The Cracker magazine, November 2010

November 2010 Edition 51, No. 3

The Official Voice of the International Nut and Dried Fruit Council Foundation for the World Nut and Dried Fruit Trade

Australia Sets 5-Year Plan Treenuts at World Symposium Nuts For Heart Health

www.nutfruit.org/cracker

Cracker The

November 2010 Edition 51 INTERNATIONAL NUT AND DRIED FRUIT COUNCIL FOUNDATION BOARD OF DIRECTORS Jack Mariani – Chairman Mariani Nut Company, USA Giles Hacking – Vice-Chairman CG Hacking & Sons Limited, UK Jordi Martí – Treasurer & General Secretary Borges SAU, Spain Asadollah Asgaroladi Hassas Export Co. Ltd., Iran Pino Calcagni V. Besana SPA, Italy Baljit Chadha Balcorp Limited, Canada Helmut Dankert Max Kiene GmbH, Germany Erdinç Kapkaç Aegean Exporters Association, Turkey Barry Kriebel Sun-Maid Growers of California, USA Mark Mariani Mariani Packing Company, USA Chris Nubern Kraft Foods, USA Antonio Pont – Honorary President Borges SAU, Spain Sabit Sabir Sabirlar Findik Ihracat Ltd. Sti., Turkey Berton Steir Paramount – Roll International Corp, USA Frank Vaerewijck Q.M. Frank Vaerewijck BVBA, Belgium Kees van de Sandt C. Van de Sandt BV, Netherlands Dick Walden The Green Valley Pecan Company, USA Michael Waring MWT Foods, Australia Douglas Youngdahl Blue Diamond Growers, USA Cuneyd Zapsu Balsu AS, Turkey Bian Zhenhu China Chamber of Commerce, China Executive Committee Jack Mariani – Chairman Giles Hacking – Vice-Chairman Pino Calcagni Antonio Pont Berton Steir Douglas Youngdahl Cuneyd Zapsu Goretti Guasch – Executive Director Senators Hubert Berrebi, France John Cardassilaris, Greece Raul Gamon, France Chris Hacking, UK Walter F. Payne, USA Abbas Rafii, Luxembourg Don Soetaert, USA James Swink, USA Jack Taillie, Netherlands The Cracker Editorial Committee Jack Mariani – Chairman Susan Brauner – Editor Goretti Guasch – Advertising Sales Graphic Design by Dome Printing

The Official Voice of the International Nut and Dried Fruit Council Foundation for the World Nut and Dried Fruit Trade

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FEATURED ARTICLES

INDEX

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WORLD NEWS

35 INC Ambassadors

ShoEi Foods mourns loss of chairman; popular TV Food Channel in U.S. names nuts #4 among top ten snacking trends; peanut allergy therapy not yet viable solution.

53 Statistical Outlook 75 Advertisers

14 SECRETARIAT NEWS Sponsorship opportunities remain for new INC headquarters; INC attracts crowds at recent SIAL Paris exhibit; new micro-site launched for ‘Declaration of Barcelona’ on heart health studies; African Cashew Alliance sets new goals for increasing cashew consumption and jobs growth.

32 SAFETY & QUALITY World Health Organization estimates that food borne disease kills 2.2 million people annually, with many of these being children! What the industry can do to reduce the challenges facing food safety experts.

36 AUSTRALIA EXPANDS OUTREACH New 5-year plan sets target for increasing nut consumption; statistics show good response to ‘Nuts For Life’ programs; Australia’s new dietary guidelines embrace a handful of nuts daily.

The

racker November 2010 Edition 51, No. 3

The Official Voice of the International Nut and Dried Fruit Council Foundation for the World Nut and Dried Fruit Trade

Australia Sets 5-Year Plan Treenuts at World Symposium Nuts For Heart Health

44 GLOBAL WALNUT UPDATE CA Walnut Commission updates global programs; CA Governor promotes walnuts and other treenuts on a China Trade Mission; word spreads globally about nutrition attributes of walnuts. www.nutfruit.org/cracker

72 HEART OF THE MATTER Heart disease spreads worldwide; an inside look around the world at the prevalence of the disease and how nuts fit into the fight to reduce it.

76 NUT HEALTH WEBSITE DEBUTS

Cover photo: INC thanks Lisa Yates for providing the cover photo taken from ‘Nuts for Life’ program (see page 36).

New INC Nutrition Research and Education Foundation website launches to provide a database of updated research by topic, recipes, news releases, media stories and more!

Legal Deposit: B-7497-1989 Permanent Secretariat of INC Goretti Guasch, Executive Director Calle Boule 2, 43201 Reus, Spain Tel: +34 977 331 416 | Fax: +34 977 315 028 E-mail: inc@nutfruit.org | Web: www.nutfruit.org

All trademarks, brand identities and graphic images shown in this publication are the property of their respective owners.

The Cracker is published three times a year by the International Tree Nut and Dried Fruit Council Foundation (Fundacio Privada International Tree Nut CIF G-43738475). This magazine including all articles and illustrations, is copyright protected. Any utilization beyond the light limits set by the Copyright Act is subject to publisher’s approval.

While the publishers believe that all information contained in this publication was correct at the time of going to press, they can accept no liability for any inaccuracies that may appear or loss suffered directly or indirectly by any reader as a result of any advertisement, editorial, photographs or other materials published in the Cracker.

CHAIRMAN’S COMMENTARY

Greetings from Winters, California!

by Jack Mariani, INC Chairman

A

s I write this message, we are having some rain challenges in late October in our California orchards due primarily to our late harvest season. I hope that your season has gone well and that demand continues at the record pace we continue to experience. We can thank our industry for working together to increase consumption and for investing in the research it takes to build the case for eating more nuts, even on a diet!

Our focus on research and education is indeed paying off in more ways than one as international interest in INC continues to grow. We are now approaching 550 members from 60 countries, an all time record! As member funds continue to increase yearly, the board of directors is able to review project proposals and increase its investment to benefit a wide variety of benefactors in the dried fruit and nut industries.

In fact, our Executive Committee of the Board of Directors met in late October to review ongoing activities and consider new proposals. Included in our agenda was: a review of the soon to be released Global Statistics Monitoring Book to make our statistical information more available and useable. We have also created a Statistical Working Group to better and more accurately accumulate current crop production, export and import figures by country for all of our commodities.

In addition, we discussed the Global Cashew Project headed by INC with participation of global producers and FAO. Please see our Secretariat News section of this magazine for an update on this project. This program is designed to give the world cashew industry an organized way to gather industry information and research that will help to increase cashew consumption.

We also reviewed the Mycored Project funded by the EU, discussed the various exhibitions and industry meetings that INC attends and discussed new opportunities to increase our exposure at major industry venues.

This is one of the ways that we are able to meet potential members and increase awareness about INC activities.

Another important INC investment continues to be the INC Nutrition Research and Education Foundation.

NREF funds activities that benefit the entire basket of nuts with various research projects as well as public relations and education to media and health professionals. Please see our ongoing Cracker column by Maureen Ternus who serves as the Executive Director of NREF. In this issue we are featuring the birth of NREF’s new website and contemporary logo. Be sure to visit the site for all the latest research information.

I recently had the opportunity to address the Western Plant Health Associations annual meeting in Hawaii. It was interesting to see how other organizations involved in agricultural commodities look at INC as an example of how industry members, many of whom are competitors, come together with both their time and money to benefit the growth and prosperity of a variety of commodities. It’s always heartening when our organization receives kudos for a job well-done! We thank all of you for that!

Plans for the repair and remodeling of the new INC headquarters are well underway. Work should begin early in 2011. Donations from members for a brick with their name inscribed on it to be placed at the entrance to the building are increasing. Our goal is to have enough donations combined with funds from the Spanish government to cover all construction costs. Hopefully, this will help us to fund research and promotion instead of additional building costs for the next 50 years! Any member wishing to donate a brick and be part of supporting the new INC building project is invited to contact INC headquarters for more information.

Plans for the 2011 Congress in Budapest are well underway. Because of member suggestions we will have a number of new changes this year. One big one will be an on- line registration capability designed for participants to see who has registered. This will facilitate making contacts early for setting up meeting arrangements. Other upgrades include the ability to scan name tags to facilitate easy entry into meeting areas; a chance to review and compete in a “new products” show; and working groups organized as panels versus single presentations to create more discussion among industry members.

For those who have never visited Budapest, you will be amazed at the beauty of the city and sights along the Danube River! Last year, for the first time ever, we turned away members who registered late because of capacity issues. So, I urge you to register early for the time of your life in Budapest! The organizing committee is planning a series of speakers and meetings that should not be missed!

See you next year and all of the best for a wonderful holiday season!

Jack Mariani

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The Cracker | November 2010

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NEWS FROM THE INC SECRETARIAT

New INC Home Building the Future Together research hospitals, the new INC home is part of the future Techno Park, a new regional catalyst designed to help transform the region to a scientific research hub on health and nutrition. The park offers up to 50,000 square meters of infrastructural development in several categories, such as healthcare, nutrition, pharmaceutical, and agriculture.

ARBORETUM

As already announced in the last issue of The Cracker, the INC plans to open the doors to its new headquarters in Reus in 2013, on a 4,500 square meters site in the new Technology Park. Strategically located next to the airport and Reus’ major universities and teaching

The new INC Headquarters involve a 2,500 square meters Arboretum of nut and fruit trees, a place for visitors to observe and study a variety of trees and vineyard, including both native and non-native species, in collaboration with the Institute for Food and Agricultural Research and Technology (IRTA). Given the climate conditions of the area, we will be able to plant 12 species of trees (4-5 trees per specie).

Plantation is forecast on March/April 2011.

New INC Home

Sponsorship Opportunities for Members Sponsorship Benefits for 8,000 EUR: • Recognition as GOLD Member • Discount for INC Congresses • A plaque of recognition at the entrance of the building Gold Sponsors and Government Sponsors are open for Sponsorship. Now the INC offers the opportunity to be part of the project and build the future together to its members.

Please contact us if you are interested: Tel. +34 977 331 416 E-mail: goretti.guasch@nutfruit.org

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The Cracker | November 2010

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NEWS FROM THE INC SECRETARIAT

INC at SIAL PARIS “Attendees from more than 100 countries came to Paris to hear about the newest products and trends and form new professional relationships. ”

The INC participated in SIAL PARIS, one of the largest food & beverage fairs in Europe and very popular among importers and exporters of agro products around the world.

This is the second year the INC exhibits at SIAL PARIS, after its participation in 2008.

This year SIAL PARIS was held from 17th to 21st October 2010, at Paris Nord Villepinte Exhibition center, and attracted visitors and

‘Math around Tree Nuts’ in German media The article ‘Math around Tree Nuts’, by Pino Calcagni, Chairman of the INC Scientific and Government Affairs Committee, released in the March 2010 issue of The Cracker magazine, was published in the edition 6/2010 of the German food magazine Süsswaren Technik und Wirtschaft, under the title Mathematik rund um Baumnüsse.

The INC is much grateful for the collaboration of INC member Mr. Hans Haendler, from IMC PGmbH, helping our organization in expanding the knowledge and understanding of the nut and dried fruit industry worldwide.

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The Cracker | November 2010

exhibitors from across the globe. Attendees from more than 100 countries came to Paris to hear about the newest products and trends and form new professional relationships.

The fair provided a great opportunity for the INC to reach new business contacts and increase general awareness of the INC, activities and projects, while meeting INC members. INC’s booth was located in the “Fruits and Vegetables” pavilion and was very-well attended, which gave us the opportunity to provide visitors with valuable information about nuts and dried fruits, and offer INC members a meeting point for the industry within the fair.

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NEWS FROM THE INC SECRETARIAT

INC participated in the ACA Conference More than 200 cashew industry stakeholders from 24 countries attended the African Cashew Alliance’s Fifth Annual Conference in Maputo, Mozambique, from 14-17 September 2010. More than 60 participants from Asia, Europe, Latin America and North America joined the event.

“The Declaration provides directions on how to address specific issues for the African cashew industry to take off. ”

The INC was represented by Mr. Pino Calcagni, Chairman of the INC Scientific and Government Affairs Committee, who participated in the welcome session, and gave a presentation on the role of the INC, activities and projects, as well as a review of the nut and dried fruit industry highlighting the regulatory issues.

The industry stakeholders agreed on a declaration that advocates business environment changes to promote the industry’s growth. The Maputo Declaration states guidelines to achieve the African cashew industry’s potential of providing more than US$ 300 million income from raw nut sales to smallholder farmers and realizing more than US$ 300 million in added value from cashew processing, which could create more than 200,000 new jobs for the poor in rural areas. The Declaration provides directions on how to address specific issues for the African cashew industry to take off. It advocates for supporting cashew processors and traders in training farmers, empowering farmer groups, more investment in research and development, the implementation of investment incentives for the processing industry and calls for a global marketing campaign for cashew nuts. The ACA Secretariat will disseminate the Maputo Declaration to government policy makers and private sector stakeholders worldwide. ACA members will use the Declaration as a basis for public-private dialogues

on developing country-specific policy agendas in support of the industry.

Cashew stakeholders also agreed to adhere to and promote a set of principles and standards to ensure sustainable growth of the industry. Through the ACA Business Code of Conduct cashew processors commit to ensuring food safety, providing high-quality products, good corporate and financial governance, respecting the environment, fair compensation to farmers and good working conditions for workers. The ACA is developing a monitoring and promotional tool based on the Business Code of Conduct and mobilizing resources for a training program in support of it.

The conference program included two days of thematic panel discussions, workshops, networking events and two days for field trips to cashew processing facilities, plantations, experimental plots with an overnight stay on the beautiful Ilha de Mozambique, a UNESCO World Heritage Site.

During the conference the ACA members elected a new Executive Committee. Mr. Cherif Hibraima, a cashew processor from Côte d’Ivoire was elected the new President.

Also elected were Mr. Idrissa Kilangi (Vice-President, cashew processor from Tanzania), Mr. Luis Soeiro (Vice-President, cashew processor from Mozambique), Mr. Abou Bakr Adjibade (cashew processor, Benin), Mr. Ram Mohan (cashew trader, The Gambia), Mr. Partheeban Theodore (Olam, international cashew processor and trader), and Mr. Kees Blokland (Global Trading, international cashew processor and trader).

ACA 5th Annual Conference Opening, from left to right: Mr. Pino Calcagni (INC), Carlos Costa (ACA), Honorable Kwesi Ahwoi (Minister of Agriculture of Ghana), Filomena Maiopué (Incaju), and Todd Amani (USAID-MZ).

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NUTRITION REVIEW FROM THE INC SCIENTIFIC COMMITTEE

A Mediterranean Diet Supplemented with Nuts in the Prevention of Type 2 Diabetes

By Prof. Jordi Salas-Salvadó, Chair of Nutrition and Bromatology, Rovira i Virgili University, Spain. Member of the INC Scientific Committee

Diabetes mellitus is an important predictable and preventable public health problem. Several epidemiologic and interventional studies suggest that weight loss is a driving force in order to reduce the risk of diabetes. However the reduction in diabetes risk induced by changes in life-style by diet and exercise observed in some clinical trials make difficult to establish whether the dietary pattern alone plays a significant role in preventing diabetes.

After analyzing the literature, we can conclude that there are two possible and similarly effective strategies in order to prevent diabetes, a high-carbohydrate, lowGI diet, and a high-fat diet based on vegetable sources of fat, that is, rich in MUFA and PUFA. There is no evidence to suggest that one nutritional strategy is clearly the best one for prevention or management of diabetes.

In addition, a diet that might serve the purpose of both preventing diabetes in healthy subjects and contribute to glycemic control in patients with established disease should contain abundant fiber from fruits and vegetables, including pulses and nuts, and avoid simple sugars, especially those found in sodas and fruit juices, as well as animal sources of SFA (meat and meat products) and commercial sources of TFA (hydrogenated oils and margarines). Low-fat dairy products, moderate consumption of alcoholic beverages, and reasonable amounts of coffee or tea may be included in the daily diet with some benefit.

Several evidences suggest that nuts are important foods in order to prevent diabetes because they are rich in unsaturated fatty acids, fiber, magnesium, and antioxidants, all nutrients implicated in the development of insulin resistance and diabetes.

Data from two large prospective studies, the Nurses’ Health Study (1) and the Shanghai Women’s Health Study (2), indicate that frequent nut and peanut consumption is associated with a reduced risk of developing diabetes, whereas results from the Iowa Women’s Health Study reports either no association or a weak association (3).

“Evidence suggests that nuts are important foods in order to prevent diabetes”

Some clinical trials also suggest that the intake of nuts is associated to an increase in insulin sensitivity, reducing the risk of diabetes. For example, using a 24-week randomized dietary interventional trial, subjects with metabolic syndrome following an almond-based hypocaloric diet showed a 54% decrease in fasting insulin levels from baseline compared to the 32% reduction observed in the high complex carbohydrate diet group (4). In the same study, insulin resistance as measured by the HOMA-IR was significantly decreased in both diet groups, but improved beta cell function was only observed in the almond diet group. Recently, our group has also demonstrated that the supplementation of a healthy diet with one daily serving of nuts (almonds, walnuts and hazelnuts) for 12 weeks has little effect on the lipid

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profile of MetS patients, but is associated with improved insulin sensitivity and a marginal anti-inflammatory effect in relation to moderate weight loss (5).

Recently our group has conducted the first randomized controlled trial in order to compare the effect on diabetes incidence of three non-calorie-restricted nutritional interventions: a low-fat diet (control diet), a MedDiet enriched with virgin olive oil, and a MedDiet enriched with mixed nuts. The results of this study have been published in one of the most reputed endocrinology journals: Diabetes Care (6). After a median follow-up of 4.0 years, diabetes incidence was 10.1%, 11.0%, and 17.9% in the Mediterraneandiet with olive oil group, the Mediterranean-diet with nuts group, and the control group, respectively. In this nutritionintervention study we found that a non-calorie-restricted traditional MedDiet enriched with high-fat foods of vegetable origin decreased the incidence of diabetes in persons at high cardiovascular risk. Diabetes rates were reduced by 51% and 52% by the consumption of MedDiets supplemented with virgin olive oil or mixed nuts, respectively, compared with a control diet consisting of advice on a low-fat diet. Of note, in our study diabetes risk reduction occurred in the absence of significant changes in body weight or physical activity, suggesting that MedDiets without calorie restriction appear to be effective in the prevention of diabetes. Further research is needed to elucidate the mechanisms leading to diabetes risk reduction independently of weight loss.

REFERENCES 1. Jiang R, Manson JE, Stampfer MJ, Liu S, Willett WC, Hu FB. Nut and peanut butter consumption and risk of type 2 diabetes in women. JAMA. 2002;288(20):2554-60.

2. Villegas R, Gao Y-T, Yang G, Li HL, Elasy TA, Zheng W, Shu XO . Legume and soy food intake and the incidence of type 2 diabetes in the Shanghai Women Health Study. Am J Clin Nutr 2008;87:162–7.

3. Parker, ED, Harnack, LJ & Folsom, AR. Nut consumption and risk of type 2 diabetes. JAMA 2003;290:38–9.

4. Wien MA, Sabate JM, Ikle DN, Cole SE, Kandeel FR. Almonds vs complex carbohydrates in a weight reduction program. Int J Obes Relat Metab Disord 2003; 27: 1365-1372.

5. Casas-Agustench P, López-Uriarte P, Bulló M, Ros E, CabréVila JJ, Salas-Salvadó J. Effects of one serving of mixed nuts on serum lipids, insulin resistance and inflammatory markers in patients with the metabolic syndrome. Nutr Metab Cardiovasc Dis. 2009 Dec 21.

6. Salas-Salvadó J, Bulló M, Babio N, Martínez-González MA, Ibarrola N, Basora J, Estruch R, Covas MI, Corella D, Aros F, Ruiz Gutiérrez V, Ros E for the PREDIMED Study Investigators.

Reduction in the Incidence of Type 2-Diabetes with the Mediterranean Diet: Results of the PREDIMED-Reus Nutrition Intervention Randomized Trial. Diabetes Care. 2010 Oct 7.

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BUDAPEST XXX World Nut and Dried Fruit Congress Hungary, May 20-22, 2011

Dear friends, We are very pleased to inform you that next year we are organizing the XXX World Nut and Dried Fruit Congress in Budapest, Hungary, from 20th to 22nd May 2011. Our annual Congress will be held in East Europe for the first time, and there is added emphasis on the importance of participation of Eastern European markets, which represent over 600,000 metric tons of imports of nuts and dried fruits per year.

This unique event will attract participation from all over the world as it provides a platform for delegates to congregate, share and debate industry issues, knowledge and experience. We have an enthusiastic program in which participants will hear about current and likely future key issues and developments in the nut and dried fruit business. On Friday 20 May, we will have a Scientific Seminar that will provide an indepth and pro-active examination of food hazards, contaminants, pesticides, alert notifications, high risk products, agricultural quality standards, and health claims, among others. We have also set aside a two hour symposium on “Nuts and Dried Fruits on Health and Disease Care”, where researchers representing diverse disciplines will share evidence, identify knowledge gaps, and set a global research agenda for the future.

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Saturday and Sunday sessions will focus on market dynamics, new crop estimates and promotional campaigns in the traditional sessions on tree nuts, peanuts and dried fruits. In addition, this year the program includes a panel with leaders of the major supermarkets chains at global levels.

Budapest, the “pearl” of the Danube, will provide ample opportunities for participants to discuss new products and merchandise that can help their business, then meet old friends and make new ones at our exclusive social events.

In addition to providing a forum for the industry, the INC has also succeeded in gathering international and local companies in an exhibition that displays the latest equipments, innovations and products in the nut and dried fruit sector.

We look forward to seeing you in Budapest, where business, history, art and music come together to melt and delight your senses.

Yours sincerely, The Organizing Committee: Jack Mariani, INC Chairman Károly Bognar & Pino Calcagni, Congress CoChairmen Goretti Guasch, INC Executive Director

November 2010 | The Cracker

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WORLD INDUSTRY NEWS

AUSTRALIA NUTS FOR LIFE ANNUAL UPDATE

By Lisa Yates, Program Manager and Advanced Accredited Practising Dietitian

Over the last five years the Nuts for Life Campaign has gradually been changing the opinions of health professionals on the health benefits of nuts. Gone are the days when they considered nuts bad for health.

Today over 60 percent of health professionals acknowledge the valuable contribution nuts make to the diet.

The next step is to turn these acceptors into advocates where they actively sell the nut’s health message to their clients. A new three year strategic investment plan outlining the Nuts for Life campaign for 20092012 was developed to build on the momentum already achieved since 2003. Overall the Nuts for Life campaign aims to educate key stakeholders of the importance of regular nut consumption on human health and to increase the consumption of nuts by 5 percent per annum over 2009/12 and specifically increase the number of consumers that eat a handful of nuts daily by 5 percent per year measured by trade disappearance data and market research.

The campaign is still made up of four programs with a number of activities under each program: Regulatory Affairs and Public Health; Health Professional program; Consumer program and an Industry program.

Regulatory Affairs And Public Health Program Regulatory Affairs and Public Health continues to be a major part of the Nuts for Life program with much activity in this area in 2009/10. By educating these public health policy makers we can position nuts in a more positive light in policies that are used by health professionals as the basis for their advice. In addition these reviews only occur every 5-10 years so it is imperative nuts have the best positioning possible.

Food Standards Australia New Zealand (FSANZ) – we still wait for outcomes of the consultation process for the draft health claims standard. Our activity in 2009 included meeting with FSANZ along with the National Heart Foundation of Australia to raise the European Union’s nutrient function claims for healthy fats. Nuts for Life also made submissions to a review of all food labelling law policy in Australia as well as a review of the use of the Nutrient Reference Values (formerly Recommended Dietary Intakes).

The Australian Government National Health and Medical Research Council (NHMRC) began its revision of Dietary Guidelines for Australians which started with a review of what constitutes a core food in the Australia diet. In April 2010 a draft consultation paper - a new food guidance system for Australia – Foundation and Total diets – was released for comment and a 30g handful of nuts 2-7 times a week (dependent on age, gender and energy requirements) has been included as part of the foundation diet and a handful every day for most in the total diets.

This highlights that key policy makers are aware of the important role nuts play in health. If consumers were to follow this advice, nut consumption in Australia would increase 900 percent on current levels. This breakthrough has been achieved by years of submissions and discussions with Australian food policy makers. This is only a draft with the final document due shortly. The next phase is utilizing this scientific document to help draft the new dietary guidelines or simple consumer messages about what foods to eat, how much and how often. It is expected that public consultation will occur in December 2010 with the final launch of the new guidelines in July 2011.

Nuts for Life commenced building a relationship with the Public Health Association of Australia in 2009/10 through supporting their national food conference. We have also extended our relationship with the National Heart Foundation through negotiating the nut industry’s eligibility for using their Healthy Choices Tick program on product labels. Established in 1989, the Tick is the Heart Foundation’s guide to help people make healthier food choices quickly and easily. The goal of the Tick is to improve the nutritional content of foods by challenging food companies to meet the Heart Foundation’s strict nutrition and labelling standards. To date we have five nut organizations and companies signed on with the Tick featuring on 35 healthy nut products in supermarkets and other retailers.

Story Continues on Page 38

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WORLD INDUSTRY NEWS Story Continued from Page 44

Ľ

JAPAN DIVERSIFYING WITH OTSUMAMI AND CAPITALIZING ON THE HOME DRINKING TREND Nearly 50 media were in attendance for a special tasting featuring parings of walnuts and wine. Pairings were selected from the results of taste analysis done by Dr. Suzuki (ASSAY Labs) and included white wine with honey walnuts and consommé walnuts, red wine with blue cheese walnuts and chocolate walnuts, coffee with black sugar walnuts and English tea with maple sugar walnuts. These flavors are easy for the consumer to make at home, as economic conditions have more consumers cooking and drinking at home. With the flavored walnuts, the CWC aims to go beyond conventional home baking to develop a new eating habit of walnuts with beverages as a healthy snack at home.

The concept has expanded beyond home use with tie-in partner Nisshoku.

Nisshoku, an importer and wholesaler of imported wine who has retail shops nationally in leading department stores, has been conducting promotions with wine and walnuts.

The CWC participated in a food show conducted by Japan Access, the Japan’s third largest food wholesaler in Osaka and Tokyo where 8,000 food trades visited to introduce the sample of various flavored walnuts in the Otsumami (snack especially go well with beverages) presentation area.

Flavors of wasabi, consommé and yuzu citrus pepper were popular among visitors and many inquiries were received for product development. The CWC expects that since black sugar and maple sugar coated walnuts are already popular in Japan, new savory flavored walnuts can be launched soon to meet the home drinking trend further developing the snack/retail market in Japan.

KOREA NEW PRODUCT DEVELOPMENT CONTEST The 16th NPDC was conducted on June 30th, co-organized with Korea Bakers Association. 73 professional bakeries applied for the contest with their new bakery recipes. The recipes went through preliminary screening

by KBA’s technical committee group judging and 45 recipes were selected to enter the final contest. 15 recipes for the3 categories of bread, cookie & pie, and cake) were displayed at the final contest venue. The grand prize winning products included: Walnut Briochou Fantasy (Bread Catergory) bakery by Mr. Moon-Sik Jung of Ryu Jae-Eun Bakery, Walnut Cantaville (Cookie & Pie Category) by Mr. Won-Chang Lee of Toujour Patissiere and Grace (Cake Category) by Mr. Joong-Hyun Kim of Art gallery.

SPAIN SOCIAL MEDIA IN SPAIN The CWC’s online community of recipes, www.megustanlasnueces.com, is a social network aimed to create an emotional relationship with cooking fans to promote the CWC’s core message in Spain, “Walnuts are an ingredient for everyday use and are one of the healthiest nuts.” The community allows the CWC to keep direct communication with consumers, increase brand reputation, achieve competitive differentiation and positions the CWC as an expert in online communication. The site currently has 374 registered users with their own profile to share recipes, comment, etc., and receives nearly 1,400 visits per month.

CWC’s main website in Spain, www.nuecesdecalifornia.com, is designed to meet the objective of improving the CWC’s corporate reputation and to maintain a relationship with consumers, health professionals, and the food industry. The website includes a dynamic design, specific content aimed at each target audience, easy navigation, technical resources, and interactivity. The website features regular updates on all PR activities and events, new recipes, new downloadable information to maintain the interest of regular visitors, regular promotions, and links to all the international pages of the CWC. The website and online community has generated awareness and strengthened the key messages of the CWC, health, origin and versatility attributes, which helps to increase sales of in shell and shelled walnuts in Spain and increase year round consumption.

46

The Cracker | November 2010

CANADA SUMMER RECIPES To further promote California walnuts for the summer, the CWC created some fresh new salad recipes along with a cool ice cream sandwich recipe to share with Canadian food media. These recipes resulted in substantial national media coverage, including articles in dailies such as The Toronto Sun, food blogs and community papers.

BAKERY SHOWCASE 2010 The CWC Canada exhibited at Bakery Showcase 2010, which took place in May in Mississauga, Ontario. Approximately 4,000 industry professionals, including bakers (retail, wholesale, commercial), grocery and food-service outlets attended the show. Two thousand mini Carrot Walnut Cupcakes with Lemon Buttercream Frosting and 500 of Gala Bakery’s Walnut Baklava were sampled at the booth. Industry feedback was positive, praising walnuts’ ability to be incorporated into many diverse baking needs.

CANADIAN INSTITUTE OF FOOD SCIENCE TECHNOLOGY (CIFST) In an effort to showcase the extended use, origin, quality, versatility and health benefits of California walnuts, the CWC participated in the CIFST Central Canadian Table Top Event in Laval, Quebec, on April 15th. The show, which included 120 exhibitors and attracted about 1,200 visitors, targets research and development personnel.

November 2010 | The Cracker

47

WORLD INDUSTRY NEWS

NEWSLETTER SERVICE SPREADS GOOD NEWS ABOUT NUTS BY NUCIS GERMANY Nucis’ newsletter service is spreading good news about nuts every fortnight to its subscribers. The service is free and popular among nutrition physicians and advisers. Along the food supply chain, medical and social institutions also like the newsletter as a reliable source for information on the nutritional benefits of nuts. A growing demand for nuts continues as more resources quote our information in their publications.

The articles generally are written by scientific experts who quote from research first-hand. This provides readers with timely studies and it demonstrates the high-level dedication that we have for investing in getting meaningful information out to consumers.

Diabetes is an actual and frequently discussed topic in German speaking Europe. Neither physicians nor patients have enough information about. Therefore we cover this topic from lectures held at congresses as a theme in our newsletters.

The article “Nuts as protection against diabetes” is an example of text sent to our readers in October. The study itself reveals how nuts stabilize insulin and blood sugar levels.

Below are comments taken from the study that were used in the text: Worldwide over 400 million people suffer from diabetes.

Experts refer to diabetes as “the plague of the 21st Century”.

The reason for this is the rapid frequency of this illness. In 1960 less than one percent of the German population suffered from diabetes – however today the quota is eight times higher.

There is hardly any other illness that has achieved such a “boom” within this period.

Responsibility for this “trend” can be attributed to lack of exercise and primarily the modern diet because it contains too much sugar and fats for which the transport from the blood into the body cells of the pancreas requires the discharge of a large amount of insulin. However, if an excessive amount circulates, it has an adverse effect on body cells causing them to become less efficient. This means that the cells can only absorb smaller amounts of hormones so that sugar and fats can no longer be removed from the blood in sufficient quantities. The medical profession refers to this as “Insulin resistant” – the typical precursor of diabetes.

Nutritionists and doctors have intensified discussions in recent years about how a modified diet could neutralize the rampant problem of insulin resistance. According to an actual study in Spain, nuts could play an important part in rectifying the incidence of the problem.

48

The Cracker | November 2010

WORLD INDUSTRY NEWS

The investigating team under Patricia Casas-Agustench from the University Hospital Sant Joan in Reus came to the provisional conclusion that “Nuts have a complicated active substance profile that could contribute to a reduction in the risk of insulin resistance.” This is because in addition to unsaturated fatty acids for stabilizing the metabolism, they also contain substances such as polyphenole, Arginin and Vitamin E. These can reduce the oxidative and inflammatory body processes. Meanwhile, it is known from these processes that they play an important part in the physiological formation of the insulin resistance, according to Casas-Agustench. For example, inflammatory indications such as Interleukin and the C-reactive protein show a very clear association with the reduced willingness of the body cells to be receptive to insulin.

Furthermore, intensive tests on humans gave indications of a “nut protection” factor in diabetes and insulin resistance.

In a Spanish-American study, 65 obese experimenters were subjected to a 24 week diet of complex carbohydrates or, in contrast, a diet of 84 gram almonds per day. In the carbohydrate group, insulin levels fell by 32%; in the almond group by 54%.

According to Casas-Agustench the corresponding difference was also noticeable in the response of the body cells to insulin because the body reacts more sensibly to the hormone when less is circulating in the blood.

The Spanish nutritionist was able to prove in tests with 50 subjects with metabolic syndrome that a daily 30 gram mixture of walnuts not only improved insulin sensibility, they also lost 2.2 kg of body weight during the twelve week diet. This is astonishing when one takes into account the high calorie value of the nuts. Actually nuts give a replete feeling through their influence on the sympathetic nervous system which activates a fat-burning process. In addition to the aesthetic aspects of this slimming down it also protects against diabetes!

All newsletters and published research studies and resource lists for the above research results are available online at www.nucis.de. Additional subscribers are welcome.

“In 1960 less than one percent of the German population suffered from diabetes – however today the quota is eight times higher.“

November 2010 | The Cracker

49

SPECIAL EVENT

TREENUT SYMPOSIUM Global Trends, Technologies and Innovation

By Karen Lapsley, Chief Scientific Officer, Almond Board of California

T

he International Union of Food Science and Technology (IUFoST) is a global scientific organization supporting programs to increase the safety and security of the world food supply. It’s not for profit, with over 65 member countries, in four regional groupings – Europe, Africa, Asia and Latin America, representing over 200,000 food scientists and technologists worldwide. Their conference is held every two years; Shanghai 2008, South Africa 2010, Brazil 2012. Nearly 2000 delegates, ranging from senior food industry managers to professors and graduate students and government/regulatory officials from 79 countries convened in Cape Town in August 2010.

The treenut industry was well represented in a recent session focusing on the growing role of treenuts from a health and food safety perspective. The session was opened by Dr. Ingrid Weinert, Strategic Research Manager, Council for Scientific and Industrial Research, Pretoria, with an overview of treenut production and consumption patterns globally based on 2010 INC trade statistics.

Dr. Wienert highlighted that treenuts are produced in more than 40 developed and developing countries on millions of hectares of land providing economic livelihood for hundreds of thousands of producers and small family operations. Exports of tree nuts saw double digit increases from 1990 - 2000 and they continue to rise. In particular, increases have occurred in a number of developing countries in Africa, with increasing cashew and macadamia production, and China, which is now a significant supplier of walnuts.

The composition and health benefits overview of tree nuts was presented by Dr. Karen Lapsley, Chief Scientific Officer, Almond Board of California and INC/Nutrition and Research Education Foundation, member. She cited tree nuts are a good source for several key nutrients such as vitamin E, magnesium unsaturated fatty acids, and dietary fiber with nutrient contents varying from 8 - 21 percent protein, 44 - 76 percent total fat, 3 -12 percent dietary fiber and 2 - 8 percent total sugars; and energy values from 553 - 718 kcal/100g. She stressed that tree nuts also contain a range of phytochemicals that may contribute to health. While many of these bioactive constituents remain to be fully identified and characterized, broad classes include flavonoids, phenols, and phytosterols.

50

The Cracker | November 2010

Epidemiological and clinical studies in Europe and North America offer compelling evidence that nuts, eaten as part of a balanced diet, contribute to reduction of coronary heart disease (CHD) and related risk factors. The dietary guidelines for Europeans from WHO encourages consumers to replace dietary saturated fat, found primarily in meat, full-fat dairy, and certain processed foods, with unsaturated fats, such as those found in tree nuts – and hopefully in the near future there will be an EU heart health claim for nuts. Dr. Lapsley finished by reporting that since 2003, in United States, there has been a qualified health claim by the FDA for nuts and heart disease.

“Exports of tree nuts saw double digit increases from 1990-2000 and they continue to rise.”

The Prevention Measures for Control of Natural and Microbial Contaminants was reviewed by Julie Adams ,VicePresident, Almond Board of California. Her role on the INC Scientific Committee and as chair of the Nut Working Group, European Snacks Association were highlighted. She outlined how tree nuts and peanuts are exposed to various contaminants that are ubiquitous in the environment

mauriziopatscot

QRZ RIIHULQJ WKH EHVW IUXLW ZLWK WKH EHVW FKRFRODWH EHOOLVVLPR www.besanagroup.com

54

The Cracker | November 2010

November 2010 | The Cracker

55

GLOBAL STATISTICAL REVIEW

Cashew Anacardo · Noix de Cajou · Anacardio · Cashew Cevizi · Anacard The cashew kernel market has seen very high levels since the second quarter of 2010 when there was a real shortage in rawseed crop due to unfavorable weather conditions in all major crop areas (India, Vietnam and West Africa).

INDIA Local demand is very strong and is expected to remain firm. Brokens were in very short supply by beginning October, especially Splits and LWP. General shortage felt in all grades and buyers were covering only immediate requirements.

COTE D’IVOIRE According to the African Cashew Alliance, the 2010/2011 crop in Côte d’Ivoire is estimated at 95,000 MT, up 27% from the previous forecast of 75,000 MT, and up 5% from the previous season.

VIETNAM According to Vietnam’s Ministry of Industry and Trade, exports rose 12.9% in August 2010 at 21,630 MT. Exports for the eight months to August were up 122,520 MT or 7% from a year earlier, which represents 67% of the proposed export plan.

BRAZIL The 2010/2011 crop in Brazil has been revised slightly downwards to 50,000 MT. Although end September was still rather early to guess the final crop for the harvest that was just starting, early arrivals had been disappointing, and some factories had been forced to close temporarily for lack of raw material. Prices reached historical highs by then, as availability had become very tight.

Estimated World Cashews Production. Kernel Basis. Metric Tons Brazil converted basis: 4,8 kg RCN = 1 kg kernel, all others: 4,2 kg RCN = 1 kg kernel 2009/2010

COUNTRY

2010/2011

BEGINNING STOCK

CROP

TOTAL SUPPLY

ENDING STOCK

BEGINNING STOCK

CROP

TOTAL SUPPLY

ENDING STOCK

INDIA

0

160.000

160.000

0

0

125.000

125.000

0

VIETNAM

0

55.000

55.000

0

0

75.000

75.000

0

BRAZIL

0

57.000

57.000

0

0

50.000

50.000

0

WEST AFRICA

0

167.527

167.527

0

0

182.238

182.238

0

EAST AFRICA

0

38.800

38.800

0

0

39.135

39.135

0

INDONESIA

0

24.000

24.000

0

0

24.000

24.000

0

CAMBODIA

0

10.000

10.000

0

0

12.000

12.000

0

OTHERS

0

10.000

10.000

0

0

11.000

11.000

0

WORLD TOTAL

0

522.327

522.327

0

0

518.373

518.373

0

WORLD CONSUMPTION (SUPPLY - ENDING STOCK)

522.327

518.373

Source: ACA and other INC sources.

Indian Data 2004

2005

2006

2007

2008

2009

121.574

118.805

117.325

115.265

110.949

107.496

542,59

603,82

541

547

667

593

567.532

565.645

571.474

592.896

648.789

727.814

449,30

451

398

382

632

594

USA

48,00

40,60

39,64

36,70

37,50

32,00

UAE

6,20

5,90

7,76

10,90

9,25

12,50

12,00

14,31

16,25

11,99

13,00

10,00

Japan

5,50

4,89

3,60

4,61

4,75

5,00

UK

5,30

5,41

4,20

3,49

3,50

4,75

EXPORTS (KERNELS) Quantity (MT) Value (US$ in Millions) IMPORTS (RAWNUTS) Quantity (MT) Value (US$ in Millions) MAJOR DESTINATIONS KERNEL EXPORT %

Netherlands

Source: Cashew Export Promotion Council of India.

56

The Cracker | November 2010

GLOBAL STATISTICAL REVIEW

Hazelnut Hazelnut · Avellana · Noisette · Nocciola · Hazelnuss · Findik · Avellana

TURKEY Since the start of the season the second week of August, about 250,000 MT of hazelnuts have been supplied to the market by the producers. Thereby, according to the latest crop estimate of 610,000 MT, there are 360,000 MT inshell in TMO warehouse (2008 crop).

Although a rapid circulation in hazelnut trade was obtained since the beginning of the season, the expectation of lower prices due to the fast supply of goods in the market has not been realized. There are several possible reasons: harvesting timeline, a slow harvesting in Ramadan period, and farmers’ sufficient financial strength to wait for more lucrative market opportunities. The rest of the supply chain started the season with almost zero stocks.

As of mid-October, 100,000 MT (in shell equivalent) had been exported; domestic consumption was estimated at 20,000 MT. Apart from the producers, supply chain had almost 130,000 MT of in shell hazelnuts.

In a non-intervention environment, where neither TMO nor FKB are present, TRL prices are stable, but due to devaluation of USD against TRL and EUR, USD based prices increased a bit.

Total exports are expected to reach 450,000 MT by the end of the season; domestic consumption is expected at 90,000 MT, and some amount of carry over to 2011 season is still expected.

ITALY The new estimate has been revised downward from 110,000 MT to 87,200 MT (in shell), mainly due to reduced outputs in Naples and Rome regions. The activity was going on the day by day with small demand by end October. Growers were hesitating to sell, waiting for better prices. Quality has been reported to be average, size of kernels large.

USA Production in Oregon is forecast at 24,500 MT, the lowest estimate since 2002, 42% below last year’s revised production of 42,600 MT. This forecast is based on the hazelnut objective yield survey conducted annually in Oregon, and published in September. The average size per good nut was 5.28, and the percentage of good nuts analyzed in the laboratory was 77.7, a 20 year low. Brown stained nuts totaled less than 1 percent of the nuts sampled. Hazelnuts were reported both larger in size and heavier in weight than the previous year.

Estimated World Hazelnuts Production. Kernel Basis. Metric Tons 2009/2010

COUNTRY

2010/2011

BEGINNING STOCK

CROP

TOTAL SUPPLY

ENDING STOCK

BEGINNING STOCK

CROP

TOTAL SUPPLY

ENDING STOCK

TURKEY

15.000

250.000

265.000

5.000

5.000

305.000

310.000

25.000

ITALY

11.750

39.950

51.700

4.700

4.700

41.000

45.700

4.700

AZERBAIJAN

1.200

12.000

13.200

400

400

18.000

18.400

1.600

GEORGIA

1.200

10.800

12.000

800

800

16.200

17.000

1.400

USA

500

17.040

17.540

500

500

9.800

10.300

600

SPAIN

900

8.100

9.000

0

0

9.000

9.000

0

0

9.000

9.000

450

450

12.150

12.600

900

30.550

346.890

377.440

11.850

11.850

411.150

423.000

OTHERS WORLD TOTAL

WORLD CONSUMPTION (SUPPLY - ENDING STOCK)

34.200

365.590

388.800

Estimated World Hazelnuts Production. In Shell Basis. Metric Tons 2009/2010

COUNTRY

2010/2011

BEGINNING STOCK

CROP

TOTAL SUPPLY

ENDING STOCK

BEGINNING STOCK

CROP

TOTAL SUPPLY

ENDING STOCK

TURKEY

30.000

500.000

530.000

10.000

10.000

610.000

640.000

50.000

ITALY

25.000

85.000

110.000

10.000

10.000

87.200

97.200

10.000

AZERBAIJAN

3.000

30.000

33.000

1.000

1.000

45.000

46.000

4.000

GEORGIA

3.000

27.000

30.000

2.000

2.000

40.500

42.500

3.500

USA

1.250

42.600

43.850

1.250

1.250

24.500

25.750

1.500

SPAIN

2.000

18.000

20.000

0

0

20.000

20.000

0

0

20.000

20.000

1.000

1.000

27.000

28.000

2.000

64.250

722.600

786.850

25.250

25.250

854.200

899.450

OTHERS WORLD TOTAL

WORLD CONSUMPTION (SUPPLY - ENDING STOCK)

761.600

71.000 828.450

Source: INC

November 2010 | The Cracker

57

GLOBAL STATISTICAL REVIEW

Macadamia Macadamia · MacadamianUb · Makedemia Cevizi · Macadàmia The Australian Macadamia Society (AMS) and the Australian Macadamia Handlers Association (AMHA) reviewed the forecast for the 2010 Australian macadamia crop and confirmed the June estimate of 35,500 MT of NIS or 10,500 MT of kernel on September 9th, 2010.

Combined factory gate nut in shell (NIS) receipts to end of July were considered to represent 85% of the total crop. These figures are

compiled by the AMS and the AMHA in the interests of providing the market with accurate, credible and timely production information.

The AMS and the AMHA are expected to release a final figure for the season in December 2010.

Estimated World Macadamias Production. Kernel Basis. Metric Tons 2009/2010

COUNTRY

2010/2011

BEGINNING STOCK

CROP

TOTAL SUPPLY

ENDING STOCK

BEGINNING STOCK

CROP

TOTAL SUPPLY

ENDING STOCK

3.001

10.500

13.501

0

0

10.500

10.500

2.203

SOUTH AFRICA

976

6.884

7.860

228

228

6.788

7.016

350

USA

n/a

4.090

4.090

n/a

n/a

3.760

3.760

n/a

KENYA

300

2.000

2.300

n/a

n/a

2.000

2.000

n/a

MALAWI

0

1.297

1.297

0

0

2.094

2.094

n/a

GUATEMALA

0

1.300

1.300

0

0

1.450

1.450

n/a

BRAZIL

0

510

510

0

0

780

780

n/a

MEXICO

0

700

700

0

0

700

700

0

COSTA RICA

0

200

200

0

0

200

200

n/a

4.277

27.481

31.758

228

228

28.272

28.500

2.553

AUSTRALIA

TOTAL CONSUMPTION (SUPPLY - ENDING STOCK)

31.530

25.947

Estimated World Macadamias Production. In Shell Basis. Metric Tons 2009/2010

COUNTRY

2010/2011

BEGINNING STOCK

CROP

TOTAL SUPPLY

ENDING STOCK

BEGINNING STOCK

CROP

TOTAL SUPPLY

ENDING STOCK

10.215

37.500

47.715

0

0

35.500

35.500

7.500

1.000

23.500

24.500

0

0

29.488

29.488

1.474

n/a

22.000

22.000

n/a

n/a

20.900

20.900

n/a

AUSTRALIA SOUTH AFRICA USA KENYA

3.000

11.000

14.000

2.500

2.500

10.000

12.500

3.500

MALAWI

0

4.914

4.914

n/a

n/a

7.630

7.630

n/a

GUATEMALA

0

7.500

7.500

0

0

8.300

8.300

n/a

BRAZIL

0

2.322

2.322

0

0

3.450

3.450

n/a

MEXICO

0

1.400

1.400

0

0

1.400

1.400

0

COSTA RICA

0

1.360

1.360

n/a

n/a

1.360

1.360

n/a

14.215

111.496

125.711

2.500

2.500

118.028

120.528

12.474

TOTAL CONSUMPTION (SUPPLY - ENDING STOCK)

Source: AMS, AMHA, SAMAC, USDA (HASS), Brazil Macadamia Society and other INC sources.

58

The Cracker | November 2010

123.211

108.054

GLOBAL STATISTICAL REVIEW

Pecan Pecana · Noix de Pecan · Noce Pecan · Pecannuss · Pekan Cevizi · Pecana

USA

MEXICO

The US Department of Agriculture released the final figure for the 2009/10 pecan crop at 292 million inshell pounds (around 132,500 metric tons), a 17 million pound decrease over their first estimate of the crop back in October 2009.

According to the Foreign Agricultural Service (FAS) of the US Department of Agriculture, the production of pecans in Mexico in 2010/11 (October–September) is forecast at 75,000 metric tons. The total area under pecan trees is forecast to stand at 86,000 hectares in 2010/11.

In early October 2010 there was a shortage of bigger halves in the market place. Early price indications for the first new crop inshell harvest are expected to be higher than the ending market last year.

The industry expects to see a softening of inshell prices only when the high half demand period has ended, and likely will not see this until after holiday demand has been met in mid December.

According to FAS, exports of in-shell pecans from Mexico will reach 59,000 metric tons in 2010/11, a decrease in comparison with the previous marketing year due to the fall in domestic supplies. The US remains the main export market for Mexican pecans due to its “attractive prices and year-round demand”. Meanwhile, Mexico is expected to import 25,000 metric tons in-shell pecans in 2010/11.

Estimated World Pecans Production. Kernel Basis. Metric Tons 2009/2010

COUNTRY USA

2010/2011

BEGINNING STOCK

CROP

TOTAL SUPPLY

ENDING STOCK

BEGINNING STOCK

CROP

TOTAL SUPPLY

ENDING STOCK

20.455

59.693

80.148

20.455

20.455

57.682

78.137

18.000

MEXICO

0

45.000

45.000

0

0

37.500

37.500

0

SOUTH AFRICA

0

3.060

3.060

0

0

3.682

3.682

0

AUSTRALIA

0

1.500

1.500

0

0

1.500

1.500

0

20.455

109.253

129.708

20.455

20.455

100.364

120.819

WORLD TOTAL

WORLD CONSUMPTION (SUPPLY - ENDING STOCK)

18.000

109.253

102.819

Estimated World Pecans Production. In Shell Basis. Metric Tons 2009/2010

COUNTRY USA

2010/2011

BEGINNING STOCK

CROP

TOTAL SUPPLY

ENDING STOCK

BEGINNING STOCK

CROP

TOTAL SUPPLY

ENDING STOCK

45.455

132.650

178.105

45.455

45.455

128.182

173.637

40.000

MEXICO

0

90.000

90.000

0

0

75.000

75.000

0

SOUTH AFRICA

0

6.120

6.120

0

0

8.182

8.182

0

AUSTRALIA WORLD TOTAL

600

3.000

3.600

0

0

3.000

3.000

0

46.055

231.770

277.825

45.455

45.455

214.364

259.819

40.000

WORLD CONSUMPTION (SUPPLY - ENDING STOCK)

232.370

219.819

Source: INC.

Mexico: Estimated Area and Volume, MY 2008/09 - MY 2010/11 Pecans, In-Shell Basis

MY 2008/09

MY 2009/10

MY 2010/11

Area Planted (Hectares)

79.450

84.509

86.000

Area Harvested (Hectares)

64.376

65.478

64.000

Source: Secretariat of Agriculture of Mexico.

November 2010 | The Cracker

59

60

The Cracker | November 2010

GLOBAL STATISTICAL REVIEW

Pistachio Pistacho · Pistache · Pistacchio · Pistazie · Antep Fistigi · Festuc

IRAN

USA

The Iranian crop is forecast at 180,000 MT, up 13% from last year crop, which was estimated at 160,000 MT. The 2009-2010 final carryover stocks are estimated at 5,000 MT, With a carryover from the 2009 crop of 5,000 MT, total supply is expected to reach 185,000 MT, up 14% from the previous season. September shipments totaled 12,000 MT, while October’s shipment rose to 15,000 MT. Domestic consumption is foreseen at 35,000 MT.

All pistachio beginning stocks for 2010/11 have been estimated at 10,300 metric tons, down from previous forecast of 13,950. Total supply is expected to reach 190,300 metric tons, slightly down from the previous season.

Estimated World Pistachios Production. In Shell Basis. Metric Tons 2009/2010

COUNTRY

2010/2011

BEGINNING STOCK

CROP

TOTAL SUPPLY

ENDING STOCK

BEGINNING STOCK

CROP

TOTAL SUPPLY

ENDING STOCK

IRAN

2.000

160.000

162.000

5.000

5.000

180.000

185.000

30.000

USA

31.092

161.141

192.233

10.300

10.300

180.000

190.300

23.200

TURKEY

23.300

40.000

63.300

2.000

2.000

40.000

42.000

n/a

SYRIA

5.000

50.000

55.000

n/a

n/a

50.000

50.000

n/a

AFGHANISTAN

1.000

15.000

16.000

n/a

n/a

15.000

15.000

n/a

500

9.000

9.500

n/a

n/a

8.100

8.100

n/a

0

5.000

5.000

n/a

n/a

5.000

5.000

n/a

100

4.000

4.100

0

0

2.500

2.500

0

GREECE CHINA ITALY AUSTRALIA TOTAL

0

2.000

2.000

n/a

n/a

800

800

n/a

62.992

446.141

509.133

17.300

17.300

481.400

498.700

53.200

CONSUMPTION (SUPPLY - ENDING STOCK)

491.833

445.500

Source: INC

US August 2010 - Year to Date Shipments Compared with Last year. Tons OPEN INSHELL

Domestic Exports Total

ARTIFICIALLY OPENED

CLOSED SHELL

SHELLING STOCK

KERNELS

TOTAL

2008/2009

2009/2010

2008/2009

2009/2010

2008/2009

2009/2010

2008/2009

2009/2010

2008/2009

2009/2010

2008/2009

2009/2010

38.698

52.093

591

354

209

244

23

145

6.046

6.036

45.567

58.872

83.049

87.289

1.987

1156

6.569

9.000

166

562

2.145

3.912

93.915

101.919

121.747

139.382

2.578

1.510

6.778

9.244

189

707

8.191

9.948

139.482

160.791

Source: Administrative Committee for Pistachios.

US PISTACHIOS IN SHELL AND KERNELS. AUGUST 2010 YEAR TO DATE EXPORT DESTINATIONS. TONS China Netherlands Germany France Luxembourg Canada Spain Russia Italy Mexico Belgium UK Israel Hong Kong Others TOTAL Source: Administrative Committee for Pistachios.

US PISTACHIOS. AUGUST 2010 YTD EXPORT Destinations

24.074 9.806 6.890 4.157 11.194 3.824 3.305 2.295 3.073 2.975 6.259 2.075 3.624 3.172 15.196 101.919

Western Europe 48% Asia 31% North America 7% Eastern Europe 3% Middle East Africa 6% Oceania 2% Others 3%

Source: Administrative Committee for Pistachios.

November 2010 | The Cracker

61

GLOBAL STATISTICAL REVIEW

Walnut Nuez · Noix · Noce · Walnuss · Ceviz · Nou

CHINA

USA

The 2010 walnut crop is estimated to be average at 440,000 metric tons, down the previous forecast of 470,000, based on crop conditions of the following origins: Yunnan, Xinjiang, Shanxi, Shaanxi, Hebei, and Gansu.

End September, harvest in origins was underway and the price was higher due to holiday seasons (Mid Autumn Festival on September 22nd, and National Day on October 1st).

The USDA, National Agricultural Statistics Services estimated the 2010 walnut crop to be 462,664 metric tons, up 17% from the previous record crop of 395,986 metric tons in 2009. Favorable weather, increasing acreage and heavier yields are attributable to the industry’s growth. Opening inventory totaled 61,307 metric tons for a total availability of 523,971 metric tons. Overall, walnut shipments increased 16% in 2009 with exports accounting for 55% of the 2009 crop, also up 16% vs. 2009. Export market demand from Asia, the Middle East and Europe remain strong amidst heavy consumption.

Imports are expected to continue strong as consumption remains high.

Production is likely to leg behind the growing demand in the coming years.

Estimated World Walnuts Production. Kernel Basis. Metric Tons 2009/2010

COUNTRY

2010/2011

BEGINNING STOCK

CROP

TOTAL SUPPLY

ENDING STOCK

BEGINNING STOCK

CROP

TOTAL SUPPLY

ENDING STOCK

0

196.000

196.000

1.600

1.600

176.000

177.600

1.600

22.360

170.280

192.640

13.181

13.181

198.946

212.126

15.050

1.600

24.800

26.400

1.200

1.200

24.000

25.200

800

252

10.500

10.752

420

420

13.440

13.860

840

0

13.200

13.200

400

400

12.000

12.400

800

INDIA

800

8.800

9.600

800

800

8.800

9.600

800

ITALY

420

5.460

5.880

420

420

6.720

7.140

420

TOTAL

25.432

429.040

454.472

18.021

18.021

439.906

457.926

20.310

CHINA USA TURKEY CHILE FRANCE

CONSUMPTION (SUPPLY - ENDING STOCK)

436.451

437.616

Estimated World Walnuts Production. In Shell Basis. Metric Tons 2009/2010

COUNTRY

BEGINNING STOCK

CHINA

CROP

2010/2011

TOTAL SUPPLY

ENDING STOCK

BEGINNING STOCK

CROP

TOTAL SUPPLY

ENDING STOCK

0

490.000

490.000

4.000

4.000

440.000

444.000

4.000

52.000

396.000

448.000

30.653

30.653

462.664

493.317

35.000

4.000

62.000

66.000

3.000

3.000

60.000

63.000

2.000

600

25.000

25.600

1.000

1.000

32.000

33.000

2.000

0

33.000

33.000

1.000

1.000

30.000

31.000

2.000

INDIA

2.000

22.000

24.000

2.000

2.000

22.000

24.000

2.000

ITALY

1.000

13.000

14.000

1.000

1.000

16.000

17.000

1.000

TOTAL

59.600

1.041.000

1.100.600

42.653

42.653

1.062.664

1.105.317

USA TURKEY CHILE FRANCE

CONSUMPTION (SUPPLY - ENDING STOCK)

Source: CFNA (China), CWC/CWB and other INC sources.

62

The Cracker | November 2010

1.057.947

48.000 1.057.317

November 2010 | The Cracker

63

GLOBAL STATISTICAL REVIEW

Date Dátil · Datte · Dattero · Dattel · Hurma · Dàtil By the time of writing this report, it was too early to tell the predictions on Deglet Noor. The strong demand during Ramadan cleared all stocks at origin.

World supply of dates is forecast at 7,122,000 metric tons in 2010/11, but exports are likely to be around 570,000 MT, which only represents 8% of total supply.

Estimated World Raw Dates Production. Metric Tons COUNTRY

2009/2010

2010/2011

BEGINNING STOCK

PRODUCTION

TOTAL SUPPLY

ENDING STOCK

BEGINNING STOCK

PRODUCTION

TOTAL SUPPLY

ENDING STOCK

EGYPT

170.000

1.100.000

1.270.000

150.000

150.000

1.100.000

1.250.000

125.000

SAUDI ARABIA

120.000

1.070.000

1.190.000

70.000

70.000

1.090.000

1.160.000

80.000

IRAN

35.000

1.030.000

1.065.000

40.000

40.000

1.045.000

1.085.000

45.000

UAE

38.000

750.000

788.000

40.000

40.000

780.000

820.000

35.000

ALGERIA

40.000

600.000

640.000

30.000

30.000

620.000

650.000

10.000

PAKISTAN

15.000

440.000

455.000

16.000

16.000

430.000

446.000

8.000

SUDAN

15.000

330.000

345.000

18.000

18.000

320.000

338.000

14.000

IRAQ

20.000

310.000

330.000

17.000

17.000

310.000

327.000

16.000

OMAN

18.000

250.000

268.000

16.000

16.000

260.000

276.000

12.000

LIBYA

16.000

170.000

186.000

12.000

12.000

180.000

192.000

8.000

TUNISIA

1.800

140.000

141.800

1.200

1.200

142.000

143.200

2.000

CHINA

8.000

125.000

133.000

7.000

7.000

125.000

132.000

7.000

MOROCCO

10.000

68.000

78.000

6.000

6.000

80.000

86.000

4.000

ISRAEL

250

19.000

19.250

300

300

19.000

19.300

200

USA

600

15.000

15.600

500

500

15.000

15.500

600

20.000

182.000

202.000

22.000

22.000

160.000

182.000

25.000

527.650

6.599.000

7.126.650

446.000

446.000

6.676.000

7.122.000

OTHERS WORLD TOTAL

CONSUMPTION (SUPPLY - ENDING STOCK)

6.680.650

391.800 6.730.200

Source: INC. The chart above presents raw dates, fresh and dried.

Dried Apricot Orejón · Apricot Sec · Albicocca Secca · Getrocknete Aprikose · Kuru Kayisi · Orellana Temperature variations in March damaged the crop in the Malatya growing region of Turkey, which impacted the market with prices at record highs. The Turkish crop is estimated at 60,000-70,000 metric tons, down 30-40% from last year.

Global spot prices have increased this year, by 50-60%, and are expected to stay firm through the Holiday Season.

Estimated World Dried Apricot Production. Metric Tons COUNTRY

2009/2010

2010/2011

BEGINNING STOCK

PRODUCTION

TOTAL SUPPLY

ENDING STOCK

BEGINNING STOCK

PRODUCTION

TOTAL SUPPLY

ENDING STOCK

17.500

100.000

117.500

0

0

70.000

70.000

0

IRAN

n/a

25.000

25.000

n/a

n/a

24.000

24.000

n/a

CHINA

n/a

5.000

5.000

n/a

n/a

5.500

5.500

n/a

USA

n/a

2.500

2.500

n/a

n/a

2.500

2.500

n/a

SOUTH AFRICA

n/a

1.400

1.400

n/a

n/a

1.500

1.500

n/a

AUSTRALIA

n/a

450

450

0

0

600

600

n/a

TAJIKISTAN

n/a

30.000

30.000

n/a

n/a

30.000

30.000

n/a

17.500

164.350

181.850

n/a

n/a

134.100

134.100

TURKEY

TOTAL CONSUMPTION (SUPPLY - ENDING STOCK)

Source: Aegean Exporters Association and other INC sources.

64

The Cracker | November 2010

181.850

134.100

GLOBAL STATISTICAL REVIEW

Dried Fig Higo Seco · Figue Sec · Fico Secco · Getrocknete Geige · Kuru Incir · Figa Seca

TURKEY According to the Turkish Undersecretariat for Foreign Trade, exports in 2009 reached 38,820 MT, up 17% from 2008. The top five export destina-

tions were France, Germany, Italy, Switzerland, and the Russian Federation.

Estimated World Dried Figs Production. Metric Tons COUNTRY

2009/2010

2010/2011

BEGINNING STOCK

PRODUCTION

TOTAL SUPPLY

ENDING STOCK

BEGINNING STOCK

PRODUCTION

TOTAL SUPPLY

ENDING STOCK

0 n/a 0 0 n/a 0 n/a 0

50.000 23.000 11.000 9.000 5.000 4.000 n/a 102.000

50.000 23.000 11.000 9.000 5.000 4.000 n/a 102.000

0 n/a n/a n/a n/a n/a n/a

0 n/a n/a n/a n/a n/a n/a

50.000 22.500 10.000 7.500 5.000 3.500 400 98.900

50.000 22.500 10.000 7.500 5.000 3.500 400 98.900

0 n/a n/a n/a n/a n/a n/a

TURKEY IRAN USA GREECE SPAIN ITALY PORTUGAL TOTAL CONSUMPTION (SUPPLY - ENDING STOCK)

102.000

98.900

Source: Aegean Exporters Association and other INC sources.

Turkish Exports of Dried Figs 2007

COUNTRY

QUANTITY (MT) 6.541 7.079 2.982 1.855 3.012 18.632 40.101

FRANCE GERMANY ITALY SWITZERLAND RUSSIAN FED. OTHERS TOTAL

2008

VALUE (1000 USD) 24.460 29.069 14.168 9.503 6.685 66.643 150.528

QUANTITY (MT) 6.472 5.999 2.689 1.634 1.890 14.439 33.123

2009

VALUE (1000 USD) 35.265 30.884 13.666 9.616 5.638 67.839 162.908

QUANTITY (MT) 6.687 6.628 3.506 1.611 2.950 17.438 38.820

VALUE (1000 USD) 29.600 28.137 14.070 7.969 7.631 63.421 150.828

Source: Undersecretariat for Foreign Trade.

Prune Ciruela Seca · Pruneau · Prugna Secca · Backpflaume · Kuru Erik · Pruna Seca

USA

ARGENTINA

Prune harvest ended on September 19th. The National Agriculture Statistics Service (NASS) of the US Department of Agriculture, estimated the production of prunes at 136,000 metric tons (150,000 short tons) in 2010/11, however crop estimates were recalculated at 118,000 metric tons, down 19% in comparison with the production of 2009/10. Carryover is expected to end up 25-30% higher than last year.

2009/10 production in Argentina dropped drastically to only 15,000 metric tons, due to unfavorable climatic conditions. Purchases speeded up and the ending stock was revised downwards, to 5,000 metric tons. Production in 2010/11 is forecast at 42,000 metric tons.

Estimated World Prunes Production. Metric Tons COUNTRY

2009/2010

2010/2011

BEGINNING STOCK

PRODUCTION

TOTAL SUPPLY

ENDING STOCK

BEGINNING STOCK

PRODUCTION

TOTAL SUPPLY

ENDING STOCK

47.504 12.100 4.500 20.000 900 290 60 85.354

145.151 50.000 15.000 39.000 1.550 1.670 1.480 253.851

192.655 62.100 19.500 59.000 2.450 1.960 1.540 339.205

60.500 7.000 5.000 20.000 250 300 100 93.150

60.500 7.000 5.000 20.000 250 300 100 93.150

118.000 50.000 42.000 40.000 5.000 1.500 1.700 258.200

178.500 57.000 47.000 60.000 5.250 1.800 1.800 351.350

n/a n/a n/a n/a n/a n/a n/a

USA CHILE ARGENTINA FRANCE AUSTRALIA ITALY SOUTH AFRICA TOTAL CONSUMPTION (SUPPLY - ENDING STOCK)

246.055

351.350

Source: International Prune Association (IPA) and USDA

November 2010 | The Cracker

65

GLOBAL STATISTICAL REVIEW

Raisins, Sultanas & Currants Uva Pasa · Raisin Sec · Uvetta · Rosine · Kuzu Üzüm · Pansa

USA

TURKEY

The new crop harvest started mid-September, forecasted at 268,000 MT.

Turkey’s early forecast of 250,000 MT has been revised downwards to 225,000 MT, due to very hot weather and some micro climatic conditions.

According to the 2010 California Raisin Grape Objective Measurement Report, bearing acreage for raisin grapes remained unchanged from last year at 216,000 acres. This is the first time that no reduction in bearing acres was reported since 2003, when total productive area was estimated at 255,000 acres.

2009/10 shipments of U.S. raisins increased in volume to most of the United States’ major international markets, including the UK, Japan, Germany, and China, according to the USDA Economic Research Service (ERS).

According to the Turkish Statistics Institute, MY 2009 exports of raisins reached 173,804 MT as of June, down 27% from the same period last year.

Major export destinations are the United Kingdom (24%), Germany (17%), The Netherlands (14%), Italy (8%), and France (7%). Among the major export markets, the US experienced the largest decrease in MY 2009 (73%).

Domestic consumption is estimated at about 45,000 MT, which includes spirit production at distillers to produce mainly raki.

Estimated World Raisins, Sultanas & Currants Production. Metric Tons COUNTRY

2009/2010

2010/2011

BEGINNING STOCK

PRODUCTION

TOTAL SUPPLY

ENDING STOCK

BEGINNING STOCK

PRODUCTION

TOTAL SUPPLY

ENDING STOCK

137.000

275.000

412.000

75.000

75.000

268.000

343.000

60.000

TURKEY

28.000

274.000

302.000

20.000

20.000

230.000

250.000

10.000

CHINA

25.000

150.000

175.000

3.000

3.000

130.000

133.000

5.000

IRAN

8.000

125.000

133.000

5.000

5.000

155.000

160.000

5.000

CHILE

5.000

70.000

75.000

5.000

5.000

55.000

60.000

1.000

SOUTH AFRICA

5.600

32.600

38.200

1.000

1.000

40.000

41.000

3.000

UZBEKISTAN

1.000

35.000

36.000

2.000

2.000

25.000

27.000

1.000

ARGENTINA

1.800

28.000

29.800

2.000

2.000

25.000

27.000

2.000

GREECE

2.000

28.000

30.000

2.000

2.000

20.000

22.000

2.000

500

14.000

14.500

500

500

18.000

18.500

500

1.000

30.000

31.000

1.000

1.000

50.000

51.000

1.000

214.900

1.061.600

1.276.500

116.500

116.500

1.016.000

1.132.500

90.500

USA

AUSTRALIA OTHERS WORLD TOTAL

CONSUMPTION (SUPPLY - ENDING STOCK)

1.160.000

1.042.000

* Southern Hemispher crop of Spring 2010.

Source: INC.

Turkey: Raisin Exports. MY 2009. September-June

UK 41.725 / 24% Germany 29.643 / 17% Netherlands 24.836 / 14% Italy 13.514 / 8% France 12.683 / 7% Australia 9.666 / 6% Others 41.737 / 24%

Source: Turkish Statistics Institute.

Market Year begins Sep.

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The Cracker | November 2010

November 2010 | The Cracker

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November 2010 | The Cracker

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WORLD INDUSTRY NEWS

unnecessary bleaching of pistachios in the Chinese marketplace. The food safety use of bleaching is a questionable act, and the mere fact that deceiving the consumer into believing that they are purchasing a natural product, without any notification of such practice might be considered consumer fraud.

FOOD SAFETY ISSUES Food Safety continues to be of major focus to the U.S. pistachio industry. In 2009, new Good Agricultural Practices (GAP) document was implemented by the industry. This document was revised and updated from the initial industry GAP that was implemented in 2000. Additionally, the industry is working through researchers at the University of California, Davis and other experts to develop Good Manufacturing Practices (GMP). The thoughtful research and investigation in this area will help the industry to develop and implement the necessary practices and procedures that will help insure that food safety remains a high priority in pistachios.

Founded in 1980, the Western Pistachio Association is a grower based agricultural trade association representing over 400 growers in the states of California, Arizona and New Mexico. In 2007 it expanded its operations to include not only legislative and regulatory representation, but also nutrition research and promotion and grower communications, including an annual industry conference, an informative member website, westernpistachio.org and consumer website www.thegreennut.org, the publishing of newsletters and annual report of the U.S. pistachio industry. In January 2010, the WPA took over the management of the international generic promotion program for the U.S. pistachio industry. As such, the WPA conducts generic promotion activities in the European Union, China, Canada and Japan. The WPA is governed by an 18-member Board and several committees with significant member participation.

November 2010 | The Cracker

71

SOMERCOM

12, rue Marbeuf - 75008 Paris - Tél.: 33 (0) 1.40.70.94.50 - Fax.: 33 (0) 1.40.70.94.80 - somercom@somercom.com

Forty-two years experience as International Brokers and Agents Consultants Almonds, Hazelnuts, Pistachios, Cashews, Walnuts, Peanuts, Pinenuts, Olive Oil, Seed Oils and Other Products ◆ ◆ ◆ ◆

Exclusive Agents of:

BDG Blue Diamond Growers Sacramento (Californie USA)

Diamond Foods, Inc. Stockton (Californie USA)

Agreed Agents of:

FKB Fiskobirlik Giresun (Turquie)

ONH Office National de l’Huile Tunis (Tunisie)

Fig. 1. At Borges, we know that no two almonds are the same.

3 mm.

53 mm.

21,5 mm.

61 mm.

ø

54,3 mm.

2,4 mm.

21,5 mm.

42 mm.

ø

42,6 mm.

- Shelled nut weight: 1 to 2 grams.

- Nut weight with shell: 5 to 8 grams.

Weight, diameter, length, thickness, packaging, price … At Borges we seek and select the best option for your Company's needs, taking into account a whole range of criteria. We are backed by 40 years' experience exporting almonds to over 60 countries. Our processes are endorsed by the leading certificates (HACCP, ISO 9002 and ISO 14001). If what you're looking for is expertise and specialisation, if you need an immediate answer to year-round demand with the best value for money, if you're seeking cooperation throughout the whole process, trust in Borges.

BORGES, S.A. - Flix, 29 - 43205 REUS, Spain.

Tel. No. +34 977 30 90 00- info@borges.es - www.borges.es

A

s America’s second largest pistachio processor, Setton’s pistachios are sold all over the world to those looking for the highest quality at the most favourable prices. Setton’s state of the art processing, meticulous drying techniques and a commitment to selling only

unbleached and unblended California pistachios result in superior tasting pistachios of the highest quality. In addition, with orchards of our own and long standing relationships with growers, Setton is able to keep quality high and costs down. With pistachios being heart healthy and packed with vitamins and minerals, consumer demand is stronger than ever. We invite you to join us and share in this growing market!

To be a part of the action, please call Joshua Setton in New York at 631-543-8090 or email joshua.setton@settonfarms.com

November 2010 | The Cracker

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