NOVEMBER 2011
We are in Mt Albert at the offices of Hedley-Wakefield Media Ltd with Ian Hedley-Wakefield and James Greet – the two directors, owners, producers and coffee makers of this company.
Vol 175
Trade-up from your DSLR
It’s a very flash name for a company and we’re here for a special reason. I put out a challenge to Chris from DVT to find me somebody who was using an FS100 properly. He went through a few names and eventually came up with these guys, so we’re here to put them to the test and to really find out “are they using their Sony FS100 properly?” Ed: Ian, I see there’s a movie camera there on the shelf, but it doesn’t appear to be moving? Ian: No, it’s purely a prop now. I was gifted that quite a few years ago before I was even into film but decided that it was too expensive to produce Super 8 film and it’s stayed on the shelf from that point on. Ed: Probably a good decision. But you have been to a movie school? Ian: I graduated last year at Unitec Film School. James: Much the same path for me, but I didn’t finish my last year – I did the two out of three and then decided “this isn’t for me” – writing down, getting marks and dealing with administrators. So I decided to just go out and wait for Ian to finish and make some money for a year. Ed: Aaaah yes, I used to have pupils like you. But anyway, Ian, you’ve actually got a diploma on the wall, but what was the main thing you learnt out of the Unitec course?
Ian and James and cameras.
Ian: For me, I guess it took me probably 2½ out of the 3 years to find my feet and then from that point on, it very much clicked into place when I realised I could do it. It gave me the confidence to know that I could do it. Ed: Because you actually came into this from animation I believe? Ian: Yes animation was a hobby of mine … mucking round making little films which didn’t really have much of a narrative structure, it was more Benny Hill-esque and they just kind of rambled on and weren’t very good at all. Ed: Hey, you’ve got to start somewhere. We remember early versions of Windows and look what happened to Bill. Ian: Yes … over the three years it was a case of just honing those skills and realising that you can do it. Not going out and suddenly thinking you can win an Oscar or something like that, but just knowing you can make a
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