Level Up Your Business For the New Year

By Delaney Puthuff, Communications Specialist

Step One: Represent Your Profession

Don’t wait for career day to show off pride in your profession, take the opportunity to walk the walk and talk the talk, every day. This is a career that is based heavily on self-confidence, good communication skills, and networking. Never miss an opportunity to let people know what you do. Maybe think about picking up some swag from REALSTORE™ at www.shoprealstore.com. Some REALTOR®-branded sweatpants for heading to the grocery store, a REALTOR® hat for your kid’s soccer game, or even a REALTOR® tumbler for when you’re taking coffee on the go. Representing what you do, and showing pride in your profession, is all a part of getting into the mindset for the new year, and who knows, you might even get a few leads along the way. Take every opportunity you can to be proud of what you do as you spring forward into 2024 with a fresh mindset and sense of self.

Step Two: Make A Plan

Another great way to take your business to the next level is by setting realistic goals for yourself. That can be making a New Year’s resolution to no longer work past dinner time or finally creating a business plan. Creating a holistic view of your life and business is a great way to set yourself up for success in the coming year. Look back at any and all data you can gather from the year behind you. What do you see? If we take an in-depth look at the progress we've made, and some areas where improvements can be had, we can set up a realistic plan to achieve more in 2024. Lean into the areas of strength and recognize where you might be able to learn a little bit more. Get the year started on the right foot and attend our free business planning class in January! Sign up online at www.ocrealtors.org/calendar.

Step Three: Upgrade Your Digital Presence

Reachability is everything. If you have a dated or inaccurate online presence, how is anyone supposed to find how much you can truly offer them? Taking a quick moment to refresh your digital presence is a really good idea when stepping into the new year. Updating deadlines, creating new links, updating phone numbers and business hours, are all good ideas for stepping up your game online. Want to go the extra mile? consider upgrading your property flyers and websites with Rela. Discounts are available to OC REALTORS® members at www.ocrealtors.org/rela

Step Four: Know The Business Inside and Out

Every good REALTOR® knows the hallmarks of this business, but what about the constantly changing local and state legislation impacting the real estate industry, and ultimately your clients? Keeping up on the latest and greatest in this amazing field is an important part of being a good REALTOR®, and an advocate for others in the profession as well as your clients. There are many ways to stay informed, including attending News Laws with Gov Hutchinson on January 17 at the Old Ranch Country Club. Staying up to date is an important part of being on top of your game, and leveling up your business. To learn more and sign up, visit www.ocrealtors.org/new-laws.

Don’t let another year pass you by without continuing to improve yourself personally, and professionally. Here’s to another great year of being some of the best and brightest in the industry!