The Two Towers West: Dynamic Live Feeds An Ocean Exclusive
Agenda
Best Digital UK OOH Site The The Location The Audience The Opportunity How the Technology Works Creative Ideas
Two Towers West
Ask for it by name: The Two Towers West
Welcoming the auent & influential commuter audience. Covering the route to and from the world’s busiest international airport, Heathrow.
It’s Official: The UK’s Best Digital Site
It’s Official: The UK’s Best Digital Site
Why is it the UK’s Best Digital Site? Double-sided high spec screens Located either side of the A4 on-route to Heathrow Synchronised screens increase impact & create dual exposure
Delivering a Media First A client to be 1 of 4 x 10 second slots in a 40 second loop Live feeds enabled Category exclusivity during campaign period Opportunity to showcase different creative/messaging
The Location: Two Towers West
M4/A4
65.7% PAX 36% Business
Source: London Heathrow Airport, BAA
The Audience: The Two Towers West I M PAC T S
3,800,698 per fortnight AUDIENCE
AB 31%
DEMOGRAPHICS
ABC1 64%
Well Educated Financially Savvy Urban Life Professional or Senior Role Expensive Car
Credit Cards Play Cricket & Rugby Go Sailing and Skiing Enjoy Gourmet Food & Wines
The Opportunity
The opportunity for an advertiser to provide dynamic live feeds to incoming & outgoing Heathrow traffic A exclusive partnership with Ocean Outdoor A chance to oer your clients the very latest in OOH technology A quality pre, during & post campaign service for your client
How the Technology Works
The technology accesses secure flight / airport details at Heathrow allowing flexibility in creative/message Example of data available: Flight arrival times Flight departure times Flight delays Heathrow & destination airport weather
Creative Ideas Airlines
Creative Ideas
Creative Ideas
Creative Ideas
Creative Ideas
Creative Ideas
Creative Ideas Tourist Boards
Creative Ideas
Creative Ideas
Creative Ideas