TEAM DESIGNING FUTURES
THE MEMBERS
Prateeksha Singh
George Wang
AUDIT/OPERATIONS/STRATEGY
ENGINEER/DESIGNER/STRATEGIST
Dione Scott PROGRAMMER/EDUCATOR/STRATEGIST
Nourhan Hegazy SERVICE DESIGNER
Eman El-Fayomi GRAPHIC DESIGNER/PROGRAMMER
Distributed
2035
Intelligent
Integrated
MEET...
&
Victor
Julie
VICTOR REPRESENTS THE 40+ MILLION BABY BOOMERS THAT ARE 80+ YEARS IN NORTH AMERICA ONLY.
PREVIOUSLY, VICTOR WAS STAYING IN A HOSPITAL. SPACE WAS SCARCE, HE MISSED HOME. HE NEEDED PHYSICAL SUPPORT SYSTEMS. HE NEEDED A PLATFORM TO CONNECT WITH BUSY LOVED ONES, RECEIVE CARE AND SHARE HIS STORIES.
VICTOR IS NOW RECIEVING HOME CARE. A NEW SYSTEM WAS INTRODUCED BY A LEADING COMPANY THAT ALLOWED HIM TO INTERACT WITH HIS ENVIRONMENT AND LOVED ONES, HE BEGAN TO DESCRIBE HOW THIS SYSTEM WORKS.
Healthcare practitioners send data that is channeled through an intuitive system, recommending things to physical elements in my environment.
smart surfaces sensors
H O S P I TA L C A R E
HOME CARE
I can alter objects in my environment based on personal preferences. For instance, the color yellow makes me smile.
HOME CARE
Sometimes, I worry about my dad incase I am away at work, through this system, I am able to recieve data from sensors in his environment and data from doctors is made accessible.
HOME CARE
COMMUNITY CARE
This is made possible through an intuitive system between my data and physical support systems in my environment which I can control through my devices.
H O S P I TA L C A R E
HOME CARE
COMMUNITY CARE
Physical
Emotional
Cognitive
Social
INTEGRATED WELLBEING
Physical
Emotional
Cognitive
Social
INTEGRATED WELLBEING
Connect Case is licensed based intuitive system that is integrated into furniture products for patient care that serves the evolving needs of the patient with the use of responsive and machine learning technology to provide a personalized experience.
STEELCASE HYBRID TECHNOLOGICAL OFFERING = CONNECT CASE + SMART FURNITURE
SERVICE MODEL Secure service contracts Steelcase Institutions
$
Hospitals Insurance Government Distributed healthcare providers
Patient Information Doctor
Furniture customization
Furniture selection
Home-care specialists
Patients
Steelcase + tech partner
Home
Furniture Delivery
$
Storage
Furniture Pickup
COSTS
REVENUE SOURCES
Research and development Software maintenance Furniture Delivery Storage
Contracts with private healthcare service providers )XUQLWXUH VDOHV ´[HG SHU LWHP
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Contracts with public health system Insurance companies Retail sales
$
SOCIAL SYSTEM CONTEXT 1.0
TRADITIONAL DESIGN
3.0
ORGANIZATIONAL TRANSFORMATION DESIGN
2.0
PRODUCT/SERVICE DESIGN
4.0
SOCIAL TRANSFORMATION DESIGN
INDUSTRY
SCALE INCREASES
ORGANIZATION
WORK & ACTIVITIES
HUMAN
SOCIAL SYSTEM CONTEXT 1.0
TRADITIONAL DESIGN
3.0
ORGANIZATIONAL TRANSFORMATION DESIGN
2.0
PRODUCT/SERVICE DESIGN
4.0
SOCIAL TRANSFORMATION DESIGN
▪ Integrating clinical & community services ▪ New distributed care models ▪ Design for healthy human habitation
INDUSTRY
2015 - PERCENTAGE OF GLOBAL POPULATION AGED 65+
Less than 5%
5% to 10%
10% to 15%
15% to 20%
Greater than 20%
No data
Source: UN Department of Economic and Social Affairs
2035 - PERCENTAGE OF GLOBAL POPULATION AGED 65+
Less than 5%
5% to 10%
10% to 15%
15% to 20%
Greater than 20%
No data
Source: UN Department of Economic and Social Affairs
STEELCASE GLOBAL INDUSTRY IMPACT
Less than 5%
5% to 10%
10% to 15%
15% to 20%
Greater than 20%
No data
Source: UN Department of Economic and Social Affairs
STEELCASE GLOBAL INDUSTRY IMPACT
An opportunity to change lives.
Less than 5%
5% to 10%
10% to 15%
15% to 20%
Greater than 20%
No data
Source: UN Department of Economic and Social Affairs
WHY STEELCASE IN HEALTH CARE? A
World’s largest industry
B
Patients experience care primarily in four settings: ▪ ▪ ▪ ▪ ▪
C
IN HOME ASSISTED -LIVING FACILITIES HOSPITALS LONG TERM CARE INSTITUTIONS DISTRIBUTED CARE FACILITIES
Need for disruptive innovation
D
More than 75% of all patients expect to use digital services
E
Long term partnerships possible
F
Knowledge of ergonomics and the customer experience
G
Breaking down barriers as a Globally-Integrated Enterprise
RISK AND MITIGATION FOR CONNECTCASE?
RISK
MITIGATION
Technology companies entering the market space very aggressively.
Establish strong technological partners and also enhance the company’s technological capabilities.
Hospitals and other health care providers who are already in long term contract with current suppliers.
Sales cycle to start well in advance, discounted services to retrofit existing furniture with new technological capabilities.
THE ROAD MAP
ESTABLISH IN-DEPTH MARKET RESEARCH THROUGH CO-CREATION AND SECURE PARTNERSHIPS
PROTOTYPE, USER-TEST, AND IDENTIFY LEAD USERS
MARKET PENETRATION AT A GROWING PACE
Milestone I
Milestone II
Milestone III
2020
2025
2035
▪ User experience in emerging industries (Healthcare, Education, Hospitality) ▪ Partnerships with Tech companies in software development ▪ In-house technology capability expansion ▪ Tech-integrated furniture
ESTABLISH MARKET LOYALTY
▪ Find lead users to involve in prototyping integrated model specifically for different industries (e.g. Bruce Hinds, OCAD professor, hospital bed re-design innovator) ▪ Test Steelase smart furniture + ConnectCase in other less customized industries (Office, Hospitality, Education) ▪ Identify industry champions in Healthcare (e.g. Cleveland Clinic) to user-test and develop further
CONCLUSION
Thank-you!