JANUARY 2016 • Vol. 22 No. 1
New York Society of Cosmetic Chemists
www.nyscc.org
Product Development Symposium – A Joint Conference by the NYSCC and Product Development and Management Association (PDMA) TABLE OF CONTENTS Symposium Chairs and Committee Page 1-2
Presentation Abstracts Page 2-5
Registration Information Page 5
Symposium Agenda and Information Page 5
Directions Page 5-6µµ
Opening Remarks – Committee Chairs Nadine Dewdney and Mavis Dennis
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lease join us at the NYSCC/PDMA joint full day conference, A Product Development Symposium at the Grand Summit Hotel in Summit, NJ on January 26, 2016. The New York Society of Cosmetic Chemists and the Product Development and Management Association – NY/NJ Chapter have gathered a panel of experts in the areas of product development with a focus on the personal care industry. We intend to highlight and explore the tools and techniques, which will assist product development personnel in the product design process from idea generation to launch and ultimately ensure success with consumers. Please come with your own questions, experience, and ideas, as we hope to make this an interactive session.
About the Chairs: Nadine Dewdney Nadine is a Research Scientist at Colgate-Palmolive Company. She has several years of experience in personal care product development with a focus on emulsion systems. Nadine has an M.S. in Pharmaceutical Engineering, an M.S. in Biostatistics from New Jersey Institute of Technology, and a B.S. in Engineering Chemistry from Oakland University. Mavis Dennis Mavis is currently a Scientist at Colgate-Palmolive. She has been in this position since 2013. She works in the product development group responsible for developing and supporting underarm and bath and shower products. She explores technology leads and conducts proof of concept and validation. She has also made significant contributions in the development of new toiletry products. She obtained her Bachelor’s of Science degree in Chemistry from New Jersey Institute of Technology (NJIT) and she is currently pursuing (Continued on page 2)
P R O D U C T
D E V E L O P M E N T
S Y M P O S I U M
January 26 • Grand Summit Hotel, Summit, NJ
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2016 NYSCC BOARD OF DIRECTORS & PROGRAM CHAIRS CHAIR Rey Ordiales (732) 878-7798 reyordiales@outlook.com
CHAIR-ELECT Marie Thadal (609) 712-3716 nyscctreasurerelect@gmail.com
TREASURER Cathy Piterski (201) 675-3799 cpiterski@essentialingredients.com
SECRETARY Giorgino Macalino (862) 324-2749 Secretary@nyscc.org
ADVISOR Kim Burch (609) 443-2385 Kim.Burch@elementis.com
HOUSE Mohamed Abdulla (973) 487-6572 mohamed.abdulla@airliquide.com
MEMBERSHIP John Carola JohnC@protameen.com
PROGRAM John Goffredo (201) 647-1841 jagformulators@gmail.com
COMMUNICATIONS
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a Master’s degree in Pharmaceutical Chemistry in the same school. Mavis served as the Secretary for the Black Action Committee from 2013 to the middle of 2014, and then transitioned to Co-chair, a position she has held until now. __________________________________________________________________________________________________________
Product Development Symposium Planning Committee Members Anastasia Conlon Anastasia leads the PDMA NY/NJ Chapter’s awareness and engagement activities, building on her prior experience with the Boston Chapter of the PDMA. She currently is a Global Product Manager for Thermo Fisher Scientific where she drives growth of the Analytical and Bioreagents product lines via all aspects of the NPI process, as well as strategic pricing. She has a broad based background gleaned from over 25 years manufacturing experience including new product development, and has contributed to and awarded six patents. She has a B.A. in Chemistry and a B.S. in Ceramic Science. Leon Fraser Leon Fraser serves as President of the NY/NJ Chapter of the PDMA. He is Assistant Professor of Professional Practice in the Department of Management and Global Business and Managing Director of Executive Education at Rutgers Business School – Newark and New Brunswick. Before joining Rutgers, he was with Verizon as Director of Corporate Strategy and Assistant Director of Marketing, where he led several successful product launches. Prior to Verizon, he held staff positions in private industry and with the United States Congress. He earned an M.B.A. degree from the Wharton School of the University of Pennsylvania. Product Development and Management Association (PDMA) PDMA is a professional association focused on the application of principles, tools, and processes for the practice and management of innovation. It is comprised of practicing professionals, researchers, and service providers that support corporations with their innovation and product development expertise. Our community of innovators creates the new knowledge for how to create emerging marketplace value. We are in more than 50 countries and work in enterprises ranging from global corporations to start-ups. The NY/NJ chapter encompasses the Metro New York City area including, New York City, New Jersey, Westchester-Rockland, Long Island, and Fairfield County, Connecticut. __________________________________________________________________________________________________________
Stephen Weinberg (973) 307-4854 webmaster@nyscc.org
Speaker Abstracts and Biographies
SPECIAL EVENTS
Customer Focused Product Development: Designing for the Right Target
Gillian Ratto (723) 788-7320 Gillian.Ratto@elementis.com
COSMETISCOPE EDITOR Roger McMullen roger_mcmullen@fdu.edu
COSMETISCOPE ASSISTANT EDITOR Joe Albanese (908) 456-2968 joealbanese2@gmail.com
COSMETISCOPE ADVERTISING Bret Clark rbclark@ashland.com
COSMETISCOPE EMPLOYMENT Stephen Weinberg (973) 307-4854 webmaster@nyscc.org
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– Dr. Sharon Kennedy, Sr. Technical Associate • Colgate-Palmolive In today’s fast paced environment, there is a lot of pressure to put products on the shelf as quickly as possible for both customer and consumer engagement. In the rush to meet timelines, a product developer can lose sight of the consumer, which in the end can result in dissatisfaction, loss of brand loyalty, and ultimately loss of sales. In order to attract and then delight consumers, a product developer needs to balance their time at the bench with time to truly understand the consumers’ needs and desires. In this presentation we will examine key steps in consumer focused product design as well as give examples of activities that help to create better products for the right consumer target. Biography As a product developer and research scientist at Colgate-Palmolive, Dr. Sharon Kennedy successfully uses her knowledge of Chemistry and Science to develop some of the personal care industry’s most exciting new products. Passionate about STEM, Dr. Kennedy has served as a board member of the National Organization for the Professional Advancement of Black Chemists and Chemical Engineers where she has been able to mentor dozens of upcoming scientists. In 2014, NOBCChE presented Dr. Kennedy with the prestigious Winifred Burks-Houck Women’s Professional Leadership Award for the work she has done to give back to students J A N U A R Y
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in STEM. Dr. Kennedy received her Ph.D. in Physical Chemistry in 2000 from the University of North Carolina at Chapel Hill. __________________________________________________________________________________
Multicultural Considerations for New Product Development – Sandra Diaz, President • DIAZ & CO. – A multicultural marketing and merchandising consulting firm. The importance of the U.S. multicultural market as it relates to specific industries including cosmetics and personal care are discussed along with market size and segmentation. Considerations/ tips for working with marketers to ensure product development initiatives meet multicultural needs, including physical traits and values, will be discussed. Biography Sandra Diaz, founder of DIAZ & CO., advises teams to grow business and reduce inefficiencies by meeting the needs of mainstream shoppers while catering to U.S. Hispanics and other culturally diverse consumers. Drawing on over 15 years of experience as a marketing executive at L’Oréal, Sears, Sara Lee, and Colgate, plus a Kellogg MBA, Sandra delivers strategic solutions and business training that equips DIAZ & CO. clients to easily and efficiently capitalize on U.S. multicultural market growth. Learn more about her at: diazandco.com. __________________________________________________________________________________________________________
“Launch ‘em and Love ‘em” – How to Ensure Ongoing Success When Your New Product Innovations Hit the Market – Stephen Birtsas, Senior Manager • Kalypso, a global innovation consulting firm When 85% of new product launches fail within the first two years, it is important not to fall into the trap of the “Launch ‘em and Leave ‘em" mentality. In order to extract the most amount of value from innovation initiatives, you need to measure early results, analyze why an initiative is performing the way it is, and act to maximize value. This talk will discuss how to evaluate the success of innovation initiatives, how to improve underperforming initiatives, and how to capture the learnings for reapplication for future innovations. Biography Stephen is a Senior Manager at Kalypso with over 12 years of industry and consulting experience. Stephen services clients in the consumer packaged goods and life science industries where he brings expertise in innovation, product development, and product lifecycle management. Stephen helps his clients address their most critical innovation challenges to deliver “innovations that stick.” Stephen is also a well-known packaging thought leader and has deep expertise in packaging design, development, and labeling. he helps his clients address packaging challenges from concept to the consumer, including packaging design, data management, and artwork/label management. __________________________________________________________________________________________________________
The Business of Products – Linking Customers, Strategy, Ideas, and People – Steven Haines, CEO • Sequent Learning Networks – An international training and advisory firm Every company wants to be more innovative and achieve competitive advantage. Yet, we still have to meet the needs of current customers, satisfy the demands of shareholders, and make the numbers. How do we get ahead of the curve? How can we create the new products and innovations, while paying attention to the business at hand? Steven Haines will deliver a compelling, interactive discussion about the business of products. He’ll do so by engaging the audience in the following areas: customers (Who is the real customer?), strategy (How do we know the strategy is on target?), ideas (What’s possible to produce?), and people (How do we get everyone into the business of the product?). (Continued on page 4)
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Biography Steven Haines is the Founder and CEO of Sequent Learning Networks and an energetic public speaker. He is also an author of several best-selling books such as The Product Manager’s Desk Reference and The Product Manager’s Survival Guide. His ideas and books continue to shape how leading companies organize to produce category defining products and highly performing business people. Steven has also spoken to audiences in the U.S. and in Europe on a host of business topics, including “Leveraging Product Management for Organizational Success” and “The Importance of Product Management.” _____________________________________________________________________________
Intellectual Property Strategy and Open Innovation: A Quantum Leap – Dipanjan (DJ) Nag, President • Prediqtus LLC – An intellectual property strategy company Today, innovation is more important than ever before for a company to succeed. More than a $5 trillion value has been set for IP just for the S&P 500 companies. It is no longer a defensive strategy but rather a proactive approach. It is also imperative that innovation is seen as the lifeblood of a company to succeed in a challenging public market environment. The next big innovation might come from outside the walls of the company. An appreciation of how IP is shaping our world and the dynamic regulatory environment for patents is key for every professional within a company.
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Biography Dr. Nag is the CEO and President of Prediqtus, LLC (formerly IP Shakti LLC), an intellectual property strategy company and Adjunct Professor at Rutgers University. In 2013, IP Shakti launched two successful medical device companies and acted as advisor for a licensing company (Patent Properties – PPRO) founded by Mr. Jay Walker (co-founder Priceline), which went public in the U.S. He was instrumental in launching the first intellectual property exchange, IPXI. Overall, Dr. Nag has been responsible for negotiating or leading more than 30 startup companies and more than 300 license agreements from university technology transfer. He is regarded as an authority on intellectual property strategy and business strategy globally, having led several teams in Poland, Turkey, Chile, Brazil, Japan, and Korea. He has a Ph.D. in Biophysical Chemistry and Instrumentation, an M.S. in Chemistry, and a B.S. in Pharmaceutical Engineering. __________________________________________________________________________________________________________
Idea Generation – The Foundation of Product Development – Peter Duggan, Senior VP • Computershare – Software solutions provider to the securities industry and their shareholders. This session is aimed at exploring ways to solicit ideas from across an organization. It covers how ideas are sourced, documented, catalogued, and prioritized. This session will cover ways of sizing opportunities, vetting opportunities, building the optimal portfolio of projects, getting the right resources as well as the importance of management reporting and a feedback loop. Biography Peter Duggan is responsible for the Product Management & Strategy group at Computershare Investor Services. This group oversees the development of new products and services for the Transfer Agency business. Computershare is the market leader in this business serving 6000+ public and private companies and 17 million registered shareholders. Computershare is the largest provider of these services in the U.S. and globally. Prior to assuming his current role, Peter was the head of Client Management for BNY Mellon’s Shareholder Services division, which included Transfer 4
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Agency, Employee Share Plan, and Corporate Actions Relationship Managers, and held the role of Product Manager for the Corporate Actions business before that. Before joining BNY Mellon in 1999, Peter was the head of product management for Deutsche Bank's Global Corporate Trust business, with staff in New York, London, Frankfurt, Luxembourg, and Hong Kong. Peter brings more than 25 years of experience in global securities processing. __________________________________________________________________________________________________________
Registration Information • Members: $35/$70 at the door • Emeritus members: free
• Non-members: $70/$100 at the door
To register, please visit the NYSCC website: www.nyscc.org.
Agenda 8:00 a.m. Registration, breakfast and networking 8:30 a.m. Opening Remarks Session Chairs – Mavis Dennis, Nadine Dewdney Moderator – Anastasia Conlon 8:45 a.m. Customer Focused Product Development: Designing for the Right Target Dr. Sharon Kennedy – Sr. Technical Associate, Colgate-Palmolive 9:45 a.m. Break 10:00 a.m. Multicultural Considerations for New Product Development Sandra Diaz – President, DIAZ & CO. – A multicultural marketing and merchandising consulting firm 11:00 a.m. “Launch ‘em and Love ‘em” – How to Ensure Ongoing Success When Your New Product Innovations Hit the Market Stephen Birtsas – Senior Manager, Kalypso – a global innovation consulting firm 12:00 p.m. Lunch 1:00 p.m.
The Business of Products – Linking Customers, Strategy, Ideas, and People Steven Haines, CEO, Sequent Learning Networks – An international training and advisory firm
2:00 p.m. Intellectual Property Strategy and Open Innovation: A Quantum Leap Dipanjan (DJ) Nag – President, IP Prediqtus LLC – An intellectual property strategy company 3:00 p.m. Break 3:15 p.m. Idea Generation – The Foundation of Product Development Peter Duggan – Senior VP, Computershare – Software solutions provider to the securities industry and their shareholders 4:15 p.m. Closing Remarks NYSCC – Rey Ordiales, Chair PDMA –Leon Fraser, President
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4:30 p.m. Networking (Open Bar – 2 complimentary drink maximum with submission of a conference evaluation form)
Directions to the Grand Summit Hotel The Grand Summit Hotel, 570 Springfield Avenue, Summit, NJ (908) 273-3000 • By Car Written directions below and a local map. Parking available on property. Fee is $9.25 plus tax per day. • By Train The NJ Transit Train Station is conveniently located within walking distance. The Summit station has direct service to and from New York Penn Station from either the Gladstone or Morristown lines. • By Plane Newark Liberty International Airport is 20 minutes from the Grand Summit Hotel. V O L U M E
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Product Development Symposium
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n From Route 24 West: Take Route 24 West to Exit 9A (Millburn/Summit/Springfield). As you exit, bear right and follow the signs to Summit. Go straight onto Broad Street for approximately one mile through six traffic lights until the intersection of Morris Avenue. Turn right at the sixth traffic light onto Morris Avenue (7-Eleven will be on your right). Go to the first traffic light and make a left onto Springfield Avenue. Proceed through one traffic light; The Grand Summit Hotel will be on your left.
n From NYC/George Washington Bridge/Lincoln Tunnel/Holland Tunnel: Take NJ Turnpike (I-95) South to Exit 14, then Interstate 78 West to Exit 48 (Route 24 West). Then follow directions from Route 24 West. n From Long Island/Brooklyn/JFK Airport: Take the Belt Parkway to the Verrazano Bridge and then take the Staten Island Expressway to the Goethals Bridge. Once over bridge, look for signs to NJ Turnpike North and follow to Exit 14. Then take Interstate 78 West to Exit 48 (Route 24 West). Then follow the directions from Route 24 West.
n Garden State Parkway: Parkway South to Exit 142 to Interstate 78 West to Exit 48 (Route 24 West). Then follow directions from Route 24 West. Alternatively, take the Parkway North to Exit 142 to Interstate 78 East for one exit and follow signs to the U-turn for 78 West to Exit 48 (Route 24 West). Then follow the directions from Route 24 West. n From Newark Airport: Take Interstate 78 West to Exit 48 (Route 24 West). Then follow the directions from Route 24 West.
n From Southern New Jersey and Philadelphia: Take NJ Turnpike North to Exit 14, then Interstate 78 West to Exit 48 (Route 24 West). Then follow the directions from Route 24 West.
n From Northern New Jersey: Route 287 South to Exit 37 (Route 24 East). Take Route 24 East to Exit 9A (Broad Street, Summit). As you exit, go straight to the first traffic light and make a right onto Broad Street. Go straight onto Broad Street for approximately one mile through six traffic lights until the intersection of Morris Avenue. Turn right at the sixth traffic light onto Morris Avenue (7-Eleven will be on your right). Go to the first traffic light and make a left onto Springfield Avenue. Proceed through one traffic light; The Grand Summit Hotel will be on your left. n From Clinton and All Points West: Route 287 South to Interstate 78 East to Exit 45 (Glenside Avenue). At light make a left turn onto Glenside Avenue. Continue to the second traffic light and make a left onto Morris Avenue. At the sixth traffic light turn left onto Springfield Avenue. Go through one light; the hotel will be on your left.
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n From Route 22 West and Route 22 East: Route 22 West to Summit Road exit, Watchung Reservation. Make a right onto Summit Road (there is a Getty gas station on the corner). Follow Summit Road through one traffic light and cross over Interstate 78. At that point, the road becomes Baltusrol Road. Continue to the second traffic light and make a left onto Morris Avenue. Proceed on Morris Avenue to the sixth traffic light and make a left onto Springfield Avenue. Go through one light, hotel will be on your left. If traveling by Route 22 East, follow until the sign "Mountain Ave. to Sheffield St. U-Turn Route 22 West" (Sign will be on your left). Follow U-Turn sign to Route 22 West and follow directions above.
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Call for Papers
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he Cosmetiscope editorial committee invites all interested parties to submit feature technical articles for publication in the NYSCC monthly newsletter. Authors of feature articles are eligible to win the prestigous NYSCC Literature Award ($1,000) for the best front-page article published during the calendar year. Also, authors receive $200 reimbursement to attend a theatrical performance of their choice. Writing an article for your peers is a very rewarding experience, both personally and professionally, and would reserve your place in NYSCC history. You may choose whatever topic you feel would be interesting to fellow colleagues in our industry. We also welcome any other types of commentaries or articles that may be published in the Career Corner, Technical Tidbit section, or as a Letter to the Editor. Please send correspondence to: roger_mcmullen@fdu.edu.
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Making Personal Personal Car Caree Beautiful®
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Monthly Meeting Group Discount The NYSCC is offering a group discount of 15% to companies who send 5 or more employees to a monthly meeting. All five employees would need to be registered at the same time to receive the discount. Once purchased, registrations are non-refundable.
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Mintel PC Products Symposium
February 18, 2016 • The Bethwood, Totowa, NJ
Chair: Sahar Smith Topics: Product Development Science and Art – Anthony Esposito, Coty A Journey Through the Past 25 Years of Innovation in the Beauty and Personal Care Market – Sarah Jindal, Mintel
You need more information about our products? Please contact our subsidiary SILAB Inc.: email: silabinc@silabinc.com phone: 732-335-1030
For registration and more information: www.nyscc.org.
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CALL FOR MANUSCRIPTS
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he Society of Cosmetic Chemists is soliciting scientific manuscripts concerned with cosmetics or the sciences underlying cosmetics, as well as papers of interest to the cosmetic industry for publication in the Journal of Cosmetic Science, The Official Journal of the Society of Cosmetic Chemists. The JOURNAL will consider manuscripts for publication in the following categories, provided they are prepared in proper scientific style and adequately referenced: • Original articles • Review articles • Technical notes • General articles • Preliminary communications • Letters to the Editor SUBMISSION OF MANUSCRIPTS Manuscripts submitted for publication should be accompanied by a cover letter and sent via e-mail to dscelso@scconline.org. Additional information is available from the SCC National Office: www.scconline.org.
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Send news of interest, guest editorials, and comments to Roger McMullen, Editor • E-mail: roger_mcmullen@fdu.edu
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Upcoming 2016 NYSCC Events Calendar
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• For updated NYSCC information, visit us on the web at: www.nyscc.org • For National SCC information: www.scconline.org January 29 Ski Event, Killington, VT February 18 Mintel PC Products Symposium, The Bethwood, Totowa, NJ March 22 Perfumery Association Joint Seminar Dinner Meeting, Chart House, Weehawken, NJ May 10-11 Suppliers’ Day, NJ Convention and Exposition Center, Edison, NJ June 8 NYSCC Cruise – Aqua Azul, Weehawken, NJ July 21 Golf Event, Location TBD
™ Nature’s Science. Our Technology. Your Beauty.
September 6 In Vivo Test Methods for Personal Care Products, Location TBD October TBD Personal Professional Development, Location TBD Oct. 30-Nov. 2 IFSCC Congress, Orlando, FL November TBD Rheology Symposium, Location TBD
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The New York Society of Cosmetic Chemists and American Society of Perfumers present
Inspired Art and Science – Our Fragrance World Today March 22, 2016
The Chart House, Weehawken, NJ 4:00 – 4:45 p.m.
The Science of Fragrance Safety James Romine – President RIFM
4:45 – 5:30 p.m.
The Golden Age of Fragrance and How We Got Here Dr. Avery N. Gilbert – Synesthetics, Inc.
5:30 – 7:00 p.m.
Cocktails/Dinner
7:00 – 7:45 p.m.
Fragrance Creativity in the Modern World Vincent Kuczinski and James Krivda – Perfumers MANE
Join us for a highlight tour of the world of fragrance with expert speakers in fragrance safety, the emotional impact of smell, and the role of the creative perfumer in the 21st Century. Enjoy the magnificent view of Manhattan while networking with members of these two great Societies. Chairs: Steve Herman and Chris Dienno For registration and more information: www.nyscc.org.
2016 Naturally Kiawah Symposium April 21, 2016
Like, Connect & Tweet About Us!
FACEBOOK: NEW YORK SOCIETY OF COSMETIC CHEMISTS
LINKED IN: NEW YORK SCC
TWITTER: @NYSCC
INSTAGRAM: NYSCCMAIN These connections were made possible by the NYSCC Social Media Committee
Kiawah Island Golf Resort • Kiawah Island, South Carolina Carolina Society of Cosmetic Chemists
Employment Opportunities For complete ads please go to the NYSCC website: https://www.nyscc.org/employment-listings.html.
n Regulatory Cosmetic Chemist Sarkli-Repechage, Ltd. • Secaucus, NJ
n Regulatory Manager Batallure Beauty, LLC • Princeton, NJ
n Junior Sales Representative Akott • New Jersey
n Regulatory Manager Inolex, Inc. • Philadelphia, PA
n Cosmetic Chemist Shin-Etsu Silicones of America • Totowa, NJ
n R&D Formulator Tata Harper Skincare • Shoreham, VT
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