DECEMBER 2013
Syntec is now Sennheiser
Vol 198
The change over happened some months ago but this was my first opportunity to meet with Bjørn Rennemo Henriksen as the general manager of Sennheiser ANZ. It’s always tricky when product channels have new owners but, in this case, all seems to have gone very smoothly – so smoothly that I doubt if any of you noticed. Bjørn’s name is a bit of a giveaway that he’s from Northern climes but where exactly? Ed: Bjørn, do you always have the Rennemo in your name? Bjørn: I do. Rennemo comes from Norway; Henriksen comes from Denmark. My mother is from Norway, my father is from Denmark, so I guess they made an agreement there. Ed: Let’s call you Bjørn. Now, we won’t beat about the bush because those who know about the acquisition have asked me if I know “what’s going on?” Can you give us all some reassurance that things for customers in New Zealand especially, and in Australia, are going to be well served by your presence as managing director of Sennheiser ANZ?
We look forward to seeing more of Bjorn in 2014 at a Sennheiser dealer near you.
Bjørn: Yes I would love to do that. Syntec ran a very, very smooth business here. They have done very well with Sennheiser; they have also done very well with “third party brands” as we call them – any other brand not owned by Sennheiser – they’ve done a great job and we have launched Sennheiser ANZ, as we call it, with the wording “business as usual.” We want to look after Syntec’s customers who are now our customers and we want to make sure that any Sennheiser user still feels comfortable with our products and service – and that we are a good source for complementary brands too.