1 minute read
Brand Persona
by NOTAM
brand persona Sophisticated
iliyard has a sophisticated taste, so do our customers
Advertisement
A brand persona is a collection of personality traits, attitudes and values that our brand showcases to connect with a certain audience segment.
If Iliyard was a person, it would be glamorous, good-looking, ambitious, and audacious. Prestigious people are drawn to
Our Customers
The Iliyard Business Center has two types of customers: Business-to-Business and Business-to-Consumer. Delivering exclusive and relevant experiences to consumers is core to our brand, as they choose this place to make bold statements about the quality of their company. Below are some of our customer needs: the somewhat mysterious Iliyard. We appreciate service, the polished look and pleasant temperature of the office, and attention to detail. Iliyard has an image like Jay Gatsby; he appears surrounded by spectacular exclusivity, courted by powerful men and women.
Functionality
Our service must be responding to our customers’ desires and problems.
Legacy
We strive for building a cultural and economic center on the avenue under the name of Ilia Chavchavadze, who played a major role in the creation of Georgian civil society.
Exclusivity
The appeal of our business center is being a part of the exclusive community.
