Imagery

Values

As an upper-class brand, we must have a consistent look and feel across every element. Brand photography represents the guidelines that link visual identity together. Visual elements portrayed in illustrations, imagery, and print materials are to be minimalistic and monochromatic.

Imagery should translate a our personality and make it recognizable by telling the story of how influential organizations come together in one building.

Avoid distracting elements or vivid colors. Minimal and desaturated imagery gives a tasteful feeling, compelling composition. Focused objects create a sense of depth.

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Think of these guidelines less as a set of rules and more as a tool that that provides a range of ways to help a broad, diverse group of individuals communicate with a common voice.