Introduction

brand book of iliyard introduction

Class A Business Center

Class A represents the newest and highest quality building in the market. Class A is determined by construction and infrastructure quality, design, and professional management. This space is newly constructed, with excellent technological systems and amenities. The building is in a high-visibility location, such as part of the city, becoming a central business district.

Appropriate companies are hired to maintain their impeccable look at all times. It’s spacious, has a higher ceiling and a grand central lobby. Offices in these buildings are popular among high-profile companies.

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About Brand Book

This brand book provides a simple, yet solid set of brand guidelines that are flexible to use and can be easily understood. The purpose of these guidelines are intended to assist Iliyard in delivering a consistent style in everything that we do.

The brand book will introduce you to the personality, appearance and voice of Iliyard. Provided guidelines describe the visual and verbal elements that represent Iliyard’s identity, including: our name, logo, color palettes, typography, language, style, tone of voice, social media presence, readability, grammar and more. The standards within were created to give you a technical understanding of the components and structure of the brand - Iliyard.

About Iliyard

In developing a strong brand identity that communicates firmly to its direct customers (organizations) and everyone else in the business district, we generated a strong brand name Iliyard, the meaning of which is twofold.

The first part - Iliya - is derived from Ilia Chavchavadze and his unique role in the Georgian society, where he is associated with the growth and development of Georgia. He is and will always have a respected place in the Georgian culture as a successful businessman, politician, writer and most importantly a statesman that laid the ground for the modern Georgia as we know it.

The second part - Yard - associates to the area nearby where new business oriented buildings are being built. The lingua-franca element which is represented in the English language, allows Iliyard to carry an international feel to its name. In combination, we get a strong brand name that has a regionally emotional an internationally accepted feeling.