“The Best Consumers Are Right In the Neighborhood.” Monthly Whether you’re a local business, a non-profit organization or a community activist, you can share your products, services or announcements with the community through NOWS the News Journal™ monthly – the most widely distributed publication in the Delaware Valley devoted entirely too local content. Neighbors focus on community news, neighborhood profiles, youth sports, senior activities, local volunteer efforts and much more. And a monthly community calendar keeps the 4 States area adults updated on neighborhood events. Just how important is the local paper to communities? With over 70.9% of Seniors (50 to 65) turning to local media on a weekly basis for their news, information and announcement, that question answers itself. Distributed to 40,100 PA, DE, MD and DC area households the first Friday of each month in the 4 States, your advertisement in Neighbors will be seen by up to 120,300 adults. For more information or to advertise, contact your Neighbors advertising sales consultant or call Ah Speights, Publication Manager at (215) 877-1591. 72% of adults in the 4 State areas read NOWS the News Journal. Source: Base:
Scarborough Research Study, 2007–2008; Audit Bureau of Circulation, 2007–2008 231,000 4 State area adults in PA, DE, MD and DC area
Nows the News Journal Media Kit
Our Mission Natural Organized Woman Sorority Incorporated® founded in 2003, as a not-for-profit group for Women and Teen Girls joined together for fellowship, development and enhancement of their Natural Talents. Natural Organized Woman Sorority Incorporated® is a full service business development Sorority, whose objective is to create awareness in the Community, support women with a natural God given talent and provide opportunities for the Natural Organized Woman. The Sorority specializes in women issues, providing women information and motivational support while utilizing the concept of business development to generate income in retail and business ownership, while providing the cost for training. Natural Organized Woman Sorority Incorporated® mission is to create 20,100 jobs, in each state, by way of our Virtual Shopping Mall and eCommerce. We train interested members of our sorority to be a Business Development Support Specialist to market and sell our products and services. And teach other businesses how to use effective marketing to develop their sales. NOWS the News Journal™ is an initiative of NOWS Inc. and a funding source for NOWS Jobs Program™ initiative. We are supporting other businesses while asking them to support us with their advertising campaign. This concept offers members an advanced quality business development, resources for our sorority, entrepreneur training and education which is fully guaranteed by its originator. ______________________________________________________________________________
DEMOGRAPHICS
Household composition
Gender
68% have children in the household Average number of people in household: 4.5 Average household income: $ 76, 700 Average net worth: $223,500
40.2% male 59.8% female
Educational level Age 38.4% are between the ages of 18-34 21.7% are between the ages of 35-44 22.7% are between the ages of 45-54 17.2% are 55+ Median age: 51
85.3% high school education 71.6% any college education 31.9% graduated college or more 17.2% post graduate study with degree 14.7% received other professional degree
Employment status Marital Status 69.4% married
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73.1% are employed 66.8% are employed in professional/managerial positions
Nows the News Journal Media Kit
NOWS the News Journal paper offers a variety of services to assist you in reaching the largest possible number of households in the 4 State Regions.
Print and deliver We create high-impact, marketing and promotional ads. You select the geographic areas you'd like to reach (by ZIP code), and we'll deliver the message to the homes of both subscribers and nonsubscribers.
Co-op advertising and vendor development Our consultants can keep you informed of all available vendor funds. Taking advantage of all current co-op and vendor programs further ensures that your advertising is a sound investment.
Direct marketing With full-service direct marketing, we can create mailing lists tailored to your specific needs and send your advertising message to those most likely to respond.
Graphic design Commercial printing Our award-winning staff of artists can enhance the effectiveness of your message by creating and designing your newspaper ad at little additional cost.
Our commercial printing facilities offer you the ability to print your products, in a wide variety of formats, at competitive prices.
Market research
Annual opportunities
We'll keep you abreast of the forces that shape our local market. Demographics, media usage among area adults and consumer behavior information are all available upon request.
Annually occurring special sections and events provide you with the ability to target your message.
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Nows the News Journal Media Kit Production Specs Advertising Rates:
------------------- Contract Rates --------------
Ad size
Dimensions
Open Rate
4 times
6 times
12 times
1/16
1.75" x 2.5"
$95
$85
$70
$65
1/8 VT
2.00" x 3.00"
$180
$160
$140
$125
1/8 HZ
3.00" x 2.00"
$180
$160
$140
$125
1/4 VT
3.75" x 2.50"
$350
$315
$275
$250
1/4 HZ
2.50" x 3.75"
$350
$315
$275
$250
1/2 VT
5.00" x 7.50"
$695
$620
$545
$495
1/2 HZ
7.50" x 5.00"
$695
$620
$545
$495
3/4 Pg
7.50" x 11.25"
$1,065
$945
$835
$775
Full Pg
10.00" x 15"
$1,375
$1,200
$1,060
$975
Banner
10.00" x 3"
$350
$315
$275
$250
Front Cover
10.00" x 15"
$845
$735
$695
$650
Back Cover
10.00" x 15"
$1,900
$1,655
$1,560
$1,385
Front & Back Cover rates include full color. Color
Charges:
1-Color 2-Color 4-Color
$125 $225 $295
Sending Files: E-mail: neighbors@NOWSororityInc.com When sending e-mail, compress all files using “Stuff-It” or “Zip” programs.
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CD, DVD: Please print disk directory and mail with CD/DVD to:
NOWS the News Journal™ 4911 Wynnefield Avenue Philadelphia, PA 19131
Nows the News Journal Media Kit
NOWS the News Journal™ The PREMIER PRINT & ONLINE PUBLICATION SERVING SOUTHEASTERN PENNSYLVANIA, DELAWARE, MARYLAND AND WASHINGTON D.C.
personal growth, fitness, spirituality and the arts. We get your message to the people who want what you have to offer.
Maximizing Your Business Now! NOWS the News Journal has a proven history of generation high response rates and acceleration business growth for our advertisers. Our team all has Master degrees in Marketing and Visual Communications. The high renewal rate, will reflected in the volume of ads you see in each issue, is your assurance that our advertisers have found NOWS the News Journal to be a very effective means of generating new business. The best indicator of how well a publication performs, bringing in new customers for its advertisers, is the rate at which they continue to renew their ads. High ad volume means a high level of success.
You in the Spotlight
Your Target Market Awaits
T
arget marketing is one of the most effective business strategies for generation the greatest response from your advertising investment. The idea is to maximize response by identifying and targeting the ideal customer group within the total market. This is the group of people who are already familiar with, and have a self-identified interest in the type of services you provide; the group that has highest likelihood of becoming valuable customers. Marketing to the demographic 'Bull's Eye' that has highest likelihood of becoming your customer is your surest path to business growth. Your Ad in Creating Community Magazine (in Print and Online), gives your business direct access to over 120,300 area readers who are well-educated and in active pursuit of life-enhancing opportunities & resources in the areas of health & well ness,
NOWS the News Journal is reviewed by our readers repeatedly for the full two month time period covered by our 'Calendar of Activities' which provides information on more than 250 area happenings. As a result, your business receives two full months of continuous exposure in both the print and online editions of Creating Community Magazine. This is a decidedly cost-effective advantage over daily, weekly and monthly, article based publications and has a proven history of generating increased response for our advertisers.
Your Neighborhood Our print Distribution is targeted to reach the highest number of potential customers in the geographical area of your customer base, assuring a greater level of effectiveness for your marketing campaign. 75% of our 600+ distribution locations are within 20 minutes of any locale in our coverage area.
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Nows the News Journal Media Kit Distribution saturates the areas of Philadelphia, Delaware, Montgomery and Chester Counties and is circulated in Delaware, Maryland and Washington D.C. as well. With other publications, you may get (and pay for) a larger circulation, with just a fraction of those printed actually distributed in reasonable proximity to your business' client base. Your ad is also placed in the online edition of Nows the New Journal™, NowWear Corp® and NOWSorority Inc, increasing readership exponentially. [Readership of 120,300 based on industry standard estimates of 2.5 to 3.0 readers per print issue and unlimited readership of Online Edition. Print circulation 40,100]
Free Marketing Consultation As part of our Ad Design service, we will showcase your business with innovative style and strategic marketing principles, creating an enhanced perception of the professionalism of your business and the quality of your services. Our team all has Master degrees in Marketing and Visual Communications. Our professional design engages the reader, increasing motivation and response. Visit www.NowsInc.com start the process with our 'Design Preference Questionnaire'. If you’ve made the decision that you’re ready to grow your business and would like to advertise, your work is nearly done. We facilitate all aspects of design and placement for you. Simply call or visit our website: www.NowsInc.com. If your business offers any type of class, workshop, presentation, performance, festivity, course of study, group, etc., whether as an ongoing activity or a one-time event, we encourage you to take advantage of the opportunity to place Calendar Listings at just $18 for 65 words. For our Display Advertisers, your Calendar Listing will include a reference directly readers to the page number on which your ad appears.
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Nows the News Journal Media Kit
SPONSORSHIP
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Nows the News Journal Media Kit NowWear Corporation ™
NOWS the News Journal® Advertising Contract Company/Organization _________________________ Contact Name Title ______________________________ - ______________________________ Address ________________________________________
_____________________________
City ____________________ State ______________ Zip _____________ Phone _____________________________________ Agreement is made this day of , 2009, by and between the NowWear Corporation ™ NowWear® and (advertiser) for the purchase of advertising space in NowWear® 's publication entitled NowWear® NOWS the News Journal Advertising Contract. As the authorized representative of the advertiser, I hereby agree on its behalf to purchase advertising in NOWS the News for NowWear Corporation™, publication, in accordance with the terms specified below. It is hereby agreed between the parties as follows: 1) The advertisement is to be published in accordance with the following specifications:
Full page, 2/3 page, 1/2 page, 1/3 page vertical, 1/3 page square
Black & white
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Black & publisher's color
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Two & three color
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Four color
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2) The advertisement is to be inserted in the following issue(s), for a total of insertions:
_________________________ [ ]
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Nows the News Journal Media Kit
3) Advertiser will pay to NowWear Corporation a total of $
prior to each insertion.
4) The NowWear Corporation ™ NowWear® gives assurance for ad location, every attempt to place the ad in the best possible location for the benefit of the advertiser and the betterment of the publication. Cancellation of Orders • • •
We will refund the amount paid if the order is cancelled due to the unavailability of ad space. We will not consider any cancellations once order is confirmed and submitted to the printer. NowWear Corporation also reserves the rights to cancel any order deem fit.
Confirmation of Orders •
We will send an electronic acknowledgement to the customer within 24hours upon successful submission of the electronic order. If item is unavailable, a message will be sent to the customer for further action.
Exchanges and Refunds •
All sales are considered final non-refundable after setup has began.
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Please note that we take pride in our production and strive to serve you as best as we can. Therefore ads are carefully checked and examined before we send it out.
SIGNED:
Authorized Advertising Representative __________________________________________
Date ___________________________
Advertiser Representative _____________________________________________________
Date ___________________________
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Nows the News Journal Media Kit
NOW
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