Color Palettes

Color Palette

Color choices speak to the brand and influence customers. Consistent use of color strengthens the awareness of the brand and makes communication clear.

A color palette is the range of colors set for the brand identity. Our primary colors are Grasy Blue, Porcelain White and Brooklyn Yellow.

Gatsby Blue - Dark blue is associated with stability and intelligence. It often evokes emotions such as trust, faith, power and confidence. This color exhibits professionalism and luxury.

Brooklyn Yellow - This shade of yellow is the color of success, achievement, and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the psychology of this color implies affluence, material wealth and extravagance.

The combination of these two colors creates a smooth balance of a professional, yet energetic environment.

0C1A2F R:12 G:26 B:47 C:93 M:82 Y:51 K:64 F4F6F6 R:244 G:246 B:246 C:3 M:1 Y:2 K:0

Brooklyn Yellow

D7A16A R:215 G:161 B:106 C:15 M:39 Y:65% K:0

Pearl Grey

B3B9BC R:179 G:185 B:188 C:30 M:21 Y:21 K:0 Rock Grey

929799 R:146 G:151 B:153 C:45 M:35 Y:35 K:1