OCHIL FOODS Local, Seasonal, Sustainable
Who are we? • Fine Foods Supplier to the catering trade in Scotland.
About Us • Third Generation Family Business • Farming, Fish Farming and Supplying the Catering trade since 1949 • Based near Dunning, Perthshire
The History 1949: The Sustainable Farm, Balgour Brand Turkeys
1988: The Trout Farm 2002: Hall Farm: Foodservice 2008- Technology
1984: The Farm Shop
Computerised Invoicing Systems Social Media and Marketing Increased focus on Scottish Food
What do we do? We source produce and share knowledge. Over 1000 quality product lines. All locally sourced relative to the product. From Perthshire Game to Madagascan Vanilla Pods. • 65% of our turnover now comes from Scottish Produce (up from 40% in 2001). • • • •
Customers • 250 establishments Scotland • Local pub, City Restaurants to International Hotels.
Mission Statement
• “To provide chefs with quality local, seasonal, sustainable ingredients in a knowledgeable, reliable and simple manner”
Old Values, New Delivery • Using on our extensive experience • Combined knowledge of producers and farmers and fishermen • Social Media and blogs to bring the producers to the kitchen.
Blog Examples • British Rose Veal – Why we must Champion it • Live Langoustine from Tiree fresh to your door • Woodpigeon, When they are most plentiful • We have 30 more titles and counting • Shitpon Mill • Lobsters
Commercial Focus • Understand the need to be price sensitive • Encouraging use of cheaper cuts – Pub Group
• Meet Halfway between realism and purist ideals • Ultimately seasonal food = abundance = best price
Long Term Vision: • Return to small scale sustainable, farming & fishing • Quality over quantity • The resultant higher yield from each animal, fish, cereal, fruit and vegetable. • More flavour, nutrition & goes further • Less intensive, less fertilizer & encourages a more diverse mix of wildlife and biodiversity.
The Role of The chef • • • • • •
Every chef is a gateway to the public… Restaurant Customers Farmers markets, food festivals Twitter, blogs, websites Television, Radio Our role is to bring artisan producers to the kitchen in a simple, reliable manner.
Conclusion • Scotland is the home of a diverse range of beauty and quality foods. • Wild Fish Stocks, farms to wild game • Champion “Scotland Food & Drink” the brand. • Benefit economy and a sustainable future for our environment.