MARCH 2012
Vol 178
It’s a Fishy Business We are at Fishy Business Limited with Adam Clancey because Adam came to my attention when I was in Next Technology with Olivier. Adam turned up with a disc drive for Olivier to do something with. We’ll get to that later, but for now ... Ed: Adam, I was very intrigued by one of your shows I saw on Prime the other night, Fishing New Zealand. I’m interested because there are lots of shows out there, but you’re obviously making money out of this; you’re obviously enjoying what you do and it’s a great show. How do you do it? Adam: Well, making money and enjoyment ... hmmm … let’s say we eke out a living from making a few different shows. Enjoyment definitely, when you get out fishing it’s fantastic. You know, people live to fish in New Zealand; it’s one of the things that they do. I’m probably in a unique position because I understand fishing, I understand a lot of the areas where I work and I’m in a position to turn that into a television show and give it back to the people to hopefully enjoy and share some of my experiences. Ed: I can see that and I can see that you know how to fish. You also know how to present to camera; you’re telling people what’s going on, “live” on the boat. I see with all the long shots that it’s a quick turnaround production. You’ve got the business in mind, you’re getting sponsors on board, you’re writing your own scripts, you’re putting the whole thing together … so you’re doing a lot of things, you’re showing a lot of different skills all in one package. Is that what makes it successful and that you can earn money out of it? Adam: Well the money side of it comes with time; you’ve got to work hard and I’ve been grinding away for years. There’s a saying that it takes 10 years to become an overnight sensation, and I always adopt that. I always work hard for everybody who is involved with me, whether they’re a sponsor, or just people who are helping out or whatever. But the philosophy of the show is to make it as natural as possible. So although it’s shot relatively quickly, because you can’t tell the fish when to
Adam’s never far from a fish.
bite, you’ve got to be there and get the action; and that’s what we’re trying to do, to make it as natural as possible, so people actually feel like they’re out fishing with us, rather than staging it and lots of whoops and hollers and acting for the camera. What I’m doing is trying to present it, let people know what’s going on, tell them why I’m doing things and also see the enjoyment that I and my fellow anglers get when something goes right or goes wrong. You know, the drama that happens. Ed: But if you had some specialist person, some known entity as a presenter; if you had contract cameramen, you had a sound recordist, you had lighting people, you’d never make a buck? Adam: Well no, not unless it got picked up, syndicated internationally … there are shows where that’s happened, but they lose their feel. You see some really good shows produced on Nat Geo and Discovery and channels like that, about the subjects that I handle, about fishing and adventure, but I can tell you the script for it before it even starts. They’re all staged and they make a lot of continuity errors and it doesn’t have that real feel, because you know what the presenter is going to say;
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