
O%APR
MAZDA PERSONAL CONTRACT PURCHASE Come join us in the excitement and test drive the Mazda6 today in our state of the art showroom. Capitalise today on 0% APR Representative on Mazda Personal Contract Purchase which includes £2,500 Mazda Deposit Contribution. FOR MORE INFORMATION ON THIS FANTASTIC OFFER, CLICK HERE
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Good Luck John!
Norton Way Mazda would like to take this opportunity to wish Sales Executive, John Kesting the best of luck in his retirement. Sadly on the 8th of January, John left the business after working for Norton Way Mazda for 10 years.
John started his career with us back in 2005 after moving from South Africa. In need of job, he walked into Norton Way with his CV in hand, and it was instantly obvious that he would be a fantastic asset to the team and someone who was sure to put a smile on a customer’s face. Since then he has sold over 1,500 cars for Norton Way Group and became a customer favourite.
CLICK HERE TO READ THE ARTICLE ONLINE
We are sad to see John leave just wish him all the best and hope he enjoys a well-deserved holiday.
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M{ZD{ SERVICING
As a Mazda driver, you obviously appreciate the reliability, safety and overall driving satisfaction that are synonymous with the brand. To compliment your Mazda experience, we would like to introduce you to the Norton Way Mazda service plan. Service Plan offers an easy and convenient way for you to budget for all of your vehicle’s scheduled servicing for the next, two, three or four years – frozen at today’s prices and without the worry of a bill to pay for. Your vehicle will be maintained to the highest standards by manufacturer trained technicians, using only Mazda genuine parts and specialist diagnostic equipment. Most people spread the cost of household bills over a period of time, why not your vehicles servicing?
Convenient payment options Choose from one of our two easy ways to pay for your service plan: 1. Cash – Pay for your Service Plan in full using, cash, cheque, credit or debit card. 2. Direct Debit - Spread the cost with interest free monthly direct debit payments. For example, choose from; Two Services over 20 months Three Services over 32 months Four Services over 44 months
Extras • Free Registration to our 24 Hour Accident Management Programme • 10% Discount on any accessories, including fitting • Free Courtesy Car^ or local collection and delivery service. Alternatively we offer an appointment based while-you-wait service. • Free wash and vac on every service • Free MOT with every Service Plan • Priority Service - 72 hour Express Bookings*
So what next? Simply call our service team today on 01462 754 448 and we will help you set up a service plan that best suits your needs.
Norton Way Mazda Norton Way North, Letchworth Garden City, Hertfordshire SG6 1BL www.nortonwaymazda.co.uk Tel: 01462 754 488