TOURISM & PLASTIC by TASTE of SALT

PRACTICAL TOOLKIT

TOURISM & PLASTIC

INSPIRATION AND PRACTICAL TIPS FOR COMPANIES

SPECIAL EDITION

BRAND AND BLUE PROFILING

FOOD / HOTEL / ACTIVITIES & PLASTIC

PRACTICAL TOOLS AND TEMPLATES

Should sustainability be part of the brand?

Can you reduce plastic and get benefits?

Here are tips on things to use in your business.

CONTENT

OCEANHAB.ORG

List of Contents 08

TRENDS

THE BIG PICTURE CIRCULAR Look at the whole. Make an ECONOMY

Sustainability, tourism and plastics. What are the trends.

experience of it all.

Do more with less.

YOUR BRAND

BLUE PROFILING

ACTIVITIES

Include sustainability

Show commitment.

Can one make activities of plastic problem?

HOTEL & FOOD

CREATE "BUZZ"

VR OPPORTUNITIES

Edible alternatives and travel experiences.

How to create "buzz", and why?

Use VR as a catalyst for sustainability.

WORDS FROM THE AUTHOR This is not an academic report. It is an informal toolbox full of inspiration and opportunities. Something for the motivation! When you have your own business, you often have to know "a little bit of everything". For example: web design, marketing, accounting, technology. When it comes to changing your plastic consumption, there is often just one more thing to squeeze into the schedule. There is not always enough time to "invent the wheel" again. And why should you? There are many good ideas out there.

BUSINESSES HAVE A LOT TO GAIN

It is important to talk about all the benefits that come with reducing plastic consumption. To name a few: a stronger brand, increased credibility, increased sales and reduced costs. Read on for practical tips!

LENA FAGERWING TASTE OF SALT WWW.OCEANHAB.ORG Author

Tourism Coast & Sea DIFFERENT SOLUTIONS SUIT DIFFERENT COMPANIES

While many brands will see trying to reduce plastic waste as the right thing to do, there is also a financial benefit.

The coast along Norway is fantastic, and the resources in the sea are of the highest quality. Here you will find experiences in many areas: diving, whale watching, seaweed safaris, cruises, kayaking, fishing, snorkeling and trips to the shore. In these areas, visitors often come into direct contact with the pollution of the sea. As visitors are often aware of the global plastic problem, it is wise for companies to show a sustainable mindset. There are many benefits to reducing plastic consumption. In tourism, the effort can also affect the visitor experience in a positive direction. This toolbox will present several options for how to succeed. Quote from Nikki White, ABTA Director of Destinations and Sustainability https://www.tourismdashboard.org/campaignencourages-guests-to-reduce-plastic-waste/

SIDE 4

OCEANHAB.ORG

"PLASTIC MESSAGE" HEFREDAKTÃ&#x2013;R

Sir David Attenborough talks about our plastic consumption. https://www.youtube.com/watch?v=IW3jEIYBFzg

"The Global Tourism Plastics Initiative unites the tourism sector behind a common vision to address the root causes of plastic pollution." https://www.youtube.com/watch?v=hWkOPj-T2xY

PLASTIC QUOTE

"GREEN TRAVEL IS ONLY GOING TO BECOME A BIGGER TREND. AND WHILE THE SECTOR HAS A LONG WAY TO GO – SOME SAY IT IS ONE OF THE WORST WHEN IT COMES TO SINGLE-USE PLASTICS – IT IS A STEP IN THE RIGHT DIRECTION."

ALEXANDRA TALTY https://www.forbes.com/sites/alexandratalty/2020/12/31/ the-four-biggest-travel-trends-for-2020/?sh=687f187f1ced

"PLASTIC FOOTPRINT" FIVE SIMPLE TIPS FOR BUSINESSES & VISITORS

Here are five tips to help a business reduce its "plastic footprint". 1. Cut consumption of unnecessary disposable plastic (bags, straws and serving products). 2. Make demands on your suppliers. Buy in larger quantities. 3. Become part of the circular economy. 4. Give visitors the benefit of thinking sustainably. 5. Use refill container for soap and other products in the bathroom.

Picture: https://www.tourismdashboard.org/campaignencourages-guests-to-reduce-plastic-waste/

Here are five tips to help your visitor reduce their "plastic footprint" 1. Use reusable shopping nets 2. Order local food and drinks. 3. Do not buy a disposable water bottle. Bring your own bottle from home and refill. 4. Replace take-away coffee with a thermos. 5. Spread positive action on social media.

OCEANHAB | SIDE 7

INSPIRATION AND PRACTICAL TIPS

TRENDS

PLASTIC QUOTE

"MILLENNIALS ARE EVEN MORE CONSCIOUS OF THE ENVIRONMENTAL IMPACT OF WHAT THEY ARE BUYING. MEDIACOMâ&#x20AC;&#x2122;S RESEARCH FOUND THAT 49% OF CONSUMERS ARE WILLING TO PAY MORE FOR A BRAND OR PRODUCT THAT SUPPORTS A CAUSE THAT IS IMPORTANT TO THEM, RISING TO 60% OF THOSE AGED 18 TO 24". JULIA SHEPHERD, MEDIACOM NORTH https://www.marketingweek.com/plastic-waste-brandopportunity/

OCEANHAB.ORG

GLOBAL TRENDS PLASTIC & THINGS

https://www.hospitalitynet.org/news/4096429.html

https://www.vice.com/en/article/xwnb3j/people-can-exchange-trash-for-free-food-at-indias-first-garbage-cafe

https://scandinaviantraveler.com/no/livsstil/trendvarsel-strandrydding

www.instagram.com/p/CDUvsNKjfGF/

e r u t Na e w l l a is . d e ne OCEANHAB | 11

JANUARY 2021

NEW THINGS

LESS SINGLE-USE PLASTICS INSPIRATION ON THE JOURNEY

VR Travelling Hmm, can VR reduce plastic waste in some areas? "A type of trip guaranteed not to leave an impact on the destination". https://blog.globalwebindex.com/chart-of-theweek/virtual-reality-travel/

Give a sh*t!

It has become much more important to show that you care! That one thinks about consumption and sustainability. https://www.instagram.com/wellnesstr avelled/

New Words

Picking up rubbish + jogging = plogging

https://www.tui.no/inspiration/hva-er-plogging/ https://www.facebook.com/ploggingnorway/

INSPIRATION AND PRACTICAL TIPS

LOOK AT THE WHOLE

Let's turn singleuse plastic into a social crime, like wearing crocs with socks

SCARLETT CURTIS

SIDA 21

https://www.thetimes.co.uk/ar ticle/scarlett-curtis-on-how-touse-less-plastic-c2vs5jlj7

ADD VALUE

SOME EXTRA

Whenever possible, make sure the plastic-free alternative is more appealing. Wrap it in an experience that gives the visitor something more. Maybe you can offer something that the competitors can not? Provide benefits to the visitors who will help you reduce plastic!

OCEANHAB | 15

PLASTIC QUOTE

"WHEN IT COMES TO REDUCING PLASTIC WASTE, TRAVEL AGENCIES ARE MOVING IN THE RIGHT DIRECTION, BUT ENGAGEMENT WITH CUSTOMERS IS KEY".

ROB PERKING https://www.responsibletravel.com

WHAT KIND OF MESSAGE? There are different ways to inform. Some messages scare, while others inspire. And some wrap the message with humor. An important factor, when informing visitors about rules during their stay, is that they are on a "journey from everyday life". What works as a method at home may not be the right thing to do in the experience industry. Here you have to find your own method, and be flexible enough to listen to your visitors. If the method does not work, don't change the rules, but the information tool.

There are many companies, and many different ways. See what others are doing, and use your imagination. Test different ways to reach out. Give something more than just rules. Hope this toolbox can inspire you to try something new! Feel free to read: https://theconversation.com/plasticfree-campaigns-dont-have-to-shockor-shame-shoppers-are-already-onboard-98944

"GIVE SOMETHING MORE THAN JUST RULES TO FOLLOW" Take a look at the picture below. Would the experience have been different if the coconut milk was served in a plastic cup? If the straw had been replaced with a plastic one? If the lime was on a plastic stick?

Make the plastic-free alternative part of a larger experience:

Absolutely! This is how you should think in situations where you want to reduce the use of plastic. Make the new option better! In tourism, we sell experiences and stories. Use it for all it's worth! https://www.youtube.com/watch?v=Z-yTBVNjcvw

OCEANHAB |18

INSPIRATION AND PRACTICAL TIPS

CIRCULAR ECONOMY

COMBINE

Reuse Reduse Recycle

As the title says "Reuse, reduce, recycle". This is part of a circular economy. Doing more with less. "sustainability done right brings consumer trust, and with it business, commercial, social, and environmental benefits". https://www.forbesafrica.com/technology/2019/07/02/ circular-economy-doing-more-with-less/

OCEANHAB | 20

INTERVIEW

How can tourism contribute to achieve the UN's sustainability goals

What is Travelopment? MEET

TRAVELOPMENT

HĂ&#x2026;VARD UTHEIM https://travelopment.com https://travelopment.academy

Many companies "drown" in the amount of information they find on the Internet. The digital world can make it difficult to find the right path to the goal. That's where we come in and help them via e-learning, m.m. Travelopment helps small local tourism businesses around the world. Several of our customers at the company Nanook wanted help with concept development. We saw the need to start Travelopment. Travelopment's goal is for more of the money from tourism to go to the local community. Has your company gained any competitive advantage from investing in sustainability? Absolutely! When starting a platform like Nanook, it can be difficult to recruit other companies in the beginning. Companies have to write an application, then the sustainability element makes us stand out in a positive way. We expanded rapidly and have seen a big change in recent years.

"IN THE PAST, SUSTAINABILITY HAS BEEN UNSEXY. A LITTLE TOO MUCH HIPPIE AND BAREFOOT FEELING. THIS IS ON THE WAY TO CHANGE". What do you require from your customers? All countries have different starting points, so we do not have a number of requirements to be approved. We think it's more important that they try, than that they are perfect. We demand first and foremost that they have a desire to be more sustainable. Sustainability is much more than climate and littering. A large part is about jobs. One of the most important requirements we have is local ownership. Do companies need to include sustainability in their strategy? Yes. Now there is a big focus on that. For the time being, companies can get away with a little "green washing", but soon it is no longer possible.

I do not think, I am quite sure, that in the near future one will not get away with doing things the old way. Can a company benefit from including sustainable goals in its work? Yes, but for it to be "good for business", sustainable alternatives must be as attractive as the other offers. In the past, sustainability has been unsexy. A little too much hippie and barefoot feeling. This is about to change. The new generation is very concerned about sustainability.

EXPEDITION | SIDA 2

TRAVELOPMENT

THE FIRST STEP ON THE PATH TO MAKE THINGS BETTER, IS TO MAKE BETTER THINGS Quotes to inspire you on your sustainability journey. Good luck. Even small actions can give good results.

SOME SIMPLE TIPS ... Tips from HĂĽvard, Travelopment How can tourism companies reduce the consumption of disposable plastic? Do not use disposable plates and cutlery. Use water bottles that you can use several times. Use as many local foods / products as possible. It requires less packaging, less food waste and reduced emissions via transport. How to inspire those who want to learn more? I was inspired when I took courses at SDG Academy. Especially the course with Professor Jeffrey Sachs. One learns to understand the context. https://sdgacademy.org/ https://sdgacademy.org/faculty/jeffrey-sachs/

OCEANHAB |PAGE 24

INSPIRATION AND PRACTICAL TIPS

YOUR BRAND

YOUR

OCEANHAB.ORG TOURISM & PLASTIC

BRAND What to show! Here, companies must make a choice. How visible should the efforts for a reduced plastic consumption be?

https://www.instagram.com/robertsbakeryuk/

DO NOT FORGET TO LOOK AT YOUR BRAND FROM THE OUTSIDE

OCEANHAB | 26

JANUARY 2021

"IT’S NO LONGER AN OPTION FOR BRANDS TO IGNORE SUSTAINABILITY ISSUES". "It is no longer enough for companies to manufacture or sell high-quality products and deliver positive results on Wall Street. Today’s brands are increasingly being measured by their efforts to make the world a better place". https://www.ul.com/insights/buildingsuccessful-brand-age-sustainability Quote: https://blog.globalwebindex.com/marketing/sust ainable-brands/

EXPEDITION | SIDA 2

https://www.youtube.com/watch?v=buH_vs7LFzw

"How Heineken nailed their sustainability storytelling" https://talktobeaumont.com/heineken-nailedsustainability/

Telling stories is a very effective tool: https://pro.regiondo.com/branding-throughstorytelling/ https://clairejenks.co.uk/dont-underestimatepower-brand-story/ https://www.inc.com/logan-chierotti/harvardprofessor-says-95-of-purchasing-decisions-aresubconscious.html

https://www.youtube.com/watch?v=8FJyKYK74DM

OCEANHAB | PAGE 28

PLASTIC QUOTE

"61 PER CENT OF CONSUMERS RECENTLY SURVEYED SAID THAT IF THEY REALISED THEIR CURRENT BRAND IS NOT ENVIRONMENTALLY FRIENDLY, THEYâ&#x20AC;&#x2122;D BE LIKELY TO SWITCH TO ONE THAT IS."

GRAEME YOUNG https://www.globalbankingandfinance.com/consumertrends-show-its-no-longer-optional-eco-friendly-packagingis-now-a-must-for-brands-around-the-globe/

INTERVIEW

MEET

ROBERT

D.B.

LEINDERS-KROG

X.Y.0.1

First of all, what is "brand" about? If we are to define "brand", it is about that everything you do - your thoughts and attitudes should provide an economic advantage. You should be able to charge higher prices and have better access to the market. It is basic, strategic choices, that define the brand. Do you have to include "sustainability" in the brand? Yes! A sustainable perspective is something you need to integrate into your brand strategy. If you do not includes sustainability in the brand it will also not be part of the business.

https://xy01.com/

OCEANHAB | PAGE 30

"GOVERNMENTS ARE FALLING SHORT" What do companies think about sustainability? Sustainability is still fairly new to businesses. Many people think that it is just about the environment. We are still in a learning phase. This means that the requirements are not there yet. The requirements come with the younger generation.

Here I think that governments are falling short. It should be easier for both companies and customers to choose sustainably. There is a report called "the illusive green consumer". A good report! https://hbr.org/2019/07/the-elusive-greenconsumer

Can companies become more competitive if they include sustainability in their strategy?

Should a company be clear in showing its sustainable commitment, for example using social media, to create "buzz"?

If there are eight companies that run the same type of business, and one of them is a sustainable brand, then I would say that customers choose that one. At the same time, there are several factors that form the basis for the choice. Does this company have a higher price?

Absolutely! That's the whole point. But it is also important that it is "premium brands" that start with making sustainable products e.g. Luis Vuitton, Tesla, Porsche. Then consumers will follow. In the same way, the government must make it easier for companies to follow suit. Sustainability must come from the top.

OCEANHAB | PAGE 31

ROBERT D.B. LEINDERS-KROG

IF YOU START, THEN YOU HAVE TO COMPLETE.

Quotes to inspire you on your sustainability journey. Good luck. Even small actions can give good results.

BĂ&#x2020;REKRAFT IS HERE TO STAY! So you have nothing to lose by using your sustainable investment in social media? You will have everything to gain from it! You become more relevant and credible. More timely. But, it is a ÂŤtough journeyÂť. And if you start, then you have to complete! Does this mean that the company can raise the price of its products / offers? It is difficult to say now in the initial phase. If the trend continues with customers being willing to pay more for sustainable products, then it could be an opportunity. Sustainability and the future ...

https://www.sb-index.com/norway#close

Sustainability is here to stay! In a few years, the demands will start to come, and then you can not escape. There will be more demands - there is no question about it. The companies that are already adapting now have a lot to gain. They get an advantage when it comes to customer position, market, etc. Can Norwegian companies compete with the international market? Or have they come further? I believe that Norway is quite far ahead in the development. There is a report called "sustainable brand index". Take a look at the top 20 there, and compare them with the competition. How big are they and how good are they compared to the competition? If they do better, it's likely that the company's inclusion of sustainability has taken them a step further.

INSPIRATION AND PRACTICAL TIPS

BLUE PROFILING

MEET

WILHELM

MYRER

EMPOWER

Can you tell us a little about Empower? With Empower, we wanted to do something about the plastic problem using technology. I met Simen Knudsen from Nordic Ocean Watch. We came to the conclusion that it must be possible to create a global system to connect those who clean rubbish and plastic with those who finance it. We started with voluntary funding. Gradually, we have worked on a platform that is becoming more and more global. It means that producers are held more responsible for the rubbish they produce. Ie. you collect plastic and match it with the responsible manufacturer.

https://empower.eco/ Video: https://www.youtube.com/watch? v=E2ooC80LMjA

Do you notice a difference in interest in Norway and abroad? There is a greater interest internationally. Here you have a slightly newer view of it. At the same time, you start at a lower level in many other countries, and then you are more willing to find new solutions.

"WE ARE TRYING TO BUILD A SOLUTION THAT WILL CARRY ITSELF" In Norway, we may not be affected by the plastic problem in daily life? Absolutely! Many of those we talk to, both in companies and organizations, are people who have often traveled a lot or lived for several years in places with a lot of rubbish, e.g. Indonesia and Africa. In Norway, we really only recycle PET bottles properly. But the interest often starts when you see it out in nature. Are you a commercial company? Yes, we discussed that early. We came to the conclusion that we are trying to build a solution that will carry itself, and that will be scaled up around the world. Then it is an advantage not to be dependent on donations.

Has your focus changed from start-up to now? We started with a simple "we will create a digital space to pay for plastic recycle". And now we have naturally come to the part ÂŤhow do all these systems connect around the worldÂť. They don't! We have realized that we need to build the infrastructure that connects everyone. Big job! Yes, it has to be built from scratch. It's very interesting. For a small organization, we work very broadly.

EXPEDITION | SIDA 2

"BECAUSE IT PAYS TO BE SUSTAINABLE IN THE LONG RUN." What can we say to a start-up company that does not think it is important to include sustainability? What is interesting is that many of these circular business models require more in the early phase, but they are more economical by nature. You need less resources. In 2018, there was a lot of focus on plastic, now there is a focus on circular economy. These are closely linked, so development is fairly rapid. Things have changed. Everyone, from individuals to companies and governments, has seen the problem. Do you think that "sustainability" is just a trendy concept now, or will we see more and more?

I think we will see more and more. Just because it pays to be sustainable in the long run. Everyone wants to do something good, but if you get an incentive to get something back, then ten times as many do it.

Are you transparent, and inform where "the money clears rubbish"? Yes, our technology is structured in such a way that you can match the donations with the location being cleaned. The idea is to see where the money goes. Basically, the money goes into a type of fund, which is matched when needed. But sometimes there are users who say "I want this organization to clean up".

OCEANHAB | PAGE 36

WILHELM MYRER

YOU MAKE A SUSTAINABLE CHOICE WHEN YOU CHOOSE COMPANIES THAT GIVE AWAY A PIECE OF WHAT THEY EARN TO CLEAN UP.

Quotes to inspire you on your sustainability journey. Good luck. Even small actions can give good results.

REDUCE PLASTIC FOOTPRINT So a kayak company can pay for cleaning and connect this to their products e.g. ÂŤFor every hour you rent, x kg of plastic rubbish is clearedÂť? Exactly! There are a few different varieties of it. An Eco triathlon cleared rubbish for each participant who signed up. You get a little more engagement, and people get that good feeling in addition to what they have to do. You make a sustainable choice when you choose companies that give away a piece of what they earn to clean up. How are you inspired and motivated? As a company, there is the Ellen MacArthur Foundation. They have free courses you can sign up for, and much more. We are also closely linked to Nordic Ocean Watch. There you can get everyday tips, information about clean-up actions, and similar. https://www.ellenmacarthurfoundation.org/ https://nordicoceanwatch.no/en/front/

OCEANHAB | PAGE 39

INSPIRATION AND PRACTICAL TIPS

ACTIVITY & PLASTIC

HELPFUL EXPERIENCE

THINK COMBI

When it comes to activities and experiences, the "plastic focus" can vary. Everything from a little reminder like "leave only footprints", to experiences with greater engagement. There are many offers in the world that combine beach cleaning with a different experiences e.g. sailing, snorkeling, kayaking, plowing, etc. This chapter takes a look at different possibilities. Maybe a helpful experience suits your company?

Photo: https://youtu.be/vSCVsNOcv40 OCEANHAB | 41

"Hurtigruten does it. Clean Up Svalbard does it. Kayak guides and RIB operators consider the same. For what is probably more sustainable than letting go tourists pay to clean our beaches?" WWW.NHOREISELIV.NO

MEET

EMIL

CASPER

ENGEBRIGTSEN

SEIL NORGE

What is your best practical tip to reduce the consumption of plastic in a tourism business? For us, it is about having sufficient time to find alternatives to large and small plastic bags. And to create understanding among own personnel and among customers, too why we reduce plastic. How can reduced plastic consumption affect corporate finances? Can you increase product / service prices when you have a "bluer brand"? The company will gain more trust from customers. Can you share customers' positive feedback?

https://www.seilnorge.no/ https://www.youtube.com/watch? v=bpJvYwUbqtw

Our customers are happy when we are strict with them e.g. use of disposable cutlery (which we do not use).

Where do you get your inspiration from? Only general knowledge. Do you have any plans to reduce plastic further in the future? I am curious about alternatives to plastic garbage bags. https://www.youtube.com/watch?v=49Oq-K7I_0k

"Exciting and meaningful trip along Norway's perhaps most beautiful coast!"

https://www.youtube.com/watch?v=bpJvYwUbqtw

https://www.instagram.com/p/Bvb0iJbgdlc/?hl=en

OCEANHAB | SIDE 49

AIRBNB & PLASTIC PHOTO

https://www.airbnbcitizen.com/ctp/

There are many opportunities to include "plastic" in visiting experiences. At airbnb.com you can get a lot of inspiration. Here you will find examples from all corners of the world. The pictures show some of the experiences sold there: Picture 1: Clean up while snorkeling. Picture 2: Make art from rubbish. Image 3: Get tips from a "ZeroWaste- Home." Airbnb is just one of many places on the internet where you can be inspired by the various possibilities.

INSPIRATION AND PRACTICAL TIPS

HOTEL & FOOD

BUZZ + EXPERIENCE

THINK NEW

Reducing plastic consumption can open up new opportunities. These new options can also provide an enhanced visitor experience. What do you think about "edible plates"? This is guaranteed to make visitors talk, and share on social media. Combine the your effort to reduce plastic with something surprising. Make something new out of it! Do not underestimate the strength of product "wrapping". It works in many areas. And the result is "win-win". Dare to try!

Photo: Instagram @eat.the.dishes

OCEANHAB | 45

FOOD THINGS

LESS DISPOSABLE PLASTIC INSPIRATION ON THE JOURNEY

Buy Locally Try to buy locally as far as possible. This reduces both plastic consumption and emissions via transport.

Eat your plate! How about trying out a "sustainable serving"? Waffles are perfect for this purpose! You can also use the shell of a sea urchin or a scallop as a plate. You also get an increased experience :)

Plastic in the store Win-win Usually you get a better result when you replace plastic. A more genuine experience, at the same time as purchasing is reduced.

It is still difficult to buy things in the store without a lot of plastic around the food. But it is always possible to bring your own reusable bags for the fruit.

JANUARY 2021 - OCEANHAB

MAKE AN EXPERIENCE OF SOMETHING AS SIMPLE AS WATER

MEET

TORILD

LANGKLOPP

STOKKĂ&#x2DC;YA BEACH HOTEL

Are your visitors aware of the plastic problem? We have many conscious customers. And I think the demands from the consumer will increase in the future. Some people ask if it is possible to travel here by public transport. Then we suggest e.g. that if they take the bus, which fits with a "lunch to lunch" stay. Is sustainability included in your entire strategy? Or do you take it little by little?

http://www.stokkoy.no/

We take it step by step. We are now in the process of implementing a climate report i.e. climate accounting for 2019. This is the first time we are doing this, and we are preparing an action plan based on the emissions we have. A climate report has 3 parts. Many only carry out parts 1 and 2. We are completing all 3. Part 3 looks at external factors - which guests come to us, which suppliers we have. Then we can make demands to our suppliers.

"THE SUPPLIER INDUSTRY HAS TO TAKE ACTION". We have several companies, and the bakery is ready with its climate report for 2019. One of the measures after the report is that we have looked more closely at our suppliers - we try to buy larger packages instead of many small with packaging. Do you inform about these efforts in social media, to reach the target group? We are working on a new website, where this will be clear all the way. We want to be honest and open about what kind of climate footprint we have, and we want to use it in our customer strategy. We will look at the possibility of giving a 10% discount if you travel by public transport, to strengthen "green" choices. The website will be ready in March.

If we take a closer look at plastic in the kitchen, What are you actively doing to reduce the use of plastic? One thing that we think affect our plastic footprint is the consumption of plastic foil. We have not found a solution to that yet. We have to challenge the major suppliers. What can they offer instead of plastic foil, which is an ingenious product. Maybe beeswax? The supplier industry has to take action. We have composting, vegetable land and recycle bins, but this is something we will get even better at.

OCEANHAB | PAG 49

"BUY IN LARGER QUANTITIES, TAKE A CLOSER LOOK AT THE POSSIBILITIES FOR REDUCING FOOD WASTE." How do you think about disposable water bottles? Are you trying to encourage visitors to bring their own bottle? We put glass bottles on the table, and we do not sell water in disposable bottles. We have not done that for many years! We only sell Farris.

Have you thought about digital experiences as a tool? We are looking at a combination option. That some can sit here in a workshop, while others can participate digitally from elsewhere. Where do you get inspiration from?

You think of providing discounts to customers who take public transport. But do you think that companies can charge more for their sustainable products? Yes, I think so. On a general basis, if the business becomes more attractive to the visitor. We welcome everyone, but we are looking at opportunities to provide the incentive for those who want to travel sustainably, e.g. municipal or by electric car. It seems that you are constantly looking for new ways to become more sustainable? Absolutely! You were the first in Norway with a plastic-free festival. Can you tell us a little about it? We have a report that summarizes the whole experience. Fantastic! We link directly to it at the end of the interview. Do you still run that festival? No, unfortunately it went bankrupt. It had nothing to do with the "plastic-free" choice, but because of wind and weather.

We work with a network of companies, called "Norway's finest". There must be clear sustainable goals, so that customers can choose what is right for them. We also work with several hotels in the region. Here, too, the focus is on finding sustainable solutions. Do you think a new business will survive if they do not include sustainability in their strategy? I think the need for sustainability will increase. We saw that at the NHO conference. Five years ago, hardly anyone mentioned climate and environment, while this year there was not a single one at the conference who did not talk about it. In addition, you have the banks and the large financial institutions, which set sustainable requirements for companies, to provide loans. And when those start making demands, things will happen. Customers and consumers are becoming more and more aware, and can reveal green-washing, because there is a lot of it. The are several who claim they have zero emissions, but then they have only done part 1 and 2 of the climate report. You must set requirements to complete part 3, to ensure zero emissions. Therefore, it is important for us to communicate the significance of Part 3 in the climate report.

TORILD LANGKLOPP

THINK CYCLES AND CIRCULAR ECONOMY ALL THE WAY. Quotes to inspire you on your sustainability journey. Good luck. Even small actions can give good results.

SOME EASY TIPS ... How can tourism companies reduce the consumption of disposable plastic? Buy in larger quantities, take a closer look at the possibilities for reducing food waste, and be aware of à la carte. You can make a lot of what you have. Dare to run out, instead of having too much. It is a good idea to have a plan for using the leftover food or a composting solution. Think cycles and circular economy all the way. We have started a closer collaboration with the bakery. We return unused bread, which can be turned into other pastries. The bakery also collaborates with the local store and uses bananas that have expired to date, to make banana cake. We have a movie about circular economy. A collaboration between Stokkøy Brewery, Stokkøy Bakery and Stokkøya Sjøsenter - "from beer in bread to bread in beer".

https://www.youtube.com/watch?v=q2BUDtNnqYA

Something we can get better at is having a sorting bucket in the room, and let the customer be a part of that journey. Now it will be very exciting to finish the climate report, and see if we get any surprises. Some things we do may not play a big role in the outcome. The report will be open, and you can read it on our new website, when it is ready. https://biobagworld.com/wpcontent/uploads/2019/11/Plastfri-festival-er-detmulig-Stokk%C3%B8yafestivalen-Rapport_PlastfriFestivalStor.pdf

DIFFERENT TOOLS DThere are many different tools for reducing plastic consumption. Here are some links with tips and options for those who run hotels and other accommodations: https://www.travelwithoutplastic.com/th e-toolkit https://greenerguest.com/health-andsafety/5-key-things-hotels-can-do-toreduce-single-use-plastic-and-meethygiene-expectations/ 53 | OCEANHAB

https://www.greengetaways.com.au/hot el-toiletries/

TRAVEL "BLUE"

LESS DISPOSABLE PLASTIC INSPIRATION ON THE JOURNEY

Zero Waste There are many good tips in the world. When it comes to traveling with "zero waste", check out Pinterest and Instagram. You will find many accounts with practical ideas. https://blog.vueling.com/en/tips/zero-waste-travel-ispossible-and-we-tell-you-how/

Toiletries

Think about what you are buying during a trip. https://www.instagram.com/p/CCl4jj OHg2-/

Travel Digital Use digital opportunities to travel. Use a digital guide for the destination. And maybe some places can be visited with VR glasses?

Use Thermos Try to buy fewer take-away coffee / tea.

INSPIRATION AND PRACTICAL TIPS

CREATE "BUZZ"

PLASTIC QUOTE

"IT’S NOT JUST DOCUMENTARIES THAT ARE FUELLING THIS STEP-CHANGE IN CONSUMER TRENDS, IT’S ALSO DUE TO VIRAL TRENDS ON SOCIAL MEDIA. IMAGES OF HEAPS OF RUBBISH PILING UP ON ISLANDS AND VIDEOS OF ANIMALS BEING INJURED OR EVEN KILLED BY PLASTIC PACKAGING ARE EVOKING STRONG EMOTIONAL RESPONSES FROM THE PUBLIC. TWITTER USERS SLAM E-COMMERCE BRANDS BY POSTING PHOTOS OF EXCESSIVE DELIVERY PACKAGING. ALL BRANDS ARE FACING CONSUMER SCRUTINY ABOUT THEIR PACKAGING CHOICES IN WAYS NOT POSSIBLE BEFORE THE DAYS OF SOCIAL MEDIA"

GRAEME YOUNG https://www.globalbankingandfinance.com/consumertrends-show-its-no-longer-optional-eco-friendly-packagingis-now-a-must-for-brands-around-the-globe/

Create something others will share

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OCEANHAB.ORG

USE SOCIAL MEDIA

CREATE

BUZZ

So what is "buzz"? Get people talking about your product and sharing it with others. Let social media do the big job for you! A small effort can have a big impact. For example, the idea of "trash for coffee". This little thought, can be seen everywhere in social media, newspapers, and on the internet. https://www.elevatemybrand.com/bl og-and-press/5-tips-to-creating-buzz

Rather than try to scare or shame people into changing, it is more useful to create a positive buzz around change

Quote: https://theconversation.com/plasticfree-campaigns-dont-have-to-shockor-shame-shoppers-are-already-onboard-98944 https://www.youtube.com/watch? v=Kab-mpU-YVM

OCEANHAB | 58

#TRASHTAG A VIRAL CHALLENGE USE SOCIAL MEDIA TO REACH MORE. CREATE THINGS TO SHARE = "SHAREABLES"

https://wellnesstravelled.com/beachcleanup/

#LIKEFINSOMFÃ&#x2DC;R

https://www.likefinsomfor.no/

INNOVATIVE UPCYCLE

CREATE VALUE

Maybe it is possible to make something new and valuable, from the rubbish? Maybe it can be sold, and pay for further cleaning / effort? It is allowed to think outside the box. Many people have made things with the help of a 3D printer, as in the movie above. https://3dprintingindustry.com/news/the-new-rawgives-the-oceans-plastic-a-second-life-through-3dprinting-154561/ https://inhabitat.com/30000-recycled-waterbottles-make-up-this-3d-printed-pavilion/

Video: https://www.youtube.com/watch? v=Pj6Q-YCcA3s OCEANHAB | 60

VISIBLE EFFORT

ADD XTRA...

By 2025, NestlĂŠ will use 100% recyclable paper on all its products. As part of this initiative, NestlĂŠ Japan has replaced all plastic with origami paper. The idea is that the user should make art from the "garbage". Do something similar! Create something and make an effort to reduce plastic. Make the effort visible, with a combination of environmental friendliness and a fun element! Make the "plastic-free" choice more appealing. Wrap it in an experience you can not be without. Travel and tourism is about "escaping". Offer something to strengthen this. Source: https://mymodernmet.com/kitkat-origamipackaging-nestle-japan/

Photo: Nestle Flickr OCEANHAB | 61

INSPIRATION AND PRACTICAL TIPS

VR EXPERIENCES

ADD VALUE WITH VR

SHOW, DON'T TELL...

Virtual Reality (VR) can be used for a lot. With VR glasses, we can visit places not possible in real life. Maybe because of physical limitations, finances, or time. Jaques Cousteau has said that "people protect what they love". For such, VR can be a great tool to use. Show everyone the wonderful sea life. VR can be a positive amplifier for the changes you want to see. "VR is an empathy machine" (Scott Harrison) What could be a better tool to change people's habits.

https://www.youtube.com/watch? v=eFHj8OVC1_s OCEANHAB | 63

DR. SYLVIA EARLE - FAMOUS OCEANOGRAPHER

VR & OCEAN INSPIRATION THERE ARE MANY DIFFERENT VR GLASSES. THE EASIEST YOU CAN EVEN MAKE YOURSELF.

http://www.adeevee.com/2015/06/dominos-pizza-pi-direct-marketing-design-pr-mobile/

mobile phone + vr cardboard = super easy way TO experience more

Video: https://www.youtube.com/ watch?v=v64KOxKVLVg More to read:

It is easy and can be tailored to each user: When do you want to travel? Do you want a lunch break

https://www.researchgate.n

halfway through the trip? Maybe visit a conservation

et/publication/329259452_

area that does not receive tourists in real life?

Oceans_we_make_immersive _VR_storytelling_ACM_SIGG

VR can also be used to extend a physical travel experience. The tool can even change people's behavior. They have been used as tools in e.g. antibullying campaigns and to increase well-being. Now we can use VR glasses to change the plastic consumption of companies and visitors.

RAPH_Asia_2018_Tokyo

VR & SEA PLASTIC "TheBlu is an award winning immersive experience recognized as one of the most iconic VR titles to date. Wevr’s first original production, theBlu has earned collaborations with Dr. Sylvia Earle, the Scripps Institute of Oceanography, the Natural History Museum of Los Angeles and others". https://wevr.com/theblu

"Drop in the Ocean” is an interactive, social virtualreality experience that immerses you deep in the water — and directly into the plastic pollution crisis plaguing the world’s oceans." https://www.conservation.org/stories/virtualreality/drop-in-the-ocean

‘Sea Plastic’ gives viewers a virtual experience of plastic pollution. Narrated by Oscar-winning actor Tim Robbins. https://www.plasticpollutioncoalition.org/blog/2020 /10/7/stunning-film-sea-plastic-immerses-viewersin-virtual-experience-of-plastic-pollution https://www.youtube.com/watch?v=URVGXu7ujL4 "Oceans We Make is a short, award-winning immersive virtual reality experience designed for impact on the issue of ocean pollution." https://www.warrior9vr.com/oceans-we-makeimmersive-vr

HOW TO USE VR CARDBOARDS

1. Assemble your Google cardboards. 2. Find the right VR clip on your mobile phone. 3. Put your mobile phone in the "pocket" of your VR cardboards. 4. Scratch the sticker, to feel a real scent of sea :) 5. Experience things in VR! You can order VR cardboards from many different suppliers. Search on "google", use the shopping function and find someone close to you.

HOW TO USE YOUTUBE VR

1. Use the YouTube app on your mobile. 2. Find a VR clip. You can e.g. search for "VR ocean", or "360 4k". 3. When the clip starts you will see a VR icon. Tap it. 4. Sometimes you have to press the three dots at the top right, and then select "watch in VR". 5. Put your mobile in the VR cardboard and experience a virtual reality.

NEW POSSIBILITIES

DIGITAL "TWIST"

Given the situation around the world now, with corona, the digital possibilities have exploded. It does not have to be a complete alternative to travel, but a tool several businesses can use along with direct visits. Go to airbnb.no, and be inspired by all the online experiences. You are guaranteed to be amazed at the diversity of digital ideas. Imagination is the only limit!

Photo: airbnb.com OCEANHAB | 69

INSPIRATION AND PRACTICAL TIPS

TOOLS TO USE

THINGS TO USE USE AS YOU WISH, BUT WITH A SUSTAINABLE FOCUS

As part of this toolbox, we have designed things you can use. PLASTIC = COFFEE: This is a post for Instagram. Use it, and write which "rules" apply to you. VIDEO: Use them on your social media, to create engagement. GARBAGE BINGO: Distribute to visitors who want a "helpful activity". Ask them to bring back the trash from the beach.

FUN IDEAS

LESS DISPOSABLE PLASTIC INSPIRATION ON THE JOURNEY

Upcycling in Different Ways Upcycling takes place in many places within the tourism industry. Here is information about "upcycling" in a hotel: https://lemon-aid.de/en/diy-en/the-upcycling-hotel/ https://www.instagram.com/beachmotel_spo/

New Ways "Cripps Bakery in Tasmania has taken a simple but important step to reduce small pieces of plastic in our environment." https://www.instagram.com/p/CIjlq6Mn FY4/

New Opportunities Garden Things There are many ways to "upcycle" plastic, e.g. for use in the garden: https://www.marthastewart.com/78 42520/upcycled-garden-planters

MORE INFO!

Festival Tips

LESS DISPOSABLE PLASTIC INSPIRATION ON THE JOURNEY

Festival Tips https://www.one planetnetwork.or g/sites/default/fi les/200722__recommendatio ns_for_tackling_p lastics_during_co vid_recovery_in_ tourism__eng.pdf

https://bib.irb.hr/datoteka/853544.Z ero_Waste_Guidelines_for_Events_an d_Festivals.pdf

Food Tips

Hotel & Tour Operators

https://static1.squarespace.com/static/5f24290fd0d0910ec ab2b02e/t/5f7f016039f5af5326ac67ae/1602158958190/Pl asticFree-TourOperator-18Jun-Final%281%29.pdf https://cdn.ymaws.com/www.produc tstewardship.us/resource/resmgr/file s/psi_plastic_reduction_guide.pdf

https://www.tuigroup.com/damfiles/default/downloads/plas tic_reduction_guide.pdf2f4f4f0e2278382fcd50d9a530985b84.pdf

INFOGRAPHICS "We want our infographic to be seen by as many people as possible, worldwide. This is how we can best inspire positive change and reduce global plastic pollution. Feel free to use the infographic below (without editing the original graphics), as long as you credit @LessPlasticUK or links to our website "www.lessplastic.org.uk WWW.LESSPLASTIC.ORG.UK

TOURISM & PLASTIC

THANK YOU MANY HAVE CONTRIBUTED TO THE TOOLKIT

THANK YOU HANDELENS MILJÃ&#x2DC;FOND

THANK YOU EVERYONE WHO HAS BEEN INTERVIEWED

https://handelensmiljofond.no/en/

THANK YOU OCEANHAB

THANK YOU EVERYONE WHO CONTRIBUTES TO SUSTAINABLE DEVELOPMENT