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The Cracker | November 2011
November 2011 | The Cracker
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Chairman’s commentary
Greetings from Sunny London! This has been a busy season for all of us. While we have some challenges with record crops for some of our members, others are surprised at shorter crops than expected. Even where we have seen record crops, the harvests have been hampered by cool weather and rains, giving the impression of shortage. I encourage you to read our statistical section for the latest update.
I am pleased to let you know that I was part of an INC delegation in mid-September to celebrate the “first stone laying” of the new INC headquarters in Reus, Spain. This is a tribute to INC’s critical role since it’s beginning as a leader in the global dried fruit and nut industry. The Mayor of Reus and the President of the Reus Chamber of Commerce joined our Ad-hoc Committee as we signed the contract to update the old modernist house of Mas Barrufet. Our new INC headquarters will be part of an integrated network of innovation and research centers located in the Techno Park area. I also assisted staff as we represented INC at ANUGA, one of the largest food and beverage expositions recognized by the trade in Europe. This provided a venue for making contacts with potential new INC members who were introduced to the goals of our organization and how we could help expand their business opportunities. Our booth also provided a meeting place for current members. You may want to make plans now to reserve space at our first-time ever and exclusive INC Dried Fruit and Nut Pavilion at SIAL Paris 21st to 25th October, 2012. Again, this will be a great opportunity to showcase your products at a highly visible location. Please contact INC headquarters to sign-up for this cost-effective way to serve your customers! INC also initiated a way for the global cashew industry to promote their products worldwide by establishing the Cashew Alliance Conference in Budapest at our congress last May. I am pleased to let you know that this alliance continues as we participated in the sixth annual conference in Gambia in mid-September where the newly established Cashew Alliance meeting was held to set up the governance of their newly established organization. INC also helped to fund and participate in a nutrition symposium, Nut Consumption, Cardiovascular Risk and Body Weight, as part of the 11th annual European Congress of Nutrition of the European Nutrition Societies in Madrid, Spain in late October. Leading researchers addressed key diseases and how nut consumption could help to offset these health challenges. Finally, I would like to report that we are set to welcome you to the largest INC congress ever in Singapore. The dates are set for 18-20 May, 2012 at the renowned Marina Bay Sands Hotel. We encourage you to mark your calendars and to register for this event as soon as you receive our materials in November. We expect a record 1000 delegates! By the time you receive this message, the spirit of the holiday season will be just beginning. I wish all of you, our valued members, season’s greetings and the best of health and happiness in the new year.
Giles Hacking INC Chairman
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The Cracker | November 2011
61671 P
Blue Diamond Named “Plant of the Year” and achievement towards higher levels of Food Safety certification.
Sacramento Manufacturing Facility Wins Prestigious Food Safety & Quality Award
Blue Diamond’s award recognizes it as the “best of the best” in a group of approximately 75 plants and facilities inspected. This award affirms the increasing importance of food safety and quality to both consumer and industrial buyers.
B
lue Diamond, the world’s leading almond grower and manufacturer, was named “Plant of the Year of the Pinnacle Club” by the American Council for Food Safety & Quality, also known as the DFA of California. The 100 year old Blue Diamond is California’s largest food Council, with state-of-the-art labs and testing exporter. One of the most respected agricultural facilities, promotes better understanding of cooperatives in America with over half of the important food safety issues among growers, processors This award offers even more assurance to our and purchasers of dried customers worldwide that Blue Diamond maintains fruit and tree nuts. It has a formal working partnership the highest product standards and can be counted on agreement with the U.S. Food to deliver products that are safe as well as delicious and and Drug Administration.
“
nutritious.
”
At the annual meeting in July 2011, the Council recognized top performing members and companies in the area of food quality and safety as the “Pinnacle Club”. ” This recognition is based on scores from the organization’s tri-annual, unannounced GMP/ sanitation audits, certification of HACCP plans
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— Bill Morecraft, General Manager, Blue Diamond Industrial Division
industry’s growers, Blue Diamond leads the US in consumer-branded almond products and supplies over 90 countries throughout the world with a fresh, consistent supply of quality almonds and almond ingredients. Blue Diamond Growers is a peanut-free facility.
Food safety and quality have always been the top priority at Blue Diamond. We have a long-standing commitment to maintain the highest level of quality assurance, production and sanitation standards in the — Brian Dunning, Director of Corporate Quality Assurance, Blue Diamond Growers industry.
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Blue Diamond. Best of Class in Quality, Service and Innovation. 916-446-8500 • industrialsales@bdgrowers.com • www.bluediamond.com/industrial November 2011 | The Cracker
61671 Plant of Year-Cracker.indd 1
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The Cracker | November 2011
,1* & ( / ( % 5$7 <56
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November 2011 | The Cracker
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AflaTest: The Test of Choice for the Tree Nut Industry. AflaTest easily meets your company’s internal requirements, the regulations in your country and the strict European import standards of between 2-8 ppb for B1, 4-10 ppb total aflatoxins for ready to eat tree nut products, 5-12 ppb B1 and 10-15 ppb total aflatoxins. VICAM products have protected nuts and dried fruit products for more than 20 years, in over 100 countries. Whether you test on-site or use a trusted analytical laboratory, request VICAM products for:
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feature Story
Vietnamese Salad Rolls (Photo by Mai Pham)
Singaporean Chilli Crab
Japanese Sashimi
Fisherman’s Curry
"The cornerstone of our award winning (MenuMasters 2011) "Be Smart. Eat Smart. Live Smart." wellness program is largely based on the Principles of Healthy Menu Research and Development and the World of Healthy Favors summit hosted by Culinary Institute of America and Harvard School of Public Health. Our 40,000 daily customers endorsed the program while enjoying the food that tastes good and is good for them." Ken Toong, Executive Director, Auxiliary Enterprises University of Massachusetts Amherst 01003 educational leadership initiatives to Asia, to be based in Singapore. The two programs are Worlds of Healthy Flavors ASIA®, an invitation–only leadership program for culinary and health care professionals, focused on health and wellness issues related to food and foodservice, and Worlds of Flavor ASIA®, an International Conference & Festival, to be focused on tradition and innovation in Asian cuisines and cultures, with
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The Cracker | November 2011
a target audience of culinary industry professionals from across Asia, the Americas and Europe. Worlds of Healthy Flavors (HYPERLINK "http://www.ciaprochef. com/wohf/"www.ciaprochef.com/wohf/) is presented by the CIA in partnership with Harvard School of Public Health—Department of
Mintel international report
The future is bright for cranberries; renewing interest in traditional dried fruits poses challenge The leading dried fruit brands are strongly associated with a single type of fruit, and as that fruit gains or loses luster in the market, the fortunes of the company will often follow.
A whole new menu of products for a recovering economy After a large drop 2008-09, new product introductions increased significantly as nut manufacturers anticipated an economic recovery. GK Select Pistachio Delight contains pistachios, cashew and almonds and is salted with sea salt. This certified kosher product is retailed in a 9-oz. pack. Market Pantry Mixed Nuts with Sea Salt contain peanuts, cashes, almonds, Brazil nuts, walnuts and hazelnuts. Fresh & Easy Cashew, Almond & Pistachio Nut Squares are described as bite-sized nut squares made with dry roasted cashews, California almonds, cane sugar, treeripened pistachios and a dash of sea salt.
Modest snacking habit variations between the sexes Consumption of nuts among either gender is higher than consumption of both dried fruit and trail mix. Among all snacks, nuts are a regular choice for approximately as many consumers as crackers and vegetables; only chips and fresh fruit are consumed by a significantly greater number of respondents.
Age-appropriate ideas of healthy eating Those aged 55+ are more likely to be concerned about the sugar content in dried fruits. However, as shown above, this group is also most likely to perceive dried fruit as very healthy, suggesting mitigating health benefits of dried fruit are offsetting their worry over the concentration of sugar.
Snacking on Nuts and other Consumption Trends Younger adults snack on nuts occasionally. Above average and average rates of regular snacking are reported by respondents aged 25-54.
November 2011 | The Cracker
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Singapore XXXI XXXI World World Nut Nut and and Dried Dried Fruit Fruit Congress Congress
May May 18-20, 18-20, 2012 2012
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Meet and do business with key decision makers from around world
The The leading leading event event for for the the nut nut and and dried dried fruit fruit business business Dear friends, Dear friends, The XXXI World Nut and Dried Fruit The XXXI World Nut and Dried Fruit Congress, the unique international event Congress, the unique international event dedicated to the nut and dried fruit dedicated to the nut and dried fruit industries, will be held in Singapore, from industries, will be held in Singapore, from 18 to 20 May 2012, in the breathtaking 18 to 20 May 2012, in the breathtaking Marina Bay Sands Hotel: Asia’s most Marina Bay Sands Hotel: Asia’s most spectacular business and leisure spectacular business and leisure destination with state-of-the-art convention destination with state-of-the-art convention and meeting facilities, entertainment and meeting facilities, entertainment
and the best shopping and dining and the best shopping and dining facilities in Singapore. All crowned by the facilities in Singapore. All crowned by the outstandingly original Sands SkyPark. outstandingly original Sands SkyPark. This unique event will attract 1,000 This unique event will attract 1,000 professionals from over 50 countries as it professionals from over 50 countries as it provides the only global forum to share and provides the only global forum to share and debate industry’s most relevant and hottest debate industry’s most relevant and hottest topics; a stimulating three-day program topics; a stimulating three-day program to discuss about market development, to discuss about market development, supply, consumption, innovation, food supply, consumption, innovation, food safety, nutrition and research. safety, nutrition and research. We are very pleased to present a colorful We are very pleased to present a colorful program with technical sessions and social program with technical sessions and social events designed to delight! The program events designed to delight! The program includes social events aimed at providing includes social events aimed at providing an enjoyable atmosphere: the Welcome an enjoyable atmosphere: the Welcome Cocktail Party on Friday evening at Sands Cocktail Party on Friday evening at Sands
SkyPark, followed by the Saturday Casual SkyPark, followed by the Saturday Casual Dinner, and the traditional Gala Dinner Dinner, and the traditional Gala Dinner and Ball that will be held on Sunday at the and Ball that will be held on Sunday at the superb Marina Bay Sands Hotel. superb Marina Bay Sands Hotel. In line with the rise of participants, the In line with the rise of participants, the Exhibition area at the INC Congress is Exhibition area at the INC Congress is a great opportunity to display the latest a great opportunity to display the latest products, services and technology within products, services and technology within the nut and dried fruit industry. the nut and dried fruit industry. We look forward to seeing you in We look forward to seeing you in Singapore, the gateway to Asia! Singapore, the gateway to Asia! Yours sincerely, Yours sincerely, The Organizing Committee The Organizing Committee Ashok Krishen, Congress Chairman Ashok Krishen, Congress Chairman Giles Hacking, INC Chairman Giles Hacking, INC Chairman Goretti Guasch, INC Executive Director Goretti Guasch, INC Executive Director
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NEws FROM THE INC sECRETARIAT
Tree Nuts Highlighted at the 11th European Congress of Nutrition Symposium Program Symposium Nut Consumption, Cardiovascular Risk and Body Weight 11th European Congress of Nutrition Federation of European Nutrition Societies Nuts and cardiovascular risk: Epidemiologic studies Luc Djoussé, MD, MPH, ScD. Harvard Medical School, USA Nuts and cardiovascular risk: Clinical trials Joan Sabaté, MD, PhD. Loma Linda University School of Public Health’s, USA Does nut intake influence adiposity? Richard D. Mattes, MPH, PhD, RD. Dept of Foods and Nutrition, Purdue University, USA Nuts, glycemic control and risk of diabetes David Jenkins, MD, PhD, ScD. Dept of Nutritional Sciences, University of Toronto, Canada
The INC-funded symposium “Nut Consumption, Cardiovascular Risk and Body Weight” was held on Friday, 28 October 2011, within the frame of the 11th European Congress of Nutrition of the Federation of European Nutrition Societies, Madrid, Spain, from 26th to 29th October. Leading researchers in the field of nutrition addressed key questions related to nuts and health: nut consumption and cardiovascular health; benefits in type 2 diabetes, and effects on appetite and body weight. Prof. Jordi Salas-Salvadó, Chair of Nutrition and Bromatology at the University Rovira i Virgili, Spain, and member of the INC Scientific Committee, co-moderated the session along with Dr. Emilio Ros, Head of the Lipid Clinic at Barcelona’s Clinic Hospital, Spain.
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Dr. Luc Djoussé, a cardiovascular epidemiologist in Harvard’s Medical School, with major focus on the role of nutrition on the risk of cardiovascular diseases, reviewed the current epidemiologic data on the role of nut consumption on the risk of coronary heart disease, stroke, and heart failure. In addition, his presentation reflected on gaps in the field and future directions.
Dr. Joan Sabaté, Professor and Chair of the Department of Nutrition at Loma Linda University, talked about the effect of nut consumption on cardiovascular risk including serum lipids and lipoproteins. He summarized the results from LLU pooled analysis of 25 clinical trials and outlined the evidence from outstanding epidemiological studies, including the European Prospective Investigation on Cancer and Nutrition. Nuts are energy dense, but epidemiological studies and clinical trials indicate that their inclusion in the diet does not promote weight gain. Evidence indicates this is attributable to their high satiety value and poor bioaccessibility of the energy they contain, among other factors. Prof. Richard Mattes, Professor of Nutrition Science at Purdue University, reviewed the most recent work on the effects of nuts on appetite and body weight. To conclude the symposium, Dr. David Jenkins, Director of the Clinical Nutrition Risk Factor and Modification Centre at St. Michael’s Hospital in Toronto, Ontario, presented the large, longer-term study of mixed nut intake in type 2 diabetic subjects, according to which nuts appear to help control type 2 diabetes and prevent its complications.
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NEws FROM THE INC sECRETARIAT
From left to right (up): Antonio Pont Jr, Antonio Pont, Pino Calcagni. Down: Goretti Guasch, Ernesto Luis Izquierdo (TAU-ICESA), Giles Hacking.
First Stone Laying Ceremony.
First Stone for the New INC Home The Ad-hoc Committee of the new INC Home signed the contract to refurbish the old modernist house of Mas Barrufet in Reus on September 14th. The Committee also celebrated the First Stone Laying Ceremony which allowed the kickoff of the reconstruction of the building that will accommodate INCâ&#x20AC;&#x2122;s future headquarters. Giles Hacking as INC Chairman, Pino Calcagni as INC Vice Chairman, Antonio Pont as Honorary President of the INC, Antonio Pont Jr as INC Ambassador for Spain, Goretti Guasch, INC Executive Director, Carles Pellicer, Mayor of Reus, the President of the Chamber of Commerce, and other authorities and INC members joined the event to lay the first stone of the new INC Home.
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The new INC Home will be part of an integrated network of innovation and research centers located in the Techno Park area which will offer R&D companies the most advanced facilities. In words of INC Honorary President, Antonio Pont: â&#x20AC;&#x153;The innovative projects the INC carries out in the field of research in health and nutrition, as well as food security, make the setting of the new headquarters in the
The new INC Home will be part of an integrated network of innovation
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The INC is deeply grateful for the support it has received from members across the world.
«This milestone represents a real landmark on the road to progress and future challenges»
Sponsorship Benefits for 8,000 EUR include: Recognition as GOLD Member Discount for INC Congresses A plaque of recognition at the entrance of the building Please contact us if you are interested at Tel. +34 977 331 416 or e-mail goretti.guasch@nutfruit.org.
We would like to extend our special thanks to the following members and institutions that support the New INC Home.
INSTITUTIONAL
DONORS WALL
The event was preceded by a press conference at the Town Hall were the INC Ad-hoc Committee along with local authorities presented the project and outlined the importance of the INC for the nut and dried fruit industry in front of various media.
PLATINUM
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Techno Park the ideal location”. INC Chairman, Giles Hacking outlined that “It is a privilege and an honor to be involved in this project; this act consolidates the role that the INC has played in the promotion of the nut and dried fruit industry since its foundation”. Vice Chairman, Pino Calcagni added that “This milestone represents a real landmark on the road to progress and future challenges”.
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NEws FROM THE INC sECRETARIAT
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NEws FROM THE INC sECRETARIAT
First Meeting of the Global Cashew Task Force The INC participated in the Sixth Annual African Cashew Alliance Conference that took place from 19th to 22nd September 2011, in Banjul, The Gambia, with over 360 participants. The event hosted the First Meeting of the Global Cashew Task Force (GCTF). This joint task force was officially launched on May 21st this year in Budapest, Hungary, by the main Cashew producers and industry bodies, with the objective to promote the usage and consumption of cashews worldwide. Main agenda subjects included the discussion of primary tasks and responsibilities of the Steering Committee, technical and quality matters, synergies with FAO, action plan and budget. The 10 members of the Steering Committee of the Global Cashew Task Force are Carlos Costa (ACA, African Cashew Alliance), Hari Nair (CEPCI), Antonio Lucio Carneiro (SINDICAJU), Nguyen Thai Hoc (VINACAS), Arie Endendijk (Intersnack), Chris Nubern (Kraft), Ashok Krishen (Olam), Venkatesan Rajkumar (Rajkumar), David Rosenblatt (Richard Franco Agency) and Michael Waring (ACA, Australian Cashew Association). The Food and Agriculture Organization of the United Nations (FAO) is an Observer of the Global Cashew Task Force. The INC is the Coordinator of the GCTF Steering Committee for a 2-year period.
chain were represented, from smallholder farmers to industry-leading cashew processors and buyers from the United States, Europe, Brazil, India, and Vietnam. Participants had the chance to engage with industry experts, and learn about unifying cashew food safety and quality assurance procedures across Africa through promotion of the ACA Seal, while exploring fair trade and snack food industry development. In addition, this year’s conference launched the First World Cashew Expo –a cashew exhibition in which equipment from Vietnam, Europe, India and Brazil was exposed and demonstrated, including high standard machinery for shelling, peeling, grading and packing of cashews
During the GCTF Meeting in The Gambia, the Steering Committee discussed a number of important issues such as the research program for the year 2011/12; UNECE standards for cashews; food safety issues (insect infestation, fumigation, pesticide treatment and aflatoxins), synergies between the GCTF and FAO, as well as the action plan for the first year and the budget allocation. The ACA Conference, themed “Bringing the Cashew World Together,” showcased the growing importance of the African cashew sector to more than 360 participants from 33 countries around the globe. All stakeholders from along the cashew value
Aflatoxin-sampling Plan for Dried Figs The INC is collaborating with the Turkish TÜBITAK Marmara Research Centre in developing a method to design and evaluate Aflatoxin-sampling plan for dried figs. The project was requested by the United Nations Codex Alimentarius Commission, and it will be partially funded by TUBITAK, the Aegean Exporters Union and other organizations. Dr. Tom Whitaker (United States Department of Agriculture) will prepare the experimental design. The INC participated as Official Observer in the Fifth Session of the Codex Committee on Contaminants in Foods (CCCF), held in The Hague, The Netherlands, from the 21st to the 25th of March 2011, where Member States discussed the Proposed Draft Maximum Levels for Total Aflatoxins in Dried Figs. The proposal had been prepared by an Electronic Working Group led by Turkey, and formed by Argentina, Austria, China, Croatia, Egypt, the European Union, Hungary, Iran, Japan, Kenya, Spain, the Syrian Arab Republic, the United Kingdom, the United States of America, the World Health Organization (WHO), the Food and Agriculture Organization (FAO), and the INC.
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Based upon the incidence data of aflatoxins in dried figs evaluated within the proposal, the impact upon human health of dietary exposure to aflatoxins from the consumption of dried figs, and the relationship between the implementation of the Code of Practice for the prevention and reduction of aflatoxin contamination in dried figs and the achievable Maximum Level (ML), the e-Working Group recommended to set the ML for total aflatoxins in ready-to-eat dried figs at 10 µg/kg. Although no Member State opposed the ML at 10 µg/kg, and many of them expressed their support, some participants suggested the need of drafting a sampling procedure for the control of the level of aflatoxins in dried figs.
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Feature Story
VS.
HOW DO NUTS FIT?
USDA ANALYSIS ABOUT THE HEALTHY EATING PLATE Commentary by Harvard School Of Public Health
How is the Healthy Eating Plate different from the U.S. Department of Agriculture’s MyPlate? Two words: Diet quality. The Healthy Eating Plate points consumers to the healthiest choices in the major food groups. MyPlate, in contrast, fails to give people some of the basic nutrition advice they need to choose a healthy diet. A hamburger or hot dog on a white bread bun with French fries and a milk shake could be part of a MyPlate meal—even though high red and processed meat intakes increase the risk of heart disease, diabetes, and colon cancer, and high intakes of refined grains and potatoes make it hard to control weight. (1-4) The Healthy Eating Plate helps consumers make the healthiest choices—whole grains, a colorful variety of vegetables, and a healthy selection of proteins from fish, poultry, nuts, or beans. The Healthy Eating Plate was created by experts at Harvard School of Public Health and Harvard Medical School. It is based exclusively on the best available science and was not subjected to political and commercial pressures from food industry lobbyists. MyPlate encourages consumers to make dairy products a regular part of their meals. Yet research has shown little benefit, and considerable potential for harm, of such high dairy intakes. Moderate consumption of milk or other dairy products—one to two servings a day—is fine, and likely has some benefits for children. But it’s not essential for adults, for a host of reasons. That’s why the Healthy Eating Plate recommends limiting milk and dairy products to one to two servings per day, and drinking water with meals instead. These diet quality differences matter: Following an eating pattern similar to the Healthy Eating Plate lowers the risk of developing heart disease or dying from heart disease or other chronic diseases. (5-7) You won’t get the same disease prevention benefits from eating a hamburger, fries, and a milk shake.
What is the central message of the Healthy Eating Plate? The Healthy Eating Plate shows consumers a generally healthy way to assemble a meal: • get plenty of produce • choose whole grains • choose healthy sources of protein
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The Cracker | November 2011
• use healthy oils • drink water or other beverages that don’t contain sugar. It also suggests limiting consumption of refined grains, potatoes, sweets, sugary beverages, red meat, and processed meats, and go easy on milk and juice.
How do the sections of the Healthy Eating Plate break down to percentages of calories or numbers of servings per day from each food group? The Healthy Eating Plate does not define a certain number of calories or servings per day each day from each food group, since individuals’ calorie and nutrient needs vary based on age, gender, body size, and level of activity. Food preferences also shape a person's Healthy Eating Plate.
Are the relative sizes of the Healthy Eating Plate sections based on calories or volume? The relative sizes of the sections suggest approximate relative proportions of each of the food groups to include on a healthy plate. They are not based on specific calorie amounts, and they are not meant to prescribe a certain number of calories or servings per day, since these numbers vary from person to person (see previous question). The aim of the Healthy Eating Plate is to illustrate one way to put together a healthy meal that fits within the guidelines of the Healthy Eating Pyramid.
Why is the fruit section smaller than the other sections of the Healthy Eating Plate? Is fruit worse for you than healthy protein or whole grains? The main message of the Healthy Eating Plate is around diet quality. The fruit section is smaller than the vegetables section because it is possible to overdo it on some fruits, such as bananas, that are high in starch or sugar. Both fruits and vegetables are nutritionally valuable, and it's no secret that most Americans don’t eat enough. The latest state-bystate survey from the Centers for Disease Control and Prevention finds that 68 percent of adults eat fruit fewer than two times a day, and 74 percent of adults eat vegetables fewer than three times a day. (8) So following the Healthy Eating Plate’s guidelines at every meal would actually represent an increase in fruit and vegetable intake for most Americans.
Feature Story Are there any other reasons why consumers should use the Healthy Eating Plate? The USDA reports that it conducted formative research with consumers during the development of MyPlate, and “throughout the formative research process, two seemingly opposing needs emerged. These were simplifying nutrition messaging and providing more information.” The formative research report highlights deficiencies in MyPlate, among them, that consumers thought the plate icon “did not convey what choices are best within each food group.” Nutrition experts at the Harvard School of Public Health worked with editors at Harvard Health Publications to create the Healthy Eating Plate to address these deficiencies. It provides important health information in a format that is both simple and iconic while also providing enough detail and direction to help people make the best eating choices.
Healthy Eating Plate vs. USDA's MyPlate SECTIONS OF THE HEALTHY EATING PLATE
CORRESPONDING SECTIONS OF MYPLATE
Whole Grains
Grains
The Healthy Eating Plate encourages consumers to choose whole grains and limit refined grains, since whole grains are much better for health. In the body, refined grains like white bread and white rice act just like sugar. Over time, eating too much of these refined grain foods can make it harder to control weight and can raise the risk of heart disease and diabetes.
MyPlate does not tell consumers that whole grains are better for health.
Healthy Proteins
Protein
The Healthy Eating Plate encourages consumers to choose fish, poultry, beans or nuts, protein sources that contain other healthful nutrients. It encourages them to limit red meat and avoid processed meat, since eating even small quantities of these foods on a regular basis raises the risk of heart disease, diabetes, colon cancer and weight gain.
MyPlate’s protein section could be filled by a hamburger or hot dog; it offers no indication that some high protein foods are healthier than others, or that red and processed meat are especially harmful to health.
Vegetables
Vegetables
The Healthy Eating Plate encourages an abundant variety of vegetables since Americans are particularly deficient in their vegetable consumption—except for potatoes and French fries. Potatoes are chock full of rapidly-digested starch, and they have the same effect on blood sugar as refined grains and sweets and limited consumption is recommended.
MyPlate does not distinguish between potatoes and other vegetables. x
Fruits
Fruits
The Healthy Eating Plate puts fruits on the bottom, beneath vegetables, since we don’t need as much fruit each day as vegetables.
MyPlate puts fruit on top of vegetables, though it does show a smaller portion of fruit than vegetables.
Healthy Oils
(Not included in MyPlate)
The Healthy Eating Plate depicts a bottle of healthy oil, and encourages consumers to use olive, canola, and other plant oils in cooking, on salads, and at the table. These healthy fats reduce harmful cholesterol and are good for the heart, and Americans don’t consume enough of these healthful oils each day. It also recommends limiting butter and avoiding trans fat.
MyPlate is silent on fat, which could steer consumers towards the type of low-fat, high carbohydrate diet that makes it harder to control weight and worsens blood cholesterol profiles.
Water
Dairy
The Healthy Eating Plate encourages consumers to drink water, since it’s naturally calorie free, or to try coffee and tea with little or no sugar, which are also great calorie-free alternatives. It advises consumers to avoid sugary drinks, since these are major contributors to the obesity and diabetes epidemics. It recommends limiting milk and dairy to 1 to 2 servings per day, since high intakes are associated with increased risk of prostate cancer and possibly ovarian cancer; it recommends limiting juice, even 100% fruit juice, to just a small glass a day, because juice contains as much sugar and as many calories as sugary soda.
MyPlate recommends dairy at every meal, even though there is little if any evidence that high dairy intakes protect against osteoporosis, and there is considerable evidence that too-high intakes can be harmful. MyPlate says nothing about sugary drinks or juice.
Stay Active
(Not included in MyPlate)
The figure scampering across the bottom of the Healthy Eating Plate’s placemat is a reminder that staying active is half of the secret to weight control. The other half is eating a healthy diet with modest portions that meet your calorie needs.
There is no activity message on MyPlate.
Created by Sari Kalin, The Nutrition Source
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The Cracker | November 2011
Swap Nuts For Jerky!
Nuts Beat Inflammation & Diabetes Researchers from Harvard University suggest that simply substituting a daily serving of meat with plant based foods, like nuts, can lower your risk for developing diabetes by 21%. Frank Hu PhD, a professor of Nutrition and Epidemiology and his team analyzed the dietary habits of 300,000 individuals from 1976 to 2005. Their study, published in the American Journal of Clinical Nutrition, suggests that a daily serving of three ounces of red meat increases one's risk of diabetes by 19%. The daily consumption of 1 ½ ounces of processed meats, like bacon, sausage or hot dogs, increased the risk of developing diabetes by 51%. These findings are particularly important when one considers the growing numbers of individuals who are diagnosed with Type 2 diabetes. At the present time, 25 million or 11% of all Americans have diabetes. Americans eat an average of 100 pounds of red meat per year. Researchers believe that the sodium, nitrates and heme-iron found in processed meats increase oxidative stress resulting in inflammatory damage to the beta cells of the pancreas that produce insulin. Plant based diets, on the other hand, are rich in phytochemicals that act as antioxidants and anti-inflammatories. These plant compounds help lower the oxidative stress and reduce levels of inflammation associated with chronic disease.
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www.camposbrothers.com
November 2011 | The Cracker
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L M 1 5 2 ti b S to
I
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The Cracker | November 2011
GLOBAL STATISTICAL REVIEW
Hazelnut · Avellana · Noisette · Nocciola · Haselnuss · Findik
TURKEY
USA
Last season’s production figures have been revised slightly up from 630,000 MT to 640,000 MT (in shell basis). The estimated carry over decreased from 160,000 MT to 130,000 MT, of which 20,000 MT come from last year’s crop; 50,000 MT were bought by Turkish traders, industry and exporters from TMO2008 crop, and 60,000 MT come from TMO 2008’s campaign stocks. In addition, the Turkish Grain Board (TMO) had 50,000 MT reserved for oil crushing by Fiskobirlik, which operative decision had not been taken yet (as of endSeptember).Production in 2011/12 has been revised downwards from 510,000 to 458,153 MT (in shell basis), according to the Hazelnut Promotion Group.
Hazelnut production in Oregon is forecast to be 41,000 tons, according to the objective yield survey conducted by the Oregon Field Office of the USDA National Agricultural Statistics Service. If realized, this would be a 67% increase from last year’s crop, but 4% lower than in 2009.
ITALY
SPAIN Harvest in Spain started with a clean quality. At the time of writing this report growers were enjoying a dry weather, which will help ensure a good quality this year. The market was following the trend of international markets.
The Italian crop has been revised slightly downward -from 125,000 to 120,000 MT - and quality has been reported to be good.
Estimated World Hazelnuts Production. Kernel Basis. Metric Tons COUNTRY TURKEY ITALY
2010/2011
2011/2012
BEGINNING STOCK
CROP
TOTAL SUPPLY
ENDING STOCK
BEGINNING STOCK
CROP
TOTAL SUPPLY
ENDING STOCK
10.000
320.000
330.000
65.000
65.000
229.077
294.077
25.000
4.700
41.000
45.700
4.700
4.700
56.338
61.038
14.100
AZERBAIJAN
400
10.000
10.400
800
800
18.000
18.800
1.600
USA
500
9.800
10.300
600
600
16.400
17.000
600
GEORGIA
800
16.000
16.800
1.200
1.200
14.000
15.200
1.400
0
9.000
9.000
0
0
11.250
11.250
0
SPAIN OTHERS WORLD TOTAL
450
12.150
12.600
900
900
12.150
13.050
1.350
16.850
417.950
434.800
73.200
73.200
357.215
430.415
44.050
WORLD CONSUMPTION (SUPPLY - ENDING STOCK)
361.600
386.365
Estimated World Hazelnuts Production. In Shell Basis. Metric Tons COUNTRY
2010/2011
2011/2012
BEGINNING STOCK
CROP
TOTAL SUPPLY
ENDING STOCK
BEGINNING STOCK
CROP
TOTAL SUPPLY
ENDING STOCK
TURKEY
20.000
640.000
660.000
130.000
130.000
458.153
588.153
50.000
ITALY
10.000
87.200
97.200
10.000
10.000
120.000
130.000
30.000
AZERBAIJAN
1.000
25.000
26.000
2.000
2.000
45.000
47.000
4.000
USA
1.250
24.500
25.750
1.500
1.500
41.000
42.500
1.500
GEORGIA
2.000
40.000
42.000
3.000
3.000
35.000
38.000
3.500
0
20.000
20.000
0
0
25.000
25.000
0
SPAIN OTHERS WORLD TOTAL
1.000
27.000
28.000
2.000
2.000
27.000
29.000
2.000
35.250
863.700
898.950
148.500
148.500
751.153
899.653
91.000
WORLD CONSUMPTION (SUPPLY - ENDING STOCK)
750.450
808.653
Source: HPG, USDA and other INC sources.
Month Year November 2011 || The The Cracker Cracker
5 55
GLOBAL STATISTICAL REVIEW
Macadamia · Macadamia · Macadamianuss · Makedemia · Cevizi
SOUTH AFRICA
AUSTRALIA
The Southern Africa macadamia crop is expected to reach 31,500 MT of nut in shell, according to the South African Macadamia Growers’ Association. The crop estimate was compiled from figures obtained from processors that handle around 95% of South African production. Hailstorms in late 2010 reduced the crop in some production regions in Limpopo Province, but these losses seem to have been compensated for by good production in Mpumalanga. It is estimated that 75% of the crop will be processed to kernel and the remaining 25% will be sold as nut in shell.
The Australian Macadamia Society (AMS) has announced no changes to the 2011 crop estimate. The Australian Macadamia Handlers’ Association (AMHA), who handles more than 90% of the industry production, advised that nut in shell (NIS) receivals were 25,270 MT at the end of July. The historical average crop intake at the end of July is 85% of final total production so the crop forecast update remained at 30,000 MT NIS and 8,200 MT kernel.
Estimated World Macadamias Production. Kernel Basis. Metric Tons COUNTRY
2010/2011
2011/2012
BEGINNING STOCK
CROP
TOTAL SUPPLY
ENDING STOCK
BEGINNING STOCK
CROP
TOTAL SUPPLY
ENDING STOCK
4
7.172
7.176
0
0
8.514
8.514
54
2.075
10.455
12.530
1.505
1.505
8.200
9.705
1.505
0
4.000
4.000
0
0
5.000
5.000
0
600
2.619
3.219
225
225
2.400
2.625
300
MALAWI
0
2.159
2.159
0
0
2.475
2.475
0
GUATEMALA
0
1.089
1.089
0
0
1.427
1.427
0
BRAZIL
0
780
780
0
0
780
780
0
COSTA RICA
0
200
200
0
0
200
200
0
ZIMBABWE
0
240
240
0
0
240
240
0
SOUTH AFRICA AUSTRALIA USA KENYA
NEW ZEALAND
0
29
29
0
0
29
29
0
WORLD TOTAL
2.679
28.743
31.422
1.730
1.730
29.265
30.995
1.859
WORLD CONSUMPTION (SUPPLY - ENDING STOCK)
29.692
29.136
Estimated World Macadamias Production. In Shell Basis. Metric Tons COUNTRY SOUTH AFRICA AUSTRALIA USA KENYA
2010/2011
2011/2012
BEGINNING STOCK
CROP
TOTAL SUPPLY
ENDING STOCK
BEGINNING STOCK
CROP
TOTAL SUPPLY
ENDING STOCK
14
26.549
26.563
0
0
31.500
31.500
200
7.058
35.500
42.558
5.126
5.126
30.000
35.126
5.126
0
11.200
11.200
0
0
14.000
14.000
0
3.000
14.500
17.500
1.250
1.250
12.000
13.250
1.250
MALAWI
0
8.020
8.020
0
0
9.298
9.298
0
GUATEMALA
0
7.258
7.258
0
0
8.175
8.175
0
BRAZIL
0
3.450
3.450
0
0
3.450
3.450
0
COSTA RICA
0
1.000
1.000
0
0
1.000
1.000
0
ZIMBABWE
0
600
600
0
0
800
800
0
NEW ZEALAND
0
100
100
0
0
100
100
0
WORLD TOTAL
10.072
108.177
118.249
6.376
6.376
110.323
116.699
6.576
WORLD CONSUMPTION (SUPPLY - ENDING STOCK) Source: SAMAC, AMS and other INC sources.
6 56
The Cracker Cracker || November Month Year The 2011
111.873
110.123
e ), n e e-
November 2011 | The Cracker
57
GLOBAL STATISTICAL REVIEW
Pine Nut · Piñón · Pignon · Pinoli · Pinienkerne · Çam Fistigi
U
The pine-cone collection in China and Russia started at the beginning of September. The 2011 crops were confirmed to be very good by then, and new crop shipments were expected by end of October.
T ( w
According to the Chinese Tree Nuts Association’s Pine Nut Working Group, the new crop turned out to be around 20,000 MT in China and 5,000 MT in Russia. The forecast for Pakistan’s crop was revised downwards to 4,000 MT due to drought. Chinese local demand is expected to increase up to 16,000 MT due to low prices.
I
T to fo S o
As regards the implementation of new measures on the export of pine nut kernels to Europe that were announced by the Chinese Chamber of Commerce (CCCFNA) as of 1 July 2011, the list of approved exporters and all related documents –specifications and certificates- were circulated by the INC early this summer.
Estimated World Pine Nuts Production. Kernel Basis. Metric Tons 2010/2011
2011/2012
COUNTRY BEGINNING STOCK
CROP
TOTAL SUPPLY
ENDING STOCK
BEGINNING STOCK
CROP
TOTAL SUPPLY
ENDING STOCK
CHINA
160
7.500
7.660
500
500
20.000
20.500
5.000
RUSSIA
50
3.000
3.050
200
200
5.000
5.200
2.000
PAKISTAN
0
4.000
4.000
1.000
1.000
4.000
5.000
2.000
DPR Korea
30
1.000
1.030
100
100
3.000
3.100
1.000
240
15.500
15.740
1.800
1.800
32.000
33.800
10.000
SPAIN
0
1.200
1.200
0
0
1.730
1.730
n/a
PORTUGAL
0
3.000
3.000
0
0
1.450
1.450
n/a
TURKEY
0
700
700
0
0
700
700
n/a
ITALY
0
150
150
0
0
200
200
n/a
TOTAL MED.
0
5.050
5.050
0
0
4.080
4.080
n/a
240
20.550
20.790
1.800
1.800
36.080
37.880
10.000
FAR EAST (Pinus Chinensis):
TOTAL FAR EAST MEDITERRANEAN (Pinus Pinea):
S
WORLD TOTAL
WORLD CONSUMPTION (SUPPLY - ENDING STOCK) Source: China Tree Nuts Association and other INC sources.
8 58
The Cracker Cracker || November Month Year The 2011
18.900
27.880
GLOBAL STATISTICAL REVIEW
Pistachio
· Pistacho · Pistache · Pistacchio · Pistazie · Antep Fistigi
USA The California crop is expected to reach between 172,000 and 191,000 MT (380-420 MM lbs). An early analysis of the crop has foreseen that dark stains will be higher than last year and sizing will look as large as last season.
IRAN The Iranian 2011 crop forecast has been drastically reduced by 90,000 MT to 150,000 MT (in shell). Kerman State is foreseen to produce 80,000 MT, followed by Yazd State with 25,000 MT, South Khorasan with 15,000 MT, Semnan-Damghan with 10,000 MT, Gazvin-Ghom-Saveh with 10,000, and other states to reach 10,000 MT. Varieties are Round-Fandoghi (60,000
MT); Jumbo-Kaleghuchi (25,000 MT); Long Akbari (15,000 MT); Long Ahmad Aghaee (15,000 MT); Long normal (10,000 MT), and 25,000 MT closed going to mechanically opened as kernels. According to the Iranian Custom Office, exports from September 1st, 2010, to August 31st, 2011, reached 162,000 MT with a value of 1,345 MM USD. The market is expected to be very active and no carry over is expected on August 2012.
TURKEY Turkey has significantly reduced the crop forecast to 50,000 MT this year, instead of 72,000 MT, due to hail damage early this summer.
Estimated World Pistachios Production. In Shell Basis. Metric Tons 2010/2011
2011/2012
COUNTRY BEGINNING STOCK
CROP
TOTAL SUPPLY
ENDING STOCK
BEGINNING STOCK
CROP
TOTAL SUPPLY
ENDING STOCK
USA
17.600
240.200
257.800
66.700
66.700
181.800
248.500
48.700
IRAN
10.000
195.000
205.000
0
0
150.000
150.000
0
2.000
112.000
114.000
26.800
26.800
50.000
76.800
11.600
SYRIA
n/a
50.000
50.000
10.000
10.000
25.000
35.000
5.000
GREECE
550
5.000
5.550
1.000
1.000
6.000
7.000
n/a
CHINA
0
5.000
5.000
0
0
6.000
6.000
0
ITALY
0
2.500
2.500
0
0
2.500
2.500
n/a
n/a
800
800
0
0
1.000
1.000
n/a
AFGHANISTAN
0
22.000
22.000
0
0
15.000
15.000
n/a
WORLD TOTAL
30.150
632.500
662.650
104.500
104.500
437.300
541.800
65.300
TURKEY
AUSTRALIA
WORLD CONSUMPTION (SUPPLY - ENDING STOCK)
558.150
476.500
Source: INC
Month Year November 2011 || The The Cracker Cracker
9 59
GLOBAL STATISTICAL REVIEW
Walnut · Nuez · Noix · Noce · Walnuss · Ceviz
USA
CHINA
On September 4, 2011 the USDA NASS California Field Office released the annual crop estimate for walnuts, predicting the annual walnut yield to be 439,985 MT. Slightly lower than last year’s record breaking crop of 456,313 MT, the 2011 estimate suggests the second largest crop on record and will be confirmed in February 2012. Total availability for 2011 is estimated at 474,000 MT. California walnuts account for 99% of the commercial US production and 78% of world walnut trade. In 2010, 40% of available product was shipped domestically and 60% was shipped to export markets, making California walnuts the fifth largest California export. Amongst export markets, Europe and Asia account for 74% of volume, attributable to gains in distribution and increasing consumption. Inshell exports grew 42% vs. 2009 with strong demand from Hong Kong, China, Turkey and Germany. Shelled exports increased 16% vs. 2009 with large gains in Germany and South Korea.
China’s 2010/11 crop has been reported at 400,000 MT by the Chinese Tree Nut Association’s Walnut Working Group. In 2011/12, walnut production in China should reach 440,000 MT (in shell basis), instead of the 480,000 MT previously forecasted (The Cracker, July 2011). At the beginning of the season, prices were much lower while imports were slow due to high pricing from other origins.
Estimated World Walnuts Production. Kernel Basis. Metric Tons COUNTRY
2010/2011
2011/2012
BEGINNING STOCK
CROP
TOTAL SUPPLY
ENDING STOCK
BEGINNING STOCK
CROP
TOTAL SUPPLY
ENDING STOCK
36
432
468
32
32
416
448
33
16.402
195.842
212.244
14.602
14.602
188.834
203.436
14.816
CHINA
1.000
160.000
161.000
1.000
1.000
176.000
177.000
1.000
TURKEY
860
28.380
29.240
430
430
26.660
27.090
430
CHILE
430
13.760
14.190
430
430
15.480
15.910
430
FRANCE
860
13.760
14.620
0
0
12.900
12.900
0
INDIA
860
12.470
13.330
430
430
10.750
11.180
430
ITALY
430
6.450
6.880
430
430
5.590
6.020
430
20.842
430.662
451.504
17.322
17.322
436.214
453.536
17.536
USA MM lbs* USA
WORLD TOTAL
WORLD CONSUMPTION (SUPPLY - ENDING STOCK)
434.182
436.000
Estimated World Walnuts Production. In Shell Basis. Metric Tons COUNTRY
2010/2011
2011/2012
BEGINNING STOCK
CROP
TOTAL SUPPLY
ENDING STOCK
BEGINNING STOCK
CROP
TOTAL SUPPLY
ENDING STOCK
84
1.006
1.090
75
75
970
1.045
76
38.216
456.313
494.529
34.022
34.022
439.985
474.007
34.522
CHINA
2.500
400.000
402.500
2.500
2.500
440.000
442.500
2.500
TURKEY
2.000
66.000
68.000
1.000
1.000
62.000
63.000
1.000
CHILE
1.000
32.000
33.000
1.000
1.000
36.000
37.000
1.000
FRANCE
2.000
32.000
34.000
0
0
30.000
30.000
0
INDIA
2.000
29.000
31.000
1.000
1.000
25.000
26.000
1.000
ITALY
1.000
15.000
16.000
1.000
1.000
13.000
14.000
1.000
48.716
1.030.313
1.079.029
40.522
40.522
1.045.985
1.086.507
41.022
USA MM lbs* USA
WORLD TOTAL
WORLD CONSUMPTION (SUPPLY - ENDING STOCK) Source: CTNA, CWC, AEA, ChWC and other INC sources.
10 60
The Cracker Cracker || November Month Year The 2011
1.038.507
1.045.485
e oe ne
November 2011 | The Cracker
61
GLOBAL STATISTICAL REVIEW
Date · Dátil · Datte · Dattero · Dattel · Hurma
UAE
USA
T
Local authorities have recently launched programs aimed at improving techniques to further increase date production in the United Arab Emirates. Production in 2011/12 has been estimated at 820,000 MT, being India and Bangladesh the main export destinations.
At the time of writing this report, there were no solid estimates on volume yet, but Californian growers were forecasting a production of 12,50013,500 MT. Deglet noor and medjool date crops were shaping up well. Prices are expected to remain stable.
T A
TUNISIA Production in Tunisia has been estimated at 194,000 MT, up 14% from the previous forecast, and up 11% from the previous season.
Estimated World Table Dates Production. Metric Tons COUNTRY
2010/2011
2011/2012
BEGINNING STOCK
PRODUCTION
TOTAL SUPPLY
ENDING STOCK
BEGINNING STOCK
PRODUCTION
TOTAL SUPPLY
ENDING STOCK
70.000 40.000 150.000 40.000 30.000 16.000 18.000 17.000 16.000 1.200 7.000 12.000 6.000 300 500 22.000 446.000
1.090.000 1.045.000 1.100.000 780.000 620.000 430.000 320.000 310.000 260.000 174.000 125.000 180.000 80.000 19.000 15.000 160.000 6.708.000
1.160.000 1.085.000 1.250.000 820.000 650.000 446.000 338.000 327.000 276.000 175.200 132.000 192.000 86.000 19.300 15.500 182.000 7.154.000
80.000 45.000 125.000 35.000 10.000 8.000 14.000 16.000 12.000 5.500 7.000 8.000 4.000 200 600 25.000 395.300
80.000 45.000 125.000 35.000 10.000 8.000 14.000 16.000 12.000 5.500 7.000 8.000 4.000 200 600 25.000 395.300
1.100.000 1.085.000 990.000 820.000 600.000 440.000 320.000 305.000 240.000 194.000 125.000 95.000 82.000 19.000 13.000 170.000 6.598.000
1.180.000 1.130.000 1.115.000 855.000 610.000 448.000 334.000 321.000 252.000 199.500 132.000 103.000 86.000 19.200 13.600 195.000 6.993.300
85.000 50.000 80.000 38.000 8.000 10.000 15.000 15.000 11.000 5.500 6.000 4.000 4.500 180 700 24.000 356.880
SAUDI ARABIA IRAN EGYPT UAE ALGERIA PAKISTAN SUDAN IRAQ OMAN TUNISIA CHINA LIBYA MOROCCO ISRAEL USA OTHERS WORLD TOTAL
WORLD CONSUMPTION (SUPPLY - ENDING STOCK)
6.758.700
6.636.420
Source: INC.
Dried Apricot · Orejón · Abricot Sec · Albicocca Secca · Getrocknete Aprikose · Kuru Kayisi Turkish production in 2010/11 was reported to be 95,000 MT and current season’s has been estimated at nearly 137,000 MT, up 44%. At the time
S
U
2 to a m la p
of writing this report, the market was becoming more consistent with a good demand.
Estimated World Dried Apricots Production. Metric Tons COUNTRY
2010/2011
2011/2012
BEGINNING STOCK
PRODUCTION
TOTAL SUPPLY
ENDING STOCK
BEGINNING STOCK
PRODUCTION
TOTAL SUPPLY
ENDING STOCK
TURKEY
n/a
95.000
95.000
n/a
n/a
136.917
136.917
11.917
IRAN
n/a
24.000
24.000
n/a
n/a
23.500
23.500
n/a
CHINA
n/a
5.500
5.500
n/a
n/a
5.700
5.700
n/a
USA
n/a
2.500
2.500
n/a
n/a
2.600
2.600
n/a
SOUTH AFRICA
n/a
1.500
1.500
n/a
n/a
1.550
1.550
n/a
AUSTRALIA
n/a
600
600
n/a
n/a
650
650
n/a
OTHERS
n/a
30.000
30.000
n/a
n/a
28.000
28.000
n/a
WORLD TOTAL
n/a
159.100
159.100
n/a
n/a
198.917
198.917
11.917
WORLD CONSUMPTION (SUPPLY - ENDING STOCK) Source: AEA and other INC sources.
12 62
The Cracker Cracker || November Month Year The 2011
159.100
187.000
S
e 0l.
GLOBAL STATISTICAL REVIEW
Dried Fig · Higo Seco · Figue Sec · Fico Secco · Getrocknete Feige · Kuru Incir
TURKEY Turkey’s production has been revised slightly upward to 55,653 MT by the Aegean Exporters’ Association, which represents a 5% decrease from the
previous season. Quality and availability have been reported to be good. The opening prices were communicated at the beginning of September –over USD 4.00/kg for good quality and size. Shipments started on September 30th.
Estimated World Dried Figs Production. Metric Tons 2010/2011
COUNTRY
2011/2012
BEGINNING STOCK
PRODUCTION
TOTAL SUPPLY
ENDING STOCK
BEGINNING STOCK
PRODUCTION
TOTAL SUPPLY
ENDING STOCK
TURKEY
n/a
58.662
58.662
n/a
n/a
55.653
55.653
n/a
IRAN
n/a
22.500
22.500
n/a
n/a
22.500
22.500
n/a
USA
n/a
10.000
10.000
n/a
n/a
9.500
9.500
n/a
GREECE
n/a
7.500
7.500
n/a
n/a
7.800
7.800
n/a
SPAIN
n/a
5.000
5.000
n/a
n/a
5.800
5.800
n/a
ITALY
n/a
3.500
3.500
n/a
n/a
3.800
3.800
n/a
OTHERS
n/a
400
400
n/a
n/a
400
400
n/a
WORLD TOTAL
n/a
107.562
107.562
n/a
n/a
105.453
105.453
n/a
WORLD CONSUMPTION (SUPPLY - ENDING STOCK)
107.562
105.453
Source: AEA and other INC sources.
Prune · Ciruela Seca · Pruneau · Prugna Secca · Backpflaume · Kuru Erik · Pruna Seca
USA 2011 California Dried Plum Crop Estimate is 110,700 MT (122,000 short tons), slightly down compared with 113,400 last season and the 5-year average of 114,600 MT. Sales continue to improve and with the announcement of the USDA prune purchase, the industry is expected to have a balanced inventory position moving forward. A good spread of sizes is expected, with small prunes being in shorter supply.
ARGENTINA Argentine production forecast has been revised downward to 45,000 MT, although it is more an indication than a forecast; beginning October was still too early to guess the final outcome.
Estimated World Prunes Production. Metric Tons
a COUNTRY
2010/2011
2011/2012
BEGINNING STOCK
PRODUCTION
TOTAL SUPPLY
ENDING STOCK
BEGINNING STOCK
PRODUCTION
TOTAL SUPPLY
ENDING STOCK
USA
76.980
113.400
190.380
64.500
64.500
110.700
175.200
n/a
CHILE
12.000
56.000
68.000
6.000
6.000
65.000
71.000
6.000
ARGENTINA
12.400
25.660
38.060
10.000
10.000
45.000
55.000
5.000
FRANCE
25.400
42.000
67.400
19.000
19.000
43.000
62.000
n/a
ITALY
240
1.250
1.490
240
240
1.300
1.540
n/a
AUSTRALIA
n/a
4.000
4.000
1.000
1.000
2.000
3.000
n/a
SOUTH AFRICA
50
1.720
1.770
n/a
n/a
2.500
2.500
n/a
WORLD TOTAL
127.070
244.030
371.100
100.740
100.740
269.500
370.240
n/a
WORLD CONSUMPTION (SUPPLY - ENDING STOCK)
270.360
359.240
Source: APECS and other INC sources.
Month Year November 2011 || The The Cracker Cracker
13 63
GLOBAL STATISTICAL REVIEW
Raisins, Sultanas & Currants · Uva Pasa · Raisin Sec · Uvetta · Rosine · Kuzu Üzüm
USA
TURKEY
Beginning September 2001 development of the crop was behind normal due to cool weather. Cooler and wetter weather has significantly reduced this year’s wine grape yield in California, wineries heightened demand for Thompson grapes and offering growers attractive pricing which could impact 2011/12 raisin supply. US exports of raisins fell significantly to Europe and were slightly down to Japan and China in 2010/11, according to USDA’s Economic Research Service. Total exports last season dropped by 13% from the previous record of 168,100 MT (370.5 million pounds). Exports in 2011/12 are forecast to rise 6 % to 155,000 MT mainly due to increased demand in Europe and China.
Production in Turkey has been revised slightly downward -from 280,000 to 269,000 MT, which represents 20,000 MT more over the previous season. Domestic consumption is estimated at about 46,000 MT and exports are forecast to reach around 210,000 MT, being Europe the top export destination. The United Kingdom continues to be the top destination for Turkish raisins with an average of 57,000 MT the last 6 years.
Estimated World Raisins, Sultanas & Currants Production. Metric Tons 2010/2011
COUNTRY
2011/2012
BEGINNING STOCK
PRODUCTION
TOTAL SUPPLY
ENDING STOCK
BEGINNING STOCK
PRODUCTION*
TOTAL SUPPLY
ENDING STOCK
USA
70.000
285.000
355.000
85.000
85.000
302.000
387.000
65.000
TURKEY
21.081
248.547
269.628
12.500
12.500
268.949
281.449
6.450
IRAN
5.000
155.000
160.000
5.000
5.000
180.000
185.000
5.000
CHINA
3.000
130.000
133.000
5.000
5.000
96.000
101.000
5.000
CHILE
5.000
60.000
65.000
7.000
7.000
60.000
67.000
7.000
SOUTH AFRICA
1.000
40.000
41.000
3.000
3.000
35.000
38.000
1.000
GREECE
2.000
25.000
27.000
2.000
2.000
30.000
32.000
2.000
ARGENTINA
2.000
25.000
27.000
2.000
2.000
30.000
32.000
2.000
AUSTRALIA
500
15.000
15.500
500
500
10.000
10.500
500
UZBEKISTAN
2.000
25.000
27.000
1.000
1.000
25.000
26.000
1.000
OTHERS
1.000
30.000
31.000
1.000
1.000
20.000
21.000
1.000
112.581
1.038.547
1.151.128
124.000
124.000
1.056.949
1.180.949
WORLD TOTAL
WORLD CONSUMPTION (SUPPLY - ENDING STOCK)
1.027.128
95.950 1.084.999
Source: RAC, AEA and other INC sources.
2010/11 Top Destinations for California Natural Seedless Raisins COUNTRY UNITED SATES
PACKED TONNAGE
2010 Turkish Dried Grapes Exports
% CHANGE FROM 2009/10
COUNTRY
MT
% CHANGE FROM 2009
UNITED KINGDOM
57.968
1%
-41%
GERMANY
36.371
-18%
17.412
-18%
NETHERLANDS
27.898
-17%
13.240
-27%
ITALY
16.944
2%
CHINA
12.262
22%
FRANCE
15.119
-5%
CANADA
11.219
-5%
BELGIUM
10.361
-3%
SWEDEN
5.350
-20%
AUSTRALIA
8.733
-45%
MEXICO
5.050
28%
CANADA
4.954
-47%
169.125
-3%
UNITED KINGDOM
18.592
JAPAN GERMANY
DENMARK
4.834
-17%
NEW ZEALAND
4.601
-2%
TAIWAN
4.611
-11%
IRELAND
4.620
0%
Source: RAC.
14 64
The Cracker Cracker || November Month Year The 2011
Source: UN COMTRADE.
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November 2011 | The Cracker
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The Cracker | November 2011
World Industry News mixed nut study by Drs. David Jenkins and Cyril Kendall published in Diabetes Care in June 2011, showing that nuts do indeed play a positive role for diabetics. As a sponsor of the congress, the Almond Board of California had a booth presence for delegates to learn more information about almond health benefits and nutrition research. Over the three days of scientific sessions, almond and treenut research was quoted and mentioned as a positive example of a natural and minimally processed food numerous times by researchers and policy influencers. “Attending this conference brought to life for me the investment the California Almond industry specifically and the treenut industry collectively has made in nutrition research,” said Dr. Sam Cunningham, Chair, Nutrition Research Committee, Almond Board of California. “It was a great experience to see the research in action, being quoted and applied to real issues for Asian countries.”
bad foods, without consideration of the nutrient profile each food contributes to the diet. Dr Linda Tapsell, University of Wollongong, Australia, and INC Scientific Committee member, reviewed how the health benefits of foods are communicated to consumers in many ways through nutrition communications ranging from public health communications to nutrition text books and product promotions. Traditionally, the health benefits of foods have been presented in terms of the nutritional or functional components within the foods and the effect these may have on human health. More recently, nutritional science has delivered information on the effects of foods themselves and in dietary patterns. This has been more in the context of disease prevention or risk. She used treenuts as an example of how sound science was needed to substantiate the range of health benefits they can provide, within the context of a healthy diet and lifestyle. The Almond Board of California sponsored a luncheon symposium within the scientific program entitled “A positive role for nuts in diabetes management and prevention.” To put this session into an Asian context these opening statements were made by the Co–chairs: Dr. Sam Cunningham (USA) and Prof. Koh Woon Puay (Singapore): Diabetes is now a global problem – especially for Asian countries such as India and China. By 2030 India will overtake China as the world’s most populous country. Currently India has a population of 1.15 billion, with 31 million type 2 diabetics. China’s population now is 1.33 billion, with 21 million diagnosed type 2 diabetics. By 2030 India is projecting it will have a middle class population over 300 million, with over 80 million diabetics. China’s diabetic population is projected to double to over 40 million by 2030. The adoption of westernized diets and reduced daily exercise are contributing factors which predispose select Asian populations to have the highest rates of diabetes growth globally, along with significant population growth. Indians are over 30% vegetarians, and have historically had a large variety of legumes, seeds and to some extent nuts in their regional cuisines and daily diets. The Chinese historically had a plant based diet, but with economic progress has come western lifestyle diseases. Dr. Oliver Chen, Tufts University, and Dr. Richard Mattes, Purdue University, then cited multiple diabetes studies with different nuts, including the recent INC- NREF funded
During the conference Unilever featured their World Menus Report. They had interviewed 500 people per country (USA, UK, China, Germany, Russia, Brazil and Turkey) who eat out at least once a week. They wanted to find out how much, if any, nutritional information is already on menus, and to find out if the consumer wants more. The reported highlights that there is an overwhelming need for consumers to be provided with more information about the food they are eating when out of home. Whether this is where the food was sourced, how it was prepared, its nutritional value or the safety of the food, people everywhere are demanding more transparency. In China, people were most concerned with food safety and whether it was prepared hygienically. Germans were the least concerned about knowing more about what was in their meal when eating out. Consumers in UK (75%), China (80%) and Brazil (63%) mentioned “health” in their answers as why nutritional information would influence their choices.
California Almonds Expand Message to Healthy Men Target Receiving over 33 percent of total shipments for a total of 535 million pounds for the 2010/11 crop year, North America continues to be the single largest market for California Almonds. Investment in the North American core consumer target audience, Jane, has been very strategic and has driven growth with the growing support of other target audiences including Healthy Men. This investment can be attributed to the long history of market research in the North American market. The research continues to inform the North American marketing program with illuminating insight, both demographic and psychographic, into our consumer target audiences. This has enabled ABC to continue to take the California Almond message to Jane and Healthy Men where and when it is relevant to them. As men continue to seek healthier options, our strategies around the health benefits of almonds and the easy way they can be integrated into his lifestyle become even more important. We’ve increased the emphasis on the Healthy Men target to be equal to that of Jane in our programs. By focusing on healthier snacking, we seek to provide information and ideas that drive Healthy Men to more regularly reach for almonds as their go-to snack and thereby move that consumption needle.
Story Continues on Page 76 November 2011 | The Cracker
☞ 69
World Industry News
In the fall of 2010, Healthy Men were targeted with a series of webisodes hosted by “Big Al” a self-proclaimed almond fan that were featured on ESPN and their related digital assets. In addition, a CBS Sports Fantasy Football sponsorship included homepage takeovers on CBSSports.com that helped spread Almond Board’s snacking message to the fantasy players and resulted in over 54,000 clicks to the ProSnacker page on AlmondBoard.com.
and a humorous new series of television spots designed to deliver heart health messaging in a memorable fashion. The commercials, feature a “message from your heart” delivered by larger-than-life talking heart and focus on the health benefits of almonds in a way that Healthy Men will remember. The new commercials are scheduled to air on ESPN from October 2011 – March 2012 and on the Discovery Channel from January 2012 – March 2012. Our integrated North American efforts are also anchored by a comprehensive public relations program that features nutrition spokespeople, snacking and heart health focused food and nutrition media outreach as well as direct outreach to consumers via our popular eNewsletter.
This year, the Almond Board continues to expand their outreach efforts to Healthy Men to ensure they are differentiating almonds from other nuts or snack foods. To do this, a key strategy is to use almonds many health benefits as the reason to believe. We know, in particular, that hearthealth is an important concern for this target. As a result, broadcast advertising efforts will be expanded to include the Discovery channel
70
The Cracker | November 2011
A key program for Healthy Men was Almond Board’s exciting new partnership with Titleist Performance Institute for a golf program and sweeps in the spring – to highlight the kick-off of golf season. Sports Nutritionist Robert Yang and PGA pro (and YouTube sensation) Ben Crane provided Healthy Men with solutions for better everyday snacking – whether watching or participating in the game. One lucky fellow won a fantasy golf weekend at the exclusive professional training facility in Oceanside, CA. This new PR program and the fall football-themed outreach garnered nearly 250 million media impressions. This year, we continue to build on our PR outreach to Healthy Men – with enhanced football and the previously mentioned golf program. We’re even adding a new program component focused on winter sports and online community to round out our efforts.
World Industry News
November 2011 | The Cracker
71
World Industry News
Nuts for Life Program in Australia Continues to Make Strides by Lisa Yates, Program Manager and Dietician( Adv APD)
Nuts for Life 2010/11: A Year of Consolidation In 2010/11 (the second year of our current three year strategic plan) Nuts for Life continued to focus efforts and funding on educating key stakeholders of the importance of regular nut consumption for human health - with the aim of increasing nut consumption by 5% per annum. Our target stakeholders continue to be:
• • • •
Regulatory Affairs and Public Health Health Professionals (doctors and dieticians) Consumers (main grocery buyers) Nut Industry
• The Food Labelling and Law Review – “Labelling Logic” report
• National Health and Medical Research Council Core Foods and Dietary Guidelines review
• Australian Food and Grocery Council Voluntary Code of Practice for Food Labelling and Promotion
• Sanitarium Health Food Company “Healthy Food System” Front of Pack Labeling system
• New South Wales state Health Department draft therapeutic diets guidelines for catering in public hospitals
ACTIVITIES WITH PUBLIC HEALTH ORGANIZATIONS We also continued to strengthen our relationships with a number of public health organizations including:
• Attending the Heart Foundation Conference, March 2011 in Melbourne with our Nuts for Life trade exhibit
• Working with the Heart Foundation, Australian Nut Industry Council and the nut companies/associations using the Tick certified trademark
• Attending at the 2010 Public Health Association of Australia (PHAA) National Conference, August 2010 Adelaide
• Planning for the PHAA Food Futures conference November
2011 in Hobart - securing a trade exhibition space and Lisa Yates has been accepted as a concurrent session speaker on nuts, health and the environment
• Supporting Diabetes Australia by providing articles about the health benefits of nuts for diabetes in their state association newsletters
HEALTH PROFESSIONAL PROGRAM The Health Professional program continues to be the main focus of the Nuts for Life campaign due to funding with the following activities:
REGULATORY AFFAIRS AND PUBLIC HEALTH PROGRAM Nuts for Life remained firmly focused on regulatory affairs and public health during 2010/11 given the number of important reviews taking place including ongoing reviews from 2009/10. This year we maintained a “watching brie” and/or made submissions in the following areas:
• Food Standards Australia New Zealand (FSANZ) Draft
Our presence at health professional conferences in 2010/11 was through trade exhibitions, satchel inserts, workshops, posters and presentations. This activity enables us to interact with doctors and medical students, practice nurses and dieticians when they are in a learning frame of mind, dispense our resources and provide a sample of nuts. In 2010-11 we attended 8 health professional conferences/ seminars reaching around 4600 health professionals.
Nutrient, Health and Related Health Claims Standard
Resources
Standards Code
During 2010/11 around 36,400 brochures were printed with many being distributed through conferences and direct mail. Some of our resources
• FSANZ Nutrient Reference Values review for the Food
72
Conferences
The Cracker | November 2011
World Industry News • Vegetarian nutrition supplement to Medical Journal of
Australia - Sanitarium Health Food Company invited Nuts for Life to join with them in sponsoring a vegetarian eating supplement for the Medical Journal of Australia which is circulated to 27,000 doctors and specialists. Papers have been written by dieticians and cover key nutrients: protein, iron, vitamin B12, omega 3s, plus a practical diet planning paper. This is still in production but expected to be published in 2012 and will be an excellent reference for dieticians and GPs.
CONSUMER PROGRAM Our consumer program is designed to reach consumers indirectly via the media due to the small budget available. Media targets include health, medical, food and women’s print (magazine and newspaper) and online sites. Social media also played an important role via Twitter and blogs.
PUBLIC RELATIONS CAMPAIGN Our PR campaign successfully generated 438 media clips on nuts and health reaching an estimated 117 million readers. This was achieved through:
Media releases needed updating this year: heart health and weight literature review summaries, Ready Reckoner – 2011 Nutrient Composition of Tree Nuts and the Nuts and Heart Health fact sheet. We also finalised a fact sheet on each individual type of nut and their health benefits. These are all available on the website www.nutsforlife.com.au under the resources section.
NUTS FOR LIFE WEBSITE www.nutsforlife.com.au From 1 July 2010 to 30 June 2011, 34,113 unique visitors came to the Nuts for Life website with ~1.46million hits over this time. The number of visitors has increased by 15% and hits by 20% over the previous year. The new addition to the site this year was a Frequently Asked Question (FAQ) section in the Resources section of the website. With some 43 commonly asked questions answered we hope this will help to reduce the time taken responding to inquiries from the industry, health professionals, consumers and the media.
Other resources We were also invited to participate in the development of two new resources which are both still in production:
• Dieticians Association of Australia (DAA) Continuing
Professional Development (CPD) Quiz - We were invited by DAA to submit a quiz on nuts and health into Nutrition and Dietetics the Journal of DAA and Dieticians New Zealand. This is sent to 5000 dieticians in Australia and New Zealand. Dieticians can use this quiz to gain CPD points for the Accredited Practising Dieticians (APD) program where members have to log 30 hours of CPD each year. The quiz is in press but expected to be published in the March 2012 issue.
Five media releases all available on our website covering a range of topics including: diabesity, pregnancy, Coeliac Disease, heart disease and vegetarianism
NutENews email newsletter Four issues of our email newsletter NutENews – a reader’s survey this year revealed that the majority of respondents reported NutENews met expectations each month and was described as a “very useful” resource, with more than half preferring the Research articles. NutENews was distributed to 1354 subscribers on average - with an open rate of ~27% within two weeks.
Blogger promotion Blogs are part website/ part diary where the blogger records opinion and information. It is read and followed by others. Bloggers are becoming increasingly important in the social media space as key influencers - generating word of mouth. In 2010-11 we engaged with parenting bloggers and as these “citizen journalists” seek information and are keen to share it. A recipe competition “Give a nutty twist to your family favorite” was arranged and content about nuts was given to three bloggers so far. This kind of endorsement can work well as coming from a respected third party.
Twitter evaluation Twitter remains an easy way to disseminate health information on nuts. Nuts for Life has 624 followers and we have tweeted 855 tweets
Story Continues on Page 80 November 2011 | The Cracker
☞ 73
Phone: (562) 3437246 Fax: (562) 2236870 Fidel Oteiza 1941 of.701 Santiago - Chile e-mail: dryfrut@dryfrut.cl www.dryfrut.cl
World Industry News
“NURISHING FORUM”
HELD IN NEUBRANDENBURG
Nutrition experts met in Neubrandenburg, located in North Eastern Germany, on 13 September 2011 at the invitation of the local sector of the DGB (German Nutrition Society) on the occasion of their second "Nourishing Forum" at the University. The meeting was attended by participants coming from the states of Berlin, Brandenburg, Mecklenburg vor Pommern and Schleswig-Holstein. The conference included scientific lectures and information about high level consulting practices. Nucis participated with a booth and provided information about its activities and services. Visitors were motivated to recommend nuts as they make a very positive contribution to human nutrition. Among the interested parties were Prof. Dr. Helmut Heseker, President of the (DGE), Prof. Dr. Heiner Boeing, Head of Department Epidemiology German Institute of Human Nutrition Potsdam-Rehbruecke and Prof. Dr. Meier, University of Applied Science, Neubrandenburg. The participants responded very positively to the new Nucis Flyers as well as to a specialy produced printed report investigating metabolic advantages of nut consumption.
DGE Arbeitstagung, September 21 & 22, 2011 in Bonn On September 21 and 22 September 2011 the DGE conference “Arbeitstagung” (Working Meeting) took place in Bonn. The intention of this meeting was for the DGE to provide a broad overview on the question as to what extent sustainability within the ranges of individual nutrition and consumer research currently plays and its role in future prospects.
Arbeitstagung Arbeitstagung der Deutschen Gesellschaft für Ernährung e. V. der Deutschen Gesellschaft für Ernährung e. V. 21. und 22. September 2011 21. und 22. September Bonn 2011 Wissenschaftszentrum Wissenschaftszentrum Bonn
Nachhaltigkeit Nachhaltigkeit in in der der Ernährung Ernährung
Leitung Leitung
Prof. Dr. Heiner Boeing Deutsches für Ernährungsforschung Prof. Dr.Institut Heiner Boeing Potsdam-Rehbrücke Nuthetal Deutsches Institut für(DIfE), Ernährungsforschung Potsdam-Rehbrücke (DIfE), Nuthetal
Prof. Dr. Helmut Heseker Universität Prof. Dr. Paderborn Helmut Heseker Universität Paderborn
Deutsche Gesellschaft für Ernährung e. V. Deutsche Gesellschaft Godesberger Allee 18 für Ernährung e. V. 53175 Bonn Allee 18 Godesberger 53175 Bonn Tel.: 0228 3776 - 600 Fax: 800 Tel.: 0228 3776 - 600 Fax: 0228 3776 - 800
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The Cracker | November 2011
Informationen, Programm und Anmeldung im Internet unter Informationen, Programm und www.dge.de/rd/arbeitstagung Anmeldung im Internet unter www.dge.de/rd/arbeitstagung
The congress provided an occasion to meet scientists and journalists and draw their attention to nuts. Nucis used this opportunity to inform the participants of the high value that nuts contribute to nutrition through research. A booth was integrated in the exhibition area. Additionally, the Max Rubner Prize and the Journalist Prize of the DGE were awarded, attracting additional journalists who were also informed about nuts.
World Industry News
Events in 2012 In 2012 Nucis will continue to provide education about nuts by maintaining the current cooperation with renowned scientists particularly at lectures and congresses. One highlight will be the congress â&#x20AC;&#x153;Ernährung 2012â&#x20AC;? where a symposium is planned.
nuts in the diet. Not only will patients suffering from different illnesses be a focus, but also healthy persons will learn how nuts can support their health. Various articles in the media will be published to support the favorable message of nuts.
Besides being present with a booth, Nucis will organize lectures at other congresses and provide support to nutrition advisers on how to integrate
November 2011 | The Cracker
77
World Industry News
the banner advertising which connects to a landing page on the CWC’s German site with featured recipes. The campaign includes a month-long AdWords campaign developed to channel more visitors who are interested in a certain topic (i.e. walnuts, Christmas cookie recipes, etc.) and lead them to more information about California walnuts on the CWC Germany website. Last year the Adwords campaign helped contribute to a threefold increase in visitors to the CWC website in October over the previous month. The online campaign will continue through the end of December. The ads create an interest prompting consumers to visit the website www.walnuss.de and get inspiration on how to use walnuts in the own kitchen. In a recent study, more than two-thirds of the respondents even said that the ads motivate them to purchase California walnuts.
SPAIN As new crop arrives in Spain, the CWC will boost awareness for California walnuts though a media campaign designed to reach consumers at the point purchase and online. Twiggy, our spokes squirrel, will educate consumers to the health benefits of walnuts in Caprabo, Carrefour and Eroski stores nationally from late October to late November. Online shoppers will be encouraged to visit nuecesdecalifornia.com through ads placed on the websites of El Corte Ingles and Carrefour to learn more ways in which they can use walnuts in home cooking. Point of purchase and online ads will be complemented with a Google campaign designed to attract consumers searching for key words associated with walnuts including cooking, baking and health benefits such as omega-3. The goal is to drive consumers to the newly improved NuecesdeCalifornia.com website where they can find our recipe community, as well as links to our facebook fan page, twitter feed and the ever popular Twiggy videos. In the latest video, Twiggy will battle Arteriatus (Atrtherial sclerosis) to keep the artery walls elastic and prevent hardening.
CHINA California Walnut Cup Pastry Products Innovation Competition The CWC partnered with the China Association of Bakery Confectionery Industry National Pastry Professional Committee to conduct the “2011 California Walnut Cup Pastry Products Innovation Competition”. The preliminary or first round was successfully completed on April 15th, with 43 chefs participating in the competition. Professional chefs developed 60 products with CWC China providing California Walnut samples, guide books, trade newsletters, etc., to the 43 selected chefs. At the end of April, the CWC selected 7 finalists who participated in the final round of competition as part of the Shanghai Baking Show on May 13, 2011. The competition judging panel included 5 food industry professionals each with more than 15 years experience as Pastry, Western Kitchen or Bakery chefs as well as food competition judging experience including one foreign national pastry chef from a large international hotel chain in China. Each winner received an award certificate, Award Cup and the first place winner a travel award to California as part of CWC Trade Group in Oct 2011. Runners up received cash prizes. The activity was a huge success drawing significant bakery industry and industry professional attention and interest.
Happy California Walnut Online Culinary Competition The CWC coordinated with leadoing Chinese cooking magazine, Betty’s Kitchen, to conduct the “Happy California Walnut” online culinary competition beginning in mid-August through December 2011. During the competition Betty’s Kitchen will use their micro blog to recruit
80
The Cracker | November 2011
cooking fans from all over China. Each participant must post 2 California Walnut recipes online and the most popular 8 recipes among cosumer votes will be selected and incorporated into a 2012 CWC Recipe Book.
New Product Innovation Competition The CWC cooperated with the School of Food Science and Technology (SFST) of Jiangnan University and organized a New Products Innovation Competition. In China, this school has the oldest program of food science and technology and is the leader of food science research and education. This competition will divide into two parts, snack products and baking products. There are almost 400 students attending this competition initally. Wit hte top 20 selected for the semi-finals and 9 for the final comeptition. Products will be judged on innovation; tasting; market potential; usage of CA walnut; technical feasibility and nutrition. Finals will be held in Wuxi, China in December with formularoes of winning products presented to snack and baking manufacturers in 2012.
JAPAN The Great Walnut Harvest Festival While the California Walnut Commission continues its strategy to diversify markets and create new usage/eating occasions, bakery is still the largest market in Japan. Thus, the CWC will engage with several baking companies this fall, the season when walnut bread is very popular it is associated with the image of harvest, to conduct a very popular tie-in promotion. The CWC will be conducting the sixth annual “Great Walnut Harvest Festival” beginning September 30, which is Walnut Day in Japan and running through the end of December. The Great Walnut Harvest Festival is a consumer sweepstakes offering the
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ative ons, the ency ctly.
NUTRITION REVIEW FROM THE INC SCIENTIFIC COMMITTEE
Nuts and olive oil are rich in phytochemical and phenolic compounds with a high free radical scavenging or metalchelating capacity and able to modulate several enzymatic systems involved in to the oxidation processes. Moreover, several studies have attributed to nuts and olive oil an important role modulating the inflammatory molecules, thus contributing to their healthy effects. Nuts are fatty foods rich in unsaturated fatty acids but, they also contain several types of antioxidants that are mainly located in the pellicle, or outer soft shell. Natural antioxidants in nuts include vitamins, selenium, several phenolic compounds and phytosterols. Nuts have been considered the richest food source of total phenols; their content is 34-2052 mg/100 g dry matter, which is almost twice the level in fruits and three times the level in vegetables. The balance is in favour of antioxidants but further studies are needed to confirm it. On the other hand, the virgin olive oil is one of the most stable oils to oxidation because of its high oleic content (76-89%) and high contents of total phenol (20-150 mg/100 g). The shelf life for olive oil is longer than for other vegetable oils, in part, because of the presence of antioxidant molecules. The bio-availability of the polyphenols differs greatly. Olive oil phenolics are detected in plasma though their biological metabolites. Only two studies on humans have focused on the of phenolics from nuts, and found phenolics compounds in plasma and urine, and non-absorbable phenolic compounds in the intestinal microbiota, liver and kidney, that can exert local antioxidant activities. With regard to their anti-inflammatory properties, several acute and chronic human clinical trials have demonstrated lower expression or concentrations of circulating levels of pro inflammatory cytokines or endothelial cell adhesion molecules in subjects consuming nuts or olive oil compared to those consuming other types of oil or fat sources. As per anti-thrombotic properties, several studies have shown that MUFA seems to exert an anti-thrombogenic effect through the inhibition of platelet
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The Cracker | November 2011
aggregation. Several researchers have shown that coagulation factors are also down-regulated by the intake of MUFA, PUFA or olive oil. The most significant effect of nuts on platelet aggregation seems to be mediated by Vitamin E. Several clinical trials have reported a potential beneficial effect of nut consumption on oxidation – in almonds, pistachios, pecans and peanuts particularly, all of which have considerable amounts of MUFA. Probably due to the higher PUFA content, no clear protective effects on oxidation have been demonstrated for walnuts. This proves that natural antioxidants in nuts may counteract the pro-oxidant effects of fat, thus preventing potentially adverse effects on oxidation. In the last few years, the minor components of olive oil (particularly phenols) have also been involved in its antioxidant activity. In fact, some recent human studies demonstrated that the intake of virgin olive oil with a high phenolic content was more effective in preventing oxidative stress than refined olive oil poor in polyphenols. The first clinical trial demonstrating a positive effect of the MD pattern rich in MUFA on lipid oxidation was conducted in 2000. Diet replacement of saturated fat by complex carbohydrates and high amounts of antioxidants decreases the risk of DNA oxidative damage. This mechanism could explain the low prevalence of some types of cancer or cardiovascular mortality in patients who adhere to the typical MD. Recent data from the PREDIMED (PREvención con DIeta MEDiterránea) study also showed after three months of intervention, a decrease in LDL oxidized particles in individuals adhered to both MD groups (supplemented with mixed nuts or extra virgin olive oil) compared to the low-fat diet group. Data on the long term effects of Mediterranean Diet enriched in nuts and virgin olive oil will be necessary to support its beneficial role.
Bulló M, Lamuela-Raventós R, Salas-Salvadó J. Mediterranean diet and oxidation: nuts and olive oil as important sources of fat and antioxidants. Current Topics in Medicinal Chemistry; 2011;11(14):1797-810.
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By Maureen Ternus, M.S., R.D. INC NREF Executive Director
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