ANNUAL SURVEY 2016/2017
CONTENTS Introduction - From Chief Executive, Stephen Crocker
Page 3 - 4
Ticket Sales Page 5 - 21 - Ticket sales, performances and productions, broken down by event type, the value of tickets sold and the average price paid Ticket Sales by Geo-Political District Page 22 - 27 - Tickets sold and the value of those tickets, broken down by geo-political district, and the average spend and number of tickets per transaction Friends of the Theatre Royal Page 28 - 39 - Total number of Friends and where they live, the value of tickets sold to Friends, as well as a list of Corporate Club Members and their ticket sales for the year Concessions Page 40 - 44 - A breakdown of the value of concessions given to each concession category and the quantity of tickets sold to each category Charitable Collections Page 45 - 46 - A breakdown of collections on behalf of other charities and prize vouchers sent out Theatre Royal Income and Expenditure Page 47 - 53 - The Theatre Royal’s net income and expenditure as a comparison of the last three years, payments to local suppliers for the current year, the Touring Theatre’s Survey for 2016/2017 and the overall economic impact of Norwich Theatre Royal in 2016/2017
2
INTRODUCTION 2016/17 was a year of great change for the Theatre Royal as Peter Wilson stepped down after 25 years as Chief Executive at the end of December 2016, and I took over the role in January 2017. I pay great tribute to Peter for his tenure as Chief Executive which did not see the organisation stand still. He oversaw an incredible period of growth and development and I am thrilled to have now grasped that baton and to be leading our continued growth and development over the coming years. In addition to a change of leadership, another significant development in this year was the completion of our new purpose-built £3.5 million Learning & Participation centre, Stage Two. This important development has seen a whole new area of potential work and ambition for Theatre Royal open up and has further cemented Learning & Participation at the core of our mission. In light of this, Trustees made the decision to designate unrestricted funds in the year to close the remaining capital funding gap on Stage Two and to allow organisational resources and fundraising strategy to focus on supporting new programmes of work into the future. Alongside all this change and development, it is a tribute to the experience, skills, resilience and boundless energy of the staff and volunteers of the Theatre Royal and Norwich Playhouse that the Trust returned its best business results ever, producing an operating surplus before depreciation in excess of £700k. The stability and high quality of our thriving and diverse theatre programme, underpinned by the loyalty and appetite of our audiences and supporters, enables us to plan for the future with confidence. It provides a secure foundation for our ambitious plans for developing the artistic programme and our learning and participation work which are, of course, central to our work as a charity.
Artistic Programme The Theatre Royal’s artistic programme was as packed as ever, covering 409 performances of 91 separate productions, and achieving ticket sales of just under 400,000, which averaged out at 76% of seat capacity filled. Highlights in April included a pre-West End run for Harold Brighouse’s robust, proto-feminist play, Hobson’s Choice which featured a barnstorming performance from Martin Shaw, and the Royal Shakespeare Company’s celebratory production of A Midsummer Night’s Dream: A Play for the Nation, commemorating 400 years since Shakespeare’s death. Uniquely, this was a co-production between the RSC and local amateur theatre company The Common Lot, whose members played the roles of the Mechanicals alongside the RSC’s professional cast. It was an opportunity they grasped with wit, skill and disciplined abandon. More high quality drama arrived in May, in the shape of the National Theatre of Scotland’s trilogy The James Plays, telling the turbulent tale of 15th century Scottish history in a thrilling modern idiom. Presented with our partner Norfolk & Norwich Festival, this was an internationally-acclaimed production, epic in scale and ambition, and we were proud to host it in Norfolk. May and June were straddled by a two week run of the West End hit musical The Bodyguard, starring XFactor winner Alexandra Burke who delighted audiences with a powerhouse vocal performance, and which completely sold out. The summer was occupied almost entirely by the latest production to visit Norwich from the stable of the world’s most successful theatre producer, Cameron Mackintosh. Mary Poppins ran for 35 performances 3
over nearly five weeks. More than 42,000 people saw it here, filling over 92% of the seats, and it took £1.99m at the Box Office, more than any other single show in the Theatre Royal’s history. Two home-grown productions of very different kinds occupied August. A lively and colourful youth theatre musical High School Prom Queen provided over 200 local young people the chance to shine on our main stage, whilst local favourites The Nimmo Twins provided their customary blend of edgy locally inspired comedy in a show which celebrated their 20th anniversary. Autumn brought a welcome return of Gilbert & Sullivan with The National Gilbert & Sullivan Opera Company. That it featured our resident pantomime writer and director, Richard Gauntlett, was a particular bonus for us. We also welcomed back The Rocky Horror Show, Rambert, The Full Monty, The Sound Of Music, Northern Ballet, Chicago and Glyndebourne Touring Opera. Familiarity, balanced with the new, has always been a hallmark of the Theatre Royal’s programme. Proven quality and success are necessary ingredients to achieve a balance in appealing to both new and existing audiences. For the fourth successive year, over 60,000 people attended our own produced pantomime, in this case an innovative Wild-West-set Jack And The Beanstalk. Written, directed by, and starring Richard Gauntlett, we achieved new heights of excellence, reflected in the record advance bookings for the 17/18 pantomime season. Theatre Royal is rightly very proud of its pantomimes, particularly as they provide the most entertaining and exciting experience for many small first-time theatregoers. January brought a slight change of pace with Bill Kenwright’s new lavish production of La Cage Aux Folles. This was quickly followed by two of the highlights of the year which rounded it off with great style. The first was Sir Matthew Bourne’s The Red Shoes, a tale about artistic obsession from one of our greatest artists, celebrating his 30th year as a choreographer and director in consummate style. This was followed by the first visit to Norwich of the global hit musical MAMMA MIA! Both were completely sold out – a fitting way to end one of the busiest and most successful years the Theatre Royal has ever had.
Stephen Crocker Chief Executive November 2017
4
TICKET SALES •
List of Productions and Event Types 2016/2017
•
Number of Ticket Sales, Performances and Productions – three-year comparison
•
Number of Performances by Event Type – three-year comparison
•
Number of Productions by Event Type – three-year comparison
•
Seat Occupancy by Event Type – three-year comparison
•
Source of Ticket Sales by Quantity and Value
•
Average Price Paid by Event Type – three-year comparison
•
Average Price Asked Against Average Price Paid by Event Type – 2016/2017
•
Potential Value Against Actual Value Sold by Event Type – 2016/2017
•
Potential Occupancy Against Actual Number of Tickets Sold – 2016/2017
•
Seat Occupancy – comparison with previous year
•
Price Band Analysis – three-year comparison
•
Comparative Annual Ticket Sales – from 1983/1984 to present
•
Target and Actual Box Office Income Retained by the Theatre Royal by Event Type – 2016/2017
5
LIST OF PRODUCTIONS AND EVENT TYPES – 2016/2017
Show Name
Start Date
The Ukulele Orchestra of Great Britain 2016
05/04/2016 1
Personality Concerts
That'll be the Day 2016
06/04/2016 1
Concerts
My First Ballet
08/04/2016 5
Dance
Russell Watson 2016
10/04/2016 1
Personality Concerts
Hobson's Choice 2016
12/04/2016 7
Quality Drama
Julian Clary - The Joy of Mincing
17/04/2016 1
Standup Comedy
Swan Lake 2016
19/04/2016 7
Dance
Tortoise & the Hare
22/04/2016 2
Family Children
A Midsummer Night's Dream 2016
26/04/2016 7
Quality Drama
Stepping into Stardom
01/05/2016 2
Amateur
Guys & Dolls
03/05/2016 8
Musicals
Buddy Holly & the Cricketers
08/05/2016 1
Concerts
Opera & Ballet International
09/05/2016 2
Opera
Solid Silver Sixties
11/05/2016 1
Personality Concerts
The James Plays
14/05/2016 6
Quality Drama
The James Plays On Stage Seating
14/05/2016 6
Quality Drama
Sans Objet
17/05/2016 2
Dance
Max Richter Ensemble
19/05/2016 1
Big Band Orchestral
Magical Mystery Tour
20/05/2016 1
Concerts
Lisa Fischer
21/05/2016 1
Personality Concerts
The Bodyguard
24/05/2016 16
Musicals
Charlie Landsborough 2016
05/06/2016 1
Personality Concerts
Dancing in the Streets
07/06/2016 1
Concerts
Samantha Barks & Band
08/06/2016 1
Personality Concerts
All Or Nothing
09/06/2016 4
Musicals
Some Guys Have All The Luck
12/06/2016 1
Concerts
Ian Bostridge directs
19/06/2016 1
Big Band Orchestral
Rhythm of the Dance 2016
20/06/2016 1
Dance
Jamie Raven Live
21/06/2016 1
Personality Concerts
Bowie Experience
22/06/2016 1
Concerts
Sleeping Beauty 2016
24/06/2016 3
Dance
Sleeping Beauty 2016 Dress Rehearsal
24/06/2016 1
Dance
Mary Poppins
29/06/2016 37
Musicals
High School Prom Queen
03/08/2016 5
Family Children
Abba Mania 2016
07/08/2016 1
Concerts
Sarah Millican: Outsider
08/08/2016 1
Standup Comedy
The Joe Ringer Band 2016
09/08/2016 1
Personality Concerts
The Nimmo Twins 2016
10/08/2016 4
Standup Comedy
6
No.
Genre
Show Name
Start Date
Killer Queen 2016
28/08/2016 1
Concerts
Peppa Pig's Surprise
31/08/2016 4
Family Children
The National Gilbert & Sullivan Opera
02/09/2016 3
Opera
Sue Perkins Live!
04/09/2016 1
Standup Comedy
That's Entertainment
05/09/2016 8
Musicals
Aspects of Alice
11/09/2016 1
Amateur
The Rocky Horror Show 2016
12/09/2016 8
Musicals
Joan Collins
18/09/2016 1
Personality Concerts
Sally Morgan 2016
19/09/2016 1
Personality Concerts
The Blues Brothers 2016
20/09/2016 1
Musicals
Daniel O'Donnell 2016
21/09/2016 2
Personality Concerts
Dr Hook
24/09/2016 1
Personality Concerts
Pride and Prejudice
27/09/2016 7
Quality Drama
Rambert 2016
06/10/2016 3
Dance
The Hollies 2016
08/10/2016 1
Personality Concerts
Ross Noble Brain Dump
09/10/2016 1
Standup Comedy
The Full Monty 2016
10/10/2016 8
Popular Comedy
May Contain Nuts
16/10/2016 1
Concerts
The Sound of Music 2016
18/10/2016 8
Musicals
Al Murray 2016
23/10/2016 1
Standup Comedy
Beauty & The Beast 2016
26/10/2016 6
Dance
Chicago 2016
31/10/2016 8
Musicals
Norfolk Schools Project - Madama Butterfly
06/11/2016 1
NR Schools Project
A Room With A View
07/11/2016 8
Quality Drama
An Afternoon With Sir Roger Moore
13/11/2016 1
Personality Concerts
Breakfast at Tiffany's
14/11/2016 8
Quality Drama
An Evening with Pam Ayres 2016
20/11/2016 1
Personality Concerts
The Glyndebourne Tour 2016
22/11/2016 5
Opera
The Commitments
28/11/2016 8
Musicals
The RAF in Concert 2016
04/12/2016 1
Big Band Orchestral
Arabian Nights
08/12/2016 3
Studio
Jack & The Beanstalk Dress Rehearsal 2016
12/12/2016 1
Pantomime
Jack & The Beanstalk 2016
13/12/2016 56
Pantomime
Candide
15/12/2016 3
Studio
A Vision of Elvis
18/12/2016 1
Concerts
Beyond The Barricade 2017
05/01/2017 1
Concerts
Miles Jupp Songs of Freedom
09/01/2017 1
Standup Comedy
La Cage aux Folles
17/01/2017 8
Musicals
Classic Rock Show
22/01/2017 1
Concerts
Nathan Carter
25/01/2017 1
Personality Concerts
7
No.
Genre
Show Name
Start Date
Russian State Ballet of Siberia 2017
26/01/2017 4
Dance
The Witches of Eastwick 2017
31/01/2017 7
Amateur
Brendan Cole - All Night Long
05/02/2017 2
Dance
Whitney Queen of the Night
06/02/2017 1
Concerts
Stewart Lee Content Provider
07/02/2017 1
Standup Comedy
Richard Alston Dance Company 2017
10/02/2017 2
Dance
Rumours of Fleetwood Mac 2017
12/02/2017 1
Concerts
Thriller Live 2017
13/02/2017 8
Musicals
Matthew Bourne's The Red Shoes
21/02/2017 7
Dance
MAMMA MIA!
28/02/2017 33
Musicals
Extremism
02/03/2017 3
Studio
Abigail's Party 2017
27/03/2017 8
Quality Drama
Burying your Brother in the Pavement 2017
30/03/2017 3
Studio
8
No.
Genre
NUMBER OF TICKET SALES, PERFORMANCES AND PRODUCTIONS – three-year comparison This section of the report looks at the number of tickets sold, the number of performances and the number of productions for each of the three years under review.
Ticket Sales 401,153
399,792
400,000 395,000 390,000
387,165
385,000 380,000 2014/2015
2015/2016
2016/2017
Performances 450
445
440 430 420
415
409
410 400 390 2014/2015
2015/2016
2016/2017
Productions 96 No. of Productions
No. Of Performances
No. of Tickets Sold
405,000
95
95 94 93
92
92
91
91 90 89 2014/2015
9
2015/2016
2016/2017
NUMBER OF PERFORMANCES BY EVENT TYPE – three-year comparison This page shows the number of performances per year by event type. Event Type
2014/2015
2015/2016 2016/2017
Amateur
11
17
10
Big Band/Orchestral
4
2
3
Concerts
8
3
14
Dance
52
47
43
Family/Children
28
32
11
Musicals
103
129
155
Norfolk Schools Project
1
2
1
Opera
15
8
10
Pantomime
53
58
57
Personality Concerts
18
20
17
Popular/Comedy Drama
30
24
8
Quality Drama
64
69
57
Standup Comedy
12
13
11
Studio
16
21
12
Grand Total
415
445
409
Number of Performances by Event Type 2015/2016
2016/2017
180 160 140 120 100 80 60 40 20 0
10
2016/2017
NUMBER OF PRODUCTIONS BY EVENT TYPE – three-year comparison This page shows the number of productions per year by event type. Event Type
2014/2015
2015/2016
2016/2017
Amateur
3
7
3
Big Band Orchestral
4
2
3
Concerts
7
3
14
Dance
11
10
12
Family Children
10
7
3
Musicals
9
13
13
Norfolk Schools Project
1
2
1
Opera
4
2
3
Pantomime
1
1
1
Personality Concerts
17
14
16
Popular/Comedy Drama
4
3
1
Quality Drama
9
9
8
Standup Comedy
10
12
8
Studio
5
7
4
95
92
91
Grand Total
Number of Productions by Event Type 20 18 16 14 12 10 8 6 4 2 0
2014/2015
2015/2016
11
2016/2017
SEAT OCCUPANCY BY EVENT TYPE – three-year comparison The following table shows the percentage occupancy broken down by event type as a comparison between the last three years. Event Type
2014/2015
2015/2016
2016/2017
Amateur
84%
58%
55%
Big Band/Orchestral
51%
52%
62%
Concerts
80%
77%
83%
Dance
71%
71%
70%
Family/Children
69%
55%
63%
Musicals
83%
83%
87%
Norfolk Schools Project
72%
69%
64%
Opera
63%
71%
79%
Pantomime
89%
87%
85%
Personality Concerts
84%
86%
78%
Popular/Comedy Drama
76%
43%
86%
Quality Drama
53%
59%
66%
Standup Comedy
94%
97%
97%
Studio
79%
84%
86%
Average Per Event
75%
71%
76%
Seat Occupancy by Event Type 2014/2015
2015/2016
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
12
2016/2017
SOURCE OF TICKET SALES – Quantity
Type Amateur Concerts Dance Family Children Musicals NR Schools Project Opera Pantomime Personality Concerts Popular Comedy Drama Quality Drama Standup Comedy Studio Average
Internet 46% 49% 44% 47% 50% 0% 39% 41% 48% 54% 41% 60% 48% 44%
Phone Sales 17% 20% 22% 20% 22% 7% 22% 25% 22% 21% 25% 14% 14% 19%
Other (In person, post, fax) 37% 31% 35% 34% 28% 93% 39% 34% 30% 24% 35% 26% 37% 37%
SOURCE OF TICKET SALES – Value
Internet
Phone Sales
Other (In person, post, fax)
Amateur
47%
35%
18%
Concerts
52%
28%
20%
Dance
47%
32%
21%
Family Children
53%
28%
20%
Musicals
53%
26%
21%
NR Schools Project
0%
0%
0%
Opera
42%
34%
24%
Pantomime
45%
30%
24%
Personality Concerts
48%
29%
22%
Popular Comedy Drama
56%
22%
21%
Quality Drama
43%
33%
24%
Standup Comedy
60%
26%
14%
Studio
51%
33%
16%
Average
46%
27%
19%
Type
13
AVERAGE PRICE PAID BY EVENT TYPE – three-year comparison This section looks at the average ticket price paid of each of the event types over the three years in question. Event Type
2014/2015
2015/2016
2016/17
Amateur
£16.11
£14.96
£16.37
Big Band/Orchestral
£18.02
£15.61
£20.24
Concerts
£17.95
£20.00
£20.68
Dance
£22.87
£24.79
£25.44
Family/Children
£11.32
£14.20
£11.29
Musicals
£29.10
£32.57
£37.70
Opera
£35.61
£35.97
£33.82
Pantomime
£16.16
£16.49
£17.42
Personality Concerts
£23.23
£29.30
£25.23
Popular/Comedy Drama
£19.44
£17.37
£24.84
Quality Drama
£16.30
£16.49
£20.21
Standup Comedy
£21.61
£21.07
£20.26
Studio
£7.66
£7.73
£8.57
Variations in the average price paid are often closely related to specific productions or specific artists coming to the theatre in particular years.
14
AVERAGE PRICE ASKED AGAINST AVERAGE PRICE PAID BY EVENT TYPE – 2016/2017 The following spreadsheet shows the average price asked for tickets in each event type for 2016/2017 against the average price paid. Average Price Asked
Average Price Paid
Difference
Amateur
£15.80
£16.37
-£0.58
-3.52%
Big Band Orchestral
£22.07
£20.24
£1.84
9.07%
Concerts
£21.03
£20.68
£0.36
1.72%
Dance
£26.83
£25.44
£1.40
5.49%
Family Children
£12.51
£11.29
£1.22
10.80%
Musicals
£39.33
£37.70
£1.62
4.30%
Opera
£34.62
£33.82
£0.80
2.37%
Pantomime
£18.55
£17.42
£1.14
6.52%
Personality Concerts
£25.46
£25.23
£0.23
0.90%
Popular Comedy Drama
£25.76
£24.84
£0.91
3.68%
Quality Drama
£24.96
£20.21
£4.75
23.48%
Standup Comedy
£20.82
£20.26
£0.56
2.75%
Studio
£9.50
£8.57
£0.93
10.84%
Event Type
% Difference
Average Price Asked Against Average Price Paid by Event Type 2016/2017 Average Price Asked £40.00 £35.00 £30.00 £25.00 £20.00 £15.00 £10.00 £5.00 £0.00
15
Average Price Paid
POTENTIAL VALUE AGAINST ACTUAL VALUE SOLD BY EVENT TYPE – 2016/2017 The following spreadsheet shows the potential value of tickets in each event type for 2016/2017 against the actual value sold. Potential Value
Genre
Actual Value
Actual Value as %
Difference
% Difference
Amateur
£
217,037.50
£
114,253.35
53%
£102,784
47%
Big Band Orchestral
£
88,858.00
£
48,551.10
55%
£40,307
45%
Concerts
£
393,454.50
£
307,013.10
78%
£86,441
22%
Dance
£ 1,470,452.50
£
975,679.00
66%
£494,774
34%
Family Children
£
£
98,675.00
58%
£71,252
42%
Musicals
£ 7,610,959.00
£ 6,430,241.75
84%
£1,180,717
16%
Opera
£
£
338,030.95
75%
£113,636
25%
Pantomime
£ 1,431,815.00
£ 1,087,670.50
76%
£344,145
24%
Personality Concerts
£
565,171.00
£
433,030.15
77%
£132,141
23%
Popular Comedy Drama
£
283,062.00
£
223,187.48
79%
£59,875
21%
Quality Drama
£ 1,602,581.50
£
883,883.05
55%
£718,698
45%
Standup Comedy
£
304,674.00
£
282,681.45
93%
£21,993
7%
Studio
£
9,660.00
£
7,114.00
74%
£2,546
26%
71%
£3,369,308
29%
Grand Total inc averages
169,927.00 451,666.50
£14,599,319
£11,230,011
*The total monetary difference is made up of Total Unsold £1,945,983 (See page 18 - seat occupancy) and Total Concessions £908,686 (see page 41 - concessions) for more information.
Potential Value Against Actual Value Sold by Event Type 2016/2017 Potential Value £8,000,000 £7,000,000 £6,000,000 £5,000,000 £4,000,000 £3,000,000 £2,000,000 £1,000,000 £0
16
Actual Value
POTENTIAL OCCUPANCY AGAINST ACTUAL OCCUPANCY SOLD BY EVENT TYPE – 2016/2017 The following spreadsheet shows the potential occupancy of tickets in each event type for 2016/2017 against the actual number of tickets sold.
Potential Occupancy (100%)
Actual Tickets Sold
Actual Occupancy as %
Difference
% Difference
Amateur
12,656
6,978
55%
5,678
45%
Big Band Orchestral
3,867
2,399
62%
1,468
38%
Concerts
17,979
14,848
83%
3,131
17%
Dance
54,788
38,359
70%
16,429
30%
Family Children
13,866
8,739
63%
5,127
37%
Musicals
195,820
170,550
87%
25,270
13%
NR Schools Project
1,290
821
64%
469
36%
Opera
12,673
9,996
79%
2,677
21%
Pantomime
73,530
62,442
85%
11,088
15%
Personality Concerts
21,957
17,161
78%
4,796
22%
Popular Comedy Drama
10,464
8,985
86%
1,479
14%
Quality Drama
65,974
43,730
66%
22,244
34%
Standup Comedy
14,352
13,954
97%
398
3%
966
830
86%
136
14%
500,182
399,792
76%
100,390
24%
Event Type
Studio Grand Total (inc Avgs)
Potential Occupancy vs Actual Tickets Sold by Event Type 2016/2017 Potential Occupancy (100%) 200,000 180,000 160,000 140,000 120,000 100,000 80,000 60,000 40,000 20,000 0
17
Actual Tickets Sold
SEAT OCCUPANCY – comparison with 2015/2016 2015/2016 Productions that played to more than 95% capacity
26
2015/2016
2015/2016 as % 39%
2015/2016 as %
2016/2017 39
2016/2017
2016/2017 as % 43%
2016/2017 as %
Performances that played to more than 95% capacity
161
36%
206
50%
Performances that sold out
61
14%
90
22%
The following table shows the value and quantity of unsold tickets in the past three years:
Value of Unsold Tickets Quantity of Unsold Tickets
2014/2015
2015/2016
2016/2017
% change compared to 2015/2016
£2,565,621
£2,927,014
£1,945,983
-33.52%
127,622
124,385
80812
-35.03%
18
PRICE BAND ANALYSIS – three-year comparison
Price Band 2014/2015 Tickets Sold
A
2014/2015 %
185,242
Average Price Paid
193,839 82%
£24.58
Tickets Sold
B
C
72%
D
62%
67%
E
£19.31
22,323
Average Price Paid
103847 68%
89%
£7.64
77%
£28.80
45873 61%
68%
£26.91
37314 67%
74%
£23.15
22,986
£6.12
87%
£31.52
36,009
£17.41
Tickets Sold
£22.14
34,042
Average Price Paid
81%
45,136
£20.26
Tickets Sold
£24.35
43,002
Average Price Paid
183921
103,183
£22.02
Tickets Sold
£26.72
102,456
Average Price Paid
2015/2016 2015/2016 % 2016/2017 2016/2017 %
21988 86%
89%
£7.71
% of tickets Sold by Price Band in the last 3years 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
A
B
C
D
E
2014/2015 % 82%
72%
62%
67%
89%
2015/2016 % 81%
68%
61%
67%
86%
2016/2017 % 87%
77%
68%
74%
89%
19
COMPARATIVE ANNUAL TICKET SALES – from 1983/1984 to present
Year
No. of Performances
Tickets Sold
% Occupancy
Value Sold
Average Price Paid
1983/84
439
323,361
56%
£1,096,096
£3.39
1984/85
460
323,152
54%
£1,151,432
£3.56
1985/86
469
324,207
53%
£1,107,981
£3.42
1986/87
473
295,683
49%
£1,097,408
£3.71
1987/88
471
318,567
53%
£1,565,507
£4.91
1988/89
502
295,171
46%
£1,504,334
£5.10
1989/90
468
298,406
50%
£1,896,450
£6.36
Average 1983/90
469
311,221
52%
£1,324,601
£4.32
£3,764,942
£10.53
£4,130,708
£10.38
1990/93
Incomplete data 64%
1993/94
430
357,436
1994/95
432
397,832
71%
1995/96
413
346,886
64%
£3,681,206
£10.61
1996/97
415
340,270
64%
£3,694,744
£10.86
1997/98
412
349,700
65%
£3,393,566
£9.70
1998/99
420
364,121
66%
£3,846,476
£10.56
1999/00
422
322,576
60%
£3,215,755
£9.97
2000/01
462
345,589
63%
£3,978,751
£11.51
2001/02
430
338,373
67%
£4,300,427
£12.71
2002/03
423
341,777
66%
£4,373,295
£12.80
2003/04
423
343,454
67%
£4,757,337
£13.85
2004/05
396
344,568
72%
£4,982,157
£14.46
2005/06
423
363,648
71%
£5,544,538
£15.25
2006/07
433
376,818
72%
£6,393,306
£16.97
2007/08
195
165,584
78%
£2,713,536
£16.39
2008/09
412
377,030
78%
£8,212,576
£19.87
2009/10
426
370,470
71%
£7,893,843
£17.65
2010/11
423
379,476
76%
£7,105,082
£18.02
2011/12
444
391,483
75%
£8,067,418
£17.56
2012/13
428
404,089
77%
£9,432,284
£19.54
2013/14
433
415,403
76%
£8,869,055
£18.04
2014/15
415
387,165
75%
£8,419,262
£19.65
2015/16
445
401,153
73%
£9,563,035
£20.03
2016/17
409
399,792
76%
£11,230,011
£21.70
Average 1993/2017*
425
367,787
70%
£5,800,898
£14.88
work *2007/2008 was not a full trading year being closed April 1 to November 13 due to the building modernisation work.
20
TARGET AND ACTUAL BOX OFFICE INCOME RETAINED BY THE THEATRE ROYAL BY EVENT TYPE –
2016/2017
This section looks at the target figures for each event type throughout the year and the amount that the theatre actually retained from those event types, once producers’ expenses and credit card charges have been paid. These figures do not include PRS payments or other internal adjustments. Event Type
Target retention
Actual retention
Amateur
£39,594
£36,382
Big Band Orchestral
£10,751
£11,026
Concerts
£72,622
£73,239
Dance
£218,086
£226,733
Family Children
£22,981
£23,024
Musicals
£837,098
£876,000
Opera
£60,800
£59,132
Pantomime
£518,774
£527,024
Personality Concerts
£98,879
£97,297
Popular Comedy Drama
£30,792
£33,478
Quality Drama
£195,812
£159,671
Standup Comedy
£66,983
£69,653
£2,173,172
£2,192,659
Grand Total
The difference between the actual retention of £2,192,659 and the target retention of £2,173,172 is £19,488 (1%).
21
TICKET SALES BY GEO-POLITICAL DISTRICT •
Map overview of Ticket Sales
•
Value of Tickets Sold Broken Down by Geo-Political District – three-year comparison
•
Quantity of Tickets Sold Broken Down by Geo-Political District – three-year comparison
•
Average Spend Per Transaction Broken Down by Geo-Political District – comparison with previous year
•
Average Tickets Per Transaction Broken Down by Geo-Political District – comparison with previous year
22
MAP OVERVIEW OF TICKET SALES 2016-2017 Ticket Sales per Postcode District – darker area indicates higher ticket sales
23
VALUE OF TICKETS SOLD BROKEN DOWN BY GEO-POLITICAL DISTRICT – Three-year comparison 2013/2014
2015/2016
2016/2017
Norwich
£1,563,650
£1,609,995
£1,791,015
Broadland
£1,698,843
£1,753,924
£2,128,281
South Norfolk
£1,463,730
£1,578,508
£1,805,616
Breckland
£867,578
£924,689
£1,081,160
North Norfolk
£847,271
£791,468
£940,806
Great Yarmouth
£502,047
£529,471
£645,526
West Norfolk
£293,881
£338,550
£373,879
£1,632,056
£2,036,427
£2,350,746
£8,869,056
£9,563,034
£11,117,029
Other Grand Total
Value of Tickets sold to each Geo-Political District as a % of the total value sold in 2016/17 Other 21%
Norwich 16%
West Norfolk 3%
Great Yarmouth 6%
Broadland 19%
North Norfolk 9% South Norfolk 16%
Breckland 10%
24
QUANTITY OF TICKETS SOLD BROKEN DOWN BY GEO-POLITICAL DISTRICT – three-year comparison
2013/2014
2015/2016
2016/2017
Norwich
83,657
78,074
74,922
Broadland
83,873
77,393
79,977
South Norfolk
69,710
67,285
67,303
Breckland
40,234
37,797
38,358
North Norfolk
34,241
32,675
32,990
Great Yarmouth
22,809
20,482
20,814
West Norfolk
12,913
12,380
11,400
Other
67,966
75,067
74,028
415,403
401,153
399,792
Grand Total
Quantity of Tickets sold to each Geo-Political District as a % of the total value sold in 2016/17 Other 18%
Norwich 19%
West Norfolk 3% Great Yarmouth 5%
North Norfolk 8%
Broadland 20% Breckland 10%
South Norfolk 17%
25
AVERAGE SPEND PER TRANSACTION BROKEN DOWN BY GEO-POLITICAL DISTRICT – comparison with previous year The spreadsheet below shows the average spend per transaction for each geo-political district for 2015/2016 and 2016/2017, broken down by event type. Average Spend Per Transaction Broken Down by Geo-Political District 2016/2017 North
Gt
West
Norfolk
Yarmouth
Norfolk
£52.87
£57.84
£49.24
£56.34
£40.17
£45.93
£49.17
£45.78
£39.73
£52.33
£45.91
£48.70
£49.02
£51.79
£52.71
£51.51
£52.18
£51.93
£54.20
£59.09
£61.38
£63.00
£65.76
£64.44
£71.06
£75.80
Family Children
£34.96
£44.30
£42.18
£43.82
£44.66
£43.84
£36.18
£38.22
Musicals
£95.14
£96.01
£99.33
£101.56
£107.17
£103.81
£119.97
£114.64
Opera
£67.14
£68.35
£71.74
£76.05
£89.51
£70.40
£108.88
£97.54
Pantomime
£80.45
£85.44
£88.16
£88.79
£96.85
£86.11
£116.04
£109.23
Personality Concerts
£49.90
£53.54
£57.41
£59.59
£57.48
£58.19
£73.01
£62.70
Popular Comedy Drama
£60.74
£67.09
£67.93
£68.58
£82.24
£75.10
£78.48
£74.93
Quality Drama
£40.41
£42.16
£44.12
£48.11
£47.36
£44.28
£60.11
£54.23
Standup Comedy
£53.12
£49.88
£51.23
£50.88
£64.47
£52.01
£47.52
£47.89
Studio
£15.31
£19.42
£24.27
£16.93
£19.74
£17.10
£27.00
£17.67
£51.96
£55.54
£58.27
£59.32
£63.97
£58.14
£69.16
£63.91
Event Type
South
Norwich
Broadland
Amateur
£43.85
£42.22
£54.85
Big Band Orchestral
£36.61
£45.79
Concerts
£43.66
Dance
Avg. per geo- political district
Norfolk
Breckland
Other
Average Spend Per Transaction Broken Down by Geo-Political District 2015/2016 Norwich
Broadland
South Norfolk
Breckland
North Norfolk
Gt Yarmouth
West Norfolk
Other
Amateur
£36.30
£42.59
£41.93
£39.55
£50.93
£44.09
£42.08
£44.92
Big Band Orchestral
£33.06
£36.27
£38.37
£35.00
£48.70
£42.06
£40.26
£41.16
Concerts
£40.00
£45.20
£44.19
£51.87
£47.60
£46.31
£59.42
£60.76
Dance
£53.08
£57.43
£59.53
£65.16
£64.20
£62.86
£68.98
£75.82
Family Children
£43.19
£43.29
£48.43
£45.50
£45.66
£57.79
£54.97
£80.80
Musicals
£75.78
£76.90
£79.51
£93.33
£99.23
£101.50
£130.22
£97.08
Opera
£66.34
£57.77
£74.20
£67.00
£84.70
£69.26
£118.94
£154.30
Pantomime
£77.98
£80.10
£78.30
£66.87
£89.69
£71.91
£88.97
£109.88
Personality Concerts
£59.06
£68.74
£65.88
£67.21
£50.84
£54.01
£49.51
£76.40
Popular Comedy Drama
£35.20
£35.27
£38.94
£41.49
£42.93
£45.77
£56.59
£50.39
Quality Drama
£40.82
£38.37
£41.93
£46.17
£43.51
£45.21
£52.29
£73.54
Standup Comedy
£50.84
£50.97
£51.21
£57.83
£48.19
£52.18
£62.00
£47.73
Studio
£21.31
£17.07
£20.06
£9.19
£16.28
£21.11
£15.12
£15.75
£48.69
£50.00
£52.50
£52.78
£56.26
£55.00
£63.26
£71.43
Event Type
Avg. per geo- political district
26
AVERAGE TICKETS PER TRANSACTION BROKEN DOWN BY GEO-POLITICAL DISTRICT – comparison with previous year The spreadsheet below shows the average number of tickets bought per transaction for each geo-political district for 2015/2016 and 2016/2017, broken down by event type. Average Tickets Per Transaction Broken Down by Geo-Political District 2016/2017 Norwich
Broadland
South Norfolk
Breckland
North Norfolk
Gt Yarmouth
West Norfolk
Other
Amateur
2.85
2.74
3.41
3.04
3.20
2.80
3.00
2.33
Big Band Orchestral
1.95
2.15
2.12
2.28
2.13
2.03
2.27
2.08
Concerts
2.26
2.39
2.33
2.41
2.44
2.48
2.39
2.46
Dance
2.36
2.34
2.38
2.44
2.47
2.45
2.60
2.89
Family Children
3.19
4.18
3.59
3.95
3.86
3.92
2.79
3.20
Musicals
2.77
2.65
2.67
2.68
2.80
2.69
2.96
2.84
Opera
2.18
2.14
2.12
2.35
2.45
2.17
2.85
2.51
Pantomime
5.15
4.81
4.97
4.94
5.30
4.63
6.39
6.03
Personality Concerts
2.17
2.24
2.29
2.30
2.25
2.28
2.42
2.30
Popular Comedy Drama
2.77
2.76
2.74
2.70
3.21
2.95
2.95
2.84
Quality Drama
2.18
2.20
2.21
2.32
2.29
2.20
2.91
2.42
Standup Comedy
2.72
2.56
2.55
2.55
3.12
2.50
2.39
2.27
Studio
2.04
2.12
2.67
1.86
2.18
1.80
3.00
1.89
Avg. per geo - political district
2.66
2.72
2.77
2.76
2.90
2.69
2.99
2.77
Event Type
Average Tickets Per Transaction Broken Down by Geo-Political District 2015/2016 Norwich
Broadland
South Norfolk
Breckland
North Norfolk
Gt Yarmouth
West Norfolk
Other
Amateur
2.64
2.88
2.77
2.50
3.18
4.06
3.48
2.67
Big Band Orchestral
1.75
1.79
2.02
2.04
2.07
2.10
1.00
2.20
Concerts
2.19
2.39
2.41
2.50
2.37
2.36
2.14
2.10
Dance
2.41
2.62
2.55
2.31
2.34
2.50
3.27
3.01
Family Children
3.31
3.14
3.57
3.04
3.66
3.41
4.47
5.49
Musicals
2.55
2.54
2.48
2.76
2.58
2.72
3.09
3.74
Opera
2.10
1.82
2.13
2.00
2.62
2.00
5.43
4.56
Pantomime
5.11
4.90
4.47
3.94
5.67
5.73
7.64
8.13
Personality Concerts
2.30
2.33
2.26
2.21
2.47
2.54
2.69
2.35
Popular Comedy Drama
2.26
2.23
2.32
2.47
2.15
2.28
2.57
2.37
Quality Drama
2.57
2.50
2.46
2.49
2.32
2.37
2.36
4.63
Standup Comedy
2.43
2.46
2.38
2.44
2.58
2.53
2.43
3.34
Studio
3.01
2.16
2.5
1.00
2.64
3.08
4.40
2.00
Avg. per geo -political district
2.66
2.60
2.64
2.44
2.82
2.90
3.46
3.58
Event Type
27
FRIENDS OF THE THEATRE ROYAL •
Total Number of Friends – three-year comparison
•
Categories of Memberships – three-year comparison
•
Value of Memberships – three-year comparison
•
Value of Ticket Sales to Friends – three-year comparison
•
Quantity of Ticket Sales to Friends – three-year comparison
•
Distribution of Friends Broken Down by Geo-Political District – three-year comparison
•
Corporate Club Members – 2016/2017
•
Value of Ticket Sales to Corporate Club Members – three-year comparison
•
Quantity of Ticket Sales to Corporate Club Members – three-year comparison
28
TOTAL NUMBER OF FRIENDS – three-year comparison This page shows the total number of Friends for each year.
Total Number Of Friends - 3 yr Comparison 13000
12,765
12500
12000
11,445
11500
11,132 11000
10500
10000 2014/15
2015/16
2016/17
There was a 2.73% decrease in the total number of Friends from 2015/2016 to 2016/2017. RETENTION This table shows how many Friends were retained when comparing two years 2014 2015
2015 2016
2016 2017
2014 2015
x
9,557
8,822
2015 2016
9,557
x
9,465
2016 2017
8,822
9,465
x
29
CATEGORIES OF MEMBERSHIPS – three-year comparison This page shows the different categories of Friends’ memberships available and the number of each type of Friend from 2014/2015 to 2016/2017.
Personal
Gold
Group
Family
Senior
Student
2014/2015
3,127
70
10
217
9,170
81
2015/2016
2,829
62
10
225
8,228
101
2016/2017
2,735
71
10
225
8,007
84
Categories Of Membership - Three Year Comparison 10,000 9,000 8,000 7,000 6,000 2014/2015
5,000
2015/2016 2016/2017
4,000 3,000 2,000 1,000 0 Personal
Gold
Group
Family
30
Senior
Student
VALUE OF MEMBERSHIPS – three-year comparison This page shows the value of each category of Friends’ membership, whether paid by direct debit or by cash, cheque or credit card.
Cash, Cheque, Credit Card
Direct Debit
Personal Friend
£33.50
£34.00
Gold Friend
£150.00
£135.00
Group Friend
£190.00
£180.00
Family Friend
£46.00
£44.50
Senior Friend
£18.50
£17.50
Student Friend
£15.00
N/A
2014/2015
2015/2016
2016/2017
£103,559
£98,013
£94,823
Gold Friend
£9,565
£8,700
£10,005
Group Friend
£1,820
£1,880
£1,870
Family Friend
£9,232
£10,143
£10,149
Senior Friend
£141,853
£147,651
£143,657
£1,013
£1,515
£1,260
£262,667
£267,041
£261,764
Personal Friend
Student Friend Total
There was a 2.02% decrease in the value of Friends’ memberships from 2015/2016 to 2016/2017.
31
VALUE OF TICKET SALES TO FRIENDS – three-year comparison This section shows the value of tickets sold to Friends of the Theatre as a percentage of the total value of tickets sold each year from 2014/2015 to 2016/2017.
Total Value
Friends Value
Value %
2014/2015
£8,419,262
£2,427,458
29%
2015/2016
£9,563,034
£2,233,985
23%
2016/2017
£11,230,110
£2,083,559
19%
Value Of Tickets sold to Friends By Event Type 2016/17
Personality Concerts 5%
Big Band Orchestral 1%
Family Children 0%
Concerts 3% Dance 11%
Standup Comedy 3% Studio 0.04%
Quality Drama 12% Pantomime 5% Amateur 1% Popular Comedy Drama 1%
Musicals 52%
Opera 6%
32
QUANTITY OF TICKET SALES TO FRIENDS – three-year comparison This section shows the quantity of tickets sold to Friends of the Theatre as a percentage of the total number of tickets sold each year from 2014/2015 to 2016/2017. Total Quantity
Friends Quantity
Quantity %
2014/2015
387,165
110,974
29%
2015/2016
401,153
93,468
23%
2016/2017
399,792
75,106
19%
Quantity of Tickets Sold to Friends by Event Type 2016/2017
Quantity Of Tickets sold to Friends By Event Type 2016/17 Concerts 4%
Big Band Orchestral 1%
Personality Concerts 5%
Family Children 1%
Standup Comedy 3%
Dance 11%
Studio 0.12%
Quality Drama 18% Musicals 41% Pantomime 8%
Amateur 2%
Popular Comedy Drama 1%
Opera 5%
33
DISTRIBUTION OF FRIENDS BROKEN DOWN BY GEO-POLITICAL DISTRICT – 2016/2017
No. of Friends
Norwich
Broadland
South Norfolk
Breckland
North Norfolk
Gt Yarmouth
West Norfolk
Other
Total
1,705
2,543
2,302
1,231
1,214
572
283
1,285
11,135
Distribution of Friends by Geo-Political District 2016/17 Breckland 11%
South Norfolk 21%
Broadland 23%
Other 11%
Norwich 15%
Great Yarmouth 5%
North Norfolk 11%
34
King's Lynn and West Norfolk 3%
CORPORATE CLUB MEMBERS – 2016/2017 There were 51 Corporate Club members at 01/04/2017
Admin RE Adnams Southwold Alan Boswell Group Almary Green Investments Ltd Anglian Group PLC Archant Arnolds Keys Barclays Birketts LLP Broadland Business Park City College Norwich Computer Service Centre Contract Personnel Ltd Copy IT Digital Solutions Ltd Dipple & Conway Elizabeths the Florist Grant Thornton Hatch Brenner LLP Howes Percival LLP Hugh J Boswell (ACB) InTouch Systems Intu Chapelfield Jarrolds Kettle Foods Knowlden Titlow Insurance Brokers Lambda Films
Larking Gowen Leathes Prior Solicitors Loveday and Partners Lovewell Blake M&A Partners Marsh Mayday Integrated Office Systems Mills and Reeve Norfolk Country Cottages Norse Commercial Services North Norfolk Theatre Goers Norwich Print Solutions Ltd NPS Property Consultants Nuffied Health NW Brown Group Ltd Persimmon Homes PricewaterhouseCoopers RG Carter Holdings Ltd Rogers and Norton Solicitors Savills (UK) Ltd Sinclair International Ltd Smith & Pinching Steeles Law Solicitors Ltd The Forum Trust Virgin Money
35
VALUE OF CORPORATE CLUB MEMBERSHIPS Joining the Theatre Royal Corporate Club costs £800 +VAT per year
Business Benefits •
Exclusive networking opportunities
•
Exclusive editorial in ShowBiz e-magazine
•
Regular invitations to Theatre Royal guest evenings with the opportunity to meet Chief Executive, Trustees and other Corporate Managers
•
Free use of function rooms for entertaining, with catering
•
Discounted meeting rooms for staff, staff training, seminars etc
•
One stop personal contact with the Corporate Club Manager for all group bookings and corporate hospitality
•
A personal host to welcome guests and assist throughout your function
•
Free Theatre Royal programmes for each pair of seats booked for a function with catering
Staff Benefits •
A discount of £2 per ticket on up to 40 tickets for every production (excluding the lowest Price) and for each week of the pantomime.
•
Half price tickets on the first nights of dramas (excludes cheapest rate and special
•
15% discount on all post show drinks in the Theatre's Bars, just show your ticket
•
A Corporate Club direct dial identification telephone number. This is not a hotline
prices)
number but will allow callers to be identified as Corporate members •
Meal/ticket packages exclusive to Corporate members
•
For parties of 20+ 10% discount on every ticket to every performance including Fridays and Saturdays PLUS new group rates on marked performances
•
A day's priority booking ahead of the Friends of the Theatre and priority booking ahead of the public for the best seats in the Theatre Royal, PLUS advance notice of each season
Please contact Jess Cook, Development Officer for more details (01603) 598525 2016/2017 Total Income
£43,600
38
VALUE AND QUANTITY OF TICKET SALES TO CORPORATE CLUB MEMBERS – three-year comparison
Total Value
Corporate Club Value
Value %
2014/2015
£8,419,262
£319,459
3.8%
2015/2016
£9,563,034
£290,815
3.0%
2016/2017
£11,230,011
£378,040
3.4%
Total Quantity
Corporate Club Quantity
Quantity %
2014/2015
387,165
12,238
3.2%
2015/2016
402,153
12,723
3.2%
2016/2017
399,792
12,972
3.2%
39
CONCESSIONS “Value” (i.e. the amount we gave away) and Quantity of Individual Concession Categories – threeyear comparison
40
“VALUE” AND QUANTITY OF INDIVIDUAL CONCESSION CATEGORIES – three-year comparison This section shows the “value” and quantity of the concessions given to each category as a comparison of the past three years. Concession Summary 2016/2017 Concession Description
Quantity
If Full Price Paid
Actual Price Paid
Value of Discount
Comps/Special Discounts
9,360
£208,658
£97,064
£111,593
Corporate Club
12,946
£433,904
£377,451
£56,453
Disabled
8,074
£260,088
£132,342
£127,746
Friends
81,063
£2,620,647
£2,368,082
£252,565
Groups
10,451
£276,541
£204,527
£72,014
Miscellaneous
2,604
£58,601
£42,580
£16,021
Over 60's
28,261
£992,604
£806,874
£185,730
Young People
12,580
£293,521
£206,955
£86,566
Total "Value" of Concessions
165,339
£5,144,562
£4,235,876
£908,686
Concession Description
Quantity
If Full Price Paid
Actual Price Paid
Value of Discount
Comps/Special Discounts
9,476
£197,977
£81,457
£116,521
Corporate Club
11,326
£330,182
£286,376
£43,807
Disabled
7,526
£213,790
£109,117
£104,673
Friends
72,024
£2,071,622
£1,818,257
£253,365
Groups
10,640
£219,719
£158,768
£60,951
Miscellaneous
6,102
£143,019
£98,583
£44,437
Over 60's
36,543
£1,156,453
£909,632
£246,822
Young People
27,070
£606,309
£374,964
£231,345
Total "Value" of Concessions
180,707
£4,939,074
£3,837,154
£1,101,918
Concession Description
Quantity
If Full Price Paid
Actual Price Paid
Value of Discount
Comps/Special Discounts
4,522
£114,244
£2,183
£112,061
Corporate Club
11,939
£313,240
£269,215
£44,025
Disabled
7,066
£183,892
£93,632
£90,259
Friends
81,289
£2,239,707
£1,980,456
£259,250
Groups
9,587
£208,305
£157,171
£51,134
Miscellaneous
6,023
£133,646
£99,222
£34,424
Over 60's
36,142
£1,099,986
£835,446
£264,540
Young People
26,253
£507,597
£324,965
£182,632
Total "Value" of Concessions
182,821
£4,800,616
£3,762,290
£1,038,325
Concession Summary 2015/2016
Concession Summary 2014/2015
41
“VALUE” AND QUANTITY OF INDIVIDUAL CONCESSION CATEGORIES – three-year comparison cont. Year
Comps/ Special
Corporate Club
People with disabilities
Friends
Groups
Misc.
Over 60s
Young People
2014/15
£112,061
£44,024
£90,259
£259,250
£51,134
£34,423
£264,539
£182,632
2015/16
£116,521
£43,807
£104,672
£253,366
£60,951
£44,437
£246,821
£231,345
2016/17
£111,103
£56,453
£127,746
£252,565
£72,014
£16,100
£185,730
£83,673
Value of Concessions - 3yr Comparison 2014/15
2015/16
2016/17
£300,000
£250,000
£200,000
£150,000
£100,000
£50,000
£0 Comps/ Special
Corporate People with Club disabilities
Friends
42
Groups
Misc.
Over 60s
Young People
QUANTITY INDIVIDUAL CONCESSION CATEGORIES –three-year comparison cont. Year
Comps/ Special
Corporate Club
People with disabilities
Friends
Groups
Misc.
Over 60s
Young People
2014/15
4,552
11,939
7,066
81,289
9,587
6,023
36,142
21,362
2015/16
9,476
11,326
7,526
72,024
10,640
6,102
36,543
27,070
2016/17
9,360
12,946
8,074
81,063
10,451
2,604
28,261
12,580
Quantity Of Concessions - 3yr Comparison 2014/15
2015/16
2016/17
90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 Comps/ Special
Corporate Club
People with disabilities
Friends
43
Groups
Misc.
Over 60s
Young People
This page is intentionally blank
44
CHARITABLE COLLECTIONS – 2016/2017 Throughout 201/2017 various collections were made on behalf of other charities. The dates and amounts below give details.
Dates
Show
Charity
Amount
01 April 2016
Hairspray
The Samaritans
30 May 2016 to 04 June 2016
The Bodyguard
Norwich Food Bank
24-Sep-16
Dr Hook
Teenage Cancer Trust
£
518.47
26 Oct 2016 to 29 Oct 2016
NB Beauty and The Beast
Acting for others
£
467.19
07 Nov 2016 to 12 Nov 2016
A Room with a View
Age UK Norfolk
£ 1,119.35
28 Nov 2016 to 03 Dec 2016
The Commitments
Benjamin Foundation
£ 1,198.98
12-Dec-16
Dress Jack and Beanstalk
Addenbrookes
£ 1,150.85
13 Feb 2017 to 18 Feb 2017
Thriller Live
BEAT
£
£ 1,210.77
£ Total
425.00
307.67
£ 6,398.28
CHARITABLE COLLECTIONS in Aid of Norwich Theatre Royal – 2016/2017 Dates
Show
Charity
Amount
03 May 2016 to 07 May 2016
Guys and Dolls
Assisted performances
£ 3,635.52
12/05/16 and 16/10/2016
May Contain Nuts & Hobsons Choice
Stage Two
18 Oct 2016 to 22 Oct 2016
The Sound of Music
Assisted performances
13 Dec 2016 to 15 Jan 2017
Jack and the Beanstalk
Stage Two
£
654.64
£ 10,422.87 Total
45
£
7,750.27
£ 14,713.03
PRIZE VOUCHERS – 2016/2017 In 2016/2017, 546 £10 vouchers were sent out for use in fundraising raffles and auctions by local organisations like schools, groups and sports teams etc. to the value of £5,460.
Annual Prize Vouchers – from 1992/1993 to present
Year
No. of Vouchers
Value of Vouchers
1992/1993
300
£1,325
1993/1994
Data incomplete
1994/1995 1995/1996
572
£2,860
1996/1997
557
£2,785
1997/1998
539
£2,695
1998/1999
498
£2,490
1999/2000
Data incomplete
2000/2001 2001/2002
538
£5,380
2002/2003
259
£2,590
2003/2004
472
£4,720
2004/2005
614
£6,140
2005/2006
628
£6,280
2006/2007
529
£5,290
2007/2008
Data incomplete
2008/2009
587
£5,870
2009/2010
494
£4,940
2010/2011
654
£6,540
2011/2012
654
£6,540
2012/2013
666
£6,660
2013/2014
660
£6,600
2014/2015
676
£6,760
2015/2016
627
£6,270
2016/2017
546
£5,460
46
THEATRE ROYAL INCOME AND EXPENDITURE •
Theatre Royal Net Income – three-year comparison
•
Theatre Royal Expenditure – three-year comparison
•
Payments to Local Suppliers – 2016/2017
•
Touring Theatre Survey – 2016/2017
•
Overall Economic Impact – 2016/2017
47
THEATRE ROYAL INCOME AND EXPENDITURE – three-year comparison 2014/2015
2015/2016
2016/2017
Income Source Arts Course
Value
Percentage
Value
Percentage
Value
Percentage
-£69,028
-3%
-£69,765
-2.3%
£0
0.0%
Bars
£174,641
7%
£217,742
7.0%
£412,686
11.7%
£1,875,961
70%
£2,181,132
70.5%
£2,380,889
67.3%
Business Support
£38,947
1%
£36,680
1.2%
£39,709
1.1%
Catering
£11,277
0%
£18,257
0.6%
£22,087
0.6%
Confectionery
£35,781
1%
£42,019
1.4%
£36,842
1.0%
Friends
£167,384
5.4%
£150,391
4.3%
Box Office
£160,816
6%
Grants
£23,680
1%
£12,500
0.4%
£2,394
0.1%
Ices
£133,430
5%
£150,899
4.9%
£170,970
4.8%
Bank Interest
£18,267
1%
£19,133
0.6%
£9,946
0.3%
Merchandising
£12,551
0%
£18,314
0.6%
£9,310
0.3%
Other
£185,885
7%
£236,046
7.6%
£226,892
6.4%
Programmes
£73,610
3%
£57,234
1.8%
£68,911
1.9%
Scenery & Wardrobe
£6,115
0%
£7,775
0.3%
£6,463
0.2%
£2,681,933
100%
£3,095,349
100%
£3,537,491
100%
Total
Annual Surplus(Deficit)
£31,846
£419,124
2014/2015 Expenditure Source
£572,072
2015/2016
2016/2017
Value
Percentage
Value
Percentage
Value
Percentage
Education/L&P* Depreciation
£136,476
5%
£129,645
4.8%
£273,746
9.2%
£125,377
5%
£132,142
4.9%
£139,411
4.7%
Establishment
£191,538
7%
£188,099
7.0%
£209,896
7.1%
Marketing
£312,734
12%
£247,901
9.3%
£249,788
8.4%
Premises
£361,196
14%
£366,007
13.7%
£353,525
11.9%
£1,516,408
57%
£1,617,586
60.4%
£1,698,370
57.3%
Supplies
-£10,609
0%
-£5,910
-0.2%
£15,682
0.5%
Exceptional Expenditure
£16,967
1%
£754
0.0%
£25,000
0.8%
£2,650,087
100%
£2,676,225
100%
£2,965,418
100%
Staff
Total
*NB. In previous years TAC & Education that were shown separately, are now included in L&P
48
BREAKDOWN OF INCOME AND EXPENDITURE – 2014 to 2017
Theatre Royal Income 2014 - 2017 £2,950,000 £2,450,000 £1,950,000 £1,450,000 £950,000 £450,000 -£50,000
2014/2015
2015/2016
2016/2017
Theatre Royal Expenditure 2014 - 2017 £1,900,000 £1,700,000 £1,500,000 £1,300,000 £1,100,000 £900,000 £700,000 £500,000 £300,000 £100,000 -£100,000
2014/2015
2015/2016
2016/2017
NB. In previous years TAC & Education that were shown separately are now included in L&P 49
PAYMENTS TO LOCAL SUPPLIERS – 2016/2017 Payments have been made to these local suppliers: A C Leigh Ltd A P C Pest Control A W CUSHION ABC Taxis Accent Fresh Adcock Refrigeration Ltd Adnams plc Adrian Lever AEM International AID Sign & Graphics Allies Computing Ltd Ancient House Printing Group AndAction Projects Anglia Culinary Suppliers Ltd Anglia Fire Assessments Anglia Shopfitting Ltd Anglian Chemicals Ltd Ann Bryson Anna Lawrence M.A Apple Interiors Archant Community Media Archway Cards Arts Marketing Association Arts Round Up Asbestos Survey Solutions Ltd ATHE Ltd Audiotree Awesome Sandwich Baileys of Norwich Baker & Nixon Barton & Co Bastard Prompt BBC Fire Protection Ltd BD & H Ltd Best4Promotions Bishy B Industries Ltd Blackwell Print Blockbuster Drain Service BOLD Directories Ltd Booker Ltd Boudicca Brewing Co. Broadland Heating & Plumbing Bullards (independant Gin Co Ltd) Bullards Craft Beers Buy Local C Ledbury Plumbing & Heating Calvors Brewery Camplings Ltd Camtrak Ltd Cat Chapman CEG Productions Cellair Ltd Central School of Dancing Chameleon Cleaning
Factory 1st (East) Ltd Falcon Publications Feast Norfolk Fine Hart Window Cleaning First Edition Freshpac Teas & Coffees Ltd Future Projects G L Lifts Giller Pianos Gleniston Facilities Ltd Global Assett Management Ptners Ltd Gnaw Chocolate Ltd Golden Guide Graham Corney Grain Brewery Green Jack Brewing Co Ltd H2Creative Media Ltd Hannah-Rose Wiltshire Hatch Brenner Hedley & Ellis Hollinger Print Howes Percival LLP Hunstanton Newsletter Hussey Knights Ltd Ian N Gray Iceni Lifts Ltd Ida-Belle Catering Ltd Ideas Centre Group Inn-Training Intouch Systems J K Brock Jarretts Transport Ltd Jarrold Training Jeanette Durrant Jenny Higgins Jim Lawrance JML Refrigeration JMS Group Ltd Joe Durant Julian Claxton Photography Just Regional Publishing Karen Smith Katie Keates KL Publications Ltd Kofra Ltd Lacons Larking Gowen Lauren Davies Lee Chapman Leonards Ltd Lorna Fay Shipley M G N Label Company Makro Ltd Martin Field workshop
50
Norwich Traffic Control Norwich Waste Disposal NPSS Security Services Number 15 Oak Street Fabrications Off The Wall Imaging Ltd Off The Wall Outdoor Office Water Supplies OnePress Publising Open Youth Trust Outline Magazine P J Roofe P&V Plant Ltd Peaker Pattinson Ltd Pepperell's Meats Ltd Perfect Pie Pilgrim Foodservice Ltd Porselli Power Lift UK Precision Marketing Group Ltd Prelude Records Production Bureau Ltd Prospect Handling Ltd Pulsar Light Pye Baker of Norwich Quentor ltd R G Carter Rainbow International Rainbow Whole Foods Read Brothers Ltd Real Consulting Redwell Brewery Reform Flooring Roadrunner Express Couriers Ltd Roberta Hammond Roche Chartered Surveyors Ronaldo Ices Ltd S J Easter Upholstery Savoy Catering Supplies Scenic Pantomines Ltd Scenic Projects Shield Health & Safety Shortts Farm Brewery Shred Station Signs Express Ltd Simon Finlay Simon Floyd Sonata Security Sound Wave Marketing South East Coffee Company South Side Guide Spectrum Hygiene Ltd Sprowston Village Directory St Giles House
Chapel Doors ltd Charles Caine Cheese Truckle City Saw & Knife Services Clark & Ravenscroft Coach House Colour Print Community News Cooks Blinds & Shutters Ltd Copper Crayon Countrywide Publications CQ Cleaning Ltd Creative Arts East Criterion Ices Ltd Crown Confectionery D D Health & Safety Supplies Ltd D J Harvey Daniel Burgess David Burrows Dee Crafter Direct Access Supplies Ltd Dispatch Magazine Dozen Artisan Bakery Ltd Dunham Cash Registers Ltd East Anglian Stars East Coast Radio Ltd Eastern Business Systems Ltd Eastern Cash Register (Norwich) Ltd Eastern Voice & Date Hosted Easters ECO Colour Print ECS Power & Control Ltd Elizabeths Elmtree Beers Emotive Sound & Light Ltd Employmentor Express Pest Control Facit Testing
Martin Land Sewing Machine Co Media Managers Ltd Millar West & Co Mills & Reeve Momentum Norfolk Monarch Signs Morvend Ltd Mountain Bakery MRL Systems Ltd Mukunda Raj Shrestha Multi Maintenance Services Musicology NEG Services Nemco Utilities Nethergate Wines New Atlantic Country Superstore News Direct (Norfolk) Nic Jackman Norfolk and Suffolk Tourist Attractions Norfolk Community Foundation Norfolk County Council Norfolk Drain Services ltd Norfolk Safety CIC Norfolk Sloe Company Norfolk Tourist Attractions Assoc Norse Commercial Services Ltd Norwich 99.9 Norwich Cathedral Enterprises Ltd Norwich City College Norwich City Council Norwich City Football Club Norwich Electrical Company Norwich Glass Com ltd Norwich Instrument Services Ltd Norwich Pest Control Ltd Norwich Screen Art Norwich Security Specialists Ltd Norwich Sunblinds
Total Payments £4,150,628,85 (This also includes payments from The Playhouse)
51
St Peters Brewery Steve Adams Photographer Stevensons of Norwich Style Seating Summit Supplies Suzanne Biesty Swallowtail Print TGH Commercial Ltd The Connection Magazine The Garage The Norfolk Brewhouse The Photographic Unit The Shift Norwich Thorns & Co Thorpe Industrial Cleaners Tipples Brewery Today Magazines Ltd Tony Cooper Arts Management Uniquely Magazines Unit Mate Ltd Useful Print Co Vanilla Viewing Online Ltd Viking Stage Lighting Village People VisitNorwich Ltd Voluntary Norfolk Waveney Security Ltd Wensum Print Wightman Fishing Co Ltd T/A LG Roberts Wilkinsons of Norwich Winters Brewing Company Ltd Wolf Brewery Woodford Norfolk Ales Wroxham and Coltishall Book Wroxham Exteriors
TOURING THEATRE SURVEY 2016/2017 Each year Norwich Theatre Royal compares a series of performance indicators with 14 other theatres of its size and type elsewhere in the UK. We use these figures as a benchmark to assess our performance. Below are the average indicators for the rest of the group, set against the Theatre Royal’s own figures, and the difference between the two sets of figures. Average
Norwich Theatre Royal
Difference*
1,186
1,300
114
413
409
-4
Annual Capacity
466,878
500,182
33,304
Seats Sold
293,899
399,792
105,893
64%
76%
12%
£7,697,508
£11,230,011
3,532,503
£23.45
£21.70
-1.75
£157,625.63
£187,314
29,688
54%
47%
-7%
£5,661,377
£8,562,866
£2,901,489
31%
24%
-7%
£50,556
£68,910
£18,354
£0.15
£0.17
£0
Merchandise Profit
£31,791
£9,310
-£22,481
Catering Profit
£257,951
£252,311
-£5,640
Confectionery & Ices
£181,155
£207,811
£26,656
Total Ancillary Profit
£502,183
£538,342
£36,159
£1.37
£1.35
-£0.02
£2,306,882
£2,988,918
£682,036
90
118
28
Staff Training
£18,902
£10,053
-£8,849
Marketing Expenditure
£487,795
£471,292
-£16,503
Marketing Spend Per Seat Sold
£1.52
£1.18
-£0.34
Friends Membership Numbers
2655.2
11,135
8480
Friends Membership Income
£70,337
£261,764
£191,427
Business Rates
£29,982
£35,667
£5,685
Maintenance Costs
£188,502
£134,673
-£53,829
Capital Finance Charges
£29,941
£0
-£29,941
Capital Expenditure
£301,617
£2,279,038
£1,977,421
Sponsorship Income
£43,408
£53,739
£10,331
Corporate Membership Income
£36,124
£43,600
£7,476
Grants
£28,791
£186,000
£157,209
Local Authority Support
£323,717
£45,000
-£278,717
LA support per seat sold
£1.10
£0.11
-£0.99
Average Capacity Number Of Live Performances
% Capacity Filled Net Box Office Average Ticket Price paid Seats Sold Online % Seats Sold Online Payments to Companies Retention as % Of Income Programme Profit Prog Profit Per Admission
Ancillary Profit Per Admission Salaries & Wages Costs Full Time Equivalent Posts
*Some venues have supplied figures relating to two theatres or concert halls and have not been able to break out the figures for one theatre space. 52
OVERALL ECONOMIC IMPACT – 2016/2017 The Theatre Royal contributes to the value of the local economy in two ways: direct and indirect. Its direct impact is made up of its own spending locally: for example, the amount spent on purchasing supplies locally, or the amount spent on resident staff wages which is then spent on housing, food, clothes etc. locally. The indirect impact takes into account the ‘knock-on’ effect which is generated by the direct impact, where money spent results in more money being spent: for example, the purchase of supplies from a local company results in that company spending on their staff wages, other supplies they purchase etc. All that expenditure builds up in the local economy, helping to preserve and create jobs, and grow the economy. The following formula is used by the Arts Councils of England, Wales & Northern Ireland, and Creative Scotland to calculate a theatre’s economic impact and was used in the first UK-wide study of the economic impact of theatres, finding that this impact in 2002/03 exceeded £2.6 billion. The formula used to calculate economic impact is: Economic impact = [1. Turnover + 2. Overseas earnings + 3. Additional visitor spend + 4. Salaries + 5. Subsistence allowances + 6. Supplies purchased locally] x 1.5 (to take into account the knock-on effect in the local economy) 1. For 2016/17, the Theatre Royal’s turnover was £16,874,313 2. There were no overseas earnings in the year. 3. Additional visitor spend is the money spent by people attending the theatre to see a performance, over and above any money spent on tickets or in the theatre itself, and covers travel, accommodation (if visiting the area specifically to go to the theatre), domestic costs (e.g. babysitter) and any food and drink purchased outside the home. For 2016/17, the amounts were as follows: Travel Accommodation Domestic costs Food & drink
£599,688 £147,923 £107,944 £2,302,802
Sub-total £3,158,357
4. £1,698,370 was spent on locally resident staff wages during the year. 5. Subsistence allowances are paid to all performers and support staff, visiting the Theatre Royal with each production, to cover the cost of travel, accommodation, food and other living expenses. In the year 2016/17, over 1,800 performers and support staff visited the theatre, making up over 10,000 overnight stays. At a very conservative estimate of only £27 per head per overnight stay, this represents £273,375 of expenditure. 6. Supplies purchased locally totalled £4,150,628 So the total impact of Norwich Theatre Royal on the local economy for 2016/17 was £39,232,564, an increase of 16% on the previous year (£33,848,185)
53