MAY 2013
Vol 191
NAB 2013 - “Where content comes to life” - Part One It’s not often that I can state an overall theme to the annual NAB show, but this year it was obvious. In 2011 and 2012, it was stereo ( 3D ) video for everything, but we all knew that this was never going to fly. In 2013 it was 4K and, even better, 4K high frame rate. Cameras, editing, monitors, glue - every manufacturer had something that was “4K now” or “coming soon” or wished that they did! However, just like with 3D, don’t rush in just yet unless you have an immediate use. My advice is that this is a technology that our industry will embrace, so keep 4K in your plans. Broadcasters still have standard def in many of their workflows and most public releases are still SD, but HD is the new standard. 4K may be a future standard but, shot currently, gives anyone using it that much more latitude for reframing, camera moves in post, effect manipulation and more. There were many other cool technologies not related to 4K and you will find them in these pages and in our June issue. Do your research, go to local demos and visit your dealers to see and touch for yourselves - you’ll be better off if you do. Now, on with the stories! Ed.