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December 17, 2015 - December 23, 2015

MAYOR DAVID DINKINS, REP. CHARLES RANGEL, HONORED WITH LIFETIME ACHIEVEMENT AWARDS

NAACP SUPPORTS

DECRIMINALIZATIONan OF MARIJUANA

PRESIDENT BIDEN has announced that he plans to reschedule marijuana into a category of controlled substances that have a currently accepted medical use and only a moderate to low potential for dependence, in line with recent reforms at the state level and growing scientific research.

The rescheduling would move marijuana from a Schedule I substance (with drugs including heroin) to a Schedule III substance (with drugs including Tylenol with codeine).

The Black Stars News 2015 Annual Awards Dinner will honor Mayor David Dinkins, Rep. Charles Rangel, Rep. Yvette Clarke, R. Donahue Peebles, Barbara Arnwine, Inez Barron, Sabrina Lamb, Dr. Rudy Crew, Stephen Byrd, Alia Jones, and the Central Park Five survivors of gross injustice on December 18 from 6:00pm –10:00pm at MIST Harlem, 46 West 116th Street

For decades, the federal government has classified marijuana as more dangerous than fentanyl and meth, a clear racial disparity based on usage demographics. While reclassifying marijuana from a Schedule I to Schedule III drug will not legalize or decriminalize the substance nationwide, it is the most significant shift in federal drug policy in recent years.

“Each honoree chosen for recognition has demonstrated exceptional leadership and vision in her or his respective profession or endeavor and in some significant measure has contributed towards creating a more just society in this country,” says Black Star News founder and publisher Milton Allimadi. “Obviously much work needs to be done here and around the world.”

The Justice Department will formally reclassify marijuana, making the drug 'lower-risk' and taking a pivotal first step toward unraveling the disproportionate harms inflicted by the 'War on Drugs.' For over half a decade, the NAACP has supported the decriminalization of marijuana, an issue that has contributed to the unjust incarceration of millions of Black Americans.

NAACP President and CEO Derrick Johnson shared the following statement in response to this week's news: "The war on drugs has been a war on Black America. The facts speak for themselves. Black Americans are 4 times more likely to be incarcerated on marijuana-related charges than white Americans. Let's be clear - no one should be incarcerated for nonviolent drug offenses. While this is a historic first step, the NAACP knows that the work to secure justice is never complete. Now, we call on Congress to enact the legislation necessary to make nationwide reform a reality. Let's get to work."

The gala starts at 6:00pm with a cocktail hour to be followed by the dinner and awards ceremonies. There will be musical entertainment by opera singer Cassandra Douglas and from harmonica phenomenon William Galison. David Dinkins honored for Lifetime Achievement — he was New York City’s first African American mayor and also welcomed Nelson Mandela to the city after his release in 1990.

significant step any American president has taken to address the harms of the war on marijuana. This was a hard-fought win that could not have happened without the tireless advocacy of a decades-long movement for justice,” said Cynthia W. Roseberry, director of policy and government affairs at the ACLU’s Justice Division. “While it is an incredibly encouraging step in the right direction,

The NAACP continues to support the decriminalization of cannabis.

Rep. Charles Rangel, also honored for Lifetime Achievement, has served in Congress since 1971. He is a recipient of The Bronze medal for helping save soldiers behind enemy line during the Korean War

THE NAACP CONTINUES TO SUPPORT THE DECRIMINALIZATION OF CANNABIS.

Rep. Yvette Clarke is a Democratic member of the US House of Representatives from New York whose 9th district covers much of central Brooklyn. Before entering Congress in 2007, she

The American Civil Liberties Union applauds the rescheduling, but more must be done at the federal and state levels to undo the decades of harm inflicted on individuals and communities due to unjust marijuana policies. Today’s announcement by President Biden is an important step towards basing federal marijuana policy on evidence instead of fear.

African American-owned real estate firm with $3.5 billion worth of properties under development or management — he was one of the pioneering developerswho helped turn around and revitalize the once-blighted Anacostia neighborhood in Washington, D.C.

A champion of African-American economic empowerment Peebles’ is contemplating a possible run for NYC mayor in 2017.

“President Biden’s decision to reschedule marijuana is the most

Honoree Barbara Arnwine, civil rights lawyer, is a champion of protecting voting rights of ethnic minority groups — the emerging

Transformative Justice Coalition. Arnwine was for 26 years executive Lawyers’ Committee for Civil Rights Under the Law. , honoree, formerly a member, is now council member and a champion of education for

marijuana. Americans want policies that repair the communities torn apart through over-criminalization and over-policing. Restorative policies include those that prioritize commercial marijuana licenses for formerly incarcerated people, grant clemency to those convicted under unjust drug laws, and expunge criminal records so people have a fair shot at redemption,” Roseberry added. At the state level, extreme racial disparities in arrests for marijuana possession persist throughout the country. A Black person is still at least three times more likely to be arrested for marijuana possession than a white person, even though Black and white people use marijuana at similar rates. These racial disparities in marijuana possession arrests exist across the country: in every state, in counties large and small, urban and rural, wealthy and poor, and with large and small Black populations.

Imhotep Gary Byrd is a legendary radio talk show host and executive producer, radio DJ, poet, songwriter, music recording artist and producer, rapper, writer and community activist. He began his career as a radio DJ in Buffalo at age 15. For over 30 years, he’s been a talk show host at WBLS and WLIB radio in New York City. He also has a Friday night radio talk show on WBAI

the rescheduling does not end criminal penalties for marijuana or help the people currently serving sentences for marijuana offenses. It is time for the federal government to further reduce prosecution of marijuana and instead put more resources towards investments that help communities thrive.”

Honoree Sabrina Lamb, founder of World of Money, is a champion of financial literacy for youth-- she teaches knowledge about handling money, budgeting and planning.

“State and local officials should follow this move by the president to scale back and reduce the harms of the war on marijuana in their state and move to decriminalize

Dr. Rudy Crew, honoree, is one of the nation’s leading educators. He’s president of Medgar Evers College of The City University of New

York and a former chancellor of the New York public schools system. Pioneering producers Stephen Byrd and Alia Jones, through their company Front Row Production, brought “Cat on a Hot Tin Roof” and “A Streetcar Named Desire” with a multi-ethnic cast to Broadway. In 2016 they bring “Eclipsed” with Oscar Winner Lupita Nyong ’O to Broadway. Honorees, the so-called Central Park 5, are collectively and individually heroes. They are survivors of one of the ugliest miscarriage of justice in New York’s history; having been railroaded and unjustly convicted for a crime they did not commit and for which they served long prison sentences ranging from seven years to 13 years before being exonerated when the actual rapist confessed. They are: Yusef Abdus Salaam; Raymond Santana Jr., Antron McCray, Kevin Richardson, and Kharey Wise.

“Congress must pass comprehensive legislation that addresses drug policies that have been selectively and disproportionately aimed at Black and Latino communities for decades,” said Nina Patel, senior policy counsel at the ACLU’s Justice Division. “Millions of Americans have lost their right to vote and are locked out of opportunities to seek housing, employment, and education as a result of racist and punitive marijuana policies. Passage of the Senate-led Cannabis Administration and Opportunity Act (CAOA) and the House-led Marijuana Opportunity Reinvestment and Expungement (MORE) Act would remove federal criminal penalties for marijuana and provide criminal history record clearing and necessary investments in communities disproportionately targeted for criminalization.”

The Black Star News, which focuses on investigative journalism, has been featured as a result of some if its news scoops, on CNN, The New York Daily News, The New York Post, The Village Voice, and Brill’s Content magazine.

Past Black Star News honorees have included: Gil Noble (Like It Is), Rep. Maxine Waters, Soledad O’Brien (CNN), Ms. Camille Cosby, Voza Rivers (New Heritage Theatre), Errol Louis (NY1 News), Amel Larrieux (Entertainer), Dr. William Pollard (Medgar Evers College), Herm Edwards (NY Jets), Nayaba Arinde (Amsterdam News), La-Verna Fountain (Columbia University), Lillian Roberts (DC37), Desiree Dancy (New York Times), Greg Floyd (Local 237), Rev. Al Sharpton (National Action Network), and many others.

Image Source: NAACP

NATIONAL

NATIONAL BATTLE OF THE BANDS CELEBRATES EXCELLENCE

During a press conference at NRG Stadium, Webber Marketing, in partnership with the Harris County Houston Sports Authority and Lone Star Sports & Entertainment, unveiled thrilling plans for the 10th Anniversary of the Pepsi National Battle of the Bands (NBOTB). This year's event, themed "Celebrating Champions of Culture," not only honors the legacy of HBCU marching bands but also champions their enduring influence on music and culture. The celebrations are scheduled to begin in Houston, Texas, on Friday, August 23, and conclude on Sunday, August 25, at NRG Stadium with the highly anticipated band showcase.

"Celebrating ten years of the

Marching Storm  Southern University, Human Jukebox

 Tennessee State University, A Texas Southern University, "Ocean of Soul"

 Tuskegee University, Marching Crimson Pipers

This year's event will feature a live performance by Grammy Awardwinning artist Lecrae, adding a unique blend of inspirational music that complements the spirited performances of the HBCU bands.

Additional artist performances will be announced soon.

Tickets will go on presale exclusively for past ticket purchasers and email subscribers starting May 16 and will

as a vehicle to provide scholarship opportunities to many. We are proud to take part in this exceptional event and can't wait to see what the next ten years bring."

"In 2023, PepsiCo donated more than $400,000 to HBCUs directly to impact their marching band students and tackle on-campus food insecurity. We're excited to build on our commitment of advancing HBCUs and the students it serves, as demonstrated by our ongoing investment in the National Battle of the Bands platform and strategic initiatives aimed at fostering equality and empowerment within the community. Building on last year's successes, we're planning even more enriching activities, aiming to

National Battle of the Bands is a milestone that goes beyond music— it's about the impact these bands have on their communities and the broader cultural landscape," said Derek Webber, CEO of Webber Marketing and Executive Producer of National Battle of the Bands. "This anniversary is a testament to the enduring spirit and resilience of HBCU marching bands, and we are proud to continue amplifying their incredible stories and contributions."

The 2024 lineup features some of the most prestigious HBCU marching bands, including:

 Bethune-Cookman University, Marching Wildcats

 Jackson State University, The Sonic Boom of the South

 Miles College, Purple Marching Machine

 Prairie View A&M University,

continue through May 21. To gain presale access, fans are encouraged to join the NBOTB email database at www.nationalbattleofthebands. com. Public ticket sales will begin on May 22. Prices start at $25. Tickets can be purchased on our website or via Ticketmaster. For group ticket inquiries, please contact Madison Holesko at Madison. Holesko@houstontexans.com or 832667-2394.

"It has been an honor to witness the growth and evolution of the National Battle of the Bands over the past ten years," said Janis Burke, CEO of the Harris County Houston Sports Authority "Since its inception, the event has become a cultural phenomenon, bringing together communities, showcasing remarkable talent, introducing new programming to the city, and serving

by JP Morgan Chase, set for Friday, August 23, at The Deluxe Theatre, will provide a platform for entrepreneurs to connect, learn, and grow.

 Back on the Yard Kickoff & Stroll Off Competition will electrify the atmosphere at Texas Southern University on the same day, Friday, August 23.

 Feeding The Homeless, an NBOTB Cares Initiative, will take place on Saturday, August 24. This event demonstrates its commitment to community support and engagement, aligning with our mission to positively impact every community we touch.

 Fan Fest Experience at NRG Center on Sunday, August 25, will include the HBCU College Fair, Career Fair, and The Pepsi Experience—offering an elevated platform with vendors, music, performances, and more, ensuring an enriched experience for all attendees.

This year's NBOTB event will feature an exciting addition - a Hall of Fame program designed to honor individuals who have made outstanding contributions to the success and legacy of HBCU marching bands. This recognition highlights the significant role these individuals have played in the development of HBCU marching band culture. The Hall of Fame program will be introduced during August's event and will induct its inaugural members.

For tickets, event details, and more information about the 2024 Pepsi National Battle of the Bands, please visit our official website at www. nationalbattleofthebands.com. Stay in rhythm with the latest updates and announcements by following us on social media:

surpass the energetic atmosphere and cultural showcase that define this annual gathering," said Kent Montgomery, Senior Vice President, PepsiCo Industry Relations and Multicultural Development.

The press conference unveiled an enriching lineup of official events designed to enhance community engagement and elevate the fan experience leading up to and during the event weekend:

 National Battle of the Bands Band Camp will be held from July 1719, 2024, at HCC Northeast - North Forest Campus. Scheduled from 2 p.m. to 6 p.m., this event is part of the countdown to the 2024 event, aiming to prepare and inspire young musicians in the lead-up to the main event.

 The Emerging Experience Entrepreneur Conference presented

@NationalBattleOfTheBands on Facebook, Instagram, TikTok, and YouTube, and @NationalBOTB on Twitter.

The National Battle of the Bands' mission is to enhance the exposure of Historically Black Colleges and Universities (HBCUs), their marching bands, and their roles in educating aspiring musicians and developing future leaders. The musical showcase, hosted in collaboration between Webber Marketing and the Harris County Houston Sports Authority, occurs annually in Houston, TX, at NRG stadium. Event organizers have generated over $1.3 million in scholarships for the participating colleges and universities. For more information and updates, follow @NationalBattleOfTheBands on social media or visit www. nationalbattleofthebands.com.

BLACK VOTE WILL BE IMPACTED BY INFLATION AND MEDICARE

AARP Pennsylvania's first 2024 election survey shows that candidates should pay close attention to Pennsylvanian voters ages 50 and older, and highlights the priorities and concerns of Black voters ages 50 and older that will likely influence the outcome of the 2024 elections. Seventy-nine percent of Black voters in Pennsylvania are extremely motivated to vote this year. When asked about the issues that are important as they decide whom to vote for this November, older Black voters cited Social Security (92% say extremely or very important), Medicare (89%), policies to help seniors live independently at home as they age (87%), the cost of prescription drugs (86%) as key issues. In fact, Social Security and Medicare emerge as their top priority issue in their vote for Senate this year, with nearly twice as many Black voters 50+ choosing Social Security and Medicare as any of the other dozen issues tested.

"With inflation and the rising costs of living squeezing all Pennsylvania households, Black voters 50+ are clearly looking for leaders with a plan," said Bill Johnston-Walsh, AARP Pennsylvania State Director. "Candidates would be wise to listen to their opinions and concerns if

they want to win in November."

Among Black voters 50+, President Joe Biden (D) leads former President Donald Trump (R) by a large margin: 84% to 8%. In the race for U.S. Senate, Senator Bob Casey (D) leads Dave McCormick 87% to 7%.

Other key takeaways include: 96% of Black voters 50+ say they are more likely to vote for a candidate for U.S. Senate who advocated making sure workers get the Social Security they paid for through a lifetime of hard work; Four of the five issues measured as cost concerns are important to many Black voters 50+: health care/prescription drugs, utilities, food, and housing; and 58% of Black voters 50+ are worried about their personal financial situation including 63% of women. Health care/ prescription drugs and housing are the biggest cost concerns;

66% of Black voters 50+ and 73% of Black voters 65+ say Social Security is or will be a major source of their income.

AARP commissioned the bipartisan polling team of Fabrizio Ward & Impact Research to conduct a survey. The firms interviewed 1,398 likely Pennsylvania voters, which includes a statewide

representative sample of 600 likely voters, with an oversample of 470 likely voters age 50 and older and an additional oversample of 328 Black likely voters age 50 and older, between April 24-30, 2024. The interviews were conducted via landline, cellphone, and SMS-to-web. The margin of sampling error for the 600 statewide sample is ±4.0%; for the 800 total sample of voters 50+ is ±3.5%; for the 400 total sample of Black voters 50+ is ±4.9%.

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates

for what matters most to the more than 100 million Americans 50-plus and their families: health security, financial stability and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, highquality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest circulation publications, AARP The Magazine and AARP Bulletin. To learn more, visit www. aarp.org/about-aarp/, www.aarp.org/ español or follow @AARP, @AARPenEspañol and @ AARPadvocates on social media.

MOREHOUSE COLLEGE PRESIDENT NAMED GALA SPEAKER

The Los Angeles Urban League (LAUL) is pleased to announce David A. Thomas, PhD., President of Morehouse College, will be the keynote speaker for their Whitney M. Young, Jr. Awards Gala, which is scheduled to take place on the evening of Thursday, May 30, 2024, at the Fairmont Century Plaza Hotel, located at 2025 Avenue of the Stars, Los Angeles, California 90067. Dr. Thomas is internationally recognized for his expertise in organizational management and higher education leadership. He is a noted academic scholar, award winning author, and business consultant for 100 of the Fortune 500 companies.

Since his installment at Morehouse College in January 2018, Dr. Thomas has led dynamic, purpose-driven advancement in Morehouse’s strategic

and operational effectiveness, programmatic reach, and pedagogical innovation. Among other transformational successes, He has overseen a fundraising acceleration which has generated more than $200 million since his arrival—a giving total during his tenure that is higher than during any other presidential tenure in the history of the college and has accelerated through a $500 million comprehensive capital campaign. Under his leadership, Morehouse has extended its reach by launching its first online degree programs and has amplified its positioning as a center of intellectual discourse and social engagement in areas such as global leadership, professional equity, social justice, and innovation.

“We are honored to welcome Dr. David

A. Thomas as the keynote speaker for this year’s Whitney M. Young, Jr. Awards Gala,” said Cynthia MitchellHeard, President & CEO of the Los Angeles Urban League “His unmatched expertise and visionary global insights will undoubtedly inspire and enlighten our guests, who will include alumni of Morehouse and Spelman Colleges.” Ms. Mitchell-Heard was appointed the organization’s President and CEO earlier this year, making history as the first woman in nearly a century to helm the iconic civil rights organization.

Before becoming president of Morehouse, Dr. Thomas served as the H. Naylor Fitzhugh Professor of Business Administration at Harvard Business School, as dean and William R. Berkley Chair at Georgetown University’s McDonough School of Business, and as an assistant professor at the Wharton School of Business at the University of Pennsylvania. He earned a Ph.D. in organizational behavior studies and a Master of Philosophy in organizational behavior, both from Yale University. He also earned a Master of Organizational Psychology from Columbia University and a Bachelor of Administrative Sciences from Yale College

The annual Whitney M. Young, Jr. Awards Gala serves as a platform for the Los Angeles Urban League to celebrate achievements, thank its partners and sponsors and raise awareness of LAUL’s mission to help African Americans and others in underserved communities achieve their highest true social parity, economic self-reliance, power and civil rights. This year’s gala honorees include NOEL MASSIE,

Chairman Emeritus of the Los Angeles Urban League, who will receive the Whitney M. Young, Jr. Award; ROBERT SIMONDS, Founder & Chairman STX Entertainment and ANNE BIONDI SIMONDS, Founder & CEO, Muse Systems Enterprises, have garnered the John Mack Legacy Award; SANDRA JACKSON-DUMONT, Director & CEO of Lucas Museum of Narrative Art, will be awarded the Trailblazer Award and RON FRIERSON, Director of Economic Development of the Western U.S. Amazon, will be the recipient of the Visionary Award.

Attendees can expect an elegant evening featuring fine dining, live entertainment and opportunities to connect with industry leaders and influencers. Tickets for the gala are now available for purchase on the Los Angeles Urban League website at www.laul.org/wmy. For more information about the Whitney M. Young, Jr. Awards Dinner, please contact Laureen O’Hara Abeyta at development@laul.org, (323) 6215306.

The mission of the Los Angeles Urban League, which is an affiliate of the National Urban League, is to help African Americans and others in underserved communities achieve their highest true social parity, economic self-reliance, power, and civil rights. The League promotes economic empowerment through education and job training, housing and community development, workforce development, entrepreneurship, health, and quality of life. For more information about The Los Angeles Urban League, please visit www.laul.org

DAVID A. THOMAS, PHD., President of Morehouse College

Photo Source: BPRW

NATIONAL CAMPAIGN CELEBRATES MENTAL HEALTH AWARENESS MONTH

The NATIONAL ALLIANCE ON MENTAL ILLNESS (NAMI) recently launched Take the Moment, a campaign that empowers people to collectively embrace the power of now for Mental Health Awareness Month 2024.

As stigma around mental health persists and the national mental health crisis evolves, Take the Moment encourages individuals to prioritize and talk about their mental health without feeling guilty or ashamed. Take the Moment also highlights NAMI’s resources including its HelpLine, programs, and initiatives that support individuals and their loved ones in their mental health journeys.

“NAMI’s Take the Moment campaign is a reminder that amidst life's chaos, we all deserve a moment to refocus, recharge and nurture our mental health,” said NAMI CEO Daniel H. Gillison Jr. “Together, let’s use this moment and month to make our mental well-being a priority and pave the way for healthier minds and happier lives.”

The campaign focuses on:

1. “Fostering community connection,” which encourages individuals to participate in no-cost education classes, presentations, and support groups that reflect their experience. Examples of these include NAMI Family-toFamily, NAMI Family & Friends, NAMI Homefront, NAMI Basics, and NAMI In Our Own Voice

2. “Encouraging open conversations,” which fosters an environment where people feel comfortable discussing their personal experience and seeking help when

3. “Empowering individuals to act now,” which ignites a sense of urgency around taking control of one’s own mental health journey through

resources that include the NAMI HelpLine and those offered by local NAMI state organizations and affiliates. Ultimately, the Take the Moment  campaign empowers people to prioritize their mental health and seek support when needed, fostering resilience and

well-being within communities.

For more information on Mental Health Awareness Month and the Take the Moment campaign, and to download materials like social media content and graphics, visit NAMI.org/

MentalHealthMonth

The National Alliance on Mental Illness, is the nation’s largest grassroots mental health organization dedicated to improving the lives of individuals and families affected by mental illness.

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Is it Alzheimer’s? Or just signs of aging? Get screened and find out.

If you have trouble remembering, learning new things, concentrating or making decisions that affect everyday life, the sooner you can find out what’s going on, the better.

Early screening of your cognitive health allows for earlier detection and diagnosis of potential Alzheimer’s disease or other types of dementia. Early diagnosis means more time to plan for the future, express your preferences for care, adapt your home environment and seek support. We can help you learn about available resources.

Early diagnosis also provides opportunities to try new treatments. For those who are experiencing possible early cognitive decline, we offer the opportunity to participate in ongoing research studies/clinical trials that may help slow the progression of Alzheimer’s symptoms. Our Center of Excellence for Alzheimer’s Disease — one of 10 centers in New York State — is funded in part by a grant from the New York State Department of Health.

ENTERTAINMENT

CElEBRATING BLACK EXCELLENCE AT CANNES WITH LUDACRIS

Urban One, Inc., the largest Black-owned & Black-targeted diversified media company, returns to Cannes this June with some of the biggest global brands for a week of innovative discussions, creative collaborations, and exclusive experiences. Through engaging and entertaining events during the international festival, Urban One is set to showcase the value and importance of brands investing in the Black audience and forging authentic connections with them. The company connects with two out of three Black consumers in the country through its unparalleled reach across digital (iONE Digital), audio (Reach Media, Radio One, and The Urban One Podcast Network), and linear (TV One and CLEO TV) platforms.

Three-time GRAMMY award-winning recording artist Ludacris will join Urban One and Influential on Juneteenth to bring the power and excellence of Black culture to Cannes, France.

Bringing the scale and excellence of Black culture to Cannes, Urban One will celebrate on Juneteenth with the ONEon-ONE, an informative and culturedriven one-on-one conversation between legendary musical artist and actor Ludacris and Urban One's CEO Alfred Liggins on the undeniable influence of Black culture. The conversation will be followed that evening by ONE VIP, an exclusive VIP reception with the music

celebrity, and then ONE Night with Ludacris, an event and live performance of the rapper's chart-topping hits on Influential Beach, with dynamic live DJ sets by DJ Trauma

"We are thrilled to be partnering with Influential to bring the power and excellence of Black culture to Cannes with 3-time GRAMMY award-winning legendary urban recording artist Ludacris," said Alfred Liggins, CEO of Urban One Liggins continued, "This is a full-circle moment for us, as Ludacris got his start many years ago at Urban One's Atlanta hip-hop radio station. It is only fitting that he joins us as we celebrate our 44-year legacy and the undeniable influence of Black culture that we unlock for our advertisers as the largest multiplatform fully integrated Black-owned and Black-targeted media company in the US."

Ludacris added, "Urban One has been family since Day 1. Their positive and profound impact on the Black community and the culture is something that should be celebrated and recognized. I can't wait to show up and show out with them at Influential Beach in Cannes. This will be an unforgettable cultural experience and the best party Cannes has ever seen!"

ABOUT URBAN ONE

Urban One Inc. (urban1.com), together with its subsidiaries, is the largest diversified media company that primarily targets Black Americans and urban

consumers in the United States. The company owns TV One, LLC (tvone.tv), a television network serving more than 59 million households, offering a broad range of original programming, classic series and movies designed to entertain, inform, and inspire a diverse audience of adult Black viewers. As of December 01, 2023, we owned and/or operated 72 independently formatted, revenue producing broadcast stations (including 57 FM or AM stations, 13 HD stations, and the 2 low power television stations) branded under the tradename "Radio One" in 13 urban markets in the United States. Through its controlling interest in Reach Media, Inc. (blackamericaweb. com), the company also operates syndicated programming including the Rickey Smiley Morning Show, and the DL Hughley Show. In addition to its radio and television broadcast assets, Urban One owns iOne Digital (ionedigital. com), our wholly owned digital platform serving the African American community through social content, news, information, and entertainment websites, including its Elev8, Cassius, Bossip, HelloBeautiful, HipHopWired, GlobalGrind, and MadameNoire digital platforms and brands. Through our national multi-media operations, we provide advertisers with a unique and powerful delivery mechanism to the African American and urban audiences.

Photo Source: BPRW

EVENTS MEDIA GROUP UNVEILS

LIVE COMEDY SERIES

BET Media Group revealed its inaugural late night live comedy series, premiering at BET Experience 2024 Presented by Walmart from June 26 to June 28 at the Miracle Theatre in Los Angeles, CA. From Comic View to The Ms. Pat Show, BET is excited to expand on its foundational role in amplifying Black comedic talent providing its audience yet again with much-needed laughter. Hosted each night by "Chris Spencer & Friends," this series promises a unique blend of comedic brilliance and cultural relevance from today’s hottest comedians.

Pre-sale tickets are available at BETExperience.com

The series is set to kick off on Wednesday, June 26, with the talented, quick-witted funnyman Chris Spencer and friends, who will host the entire series and a soon-tobe-announced headliner. With a career spanning over three decades, Spencer has proven himself as a versatile entertainer across acting, writing, producing, directing, and stand-up comedy. On Thursday, June 27, the one and only Michael Blackson takes the stage. With his signature comedic style and infectious energy, Blackson is poised to leave audiences in stitches with his unique perspective on life.

Closing out the series on Friday, June 28, is the incomparable Tiffany Haddish. A household name in comedy, Haddish’s unique humor and unapologetic authenticity are sure to captivate audiences and leave them wanting more. BETX 2024 is transforming Culture’s Biggest Night into Culture’s Biggest Week, promising the ultimate in Black culture and entertainment. With a lineup of culture’s most influential artists, experts, and tastemakers, attendees will enjoy unforgettable live performances, comedy shows, Genius Talks, immersive workshops, and much more! Anchoring this year’s Experience is fan-favorite, BETX 2024 FanFest; a free event

taking place at the Los Angeles Convention Center starting Friday, June 28 and Saturday, June 29th.

BET Experience sets the tone for Sunday, June 30, with the premiere of “BET Awards” 2024. For more information, visit BETExperience.com

Stay informed with real-time updates by following BET Experience on Twitter @bet and join the conversation using #BETX. Visit http://www. betexperience.com for more details. BET Experience 2024 is co-produced by Live Nation Urban. Press credentials for “BET Experience” and “BET Awards” 2024 will be announced at a later date.

BET Experience is the destination for elevating unapologetic Blackness with authentic entertainment, access and lifestyle experiences. Through the lens of millennial and Gen Z audiences, BET Experience cultivates the intersection of who this coveted segment is and where it’s headed.

The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the world’s largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international. For more information about BET, visit www. bet.com and follow @BET on social platforms.

Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better - anytime and anywhere - in stores, online, and through their mobile devices. Each week, approximately 255 million

customers and members visit more than 10,500 stores and numerous eCommerce websites in 19 countries. With fiscal year 2024 revenue of $648 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate

the world’s leading live  entertainment company, the company sets the tone for culture with over a dozen soughtafter festival brands such as Roots Picnic, Broccoli City, Exodus Music & Arts Festival, ONE Musicfest, Strength of a Woman, and more.

philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting http:// corporate.walmart.com, on Facebook at facebook.com/ walmart, on X (formerly known as Twitter) at twitter.com/walmart, and on LinkedIn at linkedin.com/ company/walmart.

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. For additional information, visit www. livenationentertainment.com. Live Nation Urban (LNU) remains North America’s preeminent producer of concert experiences, festivals, and platforms headlined, curated, and owned by black talent. Operating in partnership with Live Nation Entertainment,

Beyond their captivating live events, Live Nation Urban has established themselves as key social architects in black culture with their innovative initiatives that include Juneteenth: A Global Celebration (broadcast on CNN), Kerry Washington’s THICKER THAN WATER book tour, and a special Hip-Hop 50 event at the home of Vice President Kamala Harris in addition to tours by artists such as Ari Lennox, Kirk Franklin, Davido, LL Cool J, Jill Scott, Jodeci, and Raphael Saadiq

The LNU-produced “A Grammy Salute to 50 Years of Hip-Hop” special garnered a nomination at the NAACP Image Awards for “Outstanding Variety Show.” Live Nation Urban continues to grow across hip-hop, R&B, soul, and gospel as the most trusted purveyor of live urban music. For additional information, visit https://livenationurban. com/.

SPEAKERS ANNOUNCED FOR ‘ BEYOND ’ CONFERENCE

The Office of Economic and Small Business Development (OESBD) announces its highly esteemed keynote speakers and Signature Sponsor at the 7th Annual Broward & Beyond Business Conference (BBBC 2024). The free, one-day conference takes place from 8AM to 5PM on Friday, May 3, 2024, at the Broward County Convention Center in Fort Lauderdale. The theme is "Mindset, Methods, Make It Happen!"

KEY SPEAKERS:



Dannie Augustin & Genese

Augustin: multi-franchisee owners

 Kasey Brown: digital media influencer (1M+) dominating social media and reinventing brands

 Arminda "Mindy" Figueroa,

franchisee owner

SPONSORS INCLUDE:



Signature Sponsor - Florida Blue

 Open Plenary Sponsor - MAP Broward

 Luncheon Sponsor - HNTB Corporation

 Breakfast Sponsor - Superior Hospitality

 Parking Sponsor - Florida Power and Light

 Photobooth Sponsor - Fort

Lauderdale Executive Airport

 Get Certified Information Station

Community Partner - CareerSource Broward

 Marketing Lab Sponsor - Integrity Consult Solutions, LLC

 Volunteer Gear SponsorBroward County Transit

Local, regional and national

Latin2Latin Marketing: award-winning multicultural communications

 Evie Johnson: internationally acclaimed trichologist, celebrity hair and beauty industry icon

 Shalaya Morissette, Chief, Minority Business & Workforce Division, U.S. Department of Energy

 Gail Rudolph, best-selling author of "Power Up Power Down, How to Reclaim Control and Make Every Situation a Win/Win"

 Ricky Wade, McDonald's multi-

mixer will take place following the conference.

"We are pleased to partner with Signature Sponsor Florida Blue as we gather an impressive array of keynote speakers and panelists," said OESBD Director SandyMichael E. McDonald "Each will provide unique inspiration to small businesses encouraging them to tap into the powerful resources available through Broward County and government procurement."

businesses, non-profits and government agencies are encouraged to attend to learn and network with industry experts and peers. Event attendees will have access to vendors in the exhibitor hall, along with informative panels about government procurement, technology, and Artificial Intelligence (AI), funding, marketing, and the creative industries. There will also be marketing and "Get Certified" lab stations highlighting the benefits of County procurement. A networking

Historically, 750-850 people have attended the annual event which supports the goals of the Broward County Commissioners to advance the reach of the County's numerous business operations in and beyond the region. For more information visit the Business and Beyond website or call 954-357-6400. Registration is also available via the website.

The Office of Economic and Small Business Development is responsible for promoting economic

development and supporting Broward County's small businesses. Areas of focus include workforce development, business expansion and retention, small business growth, business development and outreach, international trade and export readiness, entrepreneurial development, and promoting Broward County as a film destination. Services are delivered by the agency and through partnerships with federal, state, local, and private sector organizations. The Office promotes equal access to Broward County's procurement opportunities for small business enterprises in local and federal small business programs and helps position small businesses and aspiring entrepreneurs to take advantage of opportunities while growing their businesses in and beyond Broward. For more information call 954-357-6400 or visit our website. Follow us on Facebook, X, LinkedIn and YouTube

SANDY-MICHAEL E. MCDONALD, OESBD DIRECTOR

Photo Source: Black Pr Wire

PROFILE: DR. HOLLY CARTER

HOLLY CARTER is the President and CEO of Relevé Entertainment, leading one of the premier management, development and production companies for family and faith inspired content, artists and brands.

As a producer, Carter and Relevé consistently deliver high quality, "breakthrough" programming that engages and creates buzz among national audiences. Most recently, Carter developed and created Sheffields Real Estate for FYI network and Oxygen’s “Preachers Of….” franchise that now includes shows in Los Angeles, Detroit and Atlanta. Other recent television projects include “Fix My Choir” (Oxygen) and “The Sheards” (BET). Carter also created and executive produced BET’s “106 & Gospel,” and packaged and produced feature films “The Gospel” (Rainforest Films/Sony Screen Gems), “In the Mix” (Lionsgate) and faith-based indie “A Beautiful Soul.”

As a management and brand development firm, Carter and Relevé provide full-service support to an impressive client roster that has

included multi-hyphenate megastar Usher, Master P, and Akon, as well as current GRAMMY nominated artists Deitrick Haddon, Kierra Sheard and Michelle Williams. During her tenure, Carter has also helped nurture and grow the careers of top gospel talents including Kirk Franklin, Donnie McClurkin, Cece Winans, and Mary Mary, among many others.

Public service and empowering others are important tenets to Carter. Since 2009, Relevé Entertainment has annually produced The Merge Summit, a complete weekend of education, empowerment and entertainment in Los Angeles. One of the largest education events for people of faith, The Merge Summit features over 100 of entertainment’s top artists and executives “paying it forward” by leading interactive panel discussions, workshops and master class sessions covering music, television, film, artistry, branding and more. Carter is also the Chair of Freedom of Spirit, an outreach ministry which is dedicated to serving the homeless and less fortune in South Los Angeles for the past 35 years, started by her parents,

Finally, along with casting director Robi Reed, Carter created the ASCEND Bible Movement as a private monthly industry bible study group. Since recently making this empowering movement public, the bible study

draws hundreds of attendees every month. A graduate of the University of Southern California (USC) with an MBA in Marketing and Entertainment, Carter also holds a Doctorate of Divinity from the Southern California School of Ministry with an emphasis on marketplace ministry, merging the sacred and the secular.

CHICAGO SKY WELCOMES BACK ASSISTANT COACH

The Chicago Sky have finalized their coaching staff for the 2024 season with the addition of former Sky player and retired WNBA veteran TAMERA “TY” YOUNG, the team announced today. Young will join Head Coach Teresa Weatherspoon’s staff as an assistant coach.

“I am very excited to welcome Ty to our coaching staff and have her on the sidelines beside me this season,” Weatherspoon said. “With over a decade of WNBA experience and deep history with the Sky, Ty brings energy, passion, and spirit to inspire us all. I can’t wait to watch her mentor, lead, and coach our players this season.”

With over a decade of experience in the WNBA, Young returns to the organization after playing nine years in Chicago out of a storied 12-year career in the league as the third-longest tenured player in Sky history. She ranks in the top 10 in Sky history in 10 overall categories: 250 games played (No. 3), 211 steals (No. 4), 1,815 total points (No. 9), 340 assists (No. 7), 286 offensive rebounds (No. 3), 678 defensive rebounds (No. 4), 964 total rebounds (No. 4), 340 assists (No. 7), 724 field goals made (No. 7) and 41.1% field goal percentage (No. 9). Over her decorated career, she averaged 7.1 points, 3.9 rebounds in 22.0 minutes. Young started in 163 of her 250 appearances with Chicago, averaging 7.3 points in her nine

seasons with the Sky. In 2013, Young helped lead the Sky to their then-best season and then-franchise-record 24 wins, averaging 5.6 points and 3.8 rebounds en route to the franchise’s first playoff appearance. In the following season, she started 33 of her 34 appearances and helped the Sky to the franchise’s first-ever WNBA Finals appearance.

The Sky made the playoffs in four straight seasons during Young’s nineyear tenure and they made it in four of her seven full seasons. Her best statistical season with the Sky came in 2016, when she averaged 8.5 points. Young was previously drafted No. 8 overall by Atlanta in the 2008 WNBA Draft and then played for Las Vegas from 2018-19 after nine seasons in Chicago from 2009-17 and retired in 2019. Most recently, Young played the last three seasons with Athletes Unlimited, where she is also on the Player Executive Committee. In addition to her WNBA career, she played in numerous countries overseas, including Latvia, Spain, Turkey, France, Israel, Brazil, Puerto Rico and China. She is also the first player in James Madison University program history to play in the WNBA, where she wore a Dukes uniform from 2004-08. She finished her collegiate career ranked first in JMU history in points per game, steals, double-digit scoring games, consecutive double-digit scoring and games started.

the late Reverend Billy and Mrs. Ruth Watkins

MARCH OF DIMES LAUNCHES LOW DOSE , BIG BENEFITS™ CAMPAIGN TO COMBAT PREECLAMPSIA AND PRETERM BIRTH

MARCH OF DIMES, the leading organization fighting for the health of all moms and babies, today announced the launch of Low Dose, Big Benefits, a multi-year campaign aimed at decreasing the adverse effects of preeclampsia and preterm birth through the use of low dose aspirin. The new campaign will feature US Olympian and Entrepreneur Allyson Felix as a brand ambassador and is part of the March of Dimes' It Starts With Mom platform, which provides families

labor, and delivery and even across both of their lifetimes. Studies show that pregnant people at an increased risk for preeclampsia who take low dose aspirin may reduce their risk of preeclampsia by 15% and their risk of preterm birth by 20%.

"Preeclampsia is a key driver of maternal and infant mortality and morbidity," said March of Dimes President and CEO Dr. Elizabeth Cherot "We know that low dose aspirin can improve outcomes for

importance of maternal health, particularly for women of color," said Allyson Felix, record breaking Olympic athlete and March of Dimes Celebrity Advocate Council member. "During my second pregnancy, I knew I was already at highrisk of developing preeclampsia again and through conversations with my provider, who understood my fear and listened to me, we decided that low dose aspirin was the right intervention for me and my baby. My second

&

with educational information and resources during their pregnancy journey. It Starts With Mom is generously supported by trusted partners, including HCA Healthcare, Clearblue, Goldbug, The Honest Company, Philips Avent, and Sanofi

May is Preeclampsia Awareness Month, and Low Dose, Big Benefits aims to promote equal access to critical information for families and healthcare providers.

Preeclampsia is a potentially fatal condition that causes a pregnant woman's blood pressure to rise and can lead to preterm birth, heart disease, and other complications. A new survey, conducted by The Harris Poll on behalf of March of Dimes, revealed nearly 1 in 5 families had never heard of preeclampsia with the number rising to over 1 in 4 for Black families. The Harris Poll also found that only 2 in 10 families surveyed are extremely or very familiar with medical interventions, such as low dose aspirin that is available to reduce the risks of preeclampsia, making this campaign a critical step towards improving maternal and infant health outcomes.

According to the Centers for Disease Control & Prevention (CDC), 80% of pregnancy-related deaths are preventable and hypertensive disorders of pregnancy, like preeclampsia, are among the leading causes of deaths, particularly for Black moms. Preeclampsia affects 1 in 25 pregnancies in the US, with potential impacts on mom and baby during pregnancy,

can improve maternal and infant health outcomes, our Low Dose, Big Benefits campaign will expand awareness to families across the US and help turn the tide on the maternal and infant health crisis."

March of Dimes will use their It Starts With Mom platform, supported by partners, to educate families and providers throughout the year on maternal health topics, including low dose aspirin, doulas, vaccines, maternal mental health, and the postpartum journey as part of the non-profit's mission to improve maternal and infant health outcomes for all moms and babies.

"We're honored to be a longstanding partner of March of Dimes, from our 39-Week Initiative to reduce unnecessary C-sections and improve outcomes for moms and babies to our work to improve postpartum education," said Amy Casseri, senior vice president at HCA Healthcare and March of Dimes National Board of Trustee member. "We know that education can make a significant impact on the care mothers and babies receive, and we are proud to be a part of this new campaign."

March of Dimes invites families and providers to tune in this month and yearround across the organization's platforms to learn more about maternal and infant health topics, including Low Dose, Big Benefits:

 May 22 – It Starts With Mom

Live featuring Dr. Cherot, Diana E. Ramos, MD, MPH, MBA, FACOG, Surgeon General of California, Amanda Williams, MD, MPH, FACOG, Clinical Innovation Advisor, California Maternal Quality Care Collaborative, and a mom who benefited from low dose aspirin.

AND PRESIDENT OF SAYSH

both mom and baby and by equipping families and providers with the knowledge and tools they need to proactively manage pregnancies, I'm hopeful that we can make significant strides in reducing poor maternal and infant health outcomes and potentially save the lives of moms and babies."

An ongoing key component of the campaign will be to educate healthcare professionals, including OB-GYNs, midwives, and pharmacists, on the benefits of low dose aspirin while also educating pregnant individuals, their families, and the public about the potential benefits of the intervention and tips on how to talk to their provider about low dose aspirin. To help with that effort, the Society for Maternal-Fetal Medicine has joined March of Dimes to help amplify the importance of Low Dose, Big Benefits among its 6,500 members that includes clinicians and researchers.

March of Dimes' Quality Improvement team will work with doctors and clinical staff to implement a preeclampsia screening process for pregnant patients within the first 12 weeks of pregnancy or at their first prenatal visit. While Low Dose, Big Benefits is a national campaign, March of Dimes will begin by focusing on California, Florida, New York, Pennsylvania, and Texas where the highest number of births occur.

"As a mom who had a preeclampsia diagnosis in my first pregnancy that led to an emergency Cesarean birth (also called C-section) at 32 weeks, I understand the

labor and delivery were healthy, beautiful, and powerful, which is why partnering with March of Dimes to educate families about the benefits of low dose aspirin is deeply personal and important to me."

Low Dose, Big Benefits is the culmination of March of Dimes' legacy since 1938 of funding research to help millions of babies survive and thrive. From polio to preterm birth, the organization's researchers have a long history of making critical discoveries to solve some of the biggest issues facing moms and babies. In 2011, they launched the March of Dimes Prematurity Research Center (PRC) at Stanford, which was the nation's first research center dedicated to identifying the causes of preterm birth. The organization went on to create the Prematurity Campaign Roadmap in 2015 that identified eight interventions that could reduce the preterm birth rate and included low dose aspirin. In 2021, led by the faculty and staff at the California Maternal Quality Collaborative (CMQCC), the Stanford PRC invested in a low dose aspirin initiative and began to move it from research to implementation.

"We're excited about the progress we've seen in the low dose aspirin campaign piloted by our partners in California," said Dr. Emre Seli, March of Dimes Chief Scientific Advisor. "Building on our long history of health research and innovation combined with the overwhelming amount of data that shows how low dose aspirin

 May 29 – March of Dimes' MODCAST in conversation with Dr. Brice Gaudillière, a researcher at the March of Dimes Prematurity Research Center at Stanford University, who'll highlight a new machine learning model that can, for the first time, identify exactly what elements of a woman's biology cause her to have an elevated risk for preterm birth or preeclampsia.

 May 30 – iHeart Media's MEternal Podcast with Dr. Cherot and iHeart's Kenya Gipson who will discuss how low dose aspirin can improve maternal health outcomes especially for moms and babies of color.

March of Dimes encourages everyone to get involved to help improve health outcomes for all families:

 To learn more about future events and to access education resources, visit itstartswithmom.org

 To learn more about Low Dose, Big Benefits, visit marchofdimes.org/ lowdosebigbenefits

 Partners can help the organization amplify Low Dose, Big Benefits by accessing the partner toolkit at marchofdimes.org/ lowdosetoolkit

 Families can text lowdose to 40789 to give a gift in support of March of Dimes to help ensure all moms-to-be get access to March of Dimes leads the fight for the health of all moms and babies. We support research, lead programs, and provide education and advocacy so that every family can have the best possible start. Since 1938, we've built a successful legacy to support every pregnant person and every family. Visit marchofdimes.org or nacersano.org for more information. Find us on Facebook and follow us with #marchofdimes and @marchofdimes

END NOTES

TEASER TRAILER DEBUT ' MUFASA : THE LION KING '

Disney unveiled a first look at “Mufasa: The Lion King,” the new film coming to theaters Dec. 20 that explores the unlikely rise of the beloved king of the Pride Lands. Also announced is an all-star roster of talent bringing new and fan-favorite characters to life—plus, celebrated awardwinning songwriter Lin-Manuel Miranda is writing the film’s songs produced by Mark Mancina and Miranda, with additional music and performances by Lebo M. Said Miranda, “Elton John Tim Rice Hans Zimmer Lebo M Mark Mancina Beyoncé, Labrinth, Ilya Salmanzadeh Beau Black, Ford Riley, the incredible music team on ‘The Lion Guard,’ and so many musical contributors over the years. ‘The Lion King’ has an incredible musical legacy with music from some of the greatest songwriters around, and I'm humbled and proud to be a part of it. It's been a joy working alongside Barry Jenkins to bring Mufasa's story to life, and we can't wait for audiences to experience this film in theaters."

“Mufasa: The Lion King” enlists Rafiki to relay the legend of Mufasa to young lion cub Kiara, daughter of Simba and Nala, with Timon and Pumbaa lending their signature schtick. Told in flashbacks, the

story introduces Mufasa as an orphaned cub, lost and alone until he meets a sympathetic lion named Taka—the heir to a royal bloodline. The chance meeting sets in motion an expansive journey of an extraordinary group of misfits searching for their destiny—their bonds will be tested as they work together to evade a threatening and deadly foe.

New and returning cast members were called on to lend their voices to the film:

 Aaron Pierre as Mufasa

 Kelvin Harrison Jr. as Taka, a lion prince with a bright future who accepts Mufasa into his family as a brother

 Tiffany Boone as Sarabi

 Kagiso Lediga as Young Rafiki

 Preston Nyman as Zazu

 Mads Mikkelsen as Kiros, a formidable lion with big plans for his pride

 Thandiwe Newton as Taka’s mother, Eshe

 Lennie James as Taka’s father, Obasi

 Anika Noni Rose as Mufasa’s mother, Afia

 Keith David as Mufasa’s father, Masego

 John Kani as Rafiki

 Seth Rogen as Pumbaa

 Billy Eichner as Timon

 Donald Glover as Simba

 Introducing Blue Ivy Carter as Kiara, daughter of King Simba and Queen Nala

 And Beyoncé Knowles-Carter as Nala

Additional casting includes Braelyn

Rankins , Theo Somolu , Folake

Olowofoyeku , Joanna Jones , Thuso Mbedu , Sheila Atim , Abdul Salis and Dominique Jennings

Blending live-action filmmaking techniques with photoreal computer-generated imagery, “Mufasa: The Lion King” is directed by Barry Jenkins, produced by Adele Romanski & Mark Ceryak, and executive produced by Peter Tobyansen

8 SECONDS JUNETEENTH RODEO ANNOUNCED

The hugely successful 8 SECONDS JUNETEENTH RODEO returns for its second year, bringing a thrilling celebration of Black cowboys, cowgirls, and western culture to Veterans Memorial Coliseum on June 16, 2024 from 3:00 PM to 10:00 PM.

Founded by Portland-based photojournalist Ivan McClellan, the first Black rodeo in the Pacific Northwest offers an immersive experience into the world of professional rodeo competitions alongside delicious food, music, and family fun. Last year’s inaugural event was a major success seeing a sold out crowd of 2,500 thrilled and inspired by Black cowboy culture. This year promises to be even bigger and better with 7,200 attendees and $60,000 in prize money on the line. Ivan McClellan stumbled upon Black cowboy culture in 2015 when he was invited to a Black rodeo in Okmulgee, Oklahoma. “It was a transformational moment for me. I saw hip hop culture and Black church blended seamlessly with the western world.” This led him on a nearly decade-long journey documenting and promoting this extraordinary world. Ivan’s photography has been featured in campaigns by global brands like Wrangler, Tecovas, and Apple. His forthcoming photobook Eight Seconds: Black Rodeo Culture (Damiani) is an anthology of the work to this point. In this time the prominence in Black cowboys in popular media has exploded from Lil Nas X’s Old Town Road to Pharrell’s Louis Vuitton runway show featuring working cowboys and Beyonce’s new country flavored album Cowboy Carter

The rodeo will once again feature top Black rodeo athletes from around the

country competing in thrilling events like bull riding, barrel racing, steer wrestling, and mutton busting. Respected names in rodeo like Tre Hosley, London Gladney, and Tank Adams will travel from Texas, Oklahoma, Colorado and California to compete in Portland for their second year. The event aims to introduce modern-day cowboys to fans and  educate attendees

about the rich cultural heritage of Black cowboys and cowgirls who have been a significant part of American history for centuries.

Beyond the competition, the 8 Seconds Juneteenth Rodeo offers something for everyone. Attendees can expect:

 Live music by DJ O.G.ONE

 Delicious food vendors featuring soul food and other options

 Exciting social media activations and giveaways

 A special VIP experience

 Vendor booths showcasing Western apparel and accessories

COMMUNITY SUPPORT FOR A GROWING TRADITION

Oregon Community Foundation, an organization committed to making a lasting impact for citizens statewide, generously contributed to bring this event to life this year. The Eight Seconds Juneteenth Rodeo is proud to welcome back Tecovas, the Austin-based western wear brand, as a major sponsor. Travel Portland is also returning as a supporter, recognizing the 8 Seconds Juneteenth Rodeo’s positive contribution to the city’s tourism.

Originally from Kansas City, Ivan McClellan is a photojournalist and designer based in Portland, Oregon. Eight Seconds is the nine-year passion project that has taken McClellan across the country to photograph ranches and rodeos and shed light on Black cowboy culture, elevating their stories in popular media. Learn more at https://eightsecs.com/ The 8 Eight Seconds Juneteenth Rodeo will celebrate its inaugural event on June 16, 2024 from 3:00 – 10:00 p.m. at the Expo Center in Portland, Ore. The monumental full day event will unite our community, immersing the audience in the western lifestyle. From activities on the grounds and brand activations, to barrels, bulls, and music inside the arena, there will be abundant opportunities to captivate and engage with more than 7,200 passionate attendees.

Photo Credit: WALT DISNEY STUDIOS

If you are anywhere in your journey with substance use disorder,

I want you to stop, look around and open your heart.

Revel in the abundance of your existence. See how small substance use disorder can be when sat next to all that you are or ever could be.

Fill your existence with beauty, purpose and a life of service.

And your substance use disorder— your history of addiction, the things you may have done that you are not proud of—will one day be small enough to deal with while allowing you space to live this life of joy.

Hold on.

We are not the sum of our scars but rather a beautiful mosaic of the life they hold together.

—Joseph Washington, DC In recovery from substance use disorder Learn how substance use recovery can