Plan My Walk 2024 Impact Survey

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PLAN MY WALK IMPACT SURVEY 2024

Your app encapsulates all the important planning data in one place to ensure that a planned trip has covered all safety bases. We all can become complacent about our preparations. This app is a real comfort blanket for not only the trampers, etc. but also those back at home.

2024

Empowering users to confidently plan safe adventures

In June 2024, we asked 2,521 registered users about their experience of using Plan My Walk in the 12 months prior. Here is what we learned:

Plan My Walk makes quality preparation easy

84% of respondents agree that Plan My Walk makes planning and preparation easier. 86% of respondents further agree that Plan My Walk helps them to understand key information about walks or tramps they are planning.

Streamlining planning

Plan My Walk streamlines the planning stage of tramping adventures with 87% of survey respondents affirming its ability to consolidate essential information into a single, convenient platform.

Tailored track options for every skill level

Plan My Walk is making it easier than ever for casual walkers, trampers and hikers to find tracks that match their skill level. A whopping 84% of respondents feel Plan My Walk makes it easier to locate suitable walks and tramps.

Boosting

confidence

through comprehensive preparation

82% of Plan My Walk users feel confident that they have completed suitable planning and preparation to go on their walk. 83% of people feel confident they are going out on a walk or tramp with the info they need to be safe.

Top 3 reasons people are using Plan My Walk:

Plan My Walk helps beginners build planning skills

To understand the key information about walks or tramps such as difficulty and length of time it will take.

To select tracks which are suited to their level of experience and capability.

86% 78% 65%

To think about the impact the weather forecast could have on theirr trip.

90% of beginners agree that Plan My Walk helps them understand key information about walks or tramps.

86% of beginners agree that Plan My Walk helps them to select tracks which are suited to their level of experience and capability.

74% of beginners agreed that Plan My Walk helps them to think about the impact the weather forecast could have on their trip.

75% of beginners found it useful to check they have the necessary clothing and equipment.

Plan My Walk was developed to improve the safety of walkers, hikers and trampers by providing them with an easy-to-use tool that improves their planning, preparation and decision-making. These results confirm Plan My Walk is achieving what it sets out to do.

“ “ You get to know all the details you need to know before you leave out the front door.

Empowering adventurers to proactively change their plans to safer alternatives

42% of respondents confirmed they had made changes or altered their plans based on the information they had found in Plan My Walk.

The three leading factors which influenced these decisions were:

• Track reviews and information about conditions (52%)

• Information about the weather, including alerts (44%)

• Information about planning and organising trips (44%)

“ “ Whilst out on a multi-day walk I was informed of a weather change in the coming days. I used Plan My Walk to understand the terrain, level of exposure, comments and reviews to understand that it wasn’t an ideal place to go in bad weather. I ended up changing my plans to avoid the situation.

5 most helpful features in Plan My Walk:

Track info ranked this feature helpful, with 71% regarding it ‘very helpful’.

Track map ranked this feature helpful, with 71% regarding it ‘very helpful’.

User reviews ranked this feature helpful, with 63% regarding it ‘very helpful’. 91%

Alerts ranked this feature helpful, with 66% regarding it ‘very helpful’. 93% 92% 90%

Weather alerts ranked this feature helpful, with 64% regarding it ‘very helpful’. 89%

3 most frequently used features in Plan My Walk

Track info of respondents used this feature in the past 12 months

User reviews of respondents used this feature in the past 12 months 91% 78% 69%

Accessible to all adventurers and activity types

34% of respondents have also used Plan My Walk for activities other than tramping or walking.

Additional activities

Track map of respondents used this feature in the past 12 months

• 52% for camping

• 32% for trail running

• 31% for mountain biking

• 20% for hunting

These insights are a testament to the quality information that Plan My Walk provides, making it a go-to source for many outdoor recreational activities.

“ Reviews from others - I feel maybe more valuable than track info on how the walk will be. Use this mostly to assess how the walk might be for me. PLAN MY WALK USER
2024

Benefits of using Plan My Walk

Respondents were asked to agree or disagree with a set of statements to help us understand what they perceived as being the key benefits of using Plan My Walk.

These totals reflect the combined results of those who answered positively; using a 7-point agreement scale: 5 (agree), 6 or 7 (strongly agree).

it ensures my planning and preparation is more effective

it combines essential information into one convenient place

it makes planning and preparation easier 84%

it makes it easier to find suitable walks and tramps 79% 87% 84%

I feel confident I am going out on a walk or tramp having completed suitable planning and preparation 82%

I feel confident I am going out on a walk or tramp with the information I need to be safe 83%

Recommending Plan My Walk to others

When respondents were asked to what extent they would recommend Plan My Walk to other people who go walking and tramping, almost one-half (46%) responded positively with a rating of 9 or 10 on the 11-point rating scale.

In contrast, 16% rated their likelihood of recommending Plan My Walk negatively with a rating of 0 to 6.

It gave me an idea of how difficult the tracks are, I was more prepared. The 3-D videos of tracks were awesome. I had met beginners wishing to do advanced tracks, but they didn’t realise how difficult the tracks they chose were, I showed them the videos and the track information, they reckoned they were too difficult for them, so they chose some easier tracks instead.

PLAN MY WALK USER FEEDBACK, 2024

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