2013 - A Summer of Sport
Rado & Queen’s The perfect match for Ocean digital sites Client: Rado Watches (part of Swatch group) Campaign: Live feed in support of the Aegon Championships at Queen’s Media Agency: M2M Date: 10th - 16th June 2013 Ocean spaces used: Live feed featured on Eat Street @ London Westfield (also supported by standard DOOH creative on the TTW and P10 Hammersmith). The Campaign Swiss watchmaker Rado used the classic tournament to build on its association with the Lawn Tennis Association during the Aegon Championships at The Queen’s Club in West Kensington, London. The campaign was booked through M2M and Talon Outdoor and ran for 1 week, delivering live score updates to Westfield London’s consumers throughout the tournament. The London based campaign was featured on Ocean digital spaces only.
How the technology worked During play, static and dynamic creative was enhanced by a live data feed, giving audiences all the score updates from the tennis tournament as play unfolded on court. Live data also allowed for additional touches such as the watch featured in the creative to display the correct time of day, as well as rain appearing on screen as and when it started at the tournament. Rado’s live score updates were informative, relevant and offered engaging content to our audiences. The campaign also showcased Rado’s association and support of British tennis. Internet-connected DOOH has created this opportunity to add a new dimension to brand campaigns and can add value to consumers’ daily lives. With this new technology you can be topical, timely, useful and choose to advertise in Ocean’s relevant locations.
For more information on live feed capabilities for 2013’s summer sporting events then please contact: catherine.morgan@oceanoutdoor.com
The use of game changing technology allows us to link audiences live with the action as it happens, keeping people right up to date with the big matches from the top players in the men’s game. Maxim de Turckheim Senior Planner, M2M
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