Selling Your Property - The Altys

SELLING YOUR PROPERTY

The Altys

Every property. Everyday experts.

There is no hype, false promises or flashy selfpromotion when you deal with Guy and Sheryl Alty. From initial contact they are consummate professionals, working hard to establish their clients’ needs and delivering on them effectively.

Innovative marketing and skilful negotiating are critical elements in achieving the best possible price when selling your property and the Altys deliver on both fronts. They also appreciate that buying and selling property is often emotional, stressful and time consuming, and it goes without saying that you will want an agent you can rely on and relate to. Guy and Sheryl pride themselves on their approachability, honesty, problem solving and passion for matching the right person with the right property, going above and beyond for each client.

They are tech savvy and always thinking of creative ways to improve

each aspect of the selling process. With over 175 million in settled sales it’s no secret that the Altys’ main strength is negotiation and their experience and expertise in all things real estate offers you a complete service for your entire portfolio. Their vast national and international network compliments the strength of the New Zealand Sotheby’s International Real Estate brand to ensure your property gets in front the broadest range of buyers possible. Whether it’s a luxury home, bungalow, apartment, section, lifestyle property, rural block, development project or commercial property, they will tailor a strategy just for you.

Established as leading agents in the Wanaka and Otago region and recognised for their award-winning client service, Guy and Sheryl are an obvious choice if you’re looking for a premium experience. Testament to their results and infectious positivity, their clients keep coming back for more and refer their friends and family too.

The Altys are everyday experts selling every property. Let them make your realty dreams a reality.

What we do.

WE ASSIST YOU IN THE SUCCESSFUL SALE OF YOUR PROPERTY.

This simple statement covers an often challenging and complicated process. Of course the ‘successful sale’ is what’s important. It is a precise service based mindset that only the best real estate minds can deliver consistently.

We use sophisticated systems and technology to make certain your property can gain the most exposure possible. Our comprehensive databases enable us to match buyers with sellers.

DURING OUR TIME TOGETHER OUR RESPONSIBILITIES TO YOU INCLUDE:

• Providing accurate market information

• Pricing and listing your property correctly

• Marketing your property widely and effectively

• Generating enquiry

• Attracting as many potential buyers as possible

• Negotiating the best price for you

• Assisting your sale through to successful settlement

• Keeping you fully informed every step of the way

Our dedicated sales team

PHIL JACK SALES ASSOCIATE

After 30 years as a sales professional in the hospitality and tourism industry, marketing and management roles, Phil began selling Real Estate in a world leading Christchurch franchise and now continues to follow his real estate passion in Wanaka. His career mantra has always been based on humility, trust and integrity to create a sales solution that ensured all parties are happy with the outcome. He is an open, intuitive friendly person who builds reciprocal relationships through effective and sensitive communication.

Phil has aligned with The Altys who are established leading agents in the Wanaka and Otago region, recognised for their award-winning client service and premium experience.

MACKENZIE BROWNLEE LICENSED BUSINESS ASSISTANT

After several years working within a top real estate team in Christchurch, Mackenzie made the move to Wanaka for a more relaxed lifestyle with her partner. Since joining the Altys in 2020 she has proved to be a valuable and passionate team member, taking her responsibilities seriously and always going the extra mile to ensure client needs are met.

Constantly thinking ahead and bringing creative flair to the marketing and sales process, Mackenzie is the “go-to” person to ensure i’s are dotted and t’s are crossed, every step of the way. Her license to sell and ability to comfortably step into the sales role as required, ensures all bases are covered when dealing with the Alty team.

“ Sheryl has been “top class”!! Not only has she used her local knowledge and given good advice for independent experts to assist in the decision to put in an offer, she has gone out of her way to communicate between us as buyers, with the vendor. Sheryl has really been interested to see both parties come to an agreement that works for both. Thank you for your outstanding professionalism.”

DOROTHEA | HAVELOCK

Our promise.

YOUR AWARD-WINNING SERVICE PLAN

AS NO TWO PROPERTIES ARE ALIKE, NO PROPERTY OWNERS ARE THE SAME.

Once we have established your wants and needs, we will then implement our award-winning service plan alongside a tailored marketing strategy that will best fit your property and your goals.

We take our responsibilities to you seriously and to demonstrate the importance we place on our working relationship with you, we promise to deliver on the following essential services:

• Written marketing plan and calendar

• Verbal and/or written post inspection feedback

• Regular written campaign report

• Campaign review meetings

• All offers presented in writing

We promise to complete all of this with a genuine level of care and professionalism

“ The Altys are pretty fun to deal with, Guy takes a pretty new age approach to getting your house to market. You are in for a wild ride, do everything they ask and it will work out. Best of luck on your journey.”

DAVE S | WANAKA

“ Guy and Sheryl marketed our property and sold it as hoped at our auction. I think it is fair to say they managed to get ‘blood out of a stone’. When we concluded they had truly found the limit of the market. Both were fun to deal with also.”

ROGER AND SHONAGH | WANAKA

The Wanaka market.

A CLEAR UNDERSTANDING OF THE LOCAL MARKET IS CRUCIAL.

We make the best decisions on the sale of your property by possessing the most comprehensive information possible.

While we have access to the very latest market statistics, these alone do not provide the necessary vision. A more important benefit is the ability to translate these statistics into a clear, accurate reading for an individual property.

Checking recent sales in the area is imperative as it provides us an historical overview of the current market conditions. We have found however, that having a gut feeling for the time ahead and following real estate trends is what is also needed to guide buyers in the right direction.

Understanding historical patterns, gauging both external and internal market dynamics and assessing the current competition for any property is vital. A combined 15 years in the local industry and a true, genuine passion for the district has helped us move buyers off the fence and into property. With this knowledge clear, decisive action can be taken.

Decisions and choices.

ONE BIG DECISION YOU NEED TO MAKE IS HOW TO SELL YOUR PROPERTY.

You’re trying not only to choose the right agent for you but also making decisions that are crucial to getting the outcome that best fits your needs at the time.

PRICE OR NO PRICE?

It’s a big question. Too low and you miss out on the best return. Too high and you miss out on the potential buyers. Fortunately there are a number of ways to reduce the risk.

Realistically priced properties generate more enquiries. Which means higher levels of interest, increased competition between buyers and a far greater chance of a better price at sale time.

The time spent researching market conditions is invaluable here. It also helps to avoid putting any barriers in the way of potential buyers. One such barrier may be price – as many potential buyers disregard properties based on price alone.

TWO MAIN PRICING STRATEGIES ARE:

1. MARKETING WITH A PRICE

This gives buyers the flexibility to make conditional offers. Setting a realistic asking price is crucial, and this will need to be determined in conjunction with us.

2. NO PRICE MARKETING

A ‘no price’ strategy places a greater emphasis on the property and typically attracts a greater number of potential buyers, offering premium price opportunities and a higher rate of success within a shorter time frame. No price marketing options include Auction, Tender, Deadline Sale and by Negotiation.

AUCTION

Selling by auction is the preferred option for many. This is because your property is generally on the market for a shorter time and has the highest sale rate.

Some of the reasons for selling by auction include:

• Builds urgency and a purchase deadline amongst buyers

• Creates a competitive, transparent purchasing environment

• Finds a true ‘cash’ buyer with no conditions

• Provides complete control for the seller – you set the terms

• Option of selling prior to advertised auction date

• Removes risk of under or over pricing

• Focus is on the property and not the price

BY NEGOTIATION

Selling by negotiation removes the need for you to set a sale price for your property, instead placing the decision in the hands of buyers. An offer for your property can be received at any time. You can then accept, decline or negotiate with the prospective purchaser.

Some of the reasons for selling by negotiation include:

• All buyers are eligible

• Focus is on the property and not the price

• Reduces risk of under pricing

TENDER

The tender process has a set deadline for prospective purchasers to put forward their best offer for your property. After the close off date you have the option to accept, decline or negotiate any offers. Buyers are obliged to leave their offer at the table for five working days while you work through your options. Due to this level of flexibility some prospective sellers consider tender as a viable option.

Some of the reasons for selling by tender include:

• Deadline creates competition and urgency

• Buyers become emotionally engaged in the property before they consider price

• All tender details remain undisclosed and absolutely confidential

• Option of accepting offers prior to set sale date

DEADLINE SALE (TREATY)

The deadline sale process has a set deadline for prospective purchasers to put forward their best offer for your property. After the close off date you have the option to accept, decline or negotiate any offers. Unlike a tender the buyer can withdraw their offer at any point in time once presented.

Some of the reasons for selling by Deadline Sale include:

• Deadline creates competition and urgency

• Buyers become emotionally engaged in the property before they consider price

• All tender details remain undisclosed and absolutely confidential

• Option of accepting offers prior to set sale date

Sales tips.

YOU ONLY GET ONE CHANCE AT A FIRST IMPRESSION.

Presentation is probably the most commonly known element of a successful sale and surprisingly often the most overlooked factor in a property.

Presentation does not mean just how clean your house is, but how it flows, what colours are used, how the buyers feel when they first pull up outside your property. The impression your home creates as the buyers walk through every inch of the interior, to the porch and backyard. Help them to fall in love with your home. Every home is different and deserves unique and tailored treatment. Often some homes will require landscape attention and others benefit from furniture restructuring, a freshen-up in paint colours or a little staging in certain areas.

We will advise whether obtaining the services of a stylist or interior designer would help to maximise the appeal of your home to prospective purchasers.

Undertaken carefully, the presentation of your property is the easiest and most cost effective way to create a spring board for your future sale and to generate a premium result.

“We walk through your property as a buyer and give you tips on how to present your property so we can work together to maximise the value. This may entail some minor things like moving furniture through to advice on maintenance.”

“It is estimated that over 50% of properties are sold even before the prospective buyer steps through the front door!”

Marketing your property.

YOUR EXCLUSIVE MARKETING PLAN.

By appointing us as your agents you can rest assured that our aim will always be to secure the highest price for your property that the market is prepared to pay. We firmly believe the process used in marketing your property will play the most important part in getting you a PREMIUM result.

Following initial consultation and property inspection, we will present a tailored marketing package that will engage the largest audience possible for your property and the current market conditions. We will then work with you to finalise the details around your budget and prepare a detailed marketing action plan calendar that will clearly identify where and when all scheduled promotional activities and regular client contact will take place. Because we believe that our relationship is a partnership, your input is invaluable at this key stage.

Our company in-house digital media resources and social media strategies give us a competitive edge over other agencies in the area and work effectively to put your property in front of the broadest range of active buyers possible.

“We will ensure the highest visibility for your property from the moment you list.”

Marketing options for your property.

PHOTOGRAPHY & VIDEOGRAPHY

Aerial photography

Videography

Floor plans

3D walk-throughs

Home staging

Virtual staging

ONLINE

Trademe.co.nz

Realestate.co.nz

Oneroof.co.nz

nzsothebysrealty.com

Database marketing

Email marketing

Google ads

Stuff advertising

Virtual open homes

SOCIAL MEDIA

Facebook Instagram Youtube

Targeted

social media ads

The next step.

WE ARE HERE TO HELP

Selling property is often a stressful time. That’s why we pride ourselves on clear communication from the outset. We will ensure your needs are our primary concern – you are always in control of the sale process. So if you have any questions at any stage please don’t hesitate to ask.

AUTHORISING A LISTING  AGENCY

Once you’ve decided to list your property for sale we will complete the agency agreement. The agency agreement is a contract outlining the terms, conditions and responsibilities of both parties during the sale process. We will provide you with an approved guide as outlined by the Real Estate Agents Act 2008 or you can view more information on www.reaa.govt.nz

COMMISSION

If you are comparing agencies based on commission alone charged for services, ask your preferred agencies for a complete list of what they’ll do for you in the process of selling your property as the level of ‘inclusions’ and ‘extras’ may vary greatly. We recommend discussing with the agencies how they will ensure the value of your property is maximised through the negotiation stage.

WE SET THE STANDARD

Our people are world renowned for their abilities and we pride ourselves on this reputation. It’s what focuses us each day and pushes us towards even greater achievements in real estate.

Selling your property.

1 STAGE

2 STAGE

YOU ARE HERE! APPRAISAL

We meet with you to present a current market appraisal based on sales in your area to ascertain your property market value.

LISTING

We list your property with an agency agreement outlining conditions, commission rates, agreed marketing spend, and expiry etc.

3 STAGE 4 STAGE

MARKETING

We market your property with either a price or via a no price method such as deadline, auction, price by negotiation or tender over the course of a campaign as agreed in the agency agreement.

SET SALE DATE

Deadline or Tender closes or an Auction is held.

5 STAGE

SOLD

Your property has an unconditional agreement in place and will settle on the agreed date.

Congratulations!

An extraordinary brand.

New Zealand Sotheby’s International Realty (NZSIR) was named Best International Real Estate Agency Worldwide (5-20 offices) 20192020, and has recently been awarded Best International Real Estate Agency Asia Pacific (5-20 offices) 2022-2023 at the International Property Awards. These accolades cements our position as one of the most influential real estate brands in this part of the world.

As part of the largest luxury real estate company in the world, we are excited to provide a brand that brings international exposure to the market and a premium service to our vendors.

New Zealand Sotheby’s International Realty was founded in 2005. Privately owned, run and operated, the company has 26 offices nationally and is planning to continue its expansion into key locations across New Zealand. We have the ability to expose property locally, nationally and globally like no other company in New Zealand. Our emphasis and attention to detail in marketing lifts the profile of our properties beyond the competition and exposes them to a larger audience of buyers, resulting in sales records throughout each of our offices. Our desire is to create premium results for our vendors via the world’s very best real estate marketing, distribution and exposure.

Global reach.

The Sotheby’s International Realty network is an exclusive association of high-quality residential real estate companies throughout the world. By association, working with New Zealand Sotheby’s International Realty enhances the profile and perception of your property in the minds of a local, national and international pool of buyers.

Additionally, our Global Referral System connects the Sotheby’s International Realty network to facilitate the thousands of referrals that occur annually among

our offices. Our association with the Sotheby’s Auction House and their client database is unique, and by listing with us your property is accessible to this network.

Sotheby’s International Realty® have offices in Sydney, the Gold Coast, Melbourne, Adelaide and Perth and we have strong cross referral agreements in place with these offices and Licensees. Across Asia, Sotheby’s International Realty® has offices in Hong Kong, Singapore, Tokyo and Beijing.

The National Exhibition Gallery.

PROMOTE YOUR PROPERTY WHERE THE BUYERS ARE.

Here we bring our portfolio of property from all over New Zealand direct to the largest urban centre, Auckland. Our National Exhibition Gallery is a premium multi-use space designed to create a buyer experience like no other, where we weave together immersive digital experiences and luxury personalised service to host clients in style.

Aucklanders are serious property buyers, actively searching for homes, investments and holiday properties not just within their own city, but all over

New Zealand. In fact, Aucklanders make up over 30% of searches for property in the Central North Island and over 27% in the Lower South Island. Book a feature at the National Exhibition Gallery and have your property displayed on high definition video screens to Britomart’s pedestrians, car traffic and the Gallery’s visitors.

It all adds up - the New Zealand Sotheby’s International Realty National Exhibition Gallery is the best place to showcase your property to the country.

Our key marketing platforms.

An exclusive listing gets presence on our sothebysrealty.com global website which generates over 4,000,000 monthly visits at no extra cost to the vendor. Sotheby’s International Realty® properties are viewed an astounding 140,000,000 times across all of our partner sites annually, including the Financial Times and Wall Street Journal websites, to name a few.

Property Style is the showcase lifestyle and property magazine of New Zealand Sotheby’s International Realty. Each issue features an engaging range of content featuring high profile influential New Zealand creatives and entrepreneurs, as well as the very best nationwide properties.

“ We literally couldn’t speak more highly for Guy and Sheryl. Going above and beyond would be an understatement. Impressive team.”

SCOTTIE AND HANNAH | WANAKA

“ Our experience in dealing with Phil Jack -The Altys, can be summarised as simple, straightforward and seamless. From our initial contact right through to settlement, nothing was a problem for Phil, who remained good-natured and friendly throughout. Every step along the way was clearly communicated, and we felt that our multi-faceted offer was succinctly conveyed to the vendorwhich ultimately led to a successful outcome for everyone.”

M & S | WANAKA