NZVN October2015

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OCTOBER 2015

Vol 218

IBC2015 Amsterdam I have to begin this issue by sharing a photo taken on the Vitec stand of me with Sandra Bullock – well, she looks like her to me and I’d never get this close to the real thing. One year I posed with a chap in a gorilla suit so Sandra is a definite improvement. It’s nearly twice as far to Amsterdam as it is to Las Vegas. The hotels are smaller and more expensive but the show is the reason I go – not the opportunity for an evening of canal cruising with two fishnet stockinged escorts whilst enlivened by hits of “white rhino.” Once again, IBC did not disappoint. Because I conduct fewer interviews at IBC than at NAB, I have time to attend some conferences. You can find some of the keynote addresses on the IBC website http://site-73.bcvp0rtal.com/category/videos/ ibc2015-conference-keynotes Try “The Future is Now – Broadcasting in an age of Challenge” which was presented by people from the BBC, Google, the Scripps Institute ( a serious USA player – look them up ) and a Middle Eastern broadcaster. A key comment I picked up was “now we have to build technology to provide what our customers want rather than provide content to fit new technology.” Yes, there was a lot of talk including some who bemoaned the lowering of standards to anything less than hi-def broadcast as well as others who saw the future in the new “small screen” of mobile phones – the portal to instant information, veracity unassured. However, the overall mood was positive that there was still a future for broadcast ( it’s growing in the Middle East ) alongside internet and mobile, both of which have yet to find sustainable models for generating revenue.

Even the future of Netflix was challenged by studios planning to retain their content for their own streaming services. “How long will people be interested in watching back catalogue material for the most part?” was asked. But, we are interested in the technology, right? Well, there was plenty in all categories – nothing that I would say was a great leap forward but many small, significant advancements. Here are some you may be interested in available from our supporters. Read on and enjoy. ED


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