NZVN February 2016

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FEBRUARY 2016

Camera Evolution We begin 2016 at DVT in Auckland with Stuart Barnaby and we’re discussing camera evolution because, as a new camera appears along, it generates a gap in the market. Sometimes, the competition fills it or the manufacturer later comes out with another camera that fits in that slot. Now it looks as though we’ve found a new area where there was a gap that has now been filled, and it’s in the 4K market.

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Stuart: Absolutely, just as HD was when that came out. It wasn’t a question of how soon HD would come in or whether it would come in. Inevitably it has, and HD became the standard, and 4K is now rapidly moving that way as well.

Ed: What are we looking at here Stuart? Stuart: There’s been a bit of a hole in the 4K market for a while. When 4K first came out, it was on higher end cameras that required interchangeable lenses and complex rigging to set them up – whether that was driven for the DSLR market or from the more cinematic 35mm market – there were 4K options in both of those fields but they were quite complex systems. But what’s happened lately is that 4K has now well and truly come into the standard handycam style of camera. Ed: And 4K is being supported Chris and Stuart with some of the camera range available at DVT. right through the workflow in so many areas. It’s not a case of just futureproofing by recording in 4K, you actually have the The other real key thing that makes 4K easy is that purchasing 4K technology today is no more expensive ability to record adequate amounts of material on cards and you have the possibility to edit it and even release it than purchasing HD technology was 2-3 years ago; just as purchasing HD was no more expensive than SD on the internet. So 4K is a standard that’s here to stay?


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