Color Palette
Color Palette
13
Gatsby Blue
Porcelain White
0C1A2F
F4F6F6
R:12 G:26 B:47
R:244 G:246 B:246
C:93 M:82 Y:51 K:64
C:3 M:1 Y:2 K:0
Color choices speak to the brand and influence customers. Consistent use of color strengthens the awareness of the brand and makes communication clear. A color palette is the range of colors set for the brand identity. Our primary colors are Grasy Blue, Porcelain White and Brooklyn Yellow. Gatsby Blue - Dark blue is associated with stability and intelligence. It often evokes emotions such as trust, faith, power and confidence. This color exhibits professionalism and luxury. Brooklyn Yellow - This shade of yellow is the color of success, achievement, and triumph. Associated with abundance and
Brooklyn Yellow D7A16A R:215 G:161 B:106 C:15 M:39 Y:65% K:0
prosperity, luxury and quality, prestige and sophistication, value and elegance, the psychology of this color implies affluence, material wealth and extravagance. The combination of these two colors creates a smooth balance of a professional, yet energetic environment.
Brand Book of Iliyard
Pearl Grey
Rock Grey
B3B9BC
929799
R:179 G:185 B:188
R:146 G:151 B:153
C:30 M:21 Y:21 K:0
C:45 M:35 Y:35 K:1
