In developing a strong brand identity that communicates firmly to its direct customers (organizations) and everyone else in the business district, we generated a strong brand name Iliyard, the meaning of which is twofold.
The first part - Iliya - is derived from Ilia Chavchavadze and his unique role in the Georgian society, where he is associated with the growth and development of Georgia. He is and will always have a respected place in the Georgian culture as a successful businessman, politician, writer and most importantly a statesman that laid the ground for the modern Georgia as we know it.
The second part - Yard - associates to the area nearby where new business oriented buildings are being built. The lingua-franca element which is represented in the English language, allows Iliyard to carry an international feel to its name. In combination, we get a strong brand name that has a regionally emotional an internationally accepted feeling.
