SEPTEMBER 2013
Vol 195
The Pro Audio Show hits Auckland The Pro Audio Show is the only show in New Zealand for our industry and it’s always well worth a visit. It’s not a biggie but it’s a great opportunity to see a range of specialist product in one place and have a chance to talk with colleagues and attend free seminars. This is the third show I will have attended and reported on this year and, when you read this, I’ll be on my way to IBC for more. But that’s next month. For now, what was going on in the Auckland event? There were all the people we know and love, Sound Techniques, Protel, Syntec and Now Sound, but also a number of other manufacturers of audio equipment, a lot of mixing desks and speakers, road cases, all sorts of things and microphones for the audio professional as well as for the “audio for video” person. So in some ways, it’s not all our market, but there are certainly items here that are valuable for us. I suppose at the moment there would be between 80 and 100 people here, cruising round, talking to the suppliers and testing the equipment to see what works for them. All in all, a very valuable show to come to. Now we’ve found a gap in the traffic at one of the Protel booths, this one looked after by Rene Bullinga. Ed: Rene, you’ve got what looks like a very nice Avid T -shirt on? Rene: Yes, I do. Ed: But you’re in the Genelec stand? Rene: Well sort of! What we’ve done this year is we have segmented our stands, so that we have a live sound area with David from Avid; here we have our music production, music creation and postproduction with myself; and then in the neighbouring stand with Rob
Paris, we have our production sound, location audio and things related to that. So rather than being just Protel, we’ve tried to present our wares in a bit more market specific way, so that people get a good idea of the products for that particular market. Ed: But that’s it, this is a pro audio show and there are different market segments within pro audio? Rene: That is correct and you may notice that, in amongst all our other product ranges, we have had very little space to represent our more broadcast focused brands, it’s more focused on that pro audio or creation market at this event. Ed:
Excellent … and a good response so far?