MAY 2015
T
Vol 213
NAB 2015 - Part One his was my 19th NAB and as “full on” as any previous shows. Some years I get time to myself, but not this year. I didn’t get to the drone pavilion or any of the outdoor exhibits, but I did get excited about more of the products on my interview list than ever before.
What struck me at this show, was that most exhibitors were making sensible claims for useful products. There was more 4K in evidence but a whole lot of HD too. I got an overall sense that vendors were offering product that was both better and cheaper than last year – in some cases, extremely so. Although I missed many exhibits that I would like to have spent time at, I did pick up some really good background to products that our advertising supporters have coming for you. Let’s start with the Sony offer.
Sony at NAB – Part One We’re on the stand with Nick Buchner from Sony. Ed: Once again, the press conference was very interesting with not just the new products that were announced, but also the overall theme that Sony is heading in, and it’s in a good direction. The theme is … Nick: Sony’s overall theme here at NAB is “Beyond Definition.” That breaks out into a whole lot of areas – of course, 4K in terms of beyond high definition is a strong theme, but we’re also talking about developments such as video over IP offering new ways of moving video signals around - and wireless streaming, enabling newer, cheaper, easier ways of moving video from place to place – also new ways of storing video such as our Optical Disc Archive. These elements are all incorporated in the overall theme.
Nick in the Sony camera section.
We’ll talk about some of those key product areas shortly – video over IP, developments in 4K, developments in streaming, and also High Dynamic Range. With the latter, there’s growing interest in being able to deliver