NOVEMBER 2012
Vol 186
Here are a couple more stories from IBC to start us off for November.
Gencom – Ensemble Designs For Gencom, we are here at Ensemble Designs with Cindy Zuelsdorf. Ed: Cindy, you’ve travelled all the way from Vegas to do this interview and that’s much appreciated, but what our readers want to know is, what have your focus groups come up with as a name for this new product? Cindy: I’ve just got to say I didn’t travel here from Vegas this time – I travelled all the way from Grass Valley, California. But Vegas, I should have stopped along the way, you’re right Grant. Focus groups for the new product name … well you’ve got me on that one. We did decide on Avenue Layering Engine – what do you think of that for a name Grant? Ed: Avenue Layering Engine – it’s probably quite descriptive of what it does. That’s unusual for a focus group? Cindy: You’re right, most of them come up with some pretty caddy names … Ed: Or numbers – they’re very good at numbers I understand? Cindy: Yes, the GVG100, things like that, yes those are good numbers. Ed:
Did they ever come up with 42?
Cindy: Aaah that’s the number right – 42, the answer to everything. Ed:
Do you know that 42 is the answer to everything?
Cindy: Oh it absolutely is, whenever somebody catches me in the hall at work and has a question for me, I immediately say, “42!” Ed: Well there you are … we’re not talking number 42, we’re talking Avenue Layering Engine. Tell me what it does? Cindy: Well it’s a mix effect, so it’s a 1ME mix effect that let’s you transition between different backgrounds. You can bring keys on, you can have two keyer layers in fact, so you might have an animated logo going and you could bring up a video over the shoulder shot, lower third, those types of things, so a mix effect for OB vans, for small master control presentation.
Ed:
And you’ve got it running here?
Cindy: I do – it’s so fun. You can control it from an iPad if you want to, and folks are liking that, because it gives them a different way to control it and some freedom. A lighting director could move around and maybe look at, “Hey, how’s camera one looking, how’s camera two looking?” and check everything from up in the catwalk. A presenter could actually switch his presentation right from the stage if he wanted to and the director could be up and moving around and taking a look at it on the iPad as well.
Go to www.finnzed.co.nz and follow the link to NZVN for more news. P8 PLS - Dedolight P14 PLS - Arri Lighting P26 Sony HXR-NX30P Field Test P36 It’s green but not grass
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